Amazon DSP (demand-side platform) is the new frontier of Amazon Advertising. For every seller, the key strategy is to get your Amazon Sponsored Ads nailed with an excellent optimization strategy and a well-defined funnel. Once you have your Amazon Sponsored Ads well lined out, Amazon DSP is a great next step. Currently, there are a ton of opportunities within the Amazon DSP world, as it’s an underutilized ad type with less competition than your typical Sponsored Ads.
In this episode, we shared a brief overview of what is Amazon DSP and a few key things you can take advantage of.