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Smashing the Plateau - David Shriner-Cahn EPISODE 564, 8th February 2021
How to Get More Traffic and Conversions for Your Content Featuring Daniel Daines-Hutt
00:00:00 00:22:57

How to Get More Traffic and Conversions for Your Content Featuring Daniel Daines-Hutt

Daniel Daines-Hutt is a self-confessed ‘marketing nerd.’ He has a background in Direct Response advertising, but ironically, it’s his Content Marketing that people know him for.

We discuss:

  • Cracking the code of getting people to read, listen or watch your content [02:21]
  • Pre-framing problems and objections in advance [03:40]
  • The goal of your content [05:13]
  • The Ikea effect: building a bigger audience [07:38]
  • Strategies behind before and after launching an article [10:07]
  • No one wants to eat in an empty restaurant [11:49]
  • Selling content on autopilot [13:10]
  • Why Google gives higher rankings when we remove thin content [14:11]
  • Different business, same techniques [16:42]
  • A Netflix of everything content marketing [18:22]
  • The unexpected effect of stopping marketing during a pandemic [19:43]


He’s had the Top 10 content of all time on inbound.org and Top content of 2017 and 2018 on GrowthHackers. With only 8 articles in years, he’s been referenced or shared by: Ryan Deiss, Neil Patel, Joanna Weibe, Glen Allsopp, Co-Schedule,

Active Campaign and many more.

He teaches people how to write less often, but get more traffic at https://www.ampmycontent.com.

Learn more about Daniel at https://www.ampmycontent.com.