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Gift biz unwrapped episode 299,
Speaker:because the first thing you want to do in a prospecting
Speaker:ad is just really get that product in their face as
Speaker:quickly as possible Attention.
Speaker:Gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is give to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode,
Speaker:packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal,
Speaker:Sue moon Heights.
Speaker:Hi there,
Speaker:and welcome To 2021.
Speaker:Please join me in a big sigh of relief that last
Speaker:year is behind us and we can look forward to new
Speaker:found freedom in the months ahead,
Speaker:the vaccine is here and I don't know if you're like
Speaker:me, but I'm really confident that life will look better and
Speaker:better as the months progress.
Speaker:There are a lot of things that I definitely will never
Speaker:take for granted again,
Speaker:that's for sure.
Speaker:I still think it's crazy how the change of a calendar
Speaker:year is such a marker in our lives resolutions and all
Speaker:of that.
Speaker:For me,
Speaker:that final of the new year's champagne toast is when I
Speaker:enter full swing back into my whole 30 diet.
Speaker:There's something about starting at that exact time.
Speaker:That keeps me really committed to stay on track.
Speaker:Like I don't want to break the momentum or something.
Speaker:Not that I have to wait another year to get started.
Speaker:It's completely a mind thing.
Speaker:I admit it,
Speaker:but it works for me.
Speaker:I'm solid in my rules and I go for maybe 20
Speaker:days or so,
Speaker:just enough to get the cleansing benefits out of it.
Speaker:And then psychologically,
Speaker:I feel kind of reset to continue on with my year
Speaker:in a really healthy way.
Speaker:It's a great start anyway.
Speaker:And speaking of starts,
Speaker:pull out your calendar and Mark this date January 21st,
Speaker:2021, only a few weeks away.
Speaker:That's it just circle that date for something special.
Speaker:If you don't have a planner or a calendar yet?
Speaker:No problem.
Speaker:Grab a,
Speaker:my inspired daily planner specifically for gifters bakers,
Speaker:crafters and makers.
Speaker:So all of us at this link gift biz,
Speaker:unwrapped.com forward slash get inspired.
Speaker:And again,
Speaker:don't forget Mark.
Speaker:This date,
Speaker:January 21st,
Speaker:I'm really excited to get into this first episode of the
Speaker:new year.
Speaker:We've done a number of shows in the past on how
Speaker:to photograph products,
Speaker:how to handle shadows and all the lighting,
Speaker:taking photos from your phone,
Speaker:things like that.
Speaker:But today we're taking a different approach.
Speaker:You're going to get answers to questions.
Speaker:Like at what point do you introduce your product when you're
Speaker:doing a live video,
Speaker:should you add words directly onto the image or save them
Speaker:just for the post text?
Speaker:Is your product displayed on a stark white background?
Speaker:Is that better?
Speaker:Or should you be doing a lifestyle photo?
Speaker:You don't just want to take beautiful pictures.
Speaker:You want them to perform for you.
Speaker:That's what we're talking about today.
Speaker:And here's how to make that happen Today.
Speaker:I'd like to introduce you to Lauren Schwartz of the loft
Speaker:three 25.
Speaker:Lauren describes her business as a small design studio with a
Speaker:knack for simplicity.
Speaker:With over 15 years of experience,
Speaker:she's served as a creative director and strategist for e-commerce brands.
Speaker:Her profitable ad campaigns have been used by top brands in
Speaker:Facebook, Instagram,
Speaker:Snapchat, and Google Lauren's mission is to help brands grow by
Speaker:effecting performance throughout the customer's journey.
Speaker:So that means from prospect acquisition all the way through to
Speaker:post-purchase experiences.
Speaker:Lauren, welcome to the gift of his unwrapped podcast.
Speaker:Thank you,
Speaker:Sue. So excited to be here.
Speaker:I Am thrilled that you are here too,
Speaker:and I'm diving right into what has become a tradition here
Speaker:on the show.
Speaker:And that is,
Speaker:have you described yourself a little bit differently than we already
Speaker:did in your intro,
Speaker:but through a motivational candle.
Speaker:So if you were to tell us what a candle would
Speaker:look like,
Speaker:that would really speak to you,
Speaker:what color would it be and what would be a quote
Speaker:on that candle?
Speaker:That's a great question.
Speaker:The quote that I really think kind of embraces me is
Speaker:embraced the hustle and the color that I picked would probably
Speaker:be a coral color.
Speaker:So the reason why having embraced the hustle as a creative,
Speaker:you're constantly just trying to work towards something.
Speaker:And it's taken me about 15 years to finally have my
Speaker:own business.
Speaker:And I really had to hustle in order to get where
Speaker:I've become and representing the coral color,
Speaker:kind of a red and pink combination.
Speaker:Red is definitely all about like perseverance and passion and pink
Speaker:is definitely more of like a harmony and just kind of
Speaker:approachability, which I think I have with my clients.
Speaker:So yeah,
Speaker:that's basically how I would describe my candle.
Speaker:I love how you combine the colors together and with the
Speaker:meaning behind those colors.
Speaker:No, one's done that before.
Speaker:I really like it.
Speaker:Awesome. Yeah.
Speaker:I mean that's creative brain of mine.
Speaker:I have to figure out what each color represents.
Speaker:Yeah. That's why this question becomes so interesting.
Speaker:People will be like,
Speaker:well, it doesn't have a color it's clear or it's going
Speaker:to be graduated colors or we don't care about the color.
Speaker:I care about the scent.
Speaker:Like it's really interesting.
Speaker:The variations people will bring,
Speaker:but no one's done what you've just done.
Speaker:So I love that.
Speaker:That's beautiful.
Speaker:Great. So embracing the hustle and achieving anything always feels like
Speaker:there's a lot of hustle.
Speaker:And I think now people are saying,
Speaker:well, you know,
Speaker:you shouldn't always have to hustle.
Speaker:Like you should be able to work smarter and do things
Speaker:and it shouldn't be as difficult.
Speaker:But I think what you're talking about in terms of hustle
Speaker:is just continuing with the passion and finding a way to
Speaker:make it work for you.
Speaker:Exactly. Yeah.
Speaker:I mean,
Speaker:as a creative,
Speaker:I think anyone just always knows as a kid,
Speaker:my mom and dad,
Speaker:they were always super creative.
Speaker:My mom was a painter.
Speaker:My dad was a photographer and moving forward in their life.
Speaker:When I decided that I wanted to go to art school,
Speaker:they were kind of like,
Speaker:well, what exactly are you going to do with art?
Speaker:And it's like,
Speaker:there's so many things you could do with art and just
Speaker:working towards so many different outlets.
Speaker:I had started in so many different fields,
Speaker:which is basically all of that creative knowledge has brought me
Speaker:to where I've gotten today.
Speaker:And it's just learning creatively,
Speaker:like what works for you and how you can build your
Speaker:business on that creativity.
Speaker:So it is a hustle.
Speaker:You have to have the passion.
Speaker:A lot of people have art in their background and they
Speaker:like doing it.
Speaker:And eventually they want to do something with it.
Speaker:But a lot of times people just don't know what to
Speaker:do with it.
Speaker:And I think if you find what works for you,
Speaker:then really you're going to find that passion and that hustle.
Speaker:Yeah. And you might not land on it right away.
Speaker:Exactly. I'd love to talk about that with your journey in
Speaker:a second,
Speaker:but also for people who are listening,
Speaker:you just get started.
Speaker:You just think that,
Speaker:you know what you're planning to do.
Speaker:You get started,
Speaker:you see how it resonates.
Speaker:Like let's just talk about handmade products because that's the majority
Speaker:of people here who are listening and then you see how
Speaker:an audience embraces it or embraces it,
Speaker:but with a different twist.
Speaker:So maybe you adjust the product a little bit.
Speaker:You're not going to necessarily land it right out of the
Speaker:gate, but you start with something and then you grow and
Speaker:that's part of the hustle.
Speaker:I think,
Speaker:Lauren, what do you say?
Speaker:It's just that maneuvering and adjusting along.
Speaker:Yeah. All about trial and error.
Speaker:You got to figure out what works for you and for
Speaker:the people that you're selling to.
Speaker:Right. So what were you thinking when you were in school?
Speaker:What were you thinking if you were considering what your first
Speaker:job after you were done with school would be,
Speaker:where were you going?
Speaker:When I graduated,
Speaker:I graduated with a very,
Speaker:very new kind of steady,
Speaker:which was multimedia web design.
Speaker:So with that,
Speaker:I kind of learned everything.
Speaker:I learned video editing,
Speaker:I learned audio,
Speaker:I learned web design and I graduated in 2004.
Speaker:So that was like forever ago.
Speaker:And you know,
Speaker:at the time web design wasn't as prominent as it is
Speaker:now. And so when I first started,
Speaker:I thought,
Speaker:okay, I'll kind of work in this whole web design business
Speaker:and kind of see where this goes.
Speaker:And my first job out of college was working for a
Speaker:company who sold POS systems to restaurants.
Speaker:So I did a lot of their marketing and web design
Speaker:for them.
Speaker:And basically that's kind of where I started.
Speaker:They took a chance on a college graduate and just let
Speaker:me kind of do my own thing.
Speaker:I had no knowledge of POS systems for restaurants,
Speaker:but through my journey,
Speaker:I stopped working on the website side of things.
Speaker:And I actually landed a job at a skate shop doing
Speaker:their apparel design,
Speaker:which was totally different from what I went to school for.
Speaker:I had never learned anything about apparel design.
Speaker:I had no idea what I was doing,
Speaker:but they needed someone to do graphic design for their t-shirts
Speaker:and help build their apparel line.
Speaker:So then that took me into apparel and accessories for about
Speaker:six years where I just designed clothing for big companies.
Speaker:And then eventually I decided I didn't want to do apparel
Speaker:anymore. And I wanted to go back to digital and got
Speaker:a job,
Speaker:working, doing marketing for some other companies,
Speaker:and eventually decided to go with an agency because I figured
Speaker:that would be more experience for me learning the e-commerce side
Speaker:of things and found my passion there.
Speaker:And that's exactly where I am now.
Speaker:I am doing my ad creatives for big e-commerce companies and
Speaker:I love it.
Speaker:So it kind of went full circle.
Speaker:Wonderful. So we get a specialist perspective of things that you're
Speaker:doing for the big guys.
Speaker:And I'm going to have you bring it back down to
Speaker:us in terms of what we can be doing or should
Speaker:be doing with our small businesses as we're growing.
Speaker:That's going to be perfect.
Speaker:So e-commerce mostly,
Speaker:you're talking about advertising,
Speaker:right? Yes.
Speaker:Advertising your brand.
Speaker:Okay. So this'll be really interested.
Speaker:I'm going to start this from basic as basic can be.
Speaker:Okay. Lauren,
Speaker:let's say we have somebody which is going to be a
Speaker:lot of our listeners who have their business started.
Speaker:So they're selling online,
Speaker:I'm going to create a situation and then you'll kind of
Speaker:coach us through what we should be doing.
Speaker:And then of course,
Speaker:you know,
Speaker:I'm gonna have some questions for you,
Speaker:but they have a website started.
Speaker:They have a shopping cart installed.
Speaker:So they have a way to take orders online.
Speaker:It might be a Facebook shop might not even be their
Speaker:own website.
Speaker:They have a couple of social media channels.
Speaker:Let's just say Facebook,
Speaker:Instagram, and that's it.
Speaker:And they're out.
Speaker:Maybe they're doing one or two lives if they are,
Speaker:they're feeling really brave about it,
Speaker:but that's all they're doing right now.
Speaker:That's it.
Speaker:That's all they got for online.
Speaker:Cause we're just going to only focus online today.
Speaker:So here's the story.
Speaker:People are telling them how beautiful their stuff is.
Speaker:They're getting some comments and engagement on their posts,
Speaker:but it's converting over into sales.
Speaker:This is the situation I'm laying in front of you.
Speaker:Okay.
The biggest thing for small businesses on e-commerce is that you
Speaker:just have to get yourself out there.
Speaker:The Facebook lives are always a great way to start to
Speaker:get a face to the brand,
Speaker:showing people the products and really start engaging people with what
Speaker:you're selling.
Speaker:Same with Instagram and Instagram stories and Instagram reels.
Speaker:These are all things that are super effective.
Speaker:When you're first starting out your business,
Speaker:you have to insert to engage your clients.
Speaker:You have to start to engage your consumer.
Speaker:So showing the product you make,
Speaker:showing behind the scenes,
Speaker:showing why people need this product in their life is a
Speaker:big part of selling online.
Speaker:You're always trying to answer that why there's so many places
Speaker:that you can purchase from.
Speaker:And a lot of times people don't understand why they should
Speaker:purchase small business.
Speaker:Why is it so expensive?
Speaker:There's so many reasons to have this kind of great story.
Speaker:And I think if you share that with your audience,
Speaker:it's a huge way to kind of get them engaged into
Speaker:the product,
Speaker:which then we'll start to get them down.
Speaker:That journey,
Speaker:that customer journey of exploring more of your products and then
Speaker:purchasing online.
Speaker:Okay. But what if I don't have an audience because we're
Speaker:talking about getting out there,
Speaker:we need to have somebody there to be talking to in
Speaker:the beginning,
Speaker:right? Right.
Speaker:This is actually a good hack.
Speaker:I guess you could call it of learning how to engage
Speaker:your audience or to start building your audience.
Speaker:I should say.
Speaker:So let's say you're on Instagram and there are other people
Speaker:out there who are similar to your product.
Speaker:A lot of times,
Speaker:what a good thing to do is,
Speaker:is to look at the people who are commenting on their
Speaker:Instagram, post your competitors,
Speaker:and start to engage with those people in their comments.
Speaker:Start commenting on things that they comment on to really start
Speaker:building that audience.
Speaker:So that's one step.
Speaker:Okay. Let me make sure I understand what you're saying.
Speaker:Don't forget the second step like me.
Speaker:Like if I don't keep going,
Speaker:I'll forget things,
Speaker:but I want to make sure that we're clear.
Speaker:So what you would do if you were,
Speaker:I make,
Speaker:I spin my own pottery and I make these really cool
Speaker:coffee mugs.
Speaker:So I would want to go to other people's accounts who
Speaker:are, we're saying a competitor,
Speaker:but I would also say maybe a similar type of an
Speaker:audience. So it might not just be other potters.
Speaker:You're not necessarily commenting on their photos.
Speaker:You're commenting and following people who are commenting on those businesses.
Speaker:So it's the second layer down.
Speaker:Yes. It's starting to build your audience because if you are
Speaker:starting to comment or follow them,
Speaker:then they'll see that.
Speaker:And they'll say,
Speaker:Oh, what's this.
Speaker:And they'll go to click on it and see what you
Speaker:have to offer.
Speaker:And if they already have a similar interest,
Speaker:then they will start to fall.
Speaker:Although you,
Speaker:and then you start to build up your audience slowly.
Speaker:Okay. I just wanted to make sure that we were talking
Speaker:about that second layer.
Speaker:We're not just talking about the other people who have a
Speaker:similar business as yours,
Speaker:right? Yes.
Speaker:Good. Got it.
Speaker:Okay. Number two,
Speaker:we kind of talked about this earlier.
Speaker:You and I,
Speaker:but really starting to look at Facebook and Instagram paid advertising.
Speaker:I know that that word paid advertising sounds very scary to
Speaker:people because they just look at it as I don't want
Speaker:to spend a lot of money.
Speaker:They are boosting posts that they have on Facebook and Instagram.
Speaker:And to be honest,
Speaker:boosting posts,
Speaker:it doesn't really do anything for your engagement.
Speaker:You may get a couple people here and there,
Speaker:but it's not audience members or clients that you actually want.
Speaker:You want people that are interested in the things that you're
Speaker:actually making.
Speaker:So the great thing about Facebook and Instagram is that you
Speaker:can create custom audiences and interest segments,
Speaker:which can then be pulled into a specific demographic and any
Speaker:sort of advertising that you're trying to do will engage those
Speaker:people to actually click and purchase from you.
Speaker:So do you automatically suggest,
Speaker:and I'd like to talk a little bit more about Facebook
Speaker:advertising because the majority of people here,
Speaker:I'm not going to say they don't do it.
Speaker:I know that some do,
Speaker:but a lot are super hesitant.
Speaker:They feel like it's too cumbersome.
Speaker:They don't understand it.
Speaker:They're wasting their money because they feel like it hasn't worked
Speaker:before and maybe not doing it wrong,
Speaker:doing what they knew to do or thought they should be
Speaker:doing. Right.
Speaker:Because Facebook likes to feed you the next action.
Speaker:And lots of times it's well,
Speaker:this post is doing so well.
Speaker:Let's boost it,
Speaker:right? Yep.
Speaker:I've been hearing for years that you shouldn't be boosting posts,
Speaker:but to stick with this audience growth concept first,
Speaker:let's go to Facebook ads because I think this is really
Speaker:important. What about not selling your product necessarily right away,
Speaker:but gathering a community?
Speaker:Yes. So again,
Speaker:with Facebook,
Speaker:there's a lot of layers.
Speaker:There's a lot of layers to Facebook advertising.
Speaker:One of the great things about Facebook is that there's all
Speaker:these different actions that you can take in order to help
Speaker:engage your audience.
Speaker:So when you are looking at Facebook ads,
Speaker:there's lead generation there's website clicks,
Speaker:there's add to carts,
Speaker:there's website visitors.
Speaker:So there's all these different things that you can do when
Speaker:you're actually building your Facebook advertising.
Speaker:So obviously I work with a lot of large e-commerce brands.
Speaker:So for me,
Speaker:I want people to get that click.
Speaker:I want people to purchase the product.
Speaker:So to take it down some levels to just get people,
Speaker:even interested in your brand,
Speaker:then I would even start at the website level.
Speaker:So getting people to actually go to your website,
Speaker:creating an advertisement or visual representation of what you're selling,
Speaker:just to get people to your website.
Speaker:And they're making sure that your website has the information to
Speaker:get people to want to purchase the product.
Speaker:Right. And if you're getting people to your website,
Speaker:with the pixels that you can place with Facebook,
Speaker:you can start then retargeting people who have actually gone there.
Speaker:Exactly. And then you start the customer journey and that's what
Speaker:you like to talk about,
Speaker:right? Lauren.
Speaker:Yep. Exactly.
Speaker:So the customer journey.
Speaker:Exactly. So like you said,
Speaker:starting that,
Speaker:that prospecting level,
Speaker:which is getting people to your website and then doing retargeting
Speaker:ads, which is basically getting people to purchase the product.
Speaker:This goes back to,
Speaker:and we've all heard this before.
Speaker:Like you don't meet somebody and then ask them to get
Speaker:married on the first date.
Speaker:Right? Exactly.
Speaker:You need a lot of coaxing for that.
Speaker:Yeah. I'd say coaxing and glasses of wine or something.
Speaker:Maybe a couple of bottles.
Speaker:I don't know.
Speaker:Anyway, we're not going to go there,
Speaker:but going back to that person who is making these mugs.
Speaker:Okay. So the first thing,
Speaker:if they don't have an audience,
Speaker:one way to start going is to do some advertising,
Speaker:to attract other people.
Speaker:And so you attract them to maybe like your social media
Speaker:pages or go to your website.
Speaker:Only one,
Speaker:not both one or the other,
Speaker:you start building up a strategy of attracting people and isn't
Speaker:it true that those types of ads are less expensive than
Speaker:going directly to a sale?
Speaker:Yes. I mean,
Speaker:you could spend as much as you want on Facebook,
Speaker:you don't have to spend,
Speaker:like I said,
Speaker:hundreds of thousands of dollars,
Speaker:you can spend $20,
Speaker:you can spend $10.
Speaker:It kind of depends on what you're looking for.
Speaker:Granted, the more money you spend,
Speaker:the wider,
Speaker:it does open up that pull to pull from.
Speaker:But when you are starting out,
Speaker:it's a good place to start to give yourself some sort
Speaker:of marketing budget.
Speaker:See what happens when you first start that.
Speaker:And then maybe the next month you up that budget and
Speaker:see how much more you can get from upping the budget.
Speaker:So I think it's trying to come up with some sort
Speaker:of strategy when you're first starting out in order to get
Speaker:those people to your website.
Speaker:Okay. I think we should talk just strategy because there are
Speaker:so many places where you can learn exactly how to do
Speaker:Facebook ads,
Speaker:but let's talk strategy.
Speaker:What's working give as listeners.
Speaker:We're not going to get off and you're not going to
Speaker:have like click here,
Speaker:click here,
Speaker:click here.
Speaker:But you're going to have an overall view.
Speaker:If you've never thought of Facebook ads before,
Speaker:where you might be able to take things and pick up
Speaker:some other good tidbits and such along the way.
Speaker:So, all right.
Speaker:So a new person,
Speaker:so one way that they can do this.
Speaker:And I think a lot of people will say,
Speaker:well, you know,
Speaker:dang, social media doesn't work for me because I have a
Speaker:page. I post something.
Speaker:I don't get any engagement.
Speaker:No, one's coming over to my website.
Speaker:Social media doesn't work.
Speaker:Right? Yeah.
Speaker:And it's unfortunately more true now than it was five,
Speaker:10 years ago,
Speaker:organic reach was much greater and now organic reach isn't that
Speaker:great. But remember you guys,
Speaker:this is a free platform,
Speaker:right? Exactly.
Speaker:20 years ago,
Speaker:before there even was social media.
Speaker:If you were in business,
Speaker:you were taking ads out in the local newspaper,
Speaker:you were attending local events.
Speaker:Maybe it was local sidewalk sales in your community.
Speaker:You were going out to other bigger shows.
Speaker:You were spending money to be able to attract in an
Speaker:audience to become known.
Speaker:Exactly. So the social media sites are very similar to a
Speaker:website just because you put up a website and you press
Speaker:live and now it's active and visible doesn't mean people are
Speaker:ever going to find it.
Speaker:Right. So I look at these initial ads as visibility,
Speaker:as attracting people so that they can say,
Speaker:Oh my gosh,
Speaker:look at these gorgeous mugs.
Speaker:And they're all handmade.
Speaker:And I like the one that's yellow,
Speaker:because that would be me.
Speaker:Right. So that's kind of the way to think about it.
Speaker:And I know this is taking it way down versus what
Speaker:you're working with Lauren,
Speaker:but what kind of ad budgets do you think people could
Speaker:think of for just attracting the visibility?
Speaker:Because it's not going to equate right away to a sale,
Speaker:but you're gathering in your audience.
Speaker:You're gathering your community together.
Speaker:It's You know what we talked about earlier,
Speaker:Sue, like it's all about trial and error.
Speaker:You're going to have to start somewhere in order to figure
Speaker:out what exactly is going to work for you.
Speaker:So you could even start with,
Speaker:let's say $300 a month,
Speaker:give yourself $300 a month to spend on advertising,
Speaker:see where that gets you.
Speaker:If it didn't get you anything.
Speaker:Okay. Well at least you learn some things along the way.
Speaker:You could either see that people have gone to your website.
Speaker:Maybe they didn't go to your website.
Speaker:Okay. So maybe what I put out there,
Speaker:isn't engaging enough for people to want to click.
Speaker:So how do I get myself out there and how do
Speaker:I make it better in order to get the people to
Speaker:my website.
Speaker:And that's where I think a strategy comes into play is
Speaker:that when you are going out to these craft shows or
Speaker:you are kind of selling yourself,
Speaker:like that's what you're doing.
Speaker:When you're at these craft shows,
Speaker:people are coming up to you.
Speaker:They're looking at your product,
Speaker:they're talking to you,
Speaker:they're asking you these questions.
Speaker:Okay. So basically on the social side of things,
Speaker:you're kind of just taking out that human face to face
Speaker:and explaining it to everyone visually through social media.
Speaker:So you're explaining the touch,
Speaker:the, feel,
Speaker:the craftsmanship,
Speaker:the color,
Speaker:how exactly like this is made.
Speaker:Like you're literally selling yourself and your product.
Speaker:Just not face to face.
Speaker:Like it's just through a social platform.
Speaker:I think again,
Speaker:like I said,
Speaker:it's taking out the trial and error and figuring out what's
Speaker:working and what's not working.
Speaker:So you tested some creatives.
Speaker:Maybe they didn't work this month.
Speaker:Okay. So what's the next layer that I could do in
Speaker:order to get people to want to purchase.
Speaker:Maybe you take it one step further,
Speaker:go back and see what you did.
Speaker:Okay. That didn't work.
Speaker:So what's the next thing that I can do in order
Speaker:to get people to click and come to my website.
Speaker:All right.
Speaker:So let's move this forward.
Speaker:We've attracted a community because our ads have worked.
Speaker:And so we've gathered people in.
Speaker:I am always going to say here,
Speaker:don't just rely on your social media followers.
Speaker:You want to get their emails in one way or another,
Speaker:because that's something that you own.
Speaker:We talk about this all the time.
Speaker:So we're not going to go into detail on this,
Speaker:but let's say right now we're working with the same mug
Speaker:person and they have couple hundred maybe thousand followers on their
Speaker:list. Now they want to get people to purchase.
Speaker:What direction do you have for that motivating people to actually
Speaker:buy your product?
Speaker:That's up next,
Speaker:right after this quick break.
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Speaker:Okay. Yeah.
Speaker:So I love that the fact that you brought up your
Speaker:email list,
Speaker:because that is something that is super important,
Speaker:especially when you are starting Facebook ads,
Speaker:you can actually take your customer list and add it into
Speaker:your email subscribers and essentially build an interest group off of
Speaker:your email subscribers.
Speaker:So seeing the demographics,
Speaker:seeing the location,
Speaker:seeing the gender,
Speaker:there's so much data,
Speaker:it's crazy.
Speaker:I mean,
Speaker:the things that you can see through Facebook analytics is mindblowing.
Speaker:And it's really interesting to take your email subscriber list,
Speaker:add that into your interest segments,
Speaker:because then it'll automatically build an interest segment for you,
Speaker:which then you can pull from in order to build direct
Speaker:to consumer ad creatives.
Speaker:So that's basically where I work with on a day to
Speaker:day basis.
Speaker:So the direct to consumer ad creatives that I work with
Speaker:with my clients are very much like get that purchase,
Speaker:get that click.
Speaker:So I think something that's really important when you are starting
Speaker:out. Once you already have your following and you have your
Speaker:list and everything is getting those creatives really dialed in to
Speaker:kind of help you move that needle forward in order to
Speaker:get those purchases.
Speaker:So the biggest thing that I tell my clients when I'm
Speaker:working on their Facebook creatives is that you need to show
Speaker:the product within the first three seconds.
Speaker:When you think about Facebook and you think about Instagram,
Speaker:you're so quick to move past content.
Speaker:I mean,
Speaker:we absorb content so quickly that if you aren't seeing a
Speaker:product that interests you within the first three seconds,
Speaker:people are going to scroll right past you.
Speaker:So getting the product visually in front of you within the
Speaker:first three seconds is the most important thing.
Speaker:And I know a lot of times people really want to
Speaker:sell the brand and sell that experience.
Speaker:I think that's a great,
Speaker:great thing to do,
Speaker:but that's what you do in remarketing.
Speaker:You do that after you've already gotten people to your website
Speaker:to click into purchase,
Speaker:because the first thing you want to do in a prospecting
Speaker:ad is just really get that product in their face as
Speaker:quickly as possible.
Speaker:Okay. So you're talking if it's a video.
Speaker:No, it can even be a still image too.
Speaker:Well then the product is there right away.
Speaker:Right? Exactly.
Speaker:It's funny because video is so big.
Speaker:Like video is amazing.
Speaker:I do video content all the time,
Speaker:but one of the biggest things that I always tell my
Speaker:clients is never underestimate your product on white.
Speaker:So meaning just a plain product shot that you basically have
Speaker:taken from your website and added into an ad creative.
Speaker:So that's actually something that I do tell people all the
Speaker:time when I first start my ad creatives is let's just
Speaker:have a product on white with a really strong headline.
Speaker:I think that's something that is super valuable.
Speaker:And again,
Speaker:it's something that can be consumed within the first three seconds.
Speaker:So maybe calling out a really strong value prop on the
Speaker:headline of your product,
Speaker:it just makes it very clear what it is and what
Speaker:you're selling.
Speaker:And it shows the product right away,
Speaker:Proponent of flat lay of your product on white versus a
Speaker:lifestyle
I am.
Speaker:And I say that because I think lifestyle it's kind of
Speaker:a balance.
Speaker:Like I said,
Speaker:I've done so many ad creatives and I think it is
Speaker:definitely one of those things where again,
Speaker:you have to have trial and error,
Speaker:but a lifestyle shot is beautiful and we all love lifestyle
Speaker:shots. But again,
Speaker:I don't necessarily think it's the 100% way to go all
Speaker:the time.
Speaker:Because a lot of times you visually don't see your product
Speaker:right away.
Speaker:Do you know what I mean?
Speaker:Like if there's a lot going on in your lifestyle shot,
Speaker:you get distracted by everything else and not the product,
Speaker:whereas a product on white or a product on a colored
Speaker:background, you see the product right away.
Speaker:So it's very clear as to what you're getting.
Speaker:If that makes sense.
Speaker:Yeah. That's very interesting.
Speaker:Cause I've heard the other so much too.
Speaker:And I guess,
Speaker:you know,
Speaker:when you're doing ads,
Speaker:you can add multiple creatives and then see which ones are
Speaker:resonating with your audience too.
Speaker:Exactly. Yes.
Speaker:So maybe you do both like you to your point,
Speaker:don't underestimate your product on a white background.
Speaker:That could be one of the images.
Speaker:Then you could have a lifestyle image.
Speaker:You could have another product on white from a different angle
Speaker:with maybe different wording or whatever.
Speaker:Then you wait a few days,
Speaker:see which ones are actually resonating with people that people are
Speaker:clicking on.
Speaker:And then those are the ones you keep using.
Speaker:You drop off the others.
Speaker:Exactly. And that again is the great thing about Facebook is
Speaker:that you can have multiple pieces of creative in one,
Speaker:what we call ad set,
Speaker:which then you can see what your audience is engaging with.
Speaker:And then you can just say,
Speaker:okay, well the lifestyle isn't working,
Speaker:turn it off or the product and why it isn't working,
Speaker:turn it off.
Speaker:Then you start to understand what your audience is looking for.
Speaker:And then you can build your next set of creatives off
Speaker:of what's working.
Speaker:Yeah. You get smarter and smarter as you go exactly.
Speaker:Of what your audience wants.
Speaker:Like going back to my mug person,
Speaker:that's me.
Speaker:I'm going to say it to me.
Speaker:What might work for my audience.
Speaker:If I saw mugs might be totally different than someone else
Speaker:who sells mugs and what works for their audience.
Speaker:So you've got to be careful with listening to what other
Speaker:people say,
Speaker:doing it yourself,
Speaker:and then not looking at whether it's working for you.
Speaker:It might work great.
Speaker:It might be something to try and test and see and
Speaker:then adjust.
Speaker:So that it's a good fit for you.
Speaker:Exactly. And it's funny too,
Speaker:because one of the girls I work with,
Speaker:she's a media buyer and we always talk about the Facebook
Speaker:robot. Like Facebook understands and knows what's going to work for
Speaker:you. So don't underestimate it.
Speaker:Like whatever the data they're pulling from you,
Speaker:that's, what's working.
Speaker:So don't try to outsmart the robot basically.
Speaker:Like it knows what's working for you.
Speaker:So trust it and know that it's going to get you,
Speaker:that the information that you need,
Speaker:Right. Because if you think about it,
Speaker:I mean,
Speaker:Facebook wants your ads to be successful too,
Speaker:because then you'll spend more money with them.
Speaker:Exactly. The more results they can bring,
Speaker:the more money they'll spend with you and on and on
Speaker:and on.
Speaker:Okay. Couple of questions,
Speaker:more on creative.
Speaker:When you talk about,
Speaker:let's just stick with the product on white,
Speaker:but then you also have some appealing or interesting or some
Speaker:type of grabbing verbiage on there as well.
Speaker:What direction can you give us there?
Speaker:Yeah. So again,
Speaker:a lot of times when I'm working on pieces of creative
Speaker:and I'm pulling that product on white,
Speaker:the biggest thing I like to test,
Speaker:like I said,
Speaker:is headline variation.
Speaker:So it's the copy.
Speaker:That's on the creative.
Speaker:Essentially. What I like to do is I like to pull
Speaker:at least 10 different thumb stopping headlines.
Speaker:So you're saying actually in the photo,
Speaker:not the copy of the ad,
Speaker:but in the photo,
Speaker:In the photo.
Speaker:Right. Okay.
Speaker:Exactly. So the way that I like to look at it,
Speaker:especially in my industry,
Speaker:is that again,
Speaker:there's the different layers of a Facebook ad.
Speaker:And I think a lot of time creatives,
Speaker:I feel like in this industry,
Speaker:we don't get a lot of recognition.
Speaker:I want to say like you really don't and it's always,
Speaker:you know,
Speaker:you talk about the media buyers,
Speaker:you talk about the headline copy and the text copy.
Speaker:But when you're an actual consumer,
Speaker:what are you looking at first?
Speaker:You're looking at the creative.
Speaker:You need to make your creative stand out amongst all the
Speaker:other noise out there that is being served to them.
Speaker:Because the thing that initially grabs you is that piece of
Speaker:creative, not the headline,
Speaker:not the text copy.
Speaker:It's the actual creative,
Speaker:it's the image.
Speaker:It's the whole image,
Speaker:which includes a photo and some words.
Speaker:Exactly. Yes,
Speaker:because that's what you're looking at when you're scrolling through Facebook
Speaker:and Instagram is that actual piece of creative.
Speaker:And once you start to interact with that one piece of
Speaker:creative, then that's when you look at the text copy,
Speaker:when you look at the headline and then decide if you
Speaker:want to click through it.
Speaker:So Is like guidelines for the creative,
Speaker:or I don't know,
Speaker:is it by now and the price,
Speaker:is it handmade exclusively for you?
Speaker:Like what direction would you give that?
Speaker:Are I stopping verbiage on your creation?
Speaker:Yeah. So,
Speaker:I mean,
Speaker:okay, so let's go back to your,
Speaker:the mugs.
Speaker:Yeah. Let's say you had this beautiful piece of this beautiful
Speaker:mug, this great image of a mug.
Speaker:And for me,
Speaker:what I think would be a headline or something on the
Speaker:piece of creative,
Speaker:the text verbiage on the creative that would be thumb stopping
Speaker:would possibly be maybe like the coffee cup that makes you
Speaker:say damn or something.
Speaker:It sounds so silly,
Speaker:but it's like,
Speaker:wait, why does this coffee mug make me say,
Speaker:damn, and then you want to engage with that because you're
Speaker:like, well,
Speaker:I want to know why it going to make me say
Speaker:that. So it doesn't necessarily have to be like handcrafted,
Speaker:those type of,
Speaker:I guess what I'd like to call buzzwords because everything,
Speaker:when you think about it,
Speaker:there's so many handcrafted items,
Speaker:there are so many kind of handmade type products.
Speaker:And what you're trying to do as a direct to consumer
Speaker:is your trying to get people to stop,
Speaker:get people,
Speaker:to click and get people to purchase.
Speaker:So when you're creating your ad creatives,
Speaker:the main thing to do is to get them to click.
Speaker:If I see that headline,
Speaker:I want to know exactly why this coffee cup or this
Speaker:mug makes me think that.
Speaker:And then going into your website,
Speaker:that's where you can explain the hand Craston and ship the
Speaker:story behind the mug.
Speaker:The reason why it makes you so excited,
Speaker:that is kind of where this customer journey starts.
Speaker:So I think that's where you can pull from.
Speaker:Okay. So your copy kind of leaves you in suspense to
Speaker:your point,
Speaker:stopping the scroll.
Speaker:Okay. So it leaves you in suspense now,
Speaker:from what you just said,
Speaker:I'm either going to now look at the copy,
Speaker:like the written copy or just click automatically in to learn
Speaker:more. So again,
Speaker:from your description,
Speaker:it's not telling all the generic stuff and the features about
Speaker:your product.
Speaker:It's somehow making people inquisitive or curious or interested to click
Speaker:over, to learn more or to read.
Speaker:Exactly. But it still has to relate in some way with
Speaker:the image.
Speaker:It can't be a total disconnect.
Speaker:Yeah, Exactly.
Speaker:Yeah. I mean,
Speaker:you don't want to like throw in something about plants or
Speaker:something like you still want to talk about the actual mug
Speaker:and the product that you're talking about,
Speaker:but the whole purpose is to get people to want to
Speaker:engage and want to understand why they should purchase this.
Speaker:And again,
Speaker:this is all at the prospecting level.
Speaker:So new people who have never heard of you never seen
Speaker:you getting them to click onto your site.
Speaker:And then that's where you can take the next layer and
Speaker:move on to your remarketing or re-engagement.
Speaker:And then talk more about the value props of your mug
Speaker:and your company,
Speaker:and kind of start to talk about the brand story as
Speaker:well. Well,
Speaker:okay. So just to make sure that we're all following along,
Speaker:I am scrolling down into Facebook.
Speaker:I see this mug with the headline.
Speaker:I'm curious,
Speaker:I've never seen this before.
Speaker:What is this all about?
Speaker:I click over to the website.
Speaker:I see all these mugs.
Speaker:I learn a little bit.
Speaker:I'm not really in the market for a mug yet,
Speaker:but this is really interesting.
Speaker:Like I'm going to keep this in mind.
Speaker:Maybe I like the Facebook page,
Speaker:maybe I don't.
Speaker:And I click off by doing that.
Speaker:Facebook now has the knowledge that you actually took an action
Speaker:and went over to the website.
Speaker:So now with another,
Speaker:that then goes only to people who have cooked over to
Speaker:the website.
Speaker:Then you can get into more detail because now they already
Speaker:know you and the mug.
Speaker:So then all of a sudden,
Speaker:and this is what people freaked out about early on,
Speaker:like the whole retargeting.
Speaker:It's like,
Speaker:I just clicked over.
Speaker:And now all of a sudden I'm seeing mugs.
Speaker:Right. But I think people are kind of used to that
Speaker:now a little bit.
Speaker:But yeah.
Speaker:So then the second message,
Speaker:isn't just now another free,
Speaker:for all message out to everybody,
Speaker:it's only a message to the people who have voiced interest
Speaker:by clicking into your website and this Lauren it's at this
Speaker:point, then where you start talking about more of why your
Speaker:mugs are better than other mugs that you can get or
Speaker:whatever you're going to say.
Speaker:Right? Cause it's now the second touch point.
Speaker:Exactly. So that's where you kind of start talking about,
Speaker:like you said,
Speaker:the hand craftsmanship,
Speaker:the time and hours it takes to put into this why
Speaker:this is so such a great mug for you to purchase.
Speaker:That's where you can start to talk more about your brand
Speaker:story and the value props.
Speaker:Cause then it just really draws people in.
Speaker:And then if they didn't get you on the first touch
Speaker:point, they can then at least get you on the second
Speaker:touch point.
Speaker:And then eventually you can be like,
Speaker:okay, I want to purchase this.
Speaker:And there's just so many different layers of how you can
Speaker:get people engaged with your brand.
Speaker:So from an ad perspective,
Speaker:we know that people need multiple touch points before they purchase.
Speaker:Not always,
Speaker:but the majority of people need to see your messaging several
Speaker:times. Like yes,
Speaker:exact seven,
Speaker:eight times I've even heard as high as 12 times because
Speaker:they have to start feeling confident of the brand,
Speaker:all that kind of thing.
Speaker:What do you do with creative sentence?
Speaker:So now people have seen that first one,
Speaker:they showed interest,
Speaker:they went to the website.
Speaker:Now they've seen another one,
Speaker:I guess you might see a couple of times a similar
Speaker:ad, right.
Speaker:But then how do you make it so that they're not
Speaker:every single time seeing the ad.
Speaker:So it gets tired.
Speaker:That ad gets tired,
Speaker:Right? So there's a thing or a data point in Facebook,
Speaker:which is called frequency.
Speaker:So the higher,
Speaker:the frequency in your ads,
Speaker:meaning that they've seen it multiple times,
Speaker:eventually people are going to get tired of seeing that high-frequency
Speaker:ad. So a great way to do kind of testing again,
Speaker:new pieces of creative.
Speaker:What I like to do as far as the re-engagement,
Speaker:the remarketing is really start to go into either what I
Speaker:like to call UGC or user generated content,
Speaker:where it's either customers sending you videos and talking about the
Speaker:product, or you can have your relatives review the product for
Speaker:you starting to get either some testimonials.
Speaker:Let's say you started off on Etsy and you have some
Speaker:great feedback from people there.
Speaker:You can pull those Etsy reviews and you can pull them
Speaker:into your ad creatives because those are happy customers.
Speaker:And they are customers that love the product.
Speaker:And that's a great way to segment into their remarketing because
Speaker:a lot of people love reviews.
Speaker:A lot of people love testimonials and they want to know
Speaker:that your brand is reputable.
Speaker:So that's always a great way to kind of pull in
Speaker:the re-engagement segment and remarketing is to really get those people
Speaker:to talk about the product and show that you are a
Speaker:really valuable brand.
Speaker:Do you turn off the other ads then With the high-frequency?
Speaker:Yeah, I usually turn those ads off because eventually you're going
Speaker:to hit a certain point within the frequency where it's just
Speaker:too much and people just don't engage with your ad creatives
Speaker:anymore. Then you would turn those ads off and then start
Speaker:the new ads with the new set of creatives,
Speaker:which is the testimonials and reviews and user generated content.
Speaker:Got it.
Speaker:Okay. And then do you ever,
Speaker:like, let's say after a year or so,
Speaker:would you ever go back and restart those again,
Speaker:thinking that you're pulling in a different audience,
Speaker:but if you're not doing lookalikes,
Speaker:if you're doing like interests or something like that yeah,
Speaker:You could.
Speaker:I mean,
Speaker:you could retest those pieces of creatives with new interest segments.
Speaker:I mean,
Speaker:you could always test again.
Speaker:That's the greatest thing about Facebook is that you can always
Speaker:test things.
Speaker:You can shut them off for a year.
Speaker:Maybe you want to see if they could redirect some new
Speaker:life into your interest groups and basically start to get more
Speaker:interest there and just try to see if they could work
Speaker:again. Okay.
Speaker:All right.
Speaker:So you've given us some great ideas in terms of creative.
Speaker:And I love the idea about your copy specifically being something
Speaker:that just gets more interest so that people will want to
Speaker:see more on a dive deeper into,
Speaker:well, stop,
Speaker:first of all,
Speaker:and then want to dive deeper in,
Speaker:could you share what you see as maybe three mistakes that
Speaker:people are making that we want to make sure to avoid
Speaker:specifically with creative now?
Speaker:I think,
Speaker:yeah. Yeah.
Speaker:So first step is always think about when you're creating your
Speaker:ad creatives is to design for mobile first and to think
Speaker:about sound off.
Speaker:So a lot of times when you're working on your ad
Speaker:creatives, people are looking on their phone.
Speaker:So your text needs to be big enough in order for
Speaker:people to see it.
Speaker:And then you have to think of your creative as not
Speaker:having sound on because a lot of times people don't have
Speaker:the sound and as they're scrolling through.
Speaker:So if you make this really great piece of creative and
Speaker:it only focuses on the sound aspect,
Speaker:most of the time,
Speaker:people won't understand it because they can't hear what's actually going
Speaker:on. So I guess that's two steps is designed for mobile
Speaker:first and then designed for sound off.
Speaker:And then the third one would be your user generated content.
Speaker:Always make sure you have captions.
Speaker:If you're having someone who is talking about your product and
Speaker:they're shooting it from their iPhone,
Speaker:let's say they're holding it in their hand and they're talking
Speaker:about your product and they're talking and they're telling you all
Speaker:these amazing things,
Speaker:but there's no of what they're actually saying.
Speaker:Then people are just going to see this mug in a
Speaker:hand and not understand what exactly is going on.
Speaker:Because again,
Speaker:it goes back to creating a sound off and adding those
Speaker:captions in so many brands I see will post these advertisements
Speaker:and they have these people talking and you're looking at it
Speaker:and you're like,
Speaker:I don't know what this ad is.
Speaker:And then once you click on it,
Speaker:you hear sound.
Speaker:And you're like,
Speaker:Oh, they're talking about this amazing product,
Speaker:but how would I know that because there's no captions and
Speaker:I have no idea what this person is saying.
Speaker:So I think those are kind of the three things that
Speaker:I see a lot,
Speaker:actually, even with really large brands there,
Speaker:people still don't do it that I think actually hurts their
Speaker:creative, because if they don't know what people are talking about,
Speaker:then they're not going to want to click on it.
Speaker:Yeah. I'm thinking too,
Speaker:that you lose your opportunity.
Speaker:You may even get in front of people's eyes,
Speaker:but you lose the opportunity because people might be sitting in
Speaker:a doctor's office or are in line at a grocery store,
Speaker:six feet apart,
Speaker:still probably,
Speaker:and scrolling their phone,
Speaker:but they can't have the sound on because whatever environment they're
Speaker:in that would be rude to have the sound on,
Speaker:or they wouldn't be able to hear it.
Speaker:So people will maybe see the ad,
Speaker:have no idea what it means or enough information to take
Speaker:another action.
Speaker:Those are really,
Speaker:really good points.
Speaker:So this has been fabulous,
Speaker:Lauren, I really appreciate it.
Speaker:I know we've talked about Facebook ad strategy in terms of
Speaker:imagery and ads and spending money and not boosting and all
Speaker:of that.
Speaker:But the imagery specifically,
Speaker:we haven't really dived into before.
Speaker:So this was really,
Speaker:really helpful.
Speaker:And I think it's gonna make a lot of people think
Speaker:the next time they start putting together images and I'd even
Speaker:say like,
Speaker:you can,
Speaker:whether this is an ad or not,
Speaker:this is something that you should be doing exactly.
Speaker:I mean,
Speaker:if you're lucky enough and you're getting organic reach.
Speaker:Yay. Yeah.
Speaker:But so anytime that you're putting up posts,
Speaker:then keep these points in mind.
Speaker:I think they're really beneficial.
Speaker:Yeah. I agree.
Speaker:Share with me a little bit where personally,
Speaker:you see yourself going in the future,
Speaker:what's in your heart in terms of your evolution.
Speaker:Yeah, so actually creative,
Speaker:I think is so important and I really want people to
Speaker:engage with that more.
Speaker:So a lot of the clients,
Speaker:like I said,
Speaker:that I work with,
Speaker:we really,
Speaker:really strategize on their creative aspect and not so much on
Speaker:the media buying and that side of things.
Speaker:It's mostly focused on the creative,
Speaker:because again,
Speaker:I think creative is key.
Speaker:There are two different areas of expertise,
Speaker:really? Oh,
Speaker:exactly. A hundred percent thinking in kind of that e-commerce direct
Speaker:to consumer space.
Speaker:You do have to have knowledge of how people purchase and
Speaker:how the post-purchase acquisition funnel works.
Speaker:And so I think bringing that to my clients is something
Speaker:that they find very valuable as they're out their Facebook advertising,
Speaker:but where I'd like to see myself go,
Speaker:I'd love to continue to keep working with my clients and
Speaker:really just growing my business.
Speaker:Like I said,
Speaker:in my sort of paid advertising space,
Speaker:creative is just now finally getting recognized as being a valuable
Speaker:part of the industry.
Speaker:And I think it's only going to go up from here
Speaker:with so many people having to go online.
Speaker:They're really starting to have to think about new strategies and
Speaker:creative strategies on how to get people to click and how
Speaker:to purchase their products.
Speaker:So my journey is that I really love to just keep
Speaker:expanding and really just give people that experience creatively of how
Speaker:they can grow their brand and just get to work with
Speaker:e-commerce companies and just really help them grow.
Speaker:I mean,
Speaker:that's my passion is that even working with large companies,
Speaker:I'm working with smaller companies as well.
Speaker:Like I just really want to help people grow their business
Speaker:and really get them out there.
Speaker:That's basically my goal.
Speaker:Wonderful. And if you were to direct people to go to
Speaker:one place online where they can interact with you,
Speaker:where would you send them?
Speaker:Yeah. So it's the loft three,
Speaker:two, five.com.
Speaker:It shows my creatives that I've done for some different brands.
Speaker:That'd be the main place to go if they want to
Speaker:get in contact with me.
Speaker:All right.
Speaker:Perfect. Thank you so much.
Speaker:I really appreciate you being here,
Speaker:sharing this information.
Speaker:Now I'm going to be watching for what people are doing
Speaker:with their imagery.
Speaker:Like seriously today when I get back on my phone and
Speaker:I'm starting to scroll,
Speaker:I'm gonna be like,
Speaker:Nope, born missaid.
Speaker:That was a mistake and this is good.
Speaker:And that's not an next time on and on.
Speaker:Yeah. I think you'll definitely start to look at things a
Speaker:little bit differently and be like,
Speaker:Oh, that's kind of interesting.
Speaker:Or, Oh no,
Speaker:I didn't engage with that one.
Speaker:So 0.2
Speaker:is what do you see yourself engaging with?
Speaker:And then go back and look at what it was in
Speaker:that image that prompted you to take an action,
Speaker:because those could be things that you could copy.
Speaker:And I don't mean copy,
Speaker:like exactly,
Speaker:but just the strategy that you could use for yourself.
Speaker:Well, thanks again,
Speaker:Lauren. I so appreciate having you on the show.
Speaker:Yeah. Thank you so much.
Speaker:So My biggest takeaway from today's show is about the wording
Speaker:to put on my photos,
Speaker:not to give all the details necessarily about the product,
Speaker:but to tease and prompt the viewer,
Speaker:to click and learn more.
Speaker:If you've been around here for a while,
Speaker:you know,
Speaker:I'm a great tease.
Speaker:So this is really easy for me.
Speaker:Let me try it out again.
Speaker:Now, remember Mark your calendar for January 21st details coming soon.
Speaker:Next week,
Speaker:we get to take what we learned here today and dive
Speaker:deeper into Facebook strategy from a handmade maker.
Speaker:Who's figured out the code.
Speaker:No seriously.
Speaker:His Facebook page has 102,000
Speaker:followers and counting.
Speaker:You'll hear how he it and how you can too.
Speaker:Thanks so much for spending time with me today.
Speaker:If you'd like to show support for the show,
Speaker:I would love for you to leave a rating and review
Speaker:that is so important for podcast growth and helps the show
Speaker:get seen by other makers.
Speaker:So it's a great way to pay it forward.
Speaker:And now today,
Speaker:this very first Monday of 2021 be safe and well,
Speaker:and I'll see you again next week on the gift biz
Speaker:on wrapped Podcast.
Speaker:I want to make sure you're familiar with my free Facebook
Speaker:group called gift is breeze.
Speaker:It's a place where we all gather and our community to
Speaker:support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reaction from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making my favorite post every single week,
Speaker:without doubt.
Speaker:Wait, what,
Speaker:aren't you part of the group already,
Speaker:if not make sure to jump over to Facebook and search
Speaker:for the group gift biz breeze don't delay.