Episode 7 needed a big 7 for it! So, I've featured a bottle of Seagram's Seven Crown. It's 40% alcohol by volume, 80 proof. The most successful American blended whiskey ever!
Enjoy this episode with a 7 & 7!
Seagram's official website: https://www.seagrams7.com/
Brief Historical Timeline:
Seagram's Seven Crown is a rare spirit that has a notable cocktail named after it.
7 & 7 (this is the Seagram's version):
Pour over ice. Add a lime wedge if you want to be fancy.
Get the 7UP version: here
Booze Business Blog: Seagram's 7 Crown: Then and Now
Everything 2 Mention that first alerted me to Seagram's 5 Crown
Wikipedia Article on Seagram's
Wikipedia article on Seagram's Seven Crown
Official show website is: www.liquorandliqueurconnoisseur.com