My guest today is a sponsored athlete, tech and operations manager and author of the book #sponsored
As a child, she pursued her athletic aspirations by playing basketball despite being a mere 5'5”. Spurred on by the love of sports and discipline, she transitioned to swimming, cycling, and running, claiming age group podiums and racing in the renowned Ironman World Championships.
Her book #Sponsored looks to explain the exciting and highly competitive world of sports sponsorships, including the sponsor-sponsee relationship. Through stories of other athletes and brand liaisons as well as her own journey as an amateur athlete, author Jasmine Chou discusses the sport sponsorship world from the athlete’s standpoint as well as the brand’s perspective.