Utilizing a full-funnel strategy with Amazon DSP can be a powerful tool.
However, when is the best time to implement DSP into your advertising mix?
In today’s episode, Joe was joined by Adam Mellott from Better AMS to walk through Amazon DSP, when to implement it, and how to tie it together with the other ad types.
Adam has a very unique story on how he was introduced to the Amazon space by working with authors on the publishing side, transitioning to a full-service agency, and now thoroughly enjoying his role and working with many clients at Better AMS.
It was exciting to go through the various pieces to consider when implementing Amazon DSP and a conversation we highly recommend listening to!