Jon Buchan wrote a cold email while he was drunk.
He sent it to the marketing directors of top brands like Pepsi and Red Bull and got incredible responses like “This is the best cold email I have received in over 20 years!”
It was the best email he ever wrote and we dove into why it was so effective.
What we discussed:
Jon’s #1 practical advice:
B2B doesn't have to be Boring 2 BoringTweet This
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