Artwork for podcast Podcast Pontifications
Successful Podcasting Beyond The Top 100 [S3E134]
Episode 13427th May 2021 • Podcast Pontifications • Evo Terra
00:00:00 00:07:56

Share Episode

Transcripts

Evo Terra:

Podcasters want to be in the Top 100 where all the

Evo Terra:

listening activity takes place.

Evo Terra:

At least that's what we're being sold.

Evo Terra:

But the reality is quite a bit different.

Evo Terra:

And a lot more rewarding.

Evo Terra:

Hello, and welcome to another Podcast Pontifications with me, Evo Terra.

Evo Terra:

A lot of attention is paid or directed at the Top 100 or Top 50,

Evo Terra:

or even Top 10 lists in podcasting.

Evo Terra:

And there are tools and services that we podcasters can either get for free

Evo Terra:

or buy into to track our rankings on various apps and directories.

Evo Terra:

It's a rare day, I think, that passes where someone isn't out there

Evo Terra:

promising another podcaster the secret to get a show, any show, at

Evo Terra:

the top of that 100 list or a Top 100 list for a fee, large or small.

Evo Terra:

Now, I know you are not foolish enough to fall for those scams, but still you

Evo Terra:

would probably love to see your show listed in the Top 100, wouldn't you?

Evo Terra:

Of course, you would.

Evo Terra:

We all would.

Evo Terra:

But I've a cryptic message for you - no one listens to the top 100 podcasts.

Evo Terra:

Now, I know that was weird what I just said.

Evo Terra:

Here's what I'm not saying.

Evo Terra:

I am not saying that the shows on the list aren't popular shows.

Evo Terra:

Look, each of them get tens, if not hundreds of thousands of downloads

Evo Terra:

on each one of their episodes.

Evo Terra:

We know that.

Evo Terra:

I'm also not saying that those shows don't have their ardent fans who

Evo Terra:

listen intently and even proselytize others to listen to that show.

Evo Terra:

Of course, they do.

Evo Terra:

That's absolutely true for every single one of those shows listed in the Top 100.

Evo Terra:

I'm just saying no one listens to all of them.

Evo Terra:

In fact, no one listens to most of them.

Evo Terra:

In fact, no one probably listens to all of the top 10 podcasts or

Evo Terra:

even most of the top 10 podcasts.

Evo Terra:

More in facts for you, the 80 million weekly podcast consumers in the US spend

Evo Terra:

more time listening to shows not in the Top 100 than they do listening to

Evo Terra:

content from the shows in the Top 100.

Evo Terra:

Now, do more people listen to Top 100 shows than my show?

Evo Terra:

Without a doubt.

Evo Terra:

Do more people listen to Top 100 shows than your show?

Evo Terra:

Well, if your show isn't on that list, then almost certainly.

Evo Terra:

But the majority of listeners - let me change the way I say that.

Evo Terra:

The majority, meaning over 50%, of the hours people spend listening to podcasts

Evo Terra:

are spent on podcasts not in the Top 100.

Evo Terra:

Tricky to wrap your head around, so let me try it another way.

Evo Terra:

If we took every hour listeners spend listening to podcasts and dumped all of

Evo Terra:

those hours out and put a label on them, segregated them between hours spent on

Evo Terra:

Top 100 and hours spent on not Top 100, the total number of hours in the not Top

Evo Terra:

100 would greatly exceed the other list.

Evo Terra:

That's the long tail at work.

Evo Terra:

And that's the power of podcasting.

Evo Terra:

Podcasters not in the Top 100 lists are quite successful.

Evo Terra:

Many of them lead a luxurious lifestyle.

Evo Terra:

Many more can pay their bills.

Evo Terra:

Many more than that are living satisfied, completely fulfilled lives.

Evo Terra:

And an even greater number of them are happy, just happy, putting

Evo Terra:

out their craft into the world.

Evo Terra:

And many, like me, are happy to have found an audience that genuinely

Evo Terra:

enjoys the content we produce and always seem to be hungry for more.

Evo Terra:

So from me to you, thank you.

Evo Terra:

Thank you very much for listening to the words that I have to say on a daily basis.

Evo Terra:

And before I wrap this up - this, by the way, is the final episode

Evo Terra:

of the third season of Podcast Pontifications - a few items.

Evo Terra:

One, there will, without a doubt, be activity in the

Evo Terra:

podcast feed while I am on break.

Evo Terra:

One listener - hi York!

Evo Terra:

- has already sent me in his own pontification to publish.

Evo Terra:

I will do that.

Evo Terra:

And also, if you would like to do the same, get in touch with me.

Evo Terra:

I'll send you the very easy-to-follow instructions on

Evo Terra:

how you can make that happen.

Evo Terra:

Beyond that, I'm experimenting with some new ideas and those

Evo Terra:

might have an audio component.

Evo Terra:

So, of course, you would get that in the feed while the break is happening.

Evo Terra:

I'm definitely going to be experimenting with some publishing stuff, actually

Evo Terra:

publishing newsletter information in a slightly different format.

Evo Terra:

So if you're not yet on the newsletter, you want to fix that, go to

Evo Terra:

podcastpontifications.com, click the big subscribe button on top, and enter in your

Evo Terra:

email, and you'll be added to that list.

Evo Terra:

Yesterday, speaking of new things, I invited people who support me with

Evo Terra:

a membership on buymeacoffee.com to a special community.

Evo Terra:

Yeah.

Evo Terra:

And they all who are in there now and there are more coming in today, they will

Evo Terra:

all have special founding member status.

Evo Terra:

You know, some little status badge to put on there.

Evo Terra:

And this weekend, I'm going to open that up to people who have done

Evo Terra:

one-time virtual coffee donations at buymeacoffee.com/EvoTerra.

Evo Terra:

Once we've worked out the kinks with my coffee people, the members and the

Evo Terra:

one-time buyers, I am going to send out an email to everybody on the PPIYI - that's

Evo Terra:

Podcast Pontifications In Your Inbox - either later on this weekend or next

Evo Terra:

week, once we're all comfortable with it.

Evo Terra:

I've got people like Alex Telander who's watching right now, Alex is

Evo Terra:

going to help me do that as well.

Evo Terra:

He's more of a master of this community than I am.

Evo Terra:

And I've got others, too.

Evo Terra:

Steph has said she's going to help.

Evo Terra:

So we'll get all the kinks worked out and then we'll let everybody who's on

Evo Terra:

the newsletter in on the party as well.

Evo Terra:

So definitely pick one.

Evo Terra:

Either, you know, sign up for the buymeacoffee.com, either a membership

Evo Terra:

or as a single coffee supporter, get on the Podcast Pontifications

Evo Terra:

In Your Inbox list, or, what the heck, just do all of those things.

Evo Terra:

I think that'd be great.

Evo Terra:

All right, that's it.

Evo Terra:

I shall be back in July of 2021 with Season Four of Podcast Pontifications.