Macroeconomic conditions have many ecommerce brands wondering what their next move should be and when.
Amazon DSP can be an Amazing option for many and if you're an Amazon Brand with a solid Sponsored Ads foundation - the time is now. If you're an established non-Amazon brand looking to diversify their ad spend, the time was yesterday.
In this week's episode, our guest Sam Lee unpacks some essential considerations of Amazon's DSP.
Key topics include:
Macroeconomic conditions and the impact on ecommerce brands
When to diversify your ad mix and how to approach budgets
How to measure success of upper funnel strategies
Who should be utilizing the full capabilities of Amazon's DSP
Sam has been in the Amazon industry for 5 years and has a ton of experience with Amazon DSP, including building out the full DSP strategy for Thrasio. He is now Head of Growth and Amazon DSP for DLVRD Media.