Shownotes
Business Building Insights
- When you see someone else making progress and they are in the same industry, it means there’s a market for what you do. Now it’s time to go grab your piece of the pie.
- Visibility through multiple channels is the key to consistent sales.
- Make sure your immediate network knows that you are in business. That means family, friends and others within non-business groups like schools, book clubs, etc.
- For Samatha, she has access to new customers through her husband’s gift shop. Where in your life do you have additional access that you’re not thinking of until now?
- It’s possible to build a business even with a full time job. You just have to be very intentional with your time and focus on the most important activities that can bring in business.
- Skills developed through other careers can enhance what you are doing in your own business.
- Switch the focus from selling your product to the result your product will give a new customer.
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Thanks! Sue
Transcripts
This is gift biz unwrapped episode 206 if you take your
Speaker:family to Walt Disney world,
Speaker:you're not going to remember standing in line for two hours.
Speaker:You're going to remember the look on their face as they
Speaker:come off the ride and they're like,
Speaker:mom, that was the best thing ever.
Speaker:At gifters,
Speaker:bakers, crafters and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one
Speaker:now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode packed full of invaluable guidance,
Speaker:resources and the support you need to grow your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there,
Speaker:it's Sue Ann.
Speaker:So glad you're joining me today because guess what?
Speaker:We're doing another on air coaching call and I've gotten so
Speaker:much great feedback from the first one that we did just
Speaker:a few weeks back and honestly,
Speaker:I'm really enjoying these calls as well,
Speaker:so expect more to come in the future.
Speaker:You're going to get to know our guest Samath in a
Speaker:minute, but let me tell you a little bit about what
Speaker:we uncovered in this call.
Speaker:We identified a way for her to uniquely position her business
Speaker:so that it attracts attention and then we went on to
Speaker:talk about what everybody is always concerned about and that is
Speaker:how do you find more customers.
Speaker:We talk about a number of ways specifically with her in
Speaker:her unique situation because let's face it,
Speaker:we all have unique circumstances to find more business and not
Speaker:just that.
Speaker:Then once you've identified avenues where you can look for new
Speaker:business, how do you do it in a way that feels
Speaker:comfortable and not salesy?
Speaker:Speaking of not salesy,
Speaker:I do want to direct you back to an episode that
Speaker:we did just recently with Brit colo who talks about how
Speaker:do identify for your own unique personality,
Speaker:the best approach to making sales.
Speaker:That was episode 202 and I highly suggest you listen to
Speaker:that one if you haven't already,
Speaker:but back to Sam mutha,
Speaker:we talk about what approach will work for her and I
Speaker:was thrilled to hear that she was really feeling excited and
Speaker:comfortable about the ideas.
Speaker:We also got into one overall topic that I don't think
Speaker:is discussed enough and that is how much product does Sam
Speaker:mutha really need to sell to reach her goals and is
Speaker:that doable?
Speaker:When we broke it all down,
Speaker:it really wasn't that much for her to be able to
Speaker:return targets and I think that's really important for us to
Speaker:remember. Attracting sales can seem like this almost unachievable task,
Speaker:but when you break it down,
Speaker:maybe you only need four large corporate accounts or X number
Speaker:of products sold a month to actually achieve your goals.
Speaker:And that's the point.
Speaker:Now, if you want more gift biz motivation,
Speaker:I'd like to invite you to join our private Facebook group
Speaker:called gift biz breeze.
Speaker:Pursuing your dream should be fun,
Speaker:exciting and rewarding,
Speaker:not stressful and scary when you joined the breeze.
Speaker:It's like sitting in the park with friends who bring you
Speaker:all the support and the answers that you need.
Speaker:You'll have access to a group of amazing creators along with
Speaker:tools and resources that can catapult your business growth.
Speaker:To join the group,
Speaker:just go over to gift biz breeze.com
Speaker:I look forward to seeing you over there,
Speaker:but for now,
Speaker:let's get onto the show Today.
Speaker:I am so excited to introduce you to Samath Spencer of
Speaker:bird box gifts.
Speaker:Sangeetha welcome to the show.
Speaker:Hi. Thanks for having me.
Speaker:I am so excited to dive in.
Speaker:I've taken a look at your website and your product is
Speaker:beautiful, so I can't wait to talk more about it,
Speaker:but before we do,
Speaker:it's tradition here on the show to have you describe yourself
Speaker:by way of a motivational candle.
Speaker:So if you were to choose a color and then a
Speaker:quote or a motto or a saying that really resonates with
Speaker:you, what would your motivational candle look like?
Speaker:Well, my candle would be white and just to clear glass
Speaker:with a white wax,
Speaker:something very clean and sophisticated that could go pretty much with
Speaker:any decor.
Speaker:The sense would be something clean and fresh,
Speaker:like a linen or a soft P and scent,
Speaker:and the phrase would be the tide lifts all boats because
Speaker:I kind of get into that mindset of,
Speaker:Oh well this other person succeeding,
Speaker:so therefore there's no space for me and I've really worked
Speaker:hard in my life to see know that we all can
Speaker:exceed, this is not a zero sum game.
Speaker:We can all benefit and just because someone else's succeeding that's
Speaker:not taking away from you.
Speaker:That's encouraging.
Speaker:You. Agreed.
Speaker:It's kind of a hard concept to wrap your mind around
Speaker:really. Yeah,
Speaker:Because you feel like,
Speaker:well, if someone is buying from somebody else or giving someone
Speaker:else attention,
Speaker:then there's less there for you and it's really not true.
Speaker:Especially, I think as you talk about,
Speaker:you know,
Speaker:if you look at trade shows or craft shows or brick
Speaker:and mortar shops on main street for that matter,
Speaker:the more interesting shops there are,
Speaker:the more it attracts a crowd,
Speaker:which then ultimately brings more visibility.
Speaker:Yes. So I love it.
Speaker:The tide lifts all boats.
Speaker:There we go.
Speaker:So to ground all of our listeners here as well,
Speaker:because you and I have had a little bit of a
Speaker:conversation before this already,
Speaker:but let's talk about bird box gifts and how that came
Speaker:about. My husband and I recently had purchased a embroidery shop
Speaker:and wanted to start incorporating gifts and one of the things
Speaker:that I would do is go in and help people who
Speaker:seem very unsure about what gifts to present.
Speaker:And I would go through,
Speaker:especially on mother's day or Valentine's or things like that,
Speaker:I would put together a little collection so people could very
Speaker:easily see,
Speaker:you don't have to buy,
Speaker:just say candle,
Speaker:you can buy the candle and then you can buy your
Speaker:matches to go with the candle and then maybe gift Bama.
Speaker:So you're giving an experience and if someone you love is
Speaker:a journalist or something like that,
Speaker:who wants to write and things,
Speaker:how can we put gifts together?
Speaker:And it grew from there to where I just started putting
Speaker:them online and offering them to more and more people as
Speaker:I was being encouraged to do it.
Speaker:And this is unique unto itself because your ability to merge
Speaker:different products together actually creates a new product that's unique then
Speaker:to you for bird box gifts.
Speaker:Yeah. So it initially came about by being in the shop
Speaker:with your husband and then putting everything together.
Speaker:Now how are you selling your collaboration of gifts?
Speaker:I don't know how to say it,
Speaker:but what you've merged into now,
Speaker:these beautiful boxes.
Speaker:So now I'm still working my day job,
Speaker:my desk job downtown.
Speaker:And so I will come into the shop and I will
Speaker:still put together collections for him.
Speaker:And then I also will list them online.
Speaker:And so if you have a one off occasion of a
Speaker:birthday or anniversary and you can send something like that.
Speaker:And I'm starting to try to work with local business owners
Speaker:who are other small business women entrepreneurs who are maybe like
Speaker:a one or two person shop.
Speaker:So that way we can start working on them giving a
Speaker:gift funnel to their clients.
Speaker:So if a photographer comes to me and wants to do
Speaker:a gift funnel for a client,
Speaker:then when someone signs on to hire her for their wedding,
Speaker:she can send out a small gift and say,
Speaker:I'm so excited to work for you.
Speaker:This is going to be wonderful.
Speaker:And then a week or two before the wedding,
Speaker:we can send another gift and say,
Speaker:here's kind of the larger gift and we're going to meet
Speaker:up in a week.
Speaker:I'm so excited to work with you,
Speaker:you and your husband to be,
Speaker:you're so adorable.
Speaker:Here's, you know,
Speaker:a champagne flute or a pinch provisions or a candle or
Speaker:some chocolates or something that she has said she likes.
Speaker:Got it.
Speaker:Okay. Yeah.
Speaker:And then after the event,
Speaker:then a week or two after we could say your prints
Speaker:Prince already.
Speaker:I know.
Speaker:So happy to work with you.
Speaker:Please let me know if you have any other life occasions.
Speaker:Your wedding was gorgeous and here's a little thank you.
Speaker:It was so fun and I'm so proud I got to
Speaker:be part of your special day.
Speaker:And so that way we hit those three highlight points because
Speaker:if you take your family to Walt Disney world,
Speaker:you're not going to remember standing in line for two hours.
Speaker:You're going to remember the look on their face as they
Speaker:come off the ride and they're like,
Speaker:mom, that was the best thing ever.
Speaker:Those are the little highlight moments that are really gonna stand
Speaker:out. And so as a business owner,
Speaker:when you start doing these little gift funnels,
Speaker:it helps your customers.
Speaker:Oh well yeah,
Speaker:we went for months and months without talking during the wedding
Speaker:planning part,
Speaker:but she sent me the most adorable little picture frame for
Speaker:my wedding photos or a special little trinket type of thing.
Speaker:And so it kind of just helps you stand out those
Speaker:little high points in life to say,
Speaker:Oh, I highly recommend her because I felt so connected and
Speaker:personal to her.
Speaker:I think this is brilliant.
Speaker:In terms of the term gift funnels.
Speaker:I've not heard it before and I actually circled it on
Speaker:the paperwork,
Speaker:the questions I had before we were going to get on
Speaker:and talk today.
Speaker:I liken it to email.
Speaker:We talk about that a lot,
Speaker:like when you're onboarding a new client or you're staying in
Speaker:touch or nurturing people who have already used your product before,
Speaker:but this idea of gift funnels that you just described where
Speaker:you then have your client coming back to you for a
Speaker:gift as you just showed a three-time purchase.
Speaker:But these gift funnels is brilliant.
Speaker:Do you know of anybody else doing this?
Speaker:I've heard of some people doing it before.
Speaker:I am not the one who kind of created the gift
Speaker:funnel, but it's not as popular as curated gift boxes that
Speaker:I've seen Because that's usually a one off type thing.
Speaker:Yes, and I know that there are a couple of companies
Speaker:out there also that are,
Speaker:they do big huge,
Speaker:like the Cubs or Pepsi or something.
Speaker:They will do like client gifts in order to get and
Speaker:maintain and attract clients and things like that.
Speaker:So I have heard of them but I haven't heard of
Speaker:too many around here doing just the small,
Speaker:like you're a one person business and your business is very
Speaker:personal to you because it's just you and a camera or
Speaker:you and whatever you're doing,
Speaker:you and your copyright or whatever and doing it more specialized
Speaker:to local small business people.
Speaker:Right. Oh I think that's brilliant.
Speaker:And do you have certain people already who are using you
Speaker:in this manner for the gift funnels?
Speaker:Not quite yet.
Speaker:So I've spoken to a couple people and some seemed really
Speaker:interested and I haven't.
Speaker:Part of my problem and part of my issue is that
Speaker:it's difficult for me to go back to them and say,
Speaker:Hey, I really think this could help your business.
Speaker:I feel really pushy and salesy doing it.
Speaker:And we've done some one offs.
Speaker:I've done some corporate gift,
Speaker:like I need like a Christmas gift for my 40 employees.
Speaker:I've done things like that,
Speaker:or I have a girls group or I need graduation gifts,
Speaker:but I haven't quite broken into the,
Speaker:let's set up a evergreen funnel for business,
Speaker:but we have it in the works.
Speaker:It's just hasn't happened quite yet.
Speaker:Okay. And you're hesitating also because of the way you would
Speaker:be presenting it to them?
Speaker:Yeah. It's just not aligning or feeling comfortable to you yet.
Speaker:Yes, because it is,
Speaker:yeah, the website's kind of easy to put up there and
Speaker:it's just a name that orders and that's wonderful and great,
Speaker:but when it's a person that I know or that lives
Speaker:in town with you that you see off and on,
Speaker:I have a hard time saying,
Speaker:Hey, don't forget because I don't want to seem pushy or
Speaker:salesy or anything like that.
Speaker:And so I just kind of choke up and get shy
Speaker:about it and don't share.
Speaker:Alright. I have some ideas for you already there,
Speaker:but before we go with that,
Speaker:would you share with us what else do you do?
Speaker:What's your day job?
Speaker:How does this fit into your whole life?
Speaker:So I still worked downtown.
Speaker:At a desk.
Speaker:I worked in land and I help make agreements and documents
Speaker:and correspondence and send that out and it's just the 40
Speaker:hours a week.
Speaker:We do kind of a compressed schedule.
Speaker:So on Monday through Thursday I'm working nine hours a day
Speaker:and then Friday I get a half day.
Speaker:On my half day I go to my husband's shop or
Speaker:he does embroidery and we've built up the gift shop around
Speaker:that and I help him,
Speaker:I do his displays,
Speaker:I talk about new product,
Speaker:what's coming in,
Speaker:make sure that our vendors are getting everything to us timely
Speaker:and that nothing's broken and make sure the shop looks nice.
Speaker:In general.
Speaker:I have two little boys that are three and six.
Speaker:I do all of their stuff and take care of them.
Speaker:And then my husband and I also volunteer a lot at
Speaker:our local community theater.
Speaker:And so I sit on a production board for that.
Speaker:And every time we open a show,
Speaker:which we do probably six or seven a year,
Speaker:then I'll spend time making sure that they have enough people
Speaker:to help in the dressers area.
Speaker:And then I also sometimes hop on stage.
Speaker:And so right now I'm doing that where we're going to
Speaker:play competition for the national act best.
Speaker:The thing that I like about what you just talked about,
Speaker:there are a lot of touch points in what you normally
Speaker:do throughout your whole day already where you could have access
Speaker:to people who could use your services.
Speaker:Yes. Okay.
Speaker:Yes. You say hesitantly.
Speaker:Yes. Well,
Speaker:so some of the people that I've come,
Speaker:like some of the ladies that have asked for a graduation
Speaker:gift where they can bring in a graduation announcement.
Speaker:I've gotten through my husband's shop,
Speaker:they'll come and talk to him and say,
Speaker:I don't know what to do.
Speaker:I need help.
Speaker:And he'll say,
Speaker:well, my wife has this business that she's also doing.
Speaker:That's our sister company is what we call it.
Speaker:And um,
Speaker:she'll be happy to help you out with that.
Speaker:And so then I can reach out to them.
Speaker:So I do have access to people through that and him
Speaker:encouraging and talking about it.
Speaker:Okay. In your husband's shop,
Speaker:is there a section that has some of your boxed items,
Speaker:the whole display of what they look like?
Speaker:Is there a presence there?
Speaker:There is a small presence there.
Speaker:We have a boy bookshelf that we put them on and
Speaker:displayed and people ask about it.
Speaker:I don't have very good signage up yet.
Speaker:I need to get it out there,
Speaker:but he talks about it.
Speaker:Okay. They could have a better presence,
Speaker:but it's there.
Speaker:He put my logo up on the top of it and
Speaker:everything. Okay,
Speaker:and so if you were to think at the point where
Speaker:bird box gifts is where you envision it to be,
Speaker:so your destination,
Speaker:and I'm going to start with saying we're never at our
Speaker:destination once we get there,
Speaker:we always keep going forward,
Speaker:but what are you envisioning this would look like if it
Speaker:was the best vision that you had possible?
Speaker:Right now I would like it to have a very strong
Speaker:presence on that shop.
Speaker:A display with the cards.
Speaker:I would like to have,
Speaker:I'd say a handful,
Speaker:maybe 15 relationships of ongoing gifting either with some of the
Speaker:ladies in town who just gift throughout the year of graduation
Speaker:and things like that.
Speaker:That's just in their nature to give a lot.
Speaker:And also the smaller companies are solopreneurs who are doing their
Speaker:gift funnels and helping them where it's very personalized.
Speaker:It's very specific to them,
Speaker:but plenty I guess for me to do.
Speaker:Okay. Do you have a feel for how many boxes you
Speaker:would need to be selling to get to whatever your financial
Speaker:goal would be?
Speaker:I'm not asking you to share here necessarily,
Speaker:but have you thought like in your mind's eye,
Speaker:okay, the average box sale equals this for me in either
Speaker:overall revenue and also you'd want to get to margin at
Speaker:some point.
Speaker:So I need to sell to reach my goal at least
Speaker:30 boxes a month I have,
Speaker:I've kind of mapped it out and if I were to
Speaker:hit my good,
Speaker:better, best goal,
Speaker:my best skull would be about 10 to 15 boxes a
Speaker:week. Okay.
Speaker:So 10 to 15 a week,
Speaker:let's call it.
Speaker:I don't know.
Speaker:50 a month maybe.
Speaker:Something like that.
Speaker:Yeah, so that's good that you've thought that through.
Speaker:And how are you doing right now towards that based on
Speaker:what you've already got going?
Speaker:Very little because I have hit some people it's kind of
Speaker:feast or famine.
Speaker:One month it's like Oh this is really good and this
Speaker:could work and then I'll go a month of not really
Speaker:having anything happening.
Speaker:Which is all the more reason to start looking at like
Speaker:you were just saying corporate accounts or people who would purchase
Speaker:on a more regular basis because it's part of their plan,
Speaker:whatever the plan is.
Speaker:Yes. And I'm asking you all these questions first cause I
Speaker:have a number of ideas but I just want to get
Speaker:everything out on the table here.
Speaker:You talk about networking and one of the things that you
Speaker:wanted to chat about was focusing on how to network.
Speaker:Have you done any networking yet?
Speaker:I have made plans,
Speaker:so there is a brand new networking,
Speaker:my coffee connection in town that I have made arrangements to
Speaker:go to and they do it once a month and last
Speaker:month when I had said,
Speaker:this is where I'm going and this is what I'm going
Speaker:to do and I really want to start making these connections,
Speaker:a family issue come up and it just was better that
Speaker:I not go.
Speaker:And so I have reached out to them.
Speaker:I've talked to some people,
Speaker:I've said,
Speaker:Hey, I'm so excited to join you guys.
Speaker:I'm sorry I missed you.
Speaker:I'm planning on coming and I've started to work my way
Speaker:into getting familiar with them so that when I am able
Speaker:to show up this February,
Speaker:it's at the end of the month,
Speaker:then I can go in already knowing a couple people and
Speaker:I've started to talk to,
Speaker:there's a few people I know that come into my husband's
Speaker:shop that work with him because he does the promotional items
Speaker:that I've started to mention to them and a lot of
Speaker:them said,
Speaker:well let's get into the new year,
Speaker:let things settle down from holiday and all that,
Speaker:and then we'll start working things out.
Speaker:And so a lot of them are on the back burner,
Speaker:so I'm doing it through the shop and through a local
Speaker:connection group and I really,
Speaker:with theater,
Speaker:they're pretty prominent in town.
Speaker:I kind of want to start maybe talking to them also.
Speaker:Yes, absolutely.
Speaker:Let's get back to networking in a second.
Speaker:I think that in answer to the question about visibility and
Speaker:just increasing,
Speaker:so you're getting the sales coming in,
Speaker:you're looking at two different things.
Speaker:One is you're looking at just a direct to consumer buy
Speaker:and those are the people who would go into your husband's
Speaker:shop and see the shelf and see what's available.
Speaker:And are they,
Speaker:they're just taking what's on the shelf and then getting checked
Speaker:out with it,
Speaker:et cetera.
Speaker:Yes, we've had will they'll just pick up the box and
Speaker:just take it to the counter and say they want that.
Speaker:Right, because it's already a gift shop.
Speaker:So they're coming in with the frame of mind already that
Speaker:they need a gift.
Speaker:So that works out perfectly.
Speaker:And then we don't have to spend a lot of time
Speaker:on this because you're experienced at the retail level.
Speaker:So on that bookshelf you're putting signage or giving ideas of
Speaker:how these gifts can be used.
Speaker:Hostess gifts like teacher thank you's,
Speaker:graduation, like depending on the time of the year,
Speaker:what people could use them for.
Speaker:Yes. This signage is so lacking because that's something that I've,
Speaker:well it gets put on my plate to do the sign
Speaker:and since I'm there very few hours in the week actually
Speaker:in the shop,
Speaker:my haven't got a good sign but I communicate he has
Speaker:two people that work different counters to help them out and
Speaker:so I communicate regularly with them of what it is or
Speaker:what we can talk about or how to promote it and
Speaker:so there is a lot of talking but the signs still
Speaker:need to be,
Speaker:they could be better.
Speaker:That's something that you could figure out once and then have
Speaker:them do for you there if you took a whole calendar
Speaker:and not just the obvious things like we're talking right now
Speaker:on Valentine's day when people are listening to this,
Speaker:it won't be Valentine's day,
Speaker:but some of those are like more obvious gifting times.
Speaker:But you might also think of some of the creative times
Speaker:that aren't so obvious like October,
Speaker:which is a month after kids have gone away to college
Speaker:and they might be feeling a little lonely like a pick
Speaker:me up gift there or may is typically wedding month.
Speaker:How about the mothers of the bride and groom and giving
Speaker:a gift like events and holidays but not for the obvious
Speaker:person. You know what I mean?
Speaker:Yes. Because that might spark some different ideas for people.
Speaker:And if you made a whole list,
Speaker:even two of them for a month or one of them
Speaker:for a month,
Speaker:whatever, and then gave that list to the people who are
Speaker:in the shop who you've already given the information and the
Speaker:ideas to and then have them responsible for the signing.
Speaker:Cause you're not there all the time and you have a
Speaker:full time job,
Speaker:right? Yes.
Speaker:But you do want it to be represented as you would
Speaker:wish it to be.
Speaker:So if you did that just one time and were able
Speaker:to hand it over to them to just take care of,
Speaker:then that could change every single month.
Speaker:You just have to have then the boxes they're created and
Speaker:put on the shelves.
Speaker:Okay. So that's just one idea.
Speaker:So we're still talking over on the consumer end.
Speaker:The other thing that I think you can start doing right
Speaker:away is,
Speaker:you know how you were just saying,
Speaker:well with theater and production and all of that,
Speaker:I should start talking to them.
Speaker:Talk to them now.
Speaker:Okay. Just make sure everybody knows what you're doing.
Speaker:And you're so lucky to have school age children,
Speaker:three and six.
Speaker:My gosh,
Speaker:you've got a lot of years where you can play with
Speaker:that. Right.
Speaker:Our tendency often is not to let people know what we
Speaker:do and then it's a whole group of people who have
Speaker:no clue who could be buying from you.
Speaker:Yeah. It's not like you're going to go in on the
Speaker:sidelines of a soccer game and be saying,
Speaker:here, come to the gift shop,
Speaker:but let's say when the end of the year,
Speaker:thank you to the coach.
Speaker:Do you guys want to go in on a thank you
Speaker:gift as a group?
Speaker:We have a gift shop.
Speaker:I could do a really nice box,
Speaker:you know,
Speaker:like whatever it is or that kind of a thing.
Speaker:So you can weave it into the conversation just so people
Speaker:know what you do.
Speaker:You might already be doing a lot of that,
Speaker:but I think just getting the word out when it comes
Speaker:up in subtle conversation,
Speaker:just don't shy away from it.
Speaker:Cause most of us do Do shy away from a lot,
Speaker:which it's easy for me to say,
Speaker:Oh Ben has that in the gift shop.
Speaker:Or Ben can do that in talk about him and his
Speaker:business and things like that.
Speaker:But it is much harder for me to say,
Speaker:but I can do it where if your mom lives out
Speaker:of town I can send her a gift.
Speaker:I just say,
Speaker:Oh well Ben has cute stuff for your mom and I
Speaker:haven't figured out quite well why I do that Because we
Speaker:all do because it's just what we do.
Speaker:Well, I'm glad to know I'm not alone.
Speaker:Yeah, but,
Speaker:and the way you need to think about it is do
Speaker:you, have you ever been in a situation where you need
Speaker:a gift and you of course would go to the shop
Speaker:that you own,
Speaker:but let's say none of that was really appropriate for what
Speaker:you needed for the certain time.
Speaker:And then you have to search and figure out how to
Speaker:do it,
Speaker:and then you've got to go buy it and then you've
Speaker:got to wrap it and then you've got to send it,
Speaker:right? Yeah.
Speaker:You have the ability to help someone with that problem because
Speaker:you have great product,
Speaker:it looks beautiful,
Speaker:and you can take care of the whole thing for them.
Speaker:So instead of thinking that you're selling,
Speaker:think about you in that situation and that you can provide
Speaker:them and help them out.
Speaker:Because if they could say to you,
Speaker:let's just stick on the sidelines of soccer.
Speaker:Oh my gosh,
Speaker:my mother's birthday is next week.
Speaker:Do you have something?
Speaker:And you can say,
Speaker:Oh, well we got this that has a candle and blah,
Speaker:blah, let's do it.
Speaker:And all of a sudden they're walking away being like,
Speaker:Oh my gosh,
Speaker:I'm so lucky now I'm all done with that present.
Speaker:Right? So do you think of it that way,
Speaker:the advantage to that person versus you selling?
Speaker:I think that would help you out in your communicating.
Speaker:Okay. Okay.
Speaker:And of your gifts,
Speaker:I mean tons of things that you could be doing.
Speaker:So just get the word out.
Speaker:That's all more on the consumer basis.
Speaker:Okay. Okay.
Speaker:So now let's move over to what is bigger potential and
Speaker:more probable to get you to that 50 Mark you want
Speaker:every month.
Speaker:And that is your gift funnels.
Speaker:And I think this is a spectacular idea,
Speaker:especially the way you described it,
Speaker:because it's walking your customer's client through an experience,
Speaker:through a journey that continues to build upon itself and get
Speaker:better. I would like you to entertain the idea of using
Speaker:that as part of how you talk about your business.
Speaker:I'm the owner of bird box gifts and I specialize in
Speaker:gifting funnels for your clients.
Speaker:Okay. And people are going to be like,
Speaker:what does that mean?
Speaker:And then you get to have the conversation and my thinking
Speaker:with that you've talked about and you're on the production board
Speaker:of the theater.
Speaker:Yes. And then when you start networking,
Speaker:you're going to be able to start interacting with lots of
Speaker:people who have lots of different types of businesses.
Speaker:And I think the way to approach this,
Speaker:well, let me start with where would be your hesitancy.
Speaker:Let's use your prior example about a photographer.
Speaker:How do you feel about going in and having a conversation
Speaker:about gift funnels with them?
Speaker:I would feel nervous since I don't have many under my
Speaker:belt. I mean I don't have any actual funnel funnels set
Speaker:up yet under my belt.
Speaker:For one,
Speaker:I'm kind of nervous that I am not going to have
Speaker:all the answers.
Speaker:They're going to want something that's going to,
Speaker:you know,
Speaker:I'm going to say,
Speaker:Oh, I hadn't thought it out.
Speaker:I don't know is one thing because I can't say,
Speaker:Oh, I've been doing this for years.
Speaker:It's not a problem.
Speaker:We have everything figured out and I'm still working up the
Speaker:courage, I guess I could say to actually reach back out
Speaker:to them and say,
Speaker:I know that we talked about this.
Speaker:Can we set up a meeting?
Speaker:Can I come by your office?
Speaker:Or can we go have coffee and chat about this to
Speaker:see if I can help you?
Speaker:Or anything like that.
Speaker:Like I still feel like it's kind of a weird thing
Speaker:for me to,
Speaker:I'm just an awkward person.
Speaker:You know what?
Speaker:Honestly, Sam of the,
Speaker:everything you're saying is what other people also feel.
Speaker:So donut all being people feel like doing that is like
Speaker:sleazy and asking for business is like yucky and you know
Speaker:all of that.
Speaker:But if you really believe in your product and what your
Speaker:product can provide for somebody else and you flip your mindset
Speaker:in that way,
Speaker:it becomes a whole different thing.
Speaker:You're more consulting and talking and helping people who may or
Speaker:may not need or want what you're giving,
Speaker:but you're providing an opportunity for them.
Speaker:You're not selling to them anymore.
Speaker:Okay. I think what I'm going to say next is going
Speaker:to really make you feel good,
Speaker:okay? You should not ever have all the answers ever.
Speaker:And I'll tell you why.
Speaker:If someone were to come in to you with your business
Speaker:and tell you that they know all about what you do
Speaker:and your business and start telling you what you should do,
Speaker:how would you respond?
Speaker:I would very actively control my face.
Speaker:I love that.
Speaker:That's good.
Speaker:That's good.
Speaker:Like how dare someone be so presumptuous to think after you
Speaker:have put your heart and sweat and tears into developing something
Speaker:that someone comes in and tells you how to handle your
Speaker:business. Like that's an almost insulting,
Speaker:right? Yeah.
Speaker:So that would never be the approach you would want to
Speaker:take. If you like this idea of gift funnels.
Speaker:You're the professional with gift funnels,
Speaker:but they're all based on what your client needs.
Speaker:It's an overlay on top of a photographer.
Speaker:Let's stick with this and use this example of the whole
Speaker:time because it's a great way to layer it on.
Speaker:So every photographer even is different.
Speaker:Some photographers in headshot and school class photos,
Speaker:some specialize in weddings,
Speaker:like all different types of,
Speaker:some are product photographers,
Speaker:right? So even in photography,
Speaker:people have a specialty.
Speaker:So one way that you can approach this that I think
Speaker:would be much more comfortable,
Speaker:we're going to talk about how you could approach it once
Speaker:you're established and go on and then we'll talk about how
Speaker:to start.
Speaker:Okay. Okay.
Speaker:But once you're established,
Speaker:what I would envision you doing is talking to a photographer
Speaker:and saying,
Speaker:could we set up a time?
Speaker:I'd love to come in and just share with you what
Speaker:I do with gift funnels.
Speaker:Tell you about them a little bit and then hear more
Speaker:about your company and see if any of this makes sense
Speaker:to you.
Speaker:Okay, so that's he's that you're sharing with them and then
Speaker:they're sharing with you and what they're sharing with you.
Speaker:You'd come in and you ask questions about their business,
Speaker:what type of a photographer are you?
Speaker:Are you looking to get business in different areas?
Speaker:How are you looking at growing?
Speaker:Now, none of that has to do with what you're putting
Speaker:in the boxes and the product of your boxes,
Speaker:but it has to do with their goals to advance their
Speaker:business. And if they can start seeing that you're more like
Speaker:a marketing partner with them,
Speaker:not just providing gifts.
Speaker:The price of the gifts also takes on a different reasoning.
Speaker:It's not,
Speaker:Oh, I'm going to have to spend $50 a shot and
Speaker:I'm giving a gift,
Speaker:but I already have them as a customer.
Speaker:It's, I've been really trying to get the baby pictures after
Speaker:somebody has a wedding or like the extension so that they
Speaker:get repetitive business from existing customers.
Speaker:So that's then the reason that they're implementing a gift funnels
Speaker:program. I love what you said about being the marketing,
Speaker:thinking of it as a marketing partner because yeah,
Speaker:that's exactly what it is.
Speaker:It's exactly what it is and you don't know what they
Speaker:need until you actually go in and talk with them.
Speaker:Okay. And you don't even know if they get the concept.
Speaker:Yeah, because if they don't get the concept,
Speaker:then maybe that's not someone certainly not as easy to have
Speaker:to start working with,
Speaker:but it might be you want to go on to somebody
Speaker:else, but so then what you would do is build whatever
Speaker:that gifting funnel is based on what they're trying to accomplish
Speaker:with their business,
Speaker:how they already work.
Speaker:You might even be able to start suggesting other events that
Speaker:they could use along the way,
Speaker:if you will.
Speaker:Okay. Yeah,
Speaker:And then you develop,
Speaker:when you're doing the gifting funnels,
Speaker:and I know you say you haven't really started it,
Speaker:but in your thinking are you thinking you'd sell them as
Speaker:bundles? So my thought when I was thinking of it was
Speaker:either it would be if it was a small quantity,
Speaker:it would be just kind of a case by case and
Speaker:here's your invoice or your payment options for this week or
Speaker:this month,
Speaker:something like that where it would be small.
Speaker:But if it is by a,
Speaker:if they say,
Speaker:yes, I want to do this and we're going,
Speaker:I plan on sending out even 10 a month where I
Speaker:can say,
Speaker:well this is a bundle,
Speaker:I'm going to make sure Always have this in stock and
Speaker:be able to do something pretty custom for them to have
Speaker:the quantity always ready for them.
Speaker:Okay. Yeah,
Speaker:I think you could probably do it both ways.
Speaker:The reason I'm liking the idea of bundles is then you
Speaker:get them to agree to at once and then it just
Speaker:automatically happens.
Speaker:Okay. And bundle like the first,
Speaker:second and third gifts.
Speaker:Say here's a package.
Speaker:I'll help address it at the same like even if,
Speaker:let's go with this concept.
Speaker:I know I'm getting off of photography for a second,
Speaker:but I have to based on the example,
Speaker:let's say you were working with a realtor and they close
Speaker:on a house and so they send a thank you.
Speaker:Thank you for having me as your realtor or you know,
Speaker:like whatever it is.
Speaker:That's one.
Speaker:The second could be a smaller thing a month later that
Speaker:is now that you're settled into your house,
Speaker:hope you're enjoying it.
Speaker:Just wanted you to know how much I appreciated your business
Speaker:and how fun it was to work together.
Speaker:And then maybe even at a year anniversary of,
Speaker:it's been one year in your house,
Speaker:hope you're loving it,
Speaker:et cetera,
Speaker:et cetera.
Speaker:And the reason that would be valuable for a realtor is
Speaker:Realty is all referrals.
Speaker:And so if all of a sudden that realtor has done
Speaker:those three touchpoints,
Speaker:but it all gets set up,
Speaker:when they place their first order,
Speaker:you then take care of all the rest.
Speaker:So they don't even have to think about it again.
Speaker:Yes, you have it in your system.
Speaker:Okay. Yes,
Speaker:I see what you're saying with bundles now.
Speaker:Absolutely. Yeah.
Speaker:So that then makes you,
Speaker:first of all the professional specializing in gift funnels.
Speaker:Right. And that doesn't mean that what you sell for that
Speaker:realtor is the same gift packages as another realtor who might
Speaker:come to you.
Speaker:Right. They could still be unique in that way.
Speaker:And now I'll stick with Realty for a second.
Speaker:But if you have bundles like that,
Speaker:then as you sell more,
Speaker:you're still getting in sales from the prior orders.
Speaker:Yeah. Cause that year will come up and then you're building
Speaker:upon your sales.
Speaker:Okay. So something to think about for that.
Speaker:Yeah. And maybe the way to do this is to select
Speaker:two or three industries at first.
Speaker:Okay. And it might be based on who you have linkage
Speaker:with, what their businesses already are.
Speaker:So maybe you start to learn about photographers,
Speaker:you start to learn about realtors.
Speaker:If that's one,
Speaker:I'm not sure who another one would be,
Speaker:but I don't know who else.
Speaker:Trying to think of who else might might be like a
Speaker:chiropractor or somebody chiropractor.
Speaker:It'd be good if someone whose health services of some sort,
Speaker:I don't know what they would be,
Speaker:but I think if you honed yourself down just to three
Speaker:industries to start,
Speaker:you'll start to understand those industries more and more when you
Speaker:have conversations with them and you'll become even more valuable because
Speaker:you're understanding what types of obstacles they're facing in their businesses.
Speaker:Okay. Not that you would share confidential information from one meeting
Speaker:to somebody else,
Speaker:but you're learning.
Speaker:Right. But yeah,
Speaker:I kind of know what to ask and what to suggest.
Speaker:Okay. So how has all this feeling to you?
Speaker:Good. Yeah,
Speaker:I really like it reframing.
Speaker:And so I really like the reframing it that instead of
Speaker:me saying,
Speaker:I'm going to try to go sell to someone to say
Speaker:I want to be a marketing partner and really change the
Speaker:focus on the end to say I'm going to fit this
Speaker:into your business and this is just going to be a
Speaker:plugin that I do for you so your business can thrive
Speaker:and turn that focus away from,
Speaker:well, let me tell you what I do too.
Speaker:Tell me about you and see if I can help you
Speaker:build your stuff.
Speaker:I really liked that And what you said there is perfect
Speaker:if I can.
Speaker:So it's really,
Speaker:you know,
Speaker:it's not in your face.
Speaker:I already know I have your solution.
Speaker:It's let's talk about this and see if what I'm offering
Speaker:and what I do with these funnels could help and compliment
Speaker:what your goals are and help get you to the goals
Speaker:that you have for your business.
Speaker:And they may never have even thought that way before because
Speaker:a lot of the people that you're talking to are small
Speaker:business owners also.
Speaker:Yeah. The thing of saying I want to do something personal,
Speaker:but since it's just me,
Speaker:I'm busy,
Speaker:I don't have time to really follow through with that like
Speaker:I intend to.
Speaker:And that's one of your advantages is I'll take it over
Speaker:for you.
Speaker:Once we've got this system in place,
Speaker:I've got it covered for you.
Speaker:In fact,
Speaker:let's go back to your photographer.
Speaker:I don't know how many weddings a photographer does in a
Speaker:month. Let's pretend during heavy season,
Speaker:it's every weekend,
Speaker:but you have those bundles put together.
Speaker:All they'll have to do then is tell you who it
Speaker:is and say,
Speaker:let's do the bundle package with them and then you're done.
Speaker:And you know that,
Speaker:okay, right after the wedding,
Speaker:this goes out.
Speaker:Then whatever your system is,
Speaker:it's done.
Speaker:So all he has to do is communicate the first time
Speaker:and you can assure him that the whole program will go.
Speaker:He doesn't have to touch it again.
Speaker:So time,
Speaker:big, big thing for everybody is time.
Speaker:So when you get to the point of talking about it,
Speaker:make sure to put that in as one of the benefits.
Speaker:Okay. And the whole thinking behind all of this is you're
Speaker:not just selling them gorgeous gift boxes that have fabulous product.
Speaker:You're doing it for a business purpose that comes back to
Speaker:them to help their business grow.
Speaker:Yeah. Okay.
Speaker:Okay. So that's,
Speaker:so how do you get started with all this,
Speaker:right? How does this happen?
Speaker:One of the first things I would do is,
Speaker:I'm sure you have in your mind maybe two or three
Speaker:people who you could approach because their friends,
Speaker:you know them,
Speaker:something like that.
Speaker:What I do,
Speaker:since you've never really done this concept yet before,
Speaker:is do it with one or two people who agree upfront
Speaker:that they'll give you testimonials after they see what happens.
Speaker:You know,
Speaker:they're willing to do that for you and discount the program
Speaker:for them.
Speaker:Okay. Not under cost.
Speaker:You know,
Speaker:it'd be nice to make something right.
But give them some type of a cut because they're helping
Speaker:you out as well.
Speaker:Okay. And maybe they'll be willing to tell whatever their story
Speaker:is. This is why we ended up doing it.
Speaker:And then there's a testimonial at the end.
Speaker:This is so great to be working with Samath about with
Speaker:this because now I don't have to think about it.
Speaker:It's in play already.
Speaker:I know my clients are being taken care of and I'm
Speaker:wowing them because they're not expecting these extra gifts.
Speaker:Like I think a lot of realtors,
Speaker:we keep going back between Realty and photography,
Speaker:but a lot of realtors are people who buy a house.
Speaker:No, that realtors will give them a gift thanking them,
Speaker:but they don't necessarily expect it the month later or a
Speaker:year later.
Speaker:So then you're wowing them and then someone's talking about you
Speaker:because it's like this new couple who have now been in
Speaker:their house a year might be having their baby or you
Speaker:know who knows what,
Speaker:but they're telling all their friends then,
Speaker:Oh, you're not going to believe what I got yesterday.
Speaker:Right. My realtor remembered us from a year ago,
Speaker:or whatever it is.
Speaker:And so then the word gets out about the realtor.
Speaker:So those are the types of stories you're trying to get
Speaker:in those referrals or recommendations.
Speaker:Okay. You just start out that way with people and that's
Speaker:pretty easy.
Speaker:You already have an established box company to these people.
Speaker:Who would be your testing initial people is I'm trying out
Speaker:a new program.
Speaker:Would you be willing to help me out with it,
Speaker:getting it launched and here's what we do and then you
Speaker:just start talking about it.
Speaker:Okay. So that could be a way to get started with
Speaker:that. The other,
Speaker:and I guess fine all cause I'm starting to look at
Speaker:the time here,
Speaker:but I will ask you if you have any other questions
Speaker:also, but when you go out to networking events,
Speaker:you can start positioning yourself in this way that you're the
Speaker:expert with gifting funnels,
Speaker:which help wow customers and bring them coming back to you
Speaker:for repeat business.
Speaker:Okay. And people are going to be like,
Speaker:what does that mean?
Speaker:Just say I do gift boxes.
Speaker:I can say say that.
Speaker:Okay. Right.
Speaker:It becomes more than just thanking your client.
Speaker:It becomes an opportunity for you to get repeat business from
Speaker:them and to get them talking about you,
Speaker:meaning the client.
Speaker:Okay. How do you feel about networking where you get up
Speaker:and you do your introduction message?
Speaker:I. E.
Speaker:Elevator speech.
Speaker:I've gone to a couple of BNI meetings and it was
Speaker:pretty intimidating at first.
Speaker:I wasn't quite sure what to say.
Speaker:I still get nervous in front of people even though I'm
Speaker:part of theater,
Speaker:I still get that social anxiety type stuff,
Speaker:but I'm trying to get,
Speaker:I mean I'm actively working on being more comfortable and figuring
Speaker:out how to say it,
Speaker:where it's a very natural,
Speaker:like this is what I do and what I like to
Speaker:do and what I enjoy rather than just be very like,
Speaker:this is my,
Speaker:I do curated gift boxes,
Speaker:they have the blah,
Speaker:blah, blah,
Speaker:blah. You know,
Speaker:just really trying to get more comfortable with it being more
Speaker:conversational. Yeah.
Speaker:But I'm working And that's fine.
Speaker:I mean a lot of people shy away from even going
Speaker:to the meetings because of that.
Speaker:Again, everything that you're talking about are challenges that other people
Speaker:have, but what I'm seeing with you is you're still taking
Speaker:action on them even though it makes you a little nervous.
Speaker:So that's great.
Speaker:So here's the thing with networking,
Speaker:just really quickly is you want to go into a networking
Speaker:meeting with the mentality that you're just not on display for
Speaker:you and your business,
Speaker:but you're really also looking to understand who else is in
Speaker:the room and how you can help them with their business.
Speaker:Who else do you know who could maybe use the services
Speaker:of their business if you start thinking more in that way
Speaker:versus getting up and having to,
Speaker:now I'll talk about the introduction message in a minute,
Speaker:but versus getting up and having to talk about yourself.
Speaker:But you go in thinking,
Speaker:I'm going to make some new connections today.
Speaker:I wonder what they're going to all be about.
Speaker:And then when you're talking with people,
Speaker:you want to learn more about them.
Speaker:Not that you need a realtor,
Speaker:right? But you may know somebody who does.
Speaker:Yeah. Or you know,
Speaker:whatever industry that they're in.
Speaker:You may be able to help funnel business to them,
Speaker:but you need to know them first before you would ever
Speaker:funnel business to them.
Speaker:And then that's reciprocal.
Speaker:Just like how you were talking about in the beginning about
Speaker:high tide raises all ships.
Speaker:The more you do for other people,
Speaker:that common starts to come back to you because they get
Speaker:to know you better too.
Speaker:Okay. So that's that when you get up and do your
Speaker:elevator speech that I am totally not calling anymore.
Speaker:I call it the introduction message.
Speaker:Here's a little template for you and you would want to
Speaker:spin the gift funnel concept into this.
Speaker:But so here's a just a basic template and give biz
Speaker:listeners, this is something for you that you can use to,
Speaker:so it's very basic level.
Speaker:Here's all you have to say.
Speaker:I, so you say who you are.
Speaker:I, Sam at the Spencer,
Speaker:I'm the owner of bird box gifts.
Speaker:I help and then who your customer is and then buy
Speaker:and then what your product or your services.
Speaker:Okay, so you could say,
Speaker:hi there,
Speaker:I'm Sam mutha with bird box gifts and I help photographers,
Speaker:realtors and so on.
Speaker:And so you know,
Speaker:you focus on those three industries first,
Speaker:enhance and get repeat business through gifting funnels that wow their
Speaker:clients. And make them talk about them and come back for
Speaker:more or something like that.
Speaker:Beautiful. Okay.
Speaker:There you go.
Speaker:And you're getting this recording so you'll have it.
Speaker:I mean you want to tweak it a little bit,
Speaker:but so it's who you are,
Speaker:your business,
Speaker:who you serve and how it's those four things.
Speaker:And even if like once you script it out,
Speaker:it doesn't necessarily roll off your tongue right away.
Speaker:Write down.
Speaker:And even if you have to pull out that piece of
Speaker:paper when you're in front of everybody,
Speaker:have it with you and nobody cares if you read off
Speaker:a piece of paper.
Speaker:In fact,
Speaker:I think it would endear them to you.
Speaker:Everyone's been there.
Speaker:Everyone's been nervous.
Speaker:We even in my chamber have people who have been in
Speaker:the chamber for a long time,
Speaker:but they're trying out a new way of presenting themselves and
Speaker:they'll have a piece of paper and read off of it
Speaker:and no one cares.
Speaker:So the whole goal with your introduction message is to get
Speaker:people to have like a baseline understanding of what you do.
Speaker:And then when they're interested they're going to come find you
Speaker:later and that's when you can start talking more.
Speaker:Or you go off and get,
Speaker:have a coffee date within the week or something like that.
Speaker:Never do you need to rattle off the address,
Speaker:you know where you're located or any of those little details
Speaker:cause nobody remembers that and then you're just wasting time.
Speaker:You know,
Speaker:where you could have given better information.
Speaker:Since we're talking about networking,
Speaker:I just wanted to throw that in there.
Speaker:And the other thing with networking always is you need to
Speaker:go regularly.
Speaker:Life gets in the way.
Speaker:Like you might not be able to go every single month
Speaker:to different events,
Speaker:but you need to show up regularly for people to start
Speaker:to know you and you get to know more people and
Speaker:then you become someone who's known in the community too.
Speaker:But you have a ton of opportunity through all the linkage
Speaker:with your children and the theater and your husband's shop,
Speaker:all of that.
Speaker:Do you have any questions for me?
Speaker:I think I've asked them all and got excellent information.
Speaker:Wonderful. Well,
Speaker:what after we hang up,
Speaker:what is the first thing that comes to mind that you
Speaker:will want to start doing?
Speaker:The first thing I'm going to want to do besides get
Speaker:the sign is getting my message down of being able to
Speaker:tell the next time I see someone out in public or
Speaker:at the shopper theater river,
Speaker:just to have that ready that I've rehearsed in my mind
Speaker:enough to say,
Speaker:Hey, I really want to talk about how I can help
Speaker:your business and see if it's a fit or if you
Speaker:have, do you do gift funnels?
Speaker:What does that look like for you?
Speaker:Has it,
Speaker:you know,
Speaker:do you have a success?
Speaker:Have you enjoyed it?
Speaker:Oh, you don't have one?
Speaker:Well do you,
Speaker:do you know about them?
Speaker:Can I tell them to you?
Speaker:And just try to a very natural non salesy way.
Speaker:Just open the conversation and invite curiosity about how we might
Speaker:be able to do this together to benefit each other.
Speaker:Yeah, absolutely.
Speaker:And just by way of conversation,
Speaker:if you're talking with another room mom or something and the
Speaker:conversation comes up that that's what you do then offer,
Speaker:you know,
Speaker:end of the year gifts for teachers to the whole room
Speaker:could go in together and you could make one nice master
Speaker:gift or really very special gift with high quality stuff if
Speaker:everyone wanted to go in together.
Speaker:You things like that.
Speaker:Yeah, So lots of opportunity there.
Speaker:You could be the resource for all of that,
Speaker:which would be great.
Speaker:Plus you could,
Speaker:this is just another sideline random thing is if the schools
Speaker:were ever doing fundraisers through your husband's company,
Speaker:sure you can get some less expensive gifts.
Speaker:That could be another way to get visibility on you both
Speaker:through the school connections.
Speaker:Yeah. Okay.
Speaker:Yeah, and then test out and then if this is working
Speaker:for you,
Speaker:then get that first one or two people to test and
Speaker:give you a testimonial or a referral.
Speaker:Something that you can also put on your website.
Speaker:Here's what people are talking about.
Speaker:Here are people who are doing these funnels and then have
Speaker:some results like a nice solid testimonial.
Speaker:Then you are on your way.
Speaker:Yay. Yay.
Speaker:Well, I think 50 a month is completely doable,
Speaker:but you just have to build up to it.
Speaker:Okay. And funnels.
Speaker:I don't know where I've been but I've never heard of
Speaker:this before and I think it's great because as we were
Speaker:talking about it can build upon itself and you're an ultimately
Speaker:some of them might fall away,
Speaker:but just by nature of how you would be creating that
Speaker:business model,
Speaker:there would already be additional sales coming in down the road
Speaker:just by nature of your model and that'll be great.
Speaker:Well Samath thank you so much.
Speaker:I really appreciate your spending time today and letting us have
Speaker:a peek inside your business.
Speaker:Thank you so much.
Speaker:If our listeners are interested in seeing your product,
Speaker:where would you have them go?
Speaker:I am on the web@birdboxgifts.com
Speaker:and I'm off on Facebook and Instagram with the same name.
Speaker:Perfect. Wonderful.
Speaker:Well your product is so pretty.
Speaker:It's so nice and clean.
Speaker:Well thank you.
Speaker:Which is one of the things I like about it.
Speaker:Kind of going back to that white candle I guess.
Speaker:Yes. I like very clean and open.
Speaker:Yeah. Well do keep in touch and give me updates as
Speaker:to how things are going.
Speaker:I will.
Speaker:Okay. Take care.
Speaker:Have a great rest of your day.
Speaker:Thank you so much.
Speaker:You too.
Speaker:Oh my gosh.
Speaker:Such a great conversation with Sam mutha and do you see
Speaker:how as we continued talking,
Speaker:we created things for her to do that overcome a little
Speaker:bit of her concerns,
Speaker:but we made them more comfortable and made them align with
Speaker:things that she truly believes in in relation to her product
Speaker:and what her product offers.
Speaker:Not everyone has a husband who has a gift shop,
Speaker:so she has easier access to an additional line of traffic
Speaker:and also product.
Speaker:But each and every one of you has a spin that
Speaker:you can put on your business and unique opportunities based on
Speaker:the people that you interact with throughout your life.
Speaker:So think about that and don't be afraid to tell everybody
Speaker:what you do.
Speaker:Friends, family are the first people you can get business from,
Speaker:and then from there you can outreach further.
Speaker:Next week we're going to talk to a business owner who's
Speaker:done just that.
Speaker:We're going to talk a little bit about her brick and
Speaker:mortar shop and how she developed her business,
Speaker:but we're also going to talk about an additional Avenue of
Speaker:opportunity that she has integrated into our business that each and
Speaker:every one of you can do for yourself on a small,
Speaker:medium, or large level.
Speaker:That's what's coming on the next episode of the podcast and
Speaker:until we're together again,
Speaker:have a wonderful week.
Speaker:Bye for now.
Speaker:This podcast is made possible thanks to the support of the
Speaker:ribbon print company.
Speaker:Create custom ribbons right in your store or craft studio.
Speaker:In seconds,
Speaker:visit the ribbon,
Speaker:print company.com
