Shownotes
BUSINESS BUILDING INSIGHTS
- Go for what you want because you don't have it now, so what do you have to lose?
- Life is too short to sit anywhere but the front row.
What is Clubhouse
- Clubhouse is a social networking app.
- It is a drop-in audio chat app - sort of a cross between a podcast, webinar, and a Zoom call.
- You’ll love Clubhouse because it’s simple, you don’t have to create new content, it’s fun, and it’s powerful.
- Anyone in any business, niche, or industry can benefit from being on Clubhouse.
- Currently, Clubhouse is for iPhone only and by invitation only.
- Download and install the app now and secure your handle so you're ready when you get an invite.
- Recommend to use your name rather than your business or cutesy handle.
- Join as soon as you have the opportunity because it's fun, easy, and super powerful.
- Tune in to hear more details PLUS what to do if your name is already taken!
What To Expect
- Once you receive an invite, you can login. Whoever invited you will also be notified to welcome you.
- When you login the first time:
- Go to your profile and put in your most important info - what you do, contact info, and that you're new.
- The first 3 lines of your profile are most important. <-- Hot tip!
- Browse other people's profiles to get ideas and see how it works.
- The keywords and emojis you use in your profile are powerful and can be searched.
- Choose your interests - and that can include anything, not just business-related.
- Don't be hesitant to dive in because everybody is still learning about Clubhouse.
- "Rooms" are where the conversations happen. Think of them as a discussion.
- There are different kinds of rooms:
- Closed Room – invite just the people you want to be in the room.
- Social Room – only people who can see are people following you
- Open Room – everyone can see it and can join
- The more you engage, the more people you follow, the more rooms you host, the more you’ll be rewarded with invites.
- Start conversations because it’s how people find you.
- It’s easy because you just have to be casual and conversational. Talking and speaking is the most natural thing for human beings.
- The algorithm pays attention to who you follow and where you go and will show you more of that. So follow people you want to see content from going forward.
- As you engage, the more conversations you’ll see in your hallway and they’ll be relevant if you follow people who you really want to follow.
- Listen to the full conversation for SO MUCH more about Clubhouse and how it works!
Clubhouse For Product Business
- The exact value (if any) of Clubhouse for handmade product businesses with regards to sales is still to be determined.
- But it is definitely a value-add for lifestyle topics such as:
- how to manage children and run a business at the same time
- working through ADHD
- and so on
- Great for developing business skills such as pitching your business and overcoming imposter syndrome.
- Perfect for networking and finding new contacts.
Resources Mentioned:
Jennifer's Contact Links
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Transcripts
Gift biz unwrapped episode 302.
Speaker:You're not going to have to create new content.
Speaker:It's fun.
Speaker:And it's powerful Attention.
Speaker:Gifters bakers,
Speaker:crafters, and makers pursuing your dream can be fun.
Speaker:Whether you have an established business or looking to start one.
Speaker:Now you are in the right place.
Speaker:This is gift to biz unwrapped,
Speaker:helping you turn your skill into a flourishing business.
Speaker:Join us for an episode.
Speaker:Packed full of invaluable guidance,
Speaker:resources, and the support you need to grow.
Speaker:Your gift biz.
Speaker:Here is your host gift biz gal Sue moon Heights.
Speaker:Hi there.
Speaker:It's Sue.
Speaker:Hello and welcome to this week's show.
Speaker:Before we dive into clubhouse,
Speaker:I want to take a minute and thank all of you
Speaker:who participated in last week's national bakers,
Speaker:crafters makers day.
Speaker:You demonstrated exactly the reason I dedicate my time and energy
Speaker:to this podcast and handmade creators.
Speaker:Overall, your generosity support of each other and passion for your
Speaker:products lit us up last week.
Speaker:I'm already thinking about new things we can do for next
Speaker:year, but for now I'm reveling in the power of fleet,
Speaker:positive vibes you brought.
Speaker:It was truly amazing.
Speaker:So thank you.
Speaker:Thank you for that.
Speaker:If you're new to the show or this somehow passed you
Speaker:by jump over to my Instagram account at gift biz on
Speaker:rapt, and you'll see all about the new annual national bakers
Speaker:crafters makers day,
Speaker:but honestly,
Speaker:you guys,
Speaker:we don't need just a special day to uplift and support
Speaker:each other.
Speaker:We do it every single day in gift biz breeze,
Speaker:right? Okay.
Speaker:Clubhouse, have you heard of it yet?
Speaker:It's a social networking app,
Speaker:allowing you to connect with people who you would never be
Speaker:able to link to.
Speaker:Otherwise currently it's only for iPhone users,
Speaker:but guess what?
Speaker:I just heard about a workaround.
Speaker:If you know someone with an iPhone that they're not using
Speaker:anymore, possibly they upgraded and they didn't have to trade in
Speaker:their old phone.
Speaker:See if they'll give it to you.
Speaker:I've heard people are charging them up,
Speaker:downloading the app.
Speaker:And as long as you're in wifi range today,
Speaker:you're in,
Speaker:I personally don't know of anyone who's done this yet,
Speaker:but if you do let me know in today's show,
Speaker:we're going to be covering how to get into clubhouse,
Speaker:how to navigate the app etiquette and some mornings I'm still
Speaker:wavering on its exact value for handmade product businesses.
Speaker:I'm not sure about a direct correlation to spending time in
Speaker:clubhouse and increasing sales,
Speaker:but I am seeing a value add to lifestyle topics like
Speaker:how to manage children in a business at the same time,
Speaker:working through ADHD,
Speaker:joining faith-based conversations.
Speaker:Plus there's a lot of entertainment on the business side.
Speaker:I see its potential to helping deal with imposter syndrome,
Speaker:pitching your business.
Speaker:So more developmental type skills and most important of all contacts.
Speaker:So with that being said,
Speaker:here's our discussion all about clubhouse Today.
Speaker:It is my pleasure to introduce you to Jennifer laner of
Speaker:Jennifer laner media.
Speaker:Jen is a business coach and digital marketing and systems strategist.
Speaker:She shows entrepreneurs how to build an audience and monetize their
Speaker:expertise online using social media and digital tools and how to
Speaker:hire and train their perfect match.
Speaker:Virtual assistant,
Speaker:Jen creates online courses and trainings and her favorite place to
Speaker:hang out is in her private mastermind,
Speaker:the front row,
Speaker:VIP of which yay.
Speaker:I'm a member.
Speaker:She lives in shaker Heights,
Speaker:Ohio with her husband,
Speaker:three kids and two small barking dogs.
Speaker:Love how you put the small barking dogs,
Speaker:all of the adjectives in there.
Speaker:Jen, welcome to the gift biz unwrapped podcast.
Speaker:It's so good to be here.
Speaker:I am thrilled that you are here and we're going to
Speaker:talk about something that I didn't even mention in your bio.
Speaker:And that is clubhouse.
Speaker:And I thought to myself,
Speaker:when this app came out,
Speaker:Oh my gosh,
Speaker:what's happening?
Speaker:What is this all about?
Speaker:And I saw that you were already on clubhouse and to
Speaker:my way of thinking,
Speaker:you are the perfect pro and expert at breaking all this
Speaker:type of stuff down,
Speaker:especially when it's new.
Speaker:So I knew you'd be the perfect person to have on
Speaker:the show to talk about this.
Speaker:Thank you.
Speaker:I'm flattered.
Speaker:Yeah. Well,
Speaker:it's true.
Speaker:And that's what we're going to talk about,
Speaker:but before we go there,
Speaker:share a little bit about how you got to where you
Speaker:are today.
Speaker:Well, it was kind of a long journey and it was
Speaker:all sort of like accidental.
Speaker:I sort of stumbled into what I do,
Speaker:but I've always been interested in digital tools and just gadgets.
Speaker:And I think marketing as well.
Speaker:I mean,
Speaker:I can think all the way back to like first grade
Speaker:selling all of my Dr Seuss books without my mom's permission
Speaker:on the playground.
Speaker:So I started in nonprofit,
Speaker:actually I was director of a nonprofit and then I had
Speaker:a baby and I decided to be a stay at home
Speaker:mom. And during that time eBay was born and Amazon was
Speaker:born and I was just thrilled and amazed by all of
Speaker:it. So like when my kid was napping,
Speaker:I was like checking out all of it and learning about
Speaker:it. And I would sign up for newsletter software.
Speaker:And back in the day,
Speaker:I think the blogging platform was blogger and Blogspot.
Speaker:And I would play around with that and start blogs.
Speaker:So all that kind of stuff was happening,
Speaker:even though I wasn't working and then started volunteering at the
Speaker:kids' schools and to do the teachers website,
Speaker:just piddling here and there and enjoying every minute of it.
Speaker:Then I realized that I had some skills that people might
Speaker:pay for.
Speaker:So I started consulting and consulting led to online course creation
Speaker:and basically brought me to where I am today.
Speaker:Before We dive into clubhouse,
Speaker:I want to talk with you a little bit about something
Speaker:different. It's a traditional question that I ask every single guest
Speaker:who's on the show.
Speaker:And that is to describe yourself in a creative way,
Speaker:through a motivational candle.
Speaker:So if you were to tell me what color and a
Speaker:quote or a mantra or a saying that would be on
Speaker:your candle,
Speaker:What would it look like?
Speaker:Okay. Okay.
Speaker:So my favorite color is green,
Speaker:but I don't really like the thought of a green candle,
Speaker:unless maybe it's sort of a gray sagey green and it
Speaker:smells like the woods because I really like to hike in
Speaker:the woods.
Speaker:I love the smell of nature.
Speaker:And I think the quote on my candle would say,
Speaker:this is going to sound the opposite of inspirational,
Speaker:but it would be,
Speaker:you already don't have it.
Speaker:And that actually comes from one of my students who I
Speaker:saw live streaming not too long ago.
Speaker:And she was trying to encourage her viewers on her live
Speaker:stream to do it,
Speaker:take the plunge,
Speaker:take the leap.
Speaker:Don't be afraid.
Speaker:She said,
Speaker:because you already don't have it.
Speaker:And I thought that is genius.
Speaker:It is the best quote to remind us to not be
Speaker:afraid because basically,
Speaker:right. Like what do you have to lose?
Speaker:You want that thing?
Speaker:Whatever that thing is.
Speaker:And by thing,
Speaker:I mean,
Speaker:situation, circumstance,
Speaker:love interest,
Speaker:professional goal,
Speaker:whatever it is,
Speaker:you already don't have it.
Speaker:So you might as well go for it.
Speaker:Yeah. You don't have it yet.
Speaker:So what's the harm,
Speaker:worst cases.
Speaker:You're going to still be where you are.
Speaker:Yes, exactly.
Speaker:You already don't have it.
Speaker:So what the heck?
Speaker:Like you're starting at zero.
Speaker:You have nothing to lose.
Speaker:I don't know.
Speaker:It really resonated with me and I've been saying it a
Speaker:lot. I'm sure people are getting sick of it.
Speaker:Well, I really like it.
Speaker:Cause it catches you off guard.
Speaker:It's like,
Speaker:wait, why,
Speaker:what does that mean?
Speaker:But it's so true.
Speaker:It is.
Speaker:And that's always just sort of been my thing anyway.
Speaker:It's like my brand is the front row and that's all
Speaker:about life is too short to sit anywhere in life and
Speaker:business other than the front row,
Speaker:because you see things better because it's your way of saying
Speaker:like I'm all in.
Speaker:So putting that on my candle,
Speaker:you already don't have,
Speaker:it really just fits in with everything that I am about.
Speaker:I totally agree,
Speaker:because I've known you for awhile and this is how you
Speaker:operate. Yeah,
Speaker:it's perfect.
Speaker:But What you're talking about,
Speaker:you already don't have it,
Speaker:I think will also apply to clubhouse because there is that
Speaker:serious intimidation factor that happens over there too,
Speaker:which I'm so we're going to get into.
Speaker:Yeah. And the beauty of that is because it's new.
Speaker:Nobody else has it either.
Speaker:So for the most part,
Speaker:so you can drop lots of insecurities and feel very comfortable
Speaker:in that,
Speaker:but everybody's sort of a beginner there right now.
Speaker:I feel like you just have to dive in.
Speaker:I mean,
Speaker:that's what I did and I know you've done too,
Speaker:is just go ahead and just do it.
Speaker:See what happens and you're right.
Speaker:Everyone's still learning.
Speaker:Yep. All right.
Speaker:Well, let's talk about What all this is.
Speaker:I'm going to let you share your magic in the way
Speaker:you do,
Speaker:because you're so nice and structured in talking about things.
Speaker:So for people who have no clue what we're talking about
Speaker:clubhouse, does that mean something that's new in the community?
Speaker:Is it now a social media app?
Speaker:What is clubhouse?
Speaker:It is an application.
Speaker:It's a drop in audio chat application.
Speaker:But if you just want to think of it as another
Speaker:social media channel,
Speaker:I think that works as well.
Speaker:And it's completely audio based.
Speaker:And I like to think of it as sort of a
Speaker:cross between a podcast and a webinar and maybe even a
Speaker:zoom call.
Speaker:That's sort of like the very top level explanation definition does
Speaker:that work?
Speaker:It works.
Speaker:And I think I was talking with a couple people about
Speaker:it. And when I said to them,
Speaker:it was a social media app.
Speaker:They're like,
Speaker:Oh, almost like gut wrenching drop,
Speaker:like not something else.
Speaker:I need to figure out with algorithms and posting and all
Speaker:of that.
Speaker:And I'm trying to think of a different definition for it
Speaker:because I almost feel like it's more social networking.
Speaker:It is social network.
Speaker:I mean,
Speaker:it is,
Speaker:you can say it's a social networking app and that works
Speaker:because you're right,
Speaker:like to present this as another social media channel makes people
Speaker:want to jump off a building.
Speaker:I mean,
Speaker:including myself,
Speaker:who is a digital marketing strategist,
Speaker:because it's a lot of work to like master these different
Speaker:platforms and then have to turn around and teach them.
Speaker:But I went right back to my community.
Speaker:As you know,
Speaker:once I discovered it,
Speaker:like after only being on the platform for just a very
Speaker:short time,
Speaker:I ran back as fast as I could to my community.
Speaker:And I said,
Speaker:Hey, everybody needs to know about this.
Speaker:And I said,
Speaker:I know you don't want to hear me tell you that
Speaker:you need to get on yet another platform,
Speaker:but the reason you're going to like this is that it's
Speaker:simple. You're not going to have to create new content.
Speaker:It's fun.
Speaker:And it's powerful if it really wasn't that great.
Speaker:I really wouldn't have gone back with that much insistence that
Speaker:everybody signed up for it,
Speaker:but I can't honestly think of anyone.
Speaker:And you let me know if you can,
Speaker:but I can't think of anyone in any business or any
Speaker:niche or any industry that could not benefit from being on
Speaker:this platform.
Speaker:I think you're right.
Speaker:And originally I wasn't sure,
Speaker:but I think as the users grow more industries come in.
Speaker:Like at first I was only seen industries that were coaching
Speaker:or things that aren't necessarily relating to my audience,
Speaker:but are relating to me as I'm learning how to do
Speaker:better, be better,
Speaker:teach better,
Speaker:all of that.
Speaker:But I'm seeing more and more.
Speaker:I'm seeing for those of you who are listening,
Speaker:candlemakers on there.
Speaker:And there's some gift basket folks and their jewelry designers and
Speaker:there's conversations happening around your product creation and sourcing,
Speaker:not just the business part of selling,
Speaker:but a whole conversation around the making portion.
Speaker:So I think everyone,
Speaker:I mean,
Speaker:Jen, like what's the harm of getting in and seeing and
Speaker:playing and seeing what's for you because I haven't heard of
Speaker:one person to your point who hasn't found value there.
Speaker:Right? And the thing is,
Speaker:it's like,
Speaker:let's suppose you get on there and you're not seeing the
Speaker:conversations that you wish were there.
Speaker:You start the conversation.
Speaker:And it's very,
Speaker:very easy to do that.
Speaker:And the people will come,
Speaker:they will find you.
Speaker:And that's the powerful part of clubhouse is that their algorithm,
Speaker:not sure how it works,
Speaker:but I can tell you that it is extremely sensitive and
Speaker:powerful. So what that means is that when you go in
Speaker:and you start telling clubhouse,
Speaker:there's a little section where you can tell clubhouse what your
Speaker:interests are and you don't have to just pick stuff around
Speaker:your, obviously your business interest.
Speaker:If you're interested in gardening and you're interested in spiritual things,
Speaker:parenting, there's every sort of topic there you'll choose the topics,
Speaker:then clubhouse will show you in your hallway,
Speaker:which is basically like the hallway is the listing of rooms
Speaker:and rooms are where the conversations happen.
Speaker:So it will show you the listing of rooms and conversations
Speaker:that are happening.
Speaker:The clubhouse thinks you would be interested in.
Speaker:And in addition to that in your profile,
Speaker:most of your listeners have probably heard the idea and the
Speaker:notion of keywords being really important,
Speaker:using the right keywords on other channels,
Speaker:whether it's LinkedIn or Facebook or Instagram or your website,
Speaker:because it helps people find you.
Speaker:So in clubhouse,
Speaker:the profile,
Speaker:as it turns out,
Speaker:the keywords in your profile are really super powerful as are
Speaker:the emoji.
Speaker:So if you are a candle maker,
Speaker:is there an emoji for candle Sue?
Speaker:Yes, there is.
Speaker:Okay, perfect.
Speaker:So you would use the candle emoji.
Speaker:It will help you.
Speaker:It's very searchable by emoji.
Speaker:If you go into clubhouse,
Speaker:you just plop a candle in the search bar and other
Speaker:candle makers will likely pop up.
Speaker:They've likely used that emoji and you can do the same
Speaker:thing and get found that way.
Speaker:Obviously you want to use the words as well,
Speaker:but I just thought it was when I experimented with this,
Speaker:I just couldn't believe like I put in a barber pole
Speaker:and sure enough,
Speaker:when I did that,
Speaker:every person that came up was a stylist,
Speaker:a barber or a stylist of some sort,
Speaker:No kidding.
Speaker:I'm going to have to try that because I've done words,
Speaker:but I haven't done emojis.
Speaker:And a lot of times what I'll get is to use
Speaker:your idea of barber,
Speaker:then I'll get someone whose last name is barber,
Speaker:for example.
Speaker:Oh yeah.
Speaker:I just really wonder if that's like intentional.
Speaker:Yeah. I don't know.
Speaker:But point being,
Speaker:there are lots of conversations to find there and you can
Speaker:search them out,
Speaker:but let's back up to the beginning who can be part
Speaker:of clubhouse.
Speaker:So unfortunately the clubhouse,
Speaker:this is going to be very temporary because it is all
Speaker:the rage right now.
Speaker:But unfortunately right now,
Speaker:this is just for iPhone users and it's by invitation only.
Speaker:So, but everybody listening,
Speaker:if you have an iPhone,
Speaker:then you want to go to the app store,
Speaker:download the clubhouse app right now,
Speaker:the icon for it is like a black and white image
Speaker:of a guy with like an Afro.
Speaker:So that's what you're going to be looking for.
Speaker:And then download it and go ahead and secure your handle
Speaker:because you can do that even if you aren't a member
Speaker:yet. And then they'll know that you're waiting on an invitation
Speaker:and then put the word out there on your social media.
Speaker:Hey, if you're on clubhouse,
Speaker:I'd love an invite and you won't have to wait very
Speaker:long for an invite.
Speaker:I'm sure that very,
Speaker:very soon clubhouse is going to open up to everybody A
Speaker:little bit more on the name when I was just coming
Speaker:in and now let's place this whole conversation in time.
Speaker:Okay, Jen,
Speaker:this is going to go out the end of January and
Speaker:we're talking the second week of January.
Speaker:So who knows what's going to happen in a couple of
Speaker:weeks when this actually airs.
Speaker:But what I was told is definitely grabbed your name.
Speaker:Like not enter in as your business name or some other
Speaker:cutesy thing,
Speaker:grab your name.
Speaker:If you can,
Speaker:what's your opinion on that?
Speaker:Yeah. A hundred percent,
Speaker:most people are going to search for you by your name.
Speaker:Now, if you are Sephora,
Speaker:right, like that's you,
Speaker:what are people going to be searching for?
Speaker:They're likely going to be searching for you by your name.
Speaker:And the other thing is you could only ever change it
Speaker:one time.
Speaker:So, and that goes the same for your alias and the
Speaker:same for your app.
Speaker:Okay. So you're at,
Speaker:is going to be like at gen laner.
Speaker:Okay. So that's what goes after you're at sign.
Speaker:And then your alias is underneath that there's one sentence where
Speaker:you might write candle maker and then there's your name,
Speaker:which is Jen laner,
Speaker:all of those.
Speaker:Each of those,
Speaker:you can only change one time.
Speaker:And I think choosing your name for 99.9%
Speaker:of the people is the right thing to do.
Speaker:Unless you are like,
Speaker:again, Kraft,
Speaker:macaroni, and cheese,
Speaker:you would be craft,
Speaker:right. Well that is their name.
Speaker:So same difference.
Speaker:Right? Okay.
Speaker:So what if I go in there and my name's already
Speaker:taken, should I add a one,
Speaker:two, three,
Speaker:or something like that?
Speaker:Or what should I do in that case?
Speaker:Do you think,
Speaker:You know,
Speaker:I like when people do,
Speaker:if let's say like,
Speaker:your name is Janice Smith and Janice Smith is taken,
Speaker:I like,
Speaker:Hey Janice,
Speaker:or Hey,
Speaker:Janice Smith.
Speaker:Well, that's cute.
Speaker:Yeah. A lot of people do that on social.
Speaker:Like I see that on Twitter and Instagram and stuff,
Speaker:but right now,
Speaker:I mean,
Speaker:unless your name is Janice Smith and even then it's probably
Speaker:available. So just hurry up and do it,
Speaker:Just grab it,
Speaker:just grab your name.
Speaker:So the other thing I'm seeing,
Speaker:and this was so fun,
Speaker:I do twice a week,
Speaker:Facebook, Q and A's inside my group.
Speaker:And I was talking just like you said,
Speaker:you went right to your community and we're saying,
Speaker:get OnStar,
Speaker:keep it,
Speaker:all that because we're so in the hype of it,
Speaker:all, what I found is if there are people who are
Speaker:in your cell phone and you have their iPhone number,
Speaker:and I almost feel like it needs to be in the
Speaker:special place where it says iPhone,
Speaker:like not mobile phone,
Speaker:not your cell phone number as the home mine,
Speaker:but right in that iPhone line,
Speaker:what happens is if someone goes and then if you put
Speaker:their phone number in your phone first and then go and
Speaker:they grab their name.
Speaker:So they're then on the waiting list,
Speaker:it will match up with your phone and then doesn't cost
Speaker:one of your invites to bring them in.
Speaker:Oh, I didn't know that that's a new one to me.
Speaker:Yeah. And I did that.
Speaker:So here we are on our live.
Speaker:We usually go about an hour.
Speaker:I like to bracket it so that we're not wasting time.
Speaker:Cause you know how we can all talk forever.
Speaker:And so if it was just an hour and during that
Speaker:hour, I was telling people that,
Speaker:and two people who I already had their mobile phones,
Speaker:they're coaching clients of mine,
Speaker:or somehow for some reason I have their phone.
Speaker:Two of those people went and registered for an account.
Speaker:And while we were live,
Speaker:I got those notifications.
Speaker:And so I let them in right when we were talking
Speaker:about it.
Speaker:That's a great tip.
Speaker:Thanks. Yeah.
Speaker:But it's because I had the number in my phone.
Speaker:First, if you add it after they've signed up for an
Speaker:account, then you have to use the invites that you're given.
Speaker:Okay. Right.
Speaker:So at least that's how I've seen it happening.
Speaker:So heads up on that.
Speaker:So if you have some people,
Speaker:I had a few people I,
Speaker:so I'm curious.
Speaker:So we're all kind of learning how the invites work too.
Speaker:So that was one thing I know.
Speaker:And then I got one invite when I joined and then
Speaker:yesterday I got three more invite.
Speaker:Do you have any feel for how the invites are divvied
Speaker:up? I have really researched this a lot.
Speaker:And basically the consensus is there.
Speaker:Nobody really knows what the science is behind,
Speaker:how they decide how many to allocate to us.
Speaker:But one thing is for sure,
Speaker:is that the more you engage,
Speaker:the more people you follow,
Speaker:the more rooms that you host,
Speaker:the more they like reward you with invites.
Speaker:So yesterday for example,
Speaker:I hosted a room and I suddenly had three invites.
Speaker:And so,
Speaker:but nobody really knows exactly how they're coming up with a
Speaker:number to give you invites,
Speaker:but they do reward you for,
Speaker:they want you to interact.
Speaker:They want you to start rooms.
Speaker:And I think,
Speaker:I don't know if we've made enough of a case yet
Speaker:to convince people on why this is so powerful.
Speaker:So I would like to hone in on that a little
Speaker:bit, But first I want to walk this through.
Speaker:Cause we have a lot of people who are hearing this
Speaker:for the first time.
Speaker:Don't really know.
Speaker:So we've talked about the fact that it's iPhone users and
Speaker:it's also the very first thing to do is grab your
Speaker:account name and then wait for an invite,
Speaker:wait to be accepted in.
Speaker:And then what should they do when they get accepted?
Speaker:And so we just want to get everybody set up and
Speaker:then let's continue on.
Speaker:So You'll get a notification that you've been invited you're in.
Speaker:And it's so cool.
Speaker:They've done such a good job with their onboarding because what
Speaker:they'll do is they will alert the person that invited you
Speaker:to welcome you.
Speaker:They will also,
Speaker:if they notice that any other people are connected with you,
Speaker:then they will notify them that you just joined and it
Speaker:plops you.
Speaker:So when I first joined the person who invited me was
Speaker:sitting there waiting for me,
Speaker:like in a little room.
Speaker:And she was like,
Speaker:Hey. And it was just so fun.
Speaker:I was like right there,
Speaker:immersed into this little welcome room.
Speaker:So that's the first thing.
Speaker:And then,
Speaker:because it really is such a simple user interface.
Speaker:There's not a whole lot to it.
Speaker:Like you don't have a lot of places where you can
Speaker:click. So when you start clicking around,
Speaker:you're going to get to your hallway.
Speaker:And that's what we mentioned before,
Speaker:which is a listing of all of the rooms that clubhouse
Speaker:thinks you should see first,
Speaker:you will likely see a room that is like town hall
Speaker:or new clubhouse users,
Speaker:maybe click on that,
Speaker:go and listen,
Speaker:and just listen and be a fly on the wall,
Speaker:go pop in and out of multiple rooms.
Speaker:And I would say the biggest tip that we need to
Speaker:tell you to be aware of right off the bat is
Speaker:the mute button.
Speaker:So when you go into a room,
Speaker:as you're exploring,
Speaker:you may get brought up on stage.
Speaker:That means someone is going to turn on your mic and
Speaker:invite you up to speak,
Speaker:but you'll get a notification.
Speaker:You can choose to accept that or not accept that.
Speaker:If you do accept that immediately upon accepting it,
Speaker:you want to mute your microphone.
Speaker:So you'll get in the habit of doing that.
Speaker:The other thing that you want to do right away,
Speaker:let's go to your profile.
Speaker:You're just going to click on your profile picture.
Speaker:And this was sort of confusing to me,
Speaker:Sue. I don't know if it was to you,
Speaker:but like you just tap on your profile.
Speaker:There might be some dummy text there.
Speaker:Initially you tap on that and there's no real feedback when
Speaker:you tap,
Speaker:you just start typing.
Speaker:You'll see when you get there.
Speaker:But what I want you to do,
Speaker:what I think you should do is just put the most
Speaker:important information about candle maker@candlemaker.com.
Speaker:I'm new to clubhouse.
Speaker:Give me a little while to get this bio just perfect.
Speaker:Something like that.
Speaker:That way you don't miss any maybe networking opportunities.
Speaker:Cause you've given your contact information.
Speaker:You've given one sentence that says what you do,
Speaker:maybe where you're located.
Speaker:And then as you're cruising around into the different rooms and
Speaker:you're learning,
Speaker:you're going to start looking at other people's profiles because there
Speaker:really is an art to it.
Speaker:Mine is not exactly how I want it to be.
Speaker:As I start to look at other people's profiles.
Speaker:And that's because they really give you this generous amount of
Speaker:space to write so much.
Speaker:And you can include that because it's keyword sensitive.
Speaker:You know,
Speaker:you might as well put the effort into it.
Speaker:They're giving you that real estate.
Speaker:And so you can imagine if let's say you get called
Speaker:up or you're in a room and you're chatting about something
Speaker:that really positions you as an expert,
Speaker:they're immediately going to want to know more about you.
Speaker:They're going to follow you.
Speaker:They're going to click on your bio and you know how
Speaker:it goes from there.
Speaker:Then they're going to want to connect with you.
Speaker:Especially if you've given them a strong reason to in your
Speaker:bio. Yeah.
Speaker:You know,
Speaker:it's great advice because I've clicked on some people because they
Speaker:are speaking and there's nothing there.
Speaker:So I'm like,
Speaker:well, I don't know.
Speaker:Do I follow them?
Speaker:Do I not follow them?
Speaker:I don't know anything about them yet,
Speaker:other than the,
Speaker:what they're talking about.
Speaker:So I really like what you said and really super smart
Speaker:in saying you I'm just new here.
Speaker:I'll be filling this out more later.
Speaker:But for now here's who I am.
Speaker:And you get three lines,
Speaker:right? If you don't go to look at the full profile,
Speaker:I think it's the first three lines that will show That's
Speaker:exactly right.
Speaker:It's the first three lines are the most important.
Speaker:So whatever you want to get out and you want to
Speaker:make sure nobody misses.
Speaker:If you're a best-selling New York times author,
Speaker:that should be in the top three lines because then people
Speaker:have to click one more time to see your full profile
Speaker:underneath that.
Speaker:Right? The other thing I just don't want any of you
Speaker:guys to freak out.
Speaker:It's not like you're going to jump in and someone's probably
Speaker:going to call you to stage and you'll be like,
Speaker:Oh my gosh,
Speaker:what's going on first off if you're in the audience.
Speaker:So the ranking,
Speaker:if you go into rooms,
Speaker:our discussions think of rooms as discussions.
Speaker:So if you go into a room,
Speaker:Jen hosted a room last night.
Speaker:So Jen would be there as a moderator.
Speaker:And she might have a couple of other people who are
Speaker:the quote unquote hosts of the room.
Speaker:And then also at the top are people that you have
Speaker:brought on to talk.
Speaker:Then the next level is people who are connected to the
Speaker:moderators, right?
Speaker:Or to who is on stage.
Speaker:Next row are people who are followed by the moderators,
Speaker:Followed by the moderators.
Speaker:And then if you have no connection to anybody,
Speaker:you're going to be on the third tier.
Speaker:So it's not like someone's going to just pop you up
Speaker:on stage.
Speaker:And you're unprepared.
Speaker:You have two options,
Speaker:one in the lower right-hand corner.
Speaker:You can raise your hand because you have something that you
Speaker:want to add to the conversation and then they will accept
Speaker:you on stage.
Speaker:And that's where Jen is saying,
Speaker:if you go on stage,
Speaker:make sure to automatically mute your mic because it defaults to
Speaker:being on.
Speaker:But then if someone brings you up on stage and you
Speaker:weren't expecting it,
Speaker:you first off get to say yes or no,
Speaker:whether you want to be on stage.
Speaker:But most likely tell me if you agree,
Speaker:Jen it's because they already know you or they know you
Speaker:have some experience and can add to the topic at hand,
Speaker:like you're not going to get up there and be like
Speaker:white faced ghost.
Speaker:I have no idea what you guys are talking about.
Speaker:That will not happen to you.
Speaker:Mm. Not unless you're Gary Vaynerchuk or something like I've noticed,
Speaker:like if you're super known influencer,
Speaker:they always try to get them up on,
Speaker:But you still have to say,
Speaker:okay, I'll come off.
Speaker:Yes, You have to say,
Speaker:okay. And so you're exactly right.
Speaker:I mean,
Speaker:the chances of that happening are slim.
Speaker:And since you brought up that,
Speaker:the point about the different sections of the room,
Speaker:where there's the section of the people who the moderator follow,
Speaker:this is again,
Speaker:like just shows how well they thought this out,
Speaker:the clubhouse people and how elegant and smart it all is.
Speaker:Because think about this when you are a moderator or you're
Speaker:speaking. So you're up on the stage.
Speaker:Then as you scroll on your phone,
Speaker:the first faces you see are people you already know because
Speaker:you're following at least one of those people,
Speaker:it's sort of like the same thing is having your friends
Speaker:and family,
Speaker:like you're giving a Ted talk and you can see your
Speaker:friends and family in the front row.
Speaker:And it gives you a little more courage and makes you
Speaker:feel a little more comfortable.
Speaker:So that's kind of the thinking behind that,
Speaker:which I just thought was so,
Speaker:so smart.
Speaker:And then as you scroll beyond that,
Speaker:that's maybe where the strangers are,
Speaker:who you don't know.
Speaker:But again,
Speaker:when we're talking about being on stage,
Speaker:you sort of have to see it to know what we're
Speaker:talking about,
Speaker:but it's literally like,
Speaker:it's your avatar and your little microphone and no one ever
Speaker:sees your face.
Speaker:It's just your voice.
Speaker:And it's super casual.
Speaker:It's very conversational.
Speaker:And that's why it's so easy because talking and speaking is
Speaker:the most natural thing in the world for human beings.
Speaker:And so you don't have to be camera ready.
Speaker:It's very,
Speaker:very casual.
Speaker:Yeah. It's very casual and it's not recorded,
Speaker:which I think is a big plus right now.
Speaker:Amen. There's some controversy about whether it should,
Speaker:we might get into that a little bit later,
Speaker:but you wanted to get to some points of value that
Speaker:clubhouse offers.
Speaker:Well, I think when it comes to thinking about business development,
Speaker:growing your audience,
Speaker:networking, what is so incredible because I would think if I
Speaker:was listening to this conversation and I hadn't seen clubhouse,
Speaker:I would immediately think,
Speaker:well, like how is this more powerful than going into a
Speaker:zoom room with a hundred people?
Speaker:Or how is this more powerful than just getting on a
Speaker:group chat?
Speaker:And it's sort of everything combined.
Speaker:It's sort of how it all the pieces fit together.
Speaker:But let me just back up one quick second,
Speaker:because I wanted to say,
Speaker:if we forget to say it,
Speaker:that when you go and explore all these rooms,
Speaker:as we're advising you to do so you can just sort
Speaker:of get the hang of it,
Speaker:keep in mind that that super sensitive,
Speaker:powerful algorithm that I've been mentioning,
Speaker:pays attention to who you were following and where you are
Speaker:going. And so if you go into a room that is
Speaker:about tattoo artists or truck drivers or Christian singles,
Speaker:then they're going to show you more of that stuff.
Speaker:So you might go in there just because you're curious,
Speaker:and it actually has zero application,
Speaker:but you're just super curious,
Speaker:like what are they talking about in reptile lovers?
Speaker:And you're totally afraid of reptiles.
Speaker:That would be me.
Speaker:That's something that I would do.
Speaker:I would go in there and be like,
Speaker:what in the world?
Speaker:I'm curious about these people.
Speaker:It's okay to do that.
Speaker:I'm not saying don't do that.
Speaker:Just especially in the beginning,
Speaker:they're starting to set your algorithm.
Speaker:They're starting to get to know you clubhouses in terms of
Speaker:like, what kind of content to show you.
Speaker:So keep that in mind.
Speaker:But more importantly,
Speaker:the people that you follow,
Speaker:unlike other platforms where you'll hear that you want to,
Speaker:which is totally controversial in its own,
Speaker:right? Like you don't want to necessarily follow everybody back that
Speaker:follows you because you want it to look like you're an
Speaker:influencer. So you have way more followers than who you follow,
Speaker:like the ratio.
Speaker:But it's definitely not that way on clubhouse.
Speaker:You're encouraged to follow,
Speaker:follow, follow,
Speaker:follow people back.
Speaker:And what happens when you do this,
Speaker:the more you engage,
Speaker:the more conversations that you see in your hallway.
Speaker:And also they're going to be relevant to you if you're
Speaker:following people who you really want to follow.
Speaker:So that's what I want to say is be careful who
Speaker:you follow,
Speaker:like feel empowered or know that it's okay,
Speaker:that you don't have to keep track of like following more
Speaker:people than who were following you.
Speaker:That's fine.
Speaker:But you do want to make sure you're following people who
Speaker:you actually want to see stuff from,
Speaker:because you will get notifications from those people and you will
Speaker:start to see those kinds of rooms in your hallway.
Speaker:And that happened to me and I was not enjoying clubhouse
Speaker:because I ended up seeing all these rooms that were super
Speaker:cheesy promotional,
Speaker:like a lot of bro marketers and just stuff I'm not
Speaker:into at all.
Speaker:But it was because I was in there curious,
Speaker:and I was following some of the people just experimenting.
Speaker:And then I realized,
Speaker:Oh, I got to really go in there and clean up
Speaker:who I'm following.
Speaker:So did you do that?
Speaker:You went through your people and relooked and then unfollowed,
Speaker:I guess I shared it.
Speaker:Yeah. I just,
Speaker:I was like,
Speaker:Oh yeah,
Speaker:I don't want to see their content.
Speaker:This is not a value to me.
Speaker:I don't know why I'm following them and just unfollowed.
Speaker:That's interesting,
Speaker:but I don't think you also need to only follow people
Speaker:who, for example,
Speaker:you think might be your customer.
Speaker:I mean,
Speaker:that's not really what you're looking for here.
Speaker:They could be a value for you.
Speaker:I'm making a statement,
Speaker:but I'm going to ask your opinion too,
Speaker:Jen. Like they can be a value for anything.
Speaker:Like I was looking to see who talks about manifesting and
Speaker:law of attraction.
Speaker:Anyone who's listened to the podcast for a while,
Speaker:knows that I'm into that kind of thing.
Speaker:And of course,
Speaker:business development and of course product creation,
Speaker:all those types of things,
Speaker:but it doesn't have to just circle around your business interests
Speaker:because the wealth of knowledge and right now how much sharing
Speaker:there is for free,
Speaker:literally for free is what's so exciting.
Speaker:Yeah. And you're exactly right.
Speaker:I follow vegan cause I'm vegan and yeah,
Speaker:it's not related to my business.
Speaker:Absolutely. You just want to make sure you're following people who
Speaker:you give a hoot about.
Speaker:Right? You're like,
Speaker:yeah. I like what they say.
Speaker:I'm interested in what they have to say,
Speaker:what they have to share and regarding the free advice.
Speaker:Oh my goodness.
Speaker:I was in a room the other day and my favorite
Speaker:copywriter and friend Laura Belgray was,
Speaker:you can't hire Laura on an hourly basis anymore.
Speaker:She doesn't do that anymore.
Speaker:And so there was a woman in there who was struggling
Speaker:with the name of her online course.
Speaker:She was creating and it wasn't just Laura in there,
Speaker:there were a lot of smart people in there up on
Speaker:the stage and they workshop the name of her course right
Speaker:there. She got like $10,000
Speaker:in free consultation.
Speaker:If you add it up,
Speaker:like all the experts in the room who gave her like
Speaker:a game plan,
Speaker:a new name for her course,
Speaker:it was something to witness.
Speaker:I'll tell you,
Speaker:but it's happening all day every day.
Speaker:Because when you go into these rooms,
Speaker:you're sitting beside some of the best of the best in
Speaker:the business or in that genre,
Speaker:whatever it is.
Speaker:If you're in a room about manifesting,
Speaker:you might be with the authors of your favorite book about
Speaker:manifesting. Yeah.
Speaker:It's crazy.
Speaker:And so when you go in,
Speaker:you can look at the rooms.
Speaker:I really liked your guidance about being careful,
Speaker:which rooms you go into.
Speaker:I popped into some rooms just because I was curious,
Speaker:but there are definitely rooms I will pop into.
Speaker:There are some follow for follow rooms out there right now.
Speaker:I think that's being kind of scrubbed that's trash,
Speaker:but there are some others that are just a little bit
Speaker:questionable, some political ones,
Speaker:of course.
Speaker:And so I'm careful in that way,
Speaker:but there are some that just seem interesting to me.
Speaker:Like I dropped into one that was about wig making,
Speaker:like who would have guessed.
Speaker:Well, that should be interesting to you.
Speaker:That's because you're in the making.
Speaker:Yeah. Well,
Speaker:and the reason that was in my hallway is he had
Speaker:jumped on stage and was talking at one point.
Speaker:And I really like what he talked about,
Speaker:where for his business development and how niched down he was.
Speaker:So I'm like,
Speaker:that is so interesting.
Speaker:I have to follow him because I might never find him
Speaker:again. You know,
Speaker:if I don't follow him,
Speaker:at least I can go to my followers and find him.
Speaker:So if someone says something interesting,
Speaker:I'm just following them.
Speaker:And then to your point,
Speaker:if it ends up that you don't need to keep that
Speaker:connection, then you can let it go.
Speaker:This is like a huge,
Speaker:big, massive,
Speaker:and I'm going to say it can be intimidating,
Speaker:but it doesn't have to be intimidating if you're just listening
Speaker:ways to connect with all kinds of people.
Speaker:More about clubhouse,
Speaker:right after a quick break.
Speaker:Yes. It's possible.
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Speaker:It's just unbelievable.
Speaker:I was trying to explain to my husband clubhouse.
Speaker:I still don't think he gets it,
Speaker:but I was trying to explain it to him the other
Speaker:night. And I want to say was like,
Speaker:look, imagine you're at a conference and you're walking down the
Speaker:hallway. And along the way,
Speaker:there's a sign outside of every door that has like all
Speaker:these different topics that you're interested in from personal development to
Speaker:professional development,
Speaker:to hobbies,
Speaker:to sports,
Speaker:to whatever.
Speaker:And some of your favorite people in some of the most
Speaker:well-known people in those areas are right inside the room with
Speaker:open seats next to them.
Speaker:And you can pop in and out without looking rude to
Speaker:any of them.
Speaker:You don't have to stay,
Speaker:you can bounce around.
Speaker:So you find the room that's just right for you.
Speaker:And just like at a conference and really better than at
Speaker:a conference,
Speaker:because the way that you take it off of clubhouse to
Speaker:engage with people is that you connect your Instagram and your
Speaker:Twitter account,
Speaker:you, or you can if you want to.
Speaker:Okay. And so what people are seeing is like a record
Speaker:number of new Instagram and Twitter followers,
Speaker:because, and this is at the bottom of your profile.
Speaker:So people will listen to you talk,
Speaker:they'll follow you on clubhouse,
Speaker:but then,
Speaker:and you could give them this call to action as well.
Speaker:You could say,
Speaker:DM me on Instagram,
Speaker:DM me on Twitter,
Speaker:whatever, and they will follow you on Instagram and then send
Speaker:you a DM or on Twitter and say so today,
Speaker:so for example,
Speaker:I hosted a room last night,
Speaker:this morning I woke up,
Speaker:there were 60 M's with people who wanted to know more
Speaker:about some of the things that I offer.
Speaker:That's incredible.
Speaker:I know I had the same thing.
Speaker:I hosted a room.
Speaker:No, it wasn't.
Speaker:When I hosted a room,
Speaker:it's just when I was on stage,
Speaker:I think on Sunday and that afternoon,
Speaker:I had three people DM-ing me.
Speaker:And they all three resulted in coaching calls.
Speaker:See, I mean,
Speaker:come on.
Speaker:Like, and it just shrinks the whole sales cycle down.
Speaker:I mean,
Speaker:again, not that you're on there.
Speaker:You won't see in the better rooms,
Speaker:you will not see people selling.
Speaker:Okay, you will see it,
Speaker:but you will leave those rooms because it gets very tiresome,
Speaker:very fast.
Speaker:It's the people who introduced themselves with a two minute long-winded
Speaker:bio. Right.
Speaker:And they're trying to squeeze in everything that they offer in
Speaker:every product.
Speaker:But my guests do is that when you shared in that
Speaker:room, you were sharing some just really valuable information.
Speaker:And that the people were like,
Speaker:well, she's smart.
Speaker:I need to know more.
Speaker:That's really all it is.
Speaker:It's just so much faster than anything else because yeah,
Speaker:you could do a tutorial on social media.
Speaker:You could do a YouTube video.
Speaker:And I still think all those things are very important,
Speaker:but this is sort of like right in the moment it
Speaker:happens instantly.
Speaker:Yeah. It feels very authentic.
Speaker:And honestly,
Speaker:that's why I go back to calling this social networking.
Speaker:And it couldn't come at a better time when we still
Speaker:have to be at home.
Speaker:Maybe even a little more so temporarily.
Speaker:But I think of what you were just saying,
Speaker:where someone comes in and tells you every single thing about
Speaker:them and it's like,
Speaker:hello, I'm,
Speaker:so-and-so marry me.
Speaker:It's the same type of thing that people would do at
Speaker:old face-to-face networking events.
Speaker:You know how you get up and you introduce yourself and
Speaker:they tell you I'm in the shop.
Speaker:My address of my shop is this and this and this.
Speaker:They give you like all this stuff.
Speaker:That doesn't mean anything at the time.
Speaker:That's kind of what some of these people do,
Speaker:but that's not the point just like in face-to-face networking.
Speaker:The point isn't to sell right away,
Speaker:the point is to learn about other people,
Speaker:provide interesting information and take the relationship a step deeper.
Speaker:And that's exactly what we're trying to do in clubhouse.
Speaker:Yeah. And the other thing,
Speaker:so back to the power of club,
Speaker:I mean,
Speaker:we've talked a lot about it.
Speaker:I mean,
Speaker:just the power of connecting is the main thing,
Speaker:but the way clubhouse does that for us,
Speaker:like the framework that allows that to happen is that first
Speaker:of all,
Speaker:if you want to find a talk,
Speaker:there's a search bar,
Speaker:there's a little calendar bar and you can look for events
Speaker:by searching generically or just searching to see what's happening today
Speaker:or what's coming up.
Speaker:So there's this wonderful calendar when you schedule a room and
Speaker:what a lot of people are doing is they're having like
Speaker:their own branded weekly chats.
Speaker:Some people are doing daily chats,
Speaker:think of it like a daily talk show or whatever.
Speaker:So I've started doing that every Wednesday night,
Speaker:I'm hosting the front row entrepreneur chat with different topics.
Speaker:And what happens is as soon as you schedule it,
Speaker:and by the way I scheduled my first room,
Speaker:the first five minutes I was on the platform because I
Speaker:wanted to see the mechanics behind it.
Speaker:And I just made sure to schedule it like mid February,
Speaker:knowing also that I can edit it.
Speaker:I can delete it.
Speaker:So again,
Speaker:get in there and get your hands dirty.
Speaker:Cause you can undo any of that,
Speaker:right? Like just if you want to touch it and play
Speaker:with it.
Speaker:So when you schedule the room,
Speaker:it gives you an opportunity to share it.
Speaker:And so many different,
Speaker:awesome ways.
Speaker:So you name it,
Speaker:you give it a description and then you click add it
Speaker:to the calendar.
Speaker:And then it tells you,
Speaker:do you want to add it to your Google calendar or
Speaker:to your Apple calendar?
Speaker:You could do it to both.
Speaker:Then after you do that,
Speaker:you can add it to the community calendar and then you
Speaker:share it or to automatically add it to the community calendar.
Speaker:And then you can share it.
Speaker:It gives you a link,
Speaker:which of course,
Speaker:now you can email it to your email list,
Speaker:your customer lists and say,
Speaker:Hey, we're having product chat every Tuesday night now would love
Speaker:to have you come and join us.
Speaker:And here's the link.
Speaker:If you're not on clubhouse yet be patient,
Speaker:but this is what it is.
Speaker:Download it from Apple.
Speaker:It might be that your clients,
Speaker:your customers don't have a clue about this kind of stuff,
Speaker:but this is how it starts.
Speaker:You can invite all of your existing people over so easily
Speaker:with a little link.
Speaker:They can then set an alert to be notified right before
Speaker:it happens.
Speaker:And right before you go live.
Speaker:So the notifications are just outstanding.
Speaker:But I will also say the notifications are just outstanding,
Speaker:which means you just get so many notifications because another sort
Speaker:of notification is when you're in a room,
Speaker:you might say,
Speaker:Oh, I think Sue needs to be in here.
Speaker:So you click a little plus button and all the people
Speaker:that you follow show up in a menu and you can
Speaker:tap on any of those people to invite them into the
Speaker:room with you.
Speaker:So that's powerful because if you're hosting a room and you
Speaker:ask the people who were in there,
Speaker:Hey, you know,
Speaker:someone who'd like to go in here,
Speaker:please feel free to ping them and invite them.
Speaker:In all of a sudden,
Speaker:you see the population in the room,
Speaker:triple, quadruple,
Speaker:and your audience just like that,
Speaker:just like lighting a match has just completely doubled tripled in
Speaker:size. So that's really cool.
Speaker:But however it can get to be too much.
Speaker:And most importantly,
Speaker:it can really distract you when you're not on clubhouse.
Speaker:You're trying to work on other things.
Speaker:And all of a sudden your phone is going nuts with
Speaker:all these notifications,
Speaker:whether it's somebody that you followed,
Speaker:who just started,
Speaker:who just scheduled an event or scheduled a room,
Speaker:whether it's somebody who's getting ready to start a room that
Speaker:you said you wanted a notification for or whatever.
Speaker:So the good news is that under the cog wheel where
Speaker:your avatar is,
Speaker:you can change your notification.
Speaker:So I have now gotten into the habit that I turn
Speaker:off my notifications during the day,
Speaker:or whenever it gives you lots of options on how you
Speaker:would like to get notifications.
Speaker:But one thing,
Speaker:the only drawback that I've seen so far and what I've
Speaker:see a lot of people talking about with clubhouse is that
Speaker:people are spending more time than they really want to on
Speaker:clubhouse. Because even though in theory,
Speaker:it sounds like something you could easily jump on or jump
Speaker:off when the conversation gets going.
Speaker:And it gets really good.
Speaker:It's hard to pull yourself away.
Speaker:And the next thing that,
Speaker:you know,
Speaker:really like two hours have passed or more three,
Speaker:four there's people who are spending eight hours a day on
Speaker:clubhouse. So for me,
Speaker:that will never work.
Speaker:So I have to be very,
Speaker:very intentional about how I'm going to use clubs.
Speaker:Yeah. I think intentional on the goals that you're trying to
Speaker:get out of clubhouse,
Speaker:and you might not know until you actually get in there
Speaker:and look around,
Speaker:but maybe you set a timer like I'm in for the
Speaker:first time.
Speaker:Let me get in,
Speaker:set up my bio,
Speaker:go start looking around these rooms,
Speaker:see the structure that you've heard here,
Speaker:get a feel for it a little bit and then pop
Speaker:out. I'm guilty of that.
Speaker:Jan. I,
Speaker:one day stayed up until one 30 in the morning because
Speaker:the conversation was just that good.
Speaker:Now I'm glad I did.
Speaker:But if I did that repetitively,
Speaker:or if I brought it into my Workday,
Speaker:that would be huge trouble.
Speaker:Right? I mean seriously,
Speaker:but I'm glad that you're glad that you stayed and that's
Speaker:to be expected.
Speaker:That is going to happen.
Speaker:But I just think as a general rule,
Speaker:everybody sorta has to say,
Speaker:okay, I'm going to do this.
Speaker:And this,
Speaker:this week on clubhouse,
Speaker:I'm going to allow myself this amount of time because who
Speaker:was planning on this?
Speaker:Not me.
Speaker:I mean,
Speaker:this just came out of nowhere and I have my whole
Speaker:20, 21,
Speaker:like first quarter completely mapped out in terms of what I
Speaker:was going to be doing with my content,
Speaker:my products,
Speaker:my launches,
Speaker:and then this shows up and I'm like,
Speaker:Oh, okay.
Speaker:Totally true.
Speaker:It's interesting because everyone's trying to analyze what this is all
Speaker:about, how to use it.
Speaker:How, as we're saying,
Speaker:get your name,
Speaker:jump on there now,
Speaker:because I think it's going to change over time just because
Speaker:there's going to be so many people coming on.
Speaker:I feel a little bad because I feel like what is
Speaker:it? Half the population is Android and half are iPhone or
Speaker:somewhere close to that.
Speaker:So if you're still with us listening and you're an Android,
Speaker:I'm feeling sad,
Speaker:but I'm not because you want to know about this.
Speaker:So the second it's available to you,
Speaker:you're going to be able to jump on.
Speaker:So I appreciate you staying and hanging out with us for
Speaker:this. But I'm seeing that everyone's trying to analyze what this
Speaker:is all about and trying to compare it to what we
Speaker:already have.
Speaker:And I'm seeing people saying,
Speaker:well, I'm in there and I invest all this time in
Speaker:a room and have a conversation.
Speaker:And then it's not evergreen.
Speaker:So what's the point or they'll say,
Speaker:well, no one from the audience can respond.
Speaker:So I don't even know if what talking about is relevant
Speaker:or resonating,
Speaker:but then I have other people saying I'm loving this for
Speaker:exactly those reasons.
Speaker:And so to my way of thinking,
Speaker:I'm looking at this as just a stand alone,
Speaker:different from social media,
Speaker:different from everything else.
Speaker:And what value is it bringing and not trying to compare
Speaker:it as this bigger or better than Twitter or Facebook or
Speaker:whatever. It's none of that.
Speaker:It's totally different.
Speaker:It has its own separate place.
Speaker:And I'm feeling like I also need to think of it
Speaker:that way as it has its own separate place in my
Speaker:business too,
Speaker:because I can use it for learning.
Speaker:I can use it for attracting new people through having my
Speaker:own rooms.
Speaker:We haven't even talked about clubs.
Speaker:I guess we could touch on that a little bit.
Speaker:But how do you feel about what I just said?
Speaker:I'm just looking at it as a totally different animal.
Speaker:I can't really improve upon what you said because I think
Speaker:that is exactly right.
Speaker:And I think that's the way to think about it.
Speaker:I think that it is wonderful that it's not recorded.
Speaker:I think that it is because if it were recorded,
Speaker:it would make us all a little more self-conscious we wouldn't
Speaker:share as freely.
Speaker:And I just don't think the conversations would be as raw.
Speaker:And if it were,
Speaker:what else did you say?
Speaker:Like people are complaining because they can't record.
Speaker:And what else The responses in the audience were That they
Speaker:might figure out some way to some small way to give
Speaker:feedback, because as it is now,
Speaker:you can't give hearts.
Speaker:You can't give thumbs up or whatever.
Speaker:So when you have this audience,
Speaker:the people who you've brought on stage,
Speaker:people have invented a way of clapping in that they turn
Speaker:their microphone on and off.
Speaker:Like you just tap,
Speaker:tap, tap,
Speaker:tap, tap,
Speaker:and it makes your microphone flicker.
Speaker:So it's sort of a way of applauding or giving air
Speaker:quotes or like saying ditto or I agree,
Speaker:whatever. So there's sort of that little bit of feedback.
Speaker:I swear.
Speaker:People are so smart in the way that they sort of
Speaker:will figure out how to stretch things.
Speaker:So I think maybe some sort of feedback might be helpful,
Speaker:but not in the way that like Periscope did it where
Speaker:you amass a certain number of heart hearts and then it
Speaker:becomes competitive or on Facebook and Instagram,
Speaker:we're always looking for how many likes we get.
Speaker:And I think clubhouse was really deliberate in the way that
Speaker:they did that again.
Speaker:That's I love him for it,
Speaker:but I think maybe while you're live,
Speaker:I think it might be nice for people to just throw
Speaker:up hearts that don't stick or just some sort of feedback.
Speaker:Yeah. I dunno.
Speaker:I kind of go back and forth on it because I
Speaker:like seeing people who would never have thought of getting up
Speaker:on stage to come.
Speaker:And if you have a lot of people who are following
Speaker:you in the crowd or what you say really resonates,
Speaker:you're probably going to get a lot of hearts.
Speaker:Let's just pretend like that was the way Oh,
Speaker:you're right.
Speaker:And then someone else brand new,
Speaker:who's never might get up and talk and then not get
Speaker:any hearts cricket.
Speaker:Yeah. And then they'll be like,
Speaker:crap. I'm never getting on stage again.
Speaker:You're exactly right.
Speaker:Okay. Well,
Speaker:I now have formed an opinion and my opinion is the
Speaker:same as yours.
Speaker:There should not be you're exactly right.
Speaker:I mean,
Speaker:I don't know.
Speaker:Maybe there will be,
Speaker:but I like that there isn't for that reason alone.
Speaker:I agree.
Speaker:And the flickering of the mic is great.
Speaker:I like that.
Speaker:But it's so subtle.
Speaker:You're right.
Speaker:It is.
Speaker:And it's only among the speakers and I've never,
Speaker:once when I'm speaking,
Speaker:I've really never looked to see how many microphones are flashing
Speaker:when I'm talking.
Speaker:You know what I mean?
Speaker:I really don't even pay attention to that.
Speaker:So it is subtle.
Speaker:You're right.
Speaker:And I love what you said.
Speaker:That's exactly right.
Speaker:Yep. I mean,
Speaker:we're all just trying to figure it out.
Speaker:So I'm there to observe and learn,
Speaker:but boy,
Speaker:am I getting a lot out of it?
Speaker:And you think about the timing of this too.
Speaker:It's like just the perfect thing because we're zoomed out,
Speaker:but yet we're all craving connection.
Speaker:I mean,
Speaker:I think we are in this way,
Speaker:in this professional development and personal development way where we can
Speaker:connect with people,
Speaker:even though we're stuck in our houses.
Speaker:It's perfect.
Speaker:Yeah. I couldn't agree more.
Speaker:And that's probably the reason why it's still just iPhone because
Speaker:it's growing so fast.
Speaker:They have crashed the platform.
Speaker:A couple of times speakers sometimes get dropped out.
Speaker:So they want to make sure that it continues to be
Speaker:stable as they continue to add an influx.
Speaker:Because by gosh,
Speaker:since I've joined,
Speaker:there's been a huge influx of people too.
Speaker:So Android users,
Speaker:it's common.
Speaker:We also,
Speaker:we didn't talk about the three different kinds of rooms if
Speaker:you want to touch on that real quick.
Speaker:Yeah. Let's touch on that real quick.
Speaker:And then I think to make a full package here,
Speaker:then let's touch on clubs really quickly and then we can
Speaker:kind of wrap up.
Speaker:Sounds good.
Speaker:Okay. So there's three kinds of rooms.
Speaker:If you want to start a room and you aren't ready
Speaker:to go full on like public,
Speaker:you can have a closed room and nobody's going to even
Speaker:see that it exists.
Speaker:And then you could just invite someone or several people.
Speaker:However, many people you want to join you in that closed
Speaker:room. That might be a really great way to start if
Speaker:you're feeling kind of nervous and you know what else that
Speaker:room would be great for is if you want to have
Speaker:a private chat with your community,
Speaker:it could be almost like a VIP kind of thing,
Speaker:right? Like only the people who are in this group or
Speaker:have this status in my company,
Speaker:meaning like VIP kind of client kind of thing can come
Speaker:into these special VIP closed rooms.
Speaker:Then there's a social room.
Speaker:Social room means that the only people that are going to
Speaker:see this room are people who follow you or one of
Speaker:the other moderators,
Speaker:if you happen to be co-hosting it with other moderators and
Speaker:then an open room is just what it sounds like.
Speaker:It's completely open it's on a billboard.
Speaker:Everybody can see that it's there and everybody can join.
Speaker:Well, I didn't even know what the social was.
Speaker:So I learned bad does now.
Speaker:That's awesome.
Speaker:Good. All right.
Speaker:And let's talk about clubs.
Speaker:So clubhouse themselves are having a hard time like defining clubs
Speaker:and apparently clubs.
Speaker:I mean,
Speaker:clubs may or may not stick around.
Speaker:Here's the thing I think of a club is like a
Speaker:Facebook group.
Speaker:Okay. So you can form your own club and people can
Speaker:become members of your club.
Speaker:And when you start a room,
Speaker:you can make it so that only the members of the
Speaker:club can join those rooms or get notified about those rooms.
Speaker:And I like it.
Speaker:If you have a brand that lends itself to this,
Speaker:right? Like,
Speaker:so if I did a club,
Speaker:my brand is front row.
Speaker:I can see doing a club like that is the front
Speaker:row. I have a Facebook group called the front row.
Speaker:So it kind of makes sense,
Speaker:but there are prerequisites before you can start a club.
Speaker:And that is that you have to host at least one
Speaker:room three weeks in a row before they even consider it.
Speaker:And then you have to fill out an application,
Speaker:letting them know that you have done that.
Speaker:And then you still have to wait like three weeks for
Speaker:them to approve it because they have just been inundated with
Speaker:people starting these clubs.
Speaker:And the other problem is that they have not categorized them.
Speaker:So there's really no way to search the clubs.
Speaker:The only way to see maybe where the cool clubs are
Speaker:is that if you are a member of a club,
Speaker:it shows up at the bottom of your profile.
Speaker:So you can look at other people who are maybe in
Speaker:the same niche as you are in and see what clubs
Speaker:they're in,
Speaker:then you click on it and then you follow it.
Speaker:And then just following it,
Speaker:doesn't give you automatic entry into that club.
Speaker:You sort of have to get the attention of whoever is
Speaker:in charge of that club to let you in.
Speaker:It's kind of like a closed Facebook group.
Speaker:It is,
Speaker:except at least with a Facebook group,
Speaker:there's a process for admission where you might set up the
Speaker:three questions,
Speaker:right? That screen speed.
Speaker:Why do you want to come in?
Speaker:Whatever? And then the Facebook owner goes in and click,
Speaker:click, click lets you in,
Speaker:or doesn't let you in because I haven't started my club
Speaker:yet. I don't know.
Speaker:But I think on the club owners end,
Speaker:they do get a list of the people who are waiting
Speaker:for entry because when you follow it,
Speaker:I think they see that.
Speaker:But I think because they're getting inundated themselves with hundreds,
Speaker:thousands of applications,
Speaker:they aren't really letting people in super fast.
Speaker:I don't know if that makes any sense.
Speaker:Apparently they are working on organizing clubs better if they keep
Speaker:clubs. But at some point there could be so many clubs
Speaker:that becomes sort of pointless.
Speaker:Right? I don't know.
Speaker:We'll see.
Speaker:I mean,
Speaker:I could see where there could be a club,
Speaker:because for example,
Speaker:for you,
Speaker:you have now scheduled three rooms a week apart,
Speaker:but those are different email invites for each of those two.
Speaker:Right? So a club could be a section of those shows
Speaker:with one email invite.
Speaker:And then if you had specific groups of people,
Speaker:because you want to have people who are joining the conversation,
Speaker:if you have a specific topic who are appropriate for the
Speaker:conversation too,
Speaker:But you're still gonna have to have a unique link for
Speaker:every club room that you start.
Speaker:Oh, you will.
Speaker:Yeah. I don't think you just get this one link like
Speaker:you do with the Facebook group.
Speaker:I think every time you schedule your topic,
Speaker:it creates a new link.
Speaker:I think I could be wrong.
Speaker:Okay. So I guess the summary is to be determined clubs,
Speaker:what they're all about.
Speaker:Yes. But if you're listening and you know,
Speaker:right away.
Speaker:Oh, that sounds perfect.
Speaker:I can really see how a club would benefit.
Speaker:Then that means right away.
Speaker:Go ahead and schedule your first three rooms and at least
Speaker:minimum of three rooms,
Speaker:three weeks in a row.
Speaker:Perfect. I'm trying to think of the relevance for the audience
Speaker:here for people who are listening.
Speaker:I'm not sure.
Speaker:I don't know.
Speaker:We're going to have to see,
Speaker:I think it's a room,
Speaker:but I think it's already been submitted to be a club
Speaker:for doodling just together and someone prompts a word and you
Speaker:doodle. I love it.
Speaker:That's a great example because yeah,
Speaker:the people listening,
Speaker:I mean,
Speaker:outside of the professional realm,
Speaker:I mean,
Speaker:there might be people who want to start a group about
Speaker:orchids, right.
Speaker:Or alcoholism.
Speaker:I mean,
Speaker:I don't know.
Speaker:Yeah. Or even your community I've started seeing,
Speaker:I saw some room just about Atlanta.
Speaker:The groups don't have to be huge.
Speaker:It could be business owners in your community and you start
Speaker:getting together a group of how you guys can work together
Speaker:to bring in sales to your downtown of your community.
Speaker:Like who knows?
Speaker:There's lots of opportunities in my creative mind.
Speaker:Doesn't span clearly far enough to consider all the different options.
Speaker:You're right.
Speaker:There's so much opportunity.
Speaker:All right.
Speaker:So we've talked about what clubhouse is.
Speaker:We've talked about how to get in structure.
Speaker:We've chatted a little bit about etiquette and all how to
Speaker:use it.
Speaker:Some of the pros and cons.
Speaker:So I think we've pretty much summarized everything,
Speaker:especially as we're getting going here.
Speaker:And again,
Speaker:it's at this point in time because things keep changing.
Speaker:If you just ran into somebody and said,
Speaker:Oh my gosh,
Speaker:have you heard about clubhouse?
Speaker:Just overall,
Speaker:what would be your single like summary of why someone should
Speaker:join, Join as soon as you can,
Speaker:as soon as you have the opportunity,
Speaker:because it is fun,
Speaker:easy and super powerful,
Speaker:Love it,
Speaker:short, sweet.
Speaker:It's so valuable and you really don't understand it until you
Speaker:actually get in.
Speaker:I know you can hear the passion in both Jen and
Speaker:my voices.
Speaker:We just want you to get in and you'll understand that.
Speaker:And you will be talking the same way once you get
Speaker:in. I guarantee it for sure.
Speaker:Okay, Jen.
Speaker:So tell everybody where they can learn more about the front
Speaker:row. See what you're up to.
Speaker:Well, they can join front row,
Speaker:classroom.com or all my links of everything that I do is
Speaker:over@jenleaner.com. What is your name on clubhouse?
Speaker:Jen laner,
Speaker:simple and straightforward.
Speaker:All right,
Speaker:Jen. Thanks.
Speaker:So, so much for coming on,
Speaker:having a conversation with me about clubhouse.
Speaker:I think we've gotten some people excited today and those of
Speaker:you who are listening,
Speaker:who joined,
Speaker:let us know that you're there and go follow Jen and
Speaker:me on clubhouse.
Speaker:Thanks again,
Speaker:Jen. I really appreciate you coming on today.
Speaker:Thank you Sue.
Speaker:I loved it.
Speaker:It was so much fun.
Speaker:So first off you have been adequately warned.
Speaker:Clubhouse can be a thief with your time,
Speaker:but there's so much potential there to learn,
Speaker:to give and get support.
Speaker:And just maybe you'll connect with someone who becomes your business
Speaker:bestie one final point on clubhouse as with any online interaction,
Speaker:you have be careful with your information.
Speaker:You know,
Speaker:each platform has various levels of security and there are great
Speaker:and not so great people all over the internet.
Speaker:So be smart,
Speaker:check people's credentials and not just the ones that they post
Speaker:about themselves in their bio.
Speaker:I feel like we always need to stay aware and cautious
Speaker:particularly on clubhouse right now because it's so new and still
Speaker:a very unrestricted environment up next week.
Speaker:We're going to be talking about virtual shows.
Speaker:I see this as a huge opportunity for you to expand
Speaker:your visibility and bring in new business.
Speaker:We'll dive deep into why and how next Monday for now.
Speaker:Thank you so much for spending time with me.
Speaker:If you'd like to show support for the podcast,
Speaker:would you please leave a rating and review?
Speaker:That means so much and helps the show get seen by
Speaker:more makers.
Speaker:It's a great way to pay it forward and now be
Speaker:safe and well.
Speaker:And I'll see you again next week on the gift biz
Speaker:Podcasts. I want to make sure you're familiar with my free
Speaker:Facebook group called gift is breeze.
Speaker:It's a place where we all gather and are a community
Speaker:to support each other.
Speaker:Got a really fun post in there.
Speaker:That's my favorite of the week.
Speaker:I have to say where I invite all of you to
Speaker:share what you're doing to show pictures of your product,
Speaker:to show what you're working on for the week to get
Speaker:reaction from other people and just for fun,
Speaker:because we all get to see the wonderful products that everybody
Speaker:in the community is making my favorite post every single week,
Speaker:without doubt.
Speaker:Wait, what,
Speaker:aren't you part of the group already,
Speaker:if not make sure to jump over to Facebook and search
Speaker:for the group gift biz breeze don't delay.
