Shownotes
Rebecca’s Story
How Rebecca’s career pivoted to focus on individual life insurance. [2:50] Why life insurance is more important today than ever before. [4:35] Advice on who should be considering life insurance. [5:46]Candle Flickering Moments
How life insurance helped safe a family and business for one of Rebecca’s clients. [7:54]Business Building Insights
An example of a relatively unknown benefit from Doris Christopher from The Pampered Chef [6:07] A conversation specifically for women. [10:45] The factors that go into the price of your individual insurance policy. [13:05] College graduate gift idea! [13:37] Term Life Insurance details specifically for business partnerships. [14:46] What to expect and what to prepare for a discussion with an agent [16:46] Finding the right agent. [18:02] Life insurance is not always for death. It is for the living too. [20:14] Worst piece of advice [22:00]Productivity/Lifestyle Tool
A lesson in networking and your elevator speech (introduction message) [24:44] Rebecca’s passion of portraying historical and famous women [27:14] Gift Biz Unwrapped Podcast with Rebecca as Abigail AdamsRecommended Reading and Listening
You Can’t Afford the Luxury of a Negative Thought by John Roger
Contact Links
Website Facebook LinkedInIf you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue
Transcripts
Hi there.
Speaker:You're listening to gift biz unwrapped episode 117.
Speaker:Every woman has to be a woman of independent means.
Speaker:Hi, this is John Lee,
Speaker:Dumas of entrepreneur on fire,
Speaker:and you're listening to unwrap.
Speaker:And now it's time to light.
Speaker:Welcome to gift bears,
Speaker:unwrapped your source for industry specific insights and advice to develop
Speaker:and grow your business.
Speaker:And now here's your host,
Speaker:Sue Mona height.
Speaker:Hi there.
Speaker:It's Sue and welcome to the gift biz unwrapped podcast.
Speaker:Whether you own a brick and mortar shop sell online or
Speaker:are just getting started,
Speaker:you'll discover new insights to gain traction and to grow your
Speaker:business. And today I have joining us Rebecca field,
Speaker:you know,
Speaker:getting insurance today is super overwhelming more than 15 years ago,
Speaker:though Rebecca Bloomfield and her husband and partner Jerry Pearlstein decided
Speaker:to use their experience and their empathy to open an insurance
Speaker:agency specifically for the entrepreneur.
Speaker:They provide health life long-term care and disability insurance,
Speaker:to people who don't have a company already who's providing those
Speaker:benefits. Rebecca is particularly concerned about women who often don't think
Speaker:of themselves a little bit of knowledge and planning can prevent
Speaker:a catastrophe that many of us You would never even see
Speaker:coming. So that is what we're going to be talking about
Speaker:today. And Rebecca,
Speaker:thank you so much for joining me on the show.
Speaker:Thank You for inviting me.
Speaker:I'm delighted to be here.
Speaker:So I've already told you that our tradition here is by
Speaker:having you describe yourself a little bit differently,
Speaker:we're all creatives here.
Speaker:So that's how that came about.
Speaker:If you were to describe your ideal motivational candle,
Speaker:what color would it be and what would be the quote
Speaker:on your candle?
Speaker:My candle would be purple.
Speaker:I think of that as heavenly as spiritual color and I
Speaker:quote, would come from Abigail Adams,
Speaker:whose life I researched and who I portray for a long
Speaker:time. Abigail said in despair are the seeds of hope.
Speaker:You're feeling down.
Speaker:If things aren't going well,
Speaker:there's something in that situation that actually holds the seed for
Speaker:you to go further than you are now.
Speaker:Absolutely. And we're not going to get into Abigail right now,
Speaker:but give biz listeners,
Speaker:if Rebecca's voice sounds a little bit familiar,
Speaker:she was on a past episode where we had her portray
Speaker:Abigail. And we're gonna talk about that a little later,
Speaker:so I won't get into any more of that right now,
Speaker:but more to come.
Speaker:So stay tuned as we proceed through this broadcast.
Speaker:Rebecca, what I'd love for you to do is start and
Speaker:talk about how you got into insurance.
Speaker:In the beginning,
Speaker:I come out of a corporate life.
Speaker:I was a creative VP at an international ad agency,
Speaker:and that agency broken to pieces and I was in the
Speaker:cracks and decided to pursue a different passion.
Speaker:I of course lost my health benefits.
Speaker:I had been a VP.
Speaker:So my life insurance was paid for by the company.
Speaker:I didn't understand that I didn't own it and that they
Speaker:did as well as my long-term care insurance.
Speaker:And suddenly I had to get my own.
Speaker:And as you said in the beginning,
Speaker:I found out how very difficult this was at the same
Speaker:time. My wonderful husband Jerry's company was about to be sold
Speaker:and bought for the third,
Speaker:six years.
Speaker:He was a VP sales.
Speaker:And we said,
Speaker:you know,
Speaker:I can't go two years now because you may be leaving
Speaker:your company.
Speaker:So I said,
Speaker:why don't we find out more about how an individual goes
Speaker:about getting health life,
Speaker:longterm care,
Speaker:disability benefits for themselves,
Speaker:even a retirement program.
Speaker:And that evolved into a unique agency,
Speaker:serving people who have to get their own benefits entrepreneurs.
Speaker:So practitioners,
Speaker:artists, and people like that,
Speaker:that we love,
Speaker:Right? So you saw the need for yourself and thought,
Speaker:well, if I have this need,
Speaker:there are other people who are going to have that need
Speaker:to. Absolutely.
Speaker:Yeah. And I think even more so now than when you
Speaker:started, I think you said 15,
Speaker:almost 16 years ago.
Speaker:Now this whole entrepreneurial let's go into business for ourself is
Speaker:so much more prevalent even now today.
Speaker:So I'm assuming that the demand is even greater.
Speaker:Now It is for several reasons.
Speaker:One is always,
Speaker:unfortunately in corporate America of flow of people in and out
Speaker:of positions.
Speaker:And some of them decide that they're not going back into
Speaker:corporate life and the vigor of people 60 and over while
Speaker:they may be done with a business that they've been in,
Speaker:having an idea that they wish to pursue and start all
Speaker:over again as excited entrepreneurs.
Speaker:So it's a wonderful thing.
Speaker:Yeah, You're right.
Speaker:I mean,
Speaker:so many people now,
Speaker:including a lot of our listeners are saying,
Speaker:you know,
Speaker:I want a second career.
Speaker:It might be on the side while they're still with a
Speaker:company, that's paying them insurance,
Speaker:but eventually they want to flip it so that they're doing
Speaker:it all themselves.
Speaker:And aren't,
Speaker:we lucky that we're able to do that now,
Speaker:but with that comes the responsibility of making sure you're covered.
Speaker:So really important stuff.
Speaker:All right,
Speaker:well, let's talk about this now.
Speaker:What do we need to be thinking about if we're somebody
Speaker:who now doesn't have any coverage because we've left our business,
Speaker:something's happened with a past company and they've reduced staff,
Speaker:you know,
Speaker:whatever it is.
Speaker:And you're sitting here today,
Speaker:what would you advise?
Speaker:People give us a feel for where we should be going
Speaker:with this Two things.
Speaker:So, first of all,
Speaker:the advice is for even people starting out as young as
Speaker:25 or 30,
Speaker:let alone people who are 50 and 60.
Speaker:And secondly,
Speaker:you talked about catastrophe and people think about life insurance as
Speaker:something that happens and it pays off after you die.
Speaker:But life insurance has benefits for people while they are living.
Speaker:And those benefits are particularly important to entrepreneurs.
Speaker:For instance,
Speaker:whole life insurance has a cash value.
Speaker:And there's a perfect example.
Speaker:Doris Christopher who launched pampered,
Speaker:chef used a loan from her personal whole life insurance policy
Speaker:to launch that program,
Speaker:the money was available to her within 72 hours.
Speaker:There were no federal tax consequences or penalties for her taking
Speaker:the money.
Speaker:At the time she did.
Speaker:She started pampered chef and eventually she sold it to Warren
Speaker:buffet for a reported $900 million,
Speaker:a real life benefit in life insurance.
Speaker:Wow. How long would someone need to have a policy before
Speaker:they could draw on it?
Speaker:The timeframe is dependent on your age.
Speaker:Certainly after a year or two,
Speaker:there is some cash value that's available to you and it
Speaker:continues to grow.
Speaker:So it's pretty quick.
Speaker:It's not like you have to wait even a decade.
Speaker:So all the more reason if you're just starting out,
Speaker:like you said,
Speaker:you're younger or you think you might be retiring and you
Speaker:haven't already gotten covered either way.
Speaker:If you did it right away today,
Speaker:you can be reaping those rewards within a year or two.
Speaker:Yes. Now whole life insurance does have this cash value.
Speaker:The dividends are earned at a guaranteed rate and we offer
Speaker:policies that consistently re exceed their guaranteed rate by more than
Speaker:50%. And this money can be taken or borrowed usually at
Speaker:any time without penalty and without federal tax who knew another
Speaker:life benefit is we have a 47 year old,
Speaker:independent business owner who had never been hospitalized in his life.
Speaker:And this does speak to the catastrophe that you're talking about,
Speaker:but he hit a medical problem that put him in the
Speaker:hospital for weeks.
Speaker:His whole life insurance policy that he started when he was
Speaker:30 years old,
Speaker:when he started his own business,
Speaker:offered three elements of safety for himself and his family.
Speaker:He had access to this cash within 72 hours to help
Speaker:hire someone,
Speaker:to keep his business going.
Speaker:Even though he was only 47,
Speaker:it's not like borrowing from a 401k.
Speaker:There was no penalty.
Speaker:And there were no federal taxes.
Speaker:He had access to funds when had seemed his illness might
Speaker:cause him to need long-term care because his policy had a
Speaker:provision that should he need long-term care.
Speaker:Should a doctor determined he needed care longer than 90 days.
Speaker:He could access up to 80%,
Speaker:the death benefit of his policy money in his hand to
Speaker:pay for at-home or facility treatment.
Speaker:And then of course,
Speaker:if the God forbid it happened,
Speaker:the traditional death benefit for his family still would have come
Speaker:into play all from one policy.
Speaker:Then he started when he was 30.
Speaker:Wow. So this is different though than business insurance that you
Speaker:would have.
Speaker:Let's say,
Speaker:if you have a partner or something like that,
Speaker:this is a totally separate category,
Speaker:right? It's under life insurance.
Speaker:And we'll talk about some partnership.
Speaker:You bring up a good point,
Speaker:but this is most of the time people start with us
Speaker:when they get married or have their first child.
Speaker:And these days it's around age 30,
Speaker:you know,
Speaker:it's later than it has been previous decades.
Speaker:I'm just trying to make sure that we are clear when
Speaker:we're talking with our listeners,
Speaker:that business insurance that you would have to protect your business
Speaker:is different than what we're talking about here.
Speaker:This is personal insurance,
Speaker:right? That's our specialty.
Speaker:And people think,
Speaker:Oh, a life insurance policy I'll pay and pay these premiums.
Speaker:And it won't help anybody unless I die.
Speaker:And if I don't die,
Speaker:I've paid these premiums and nothing happens,
Speaker:but that's not the kind of life insurance we're talking about.
Speaker:Got it.
Speaker:But triple threat,
Speaker:whole life insurance policy,
Speaker:growing funds for you,
Speaker:giving you availability,
Speaker:giving you tax advantage,
Speaker:giving you access to long-term care insurance benefits all in one
Speaker:policy. Okay.
Speaker:What would you say about somebody?
Speaker:I mean,
Speaker:a lot of the people who are listening are women,
Speaker:what would you say to somebody who says,
Speaker:Oh yeah,
Speaker:we're covered,
Speaker:you know,
Speaker:my husband's covered and that's fine because so often as women,
Speaker:we don't think about ourselves.
Speaker:All we're thinking about is everybody else.
Speaker:What would you say,
Speaker:speak to the women out there and what should they be
Speaker:thinking about?
Speaker:Well, women are going to be the last men standing.
Speaker:You got that passion long-term care.
Speaker:Stand-alone policy sometimes worked for a couple,
Speaker:but it wasn't unusual.
Speaker:And 80% of the time for the husband to have used
Speaker:up the majority of those funds and for the wife to
Speaker:be left without those funds.
Speaker:And they were mostly free nursing facilities and they were for
Speaker:limited number of years,
Speaker:but every woman has to be a woman of independent means.
Speaker:We, women are independent thinkers.
Speaker:We women plan for the benefit of ourselves and most often
Speaker:families. Although I'll talk about single women in a minute and
Speaker:for us to continue to have the wonderful vigorous life that
Speaker:we want until the very end.
Speaker:It's so very easy,
Speaker:early on to establish a plan that is a savings plan
Speaker:or retirement plan,
Speaker:a long-term care benefit plan,
Speaker:and a legacy plan.
Speaker:All in one,
Speaker:once that set up that safety net is in place that
Speaker:growth has begun.
Speaker:I mean,
Speaker:you can even do a plan where you can pay premiums
Speaker:for only 15 years and stop paying the premiums.
Speaker:And the benefits continued to grow.
Speaker:Why would not an independent minded woman want to do that
Speaker:for herself?
Speaker:Absolutely. And then women say to me,
Speaker:well, I'm single.
Speaker:You know,
Speaker:there are more women of marriageable age in America who are
Speaker:single, that are married,
Speaker:but that's even more reason to have a plan to take
Speaker:care of yourself,
Speaker:your whole life long and not be dependent on a husband
Speaker:or children to see you through the 30 years.
Speaker:You're probably going to have between 65 and 95.
Speaker:Right. And so just,
Speaker:I know this is going to be a broad range,
Speaker:but just,
Speaker:I think the question it will be out there for people.
Speaker:What type of a price,
Speaker:like a monthly price.
Speaker:Do you think this is?
Speaker:And I know it's going to depend on everyone's individual situation,
Speaker:but just as a feel for somebody,
Speaker:what types of costs would we be talking about?
Speaker:So I really can't go there.
Speaker:It depends on where you live.
Speaker:It depends on your age.
Speaker:At the time you start,
Speaker:certainly the younger you start,
Speaker:the lower the premiums are,
Speaker:and it depends on your health,
Speaker:which also depends on how young you are.
Speaker:Unfortunately, people often come to us at 65 when they're starting
Speaker:Medicare and say,
Speaker:I'd like to start my long-term care planning now,
Speaker:but that's late.
Speaker:Your premium is going to be much higher.
Speaker:And so,
Speaker:as I said,
Speaker:when you're starting out,
Speaker:when you're 30,
Speaker:if you are a parent or a grandparent or an aunt
Speaker:or uncle lay a whole life insurance policy as a graduation
Speaker:gift on a college graduate it's dollars a month and you
Speaker:will pay for 15 years,
Speaker:turn the policy over to them.
Speaker:They will have a cash value that would continue to grow.
Speaker:I did this for my own son.
Speaker:It's the basis for his retirement planning.
Speaker:He is an entrepreneur and in business for himself and I've
Speaker:done it for my grandchildren.
Speaker:That is an excellent idea,
Speaker:Rebecca, I would have never thought of that.
Speaker:That is a really,
Speaker:really good idea.
Speaker:And what I'm hearing you saying,
Speaker:and pretty much recommending to everybody is don't even think about
Speaker:it. Just get started,
Speaker:like wherever you are right now,
Speaker:unless you're a 14 year old listening to the show,
Speaker:wherever you are.
Speaker:If you are now out in the workforce,
Speaker:get something for yourself.
Speaker:Also because the younger you are more than likely the less
Speaker:expensive it's going to be,
Speaker:and you'll be able to reap benefit.
Speaker:And it's kind of like that thing where you just stash
Speaker:some money away for a paycheck every month,
Speaker:and then it builds same type of thing.
Speaker:Exactly. I'd like to say something we've been talking about full
Speaker:life insurance and it's kind of combined whole life insurance policy.
Speaker:There is a place for term life insurance term,
Speaker:life insurance.
Speaker:You paid for a certain term 10 years,
Speaker:20 years,
Speaker:if you die.
Speaker:But death benefit goes to the designated beneficiary.
Speaker:And if you don't,
Speaker:you've paid out those premiums and you get nothing back,
Speaker:but that is a good kind of insurance to have in
Speaker:a partnership last year.
Speaker:Unfortunately, one of the partners and a two women partnership passed
Speaker:away suddenly was three weeks from diagnosis to her passing.
Speaker:And the company had bought term life insurance policies on her
Speaker:and her partner.
Speaker:When she passed within a week,
Speaker:her partner had the cash in hand to help hire somebody
Speaker:in. It happened at their season and then to take a
Speaker:breather and have side how she was going to move forward.
Speaker:If she was going to report Nour,
Speaker:what incentive she could offer a partner coming in.
Speaker:So while it was personally devastating to her,
Speaker:then her partner had passed away.
Speaker:It was not devastating to the business.
Speaker:Excellent. Add there because I mean,
Speaker:there are so many things,
Speaker:especially when you're going to be creating a business with somebody
Speaker:else. The last thing you're really thinking about is,
Speaker:you know,
Speaker:you're more thinking about,
Speaker:well, what if it doesn't work?
Speaker:And we dismantle,
Speaker:but you're not necessarily thinking about whether somebody passes so really
Speaker:important. Okay.
Speaker:Moving on just a little bit.
Speaker:If we've gotten some people to now think,
Speaker:Oh my gosh,
Speaker:I ought to probably go talk to somebody about all of
Speaker:this and see what my options are.
Speaker:Are there different types of things that they should prepare and
Speaker:have gathered before they would go and meet somebody?
Speaker:Certainly you will be asked your health situation and the health
Speaker:situation of your parents is there cancer in the family or
Speaker:heart disease in the family is their longevity in the family.
Speaker:And so you should have that information with you.
Speaker:When you come,
Speaker:you should have an idea and the good agent will help
Speaker:you about what your financial situation is now for the affordability
Speaker:of a plan,
Speaker:because there are plans that can grow with you.
Speaker:So if you're starting now with a certain amount that can
Speaker:be budgeted towards the life insurance and the life insurance can
Speaker:be crafted so that you can add benefits and add growth
Speaker:to it is very realistically,
Speaker:know what you can afford now.
Speaker:And your agent is beholden to you to work within your
Speaker:budget. Okay.
Speaker:And then let's even back up a little bit further.
Speaker:How do you,
Speaker:even somebody that you trust,
Speaker:who you feel is respectable or the type of person that
Speaker:you would want to work with on this?
Speaker:That's interesting because we couldn't find anybody like us started out.
Speaker:So it's not property casual key people.
Speaker:There are some financial planners who also have these kinds of
Speaker:products. There are some very well established companies.
Speaker:Mostly I like to talk about the mutual companies and that's
Speaker:like guardian,
Speaker:Northwestern, mutual,
Speaker:mass mutual,
Speaker:the mutual companies that are owned by the policy holders.
Speaker:And you can always call them.
Speaker:And of course you can always call us Jarius posting insurance.
Speaker:Absolutely. But you want,
Speaker:I mean,
Speaker:this is such a sensitive topic and you're sharing a lot
Speaker:of personal information.
Speaker:You really want to feel comfortable with who you're working with
Speaker:and anyone who going to call you is going to know
Speaker:how comfortable and just,
Speaker:you know,
Speaker:respecting of the information.
Speaker:I'm sure there's legal things behind it too.
Speaker:Sometimes you just don't want to call a big company and
Speaker:talk to somebody that you don't know on the other end.
Speaker:Now everyone's getting to know you because you're sharing it with
Speaker:all of us today,
Speaker:but is there a certain classification or a certain name or
Speaker:is it just because you're focusing on smaller individually owned businesses?
Speaker:Is that what they should look for if they don't want
Speaker:to go with some of the bigger companies?
Speaker:Is that how it would go?
Speaker:You're in a community that has a chamber of commerce chamber
Speaker:versus usually a great place for people like yourself who are
Speaker:entrepreneurs and very small business people.
Speaker:And they know their membership.
Speaker:They wouldn't have accepted them for members if they weren't trustworthy
Speaker:people. So I would go to a chamber of commerce.
Speaker:No, the whole idea of going online these days,
Speaker:when you say you feel uncomfortable going to a big business,
Speaker:I feel uncomfortable going to insurance and getting a lifetime situation
Speaker:that way.
Speaker:Yeah. I agree with you.
Speaker:For sure.
Speaker:And of course,
Speaker:people always ask the people in their family or trusted friends
Speaker:who they use.
Speaker:It's a huge referral business,
Speaker:but at this point,
Speaker:all our business is referral business.
Speaker:And that's the place that I would go great direction there.
Speaker:Is there anything else That you want to add in this
Speaker:area of just the insurance before we move on?
Speaker:I'd just like to state again that always in our career,
Speaker:when we say life insurance,
Speaker:people say death,
Speaker:but the life insurance industry has been much more responsive to
Speaker:the real life situation of people who are living wonderful lives
Speaker:and living long and wonderful lives.
Speaker:And the products now available are much more suited to living
Speaker:along and wonderful life.
Speaker:In addition to the death benefit,
Speaker:What do you say to someone who wants to kick this
Speaker:can down the road,
Speaker:you know,
Speaker:they're working for a bank right now,
Speaker:they're doing a yarn business on the side.
Speaker:So they're just doing that out of the house and they're
Speaker:feeling okay.
Speaker:Well, I can count on,
Speaker:you know,
Speaker:I'm with the company right now.
Speaker:So I'm just going to have that plan.
Speaker:And if ever I need to do something for myself later,
Speaker:I'll think about that.
Speaker:What would you say to those people?
Speaker:Don't wait till later do it.
Speaker:Now your advice earlier on was exactly the advice.
Speaker:Do it.
Speaker:Now find an agent,
Speaker:go to a chamber of commerce,
Speaker:ask your friend,
Speaker:Nate, who the national association of health underwriters has members who
Speaker:are independent agents,
Speaker:as well as the insurance company bring what you can afford
Speaker:and your health history.
Speaker:And you will work with an agent who work out on
Speaker:growing living plan for you.
Speaker:And then Would you keep your company insurance as well?
Speaker:If the company is paying for a life insurance policy,
Speaker:certainly keep that,
Speaker:but know that.
Speaker:Should you leave that company?
Speaker:The policy is owned.
Speaker:It's a term policy.
Speaker:It doesn't have this combination of benefits that our whole life
Speaker:policy has ended.
Speaker:It's owned by the company.
Speaker:One of the worst pieces of advice I think that people
Speaker:get is,
Speaker:you know,
Speaker:don't worry about it.
Speaker:The company is paying for it,
Speaker:take it.
Speaker:And don't worry about taking care of yourself,
Speaker:but we all know that careers take different paths who can
Speaker:know when a life begins,
Speaker:where it will lead to the end.
Speaker:And that I go back to whether you're a woman or
Speaker:married or a single or a single man or a man
Speaker:with a family.
Speaker:The best thing you can do for yourself is to make
Speaker:sure that you are independently cared for and have established your
Speaker:own safety net that goes with you wherever you go.
Speaker:That's a really good point because I think so often,
Speaker:especially when kids are just right out of school and they're
Speaker:getting their job,
Speaker:you know,
Speaker:the thing you say is,
Speaker:Oh, we'll do they offer insurance?
Speaker:Right. But the conversation doesn't continue.
Speaker:What type of insurance is it?
Speaker:What are you specifically covered for it's either like insurance yes
Speaker:or no.
Speaker:Do you check it off the list and then you just
Speaker:move on.
Speaker:So I would encourage anybody who's listening,
Speaker:who isn't sure of the details of the insurance that they
Speaker:currently have to educate themselves first,
Speaker:see what they have and then take Rebecca's advice,
Speaker:you know,
Speaker:find someone and maybe it's Rebecca.
Speaker:Maybe you're going to call her on the phone and talk
Speaker:this through with her.
Speaker:But what other options do you have where the vulnerabilities and
Speaker:what you already have and what would be a good thing
Speaker:to set up as a base groundwork for the future.
Speaker:So we are going to turn now into a little bit
Speaker:more about you,
Speaker:Rebecca. And I have to tell all my gift biz listeners,
Speaker:we have been talking,
Speaker:networking quite a bit,
Speaker:or if you're following me over on social media,
Speaker:I have that little mini course,
Speaker:the networking Ninja,
Speaker:all that stuff.
Speaker:And we talk a lot about the elevator speech and Rebecca
Speaker:I've returned elevator speech to be called an introduction message because
Speaker:it sounds a lot easier.
Speaker:And it's a lot more of what it really is all
Speaker:about. Rebecca rocks,
Speaker:her introduction message,
Speaker:every time she's at a networking meeting and the cool thing
Speaker:that you do,
Speaker:I didn't even tell you I was going to do this.
Speaker:I just decided as I was talking right now,
Speaker:I'm not asking you to do a demonstration,
Speaker:Rebecca, don't worry.
Speaker:But the thing that she does so well is it's not
Speaker:the same thing.
Speaker:Time after time after time,
Speaker:when we talk about networking meetings,
Speaker:we talk about the fact that you need to show up
Speaker:at these events over and over again.
Speaker:And if someone has the very same introduction speech over and
Speaker:over again,
Speaker:it's like the same thing,
Speaker:the same thing.
Speaker:Rebecca aligns it to things that are happening in the day
Speaker:in the time.
Speaker:And Rebecca just real quickly.
Speaker:How do you decide what you're going to talk about when
Speaker:you go to an event?
Speaker:Because they're always different and they're always so enjoyable.
Speaker:Thank you.
Speaker:From the very beginning where we had to educate people to
Speaker:the fact that helped like us did exist for them.
Speaker:And we'd went to networking events where the people who needed
Speaker:our help were.
Speaker:So that was a good thing.
Speaker:I've tried to take one sentence education.
Speaker:So let's say we have just been talking about the need,
Speaker:how life insurance,
Speaker:whole life insurance is for life and not just after you
Speaker:die. So one sentence intro might be sustainability.
Speaker:Do you know that whole life insurance can sustain you for
Speaker:a long and wonderful life and not just a death benefit?
Speaker:Call me to learn more.
Speaker:I'm Rebecca,
Speaker:rutile Jerry Pearlstein insurance.
Speaker:Jerry's my honey.
Speaker:We make sure you never run out of money.
Speaker:Isn't that great?
Speaker:You guys.
Speaker:Oh my gosh.
Speaker:I love it.
Speaker:And the thing that I love so much about that,
Speaker:you've just given us a little education on an introduction speech.
Speaker:Your comment of the one sentence education is gold.
Speaker:I just love that.
Speaker:So you put that little education piece in the front,
Speaker:right? And then you have,
Speaker:you know,
Speaker:the next line,
Speaker:that's a little bit about your business and your little tagline
Speaker:is adorable.
Speaker:Jerry's my honey,
Speaker:you know,
Speaker:save you money.
Speaker:All of that is so fun and it gets people's attention.
Speaker:Gift is listeners.
Speaker:The goal there is then for people to come up to
Speaker:Rebecca later and have a one-on-one conversation.
Speaker:That's right.
Speaker:I think the thing about elevator speeches and perhaps failed,
Speaker:and you are a model of sales.
Speaker:We were at a networking this morning and somebody said,
Speaker:how do I convince people?
Speaker:You're not going to convince people during networking.
Speaker:I'm going to invite them.
Speaker:What is the invitation to come,
Speaker:engage and talk about what problem needs to be solved and
Speaker:how you best solve it.
Speaker:Perfect. Agreed.
Speaker:Okay. So if you've been listening to this show regularly,
Speaker:you know,
Speaker:that some of the other questions that I ask are what
Speaker:types of tools you use to be productive traits that you
Speaker:have, but with Rebecca,
Speaker:I'm switching it up a little bit because she has a
Speaker:bunch of interesting things going on.
Speaker:One was how she approaches her elevator speech slash introduction message.
Speaker:The other thing Rebecca,
Speaker:I'd love for you to talk about is your portrayal of
Speaker:historical and famous one.
Speaker:Well, to go back to Abigail's in the depths of despair
Speaker:or the seeds of hope.
Speaker:When I was losing my corporate job,
Speaker:I realized that I now had the opportunity to pursue some
Speaker:writing, which I love in areas that I couldn't well,
Speaker:I was writing corporately and I love history.
Speaker:I love the Federalist bill period.
Speaker:That's where I started.
Speaker:And that's how I wrote,
Speaker:was engaged to write about Abigail Adams.
Speaker:When I wrote that play about the life of Abigail Adams,
Speaker:it opened up opportunities to write about the lives of many
Speaker:other women.
Speaker:One of them being Ladybird Johnson.
Speaker:I had dinner with her.
Speaker:Wow. Communities would ask me a community in Wisconsin,
Speaker:heard about what I did and said,
Speaker:would you come up here?
Speaker:Our first doctor was a doctor on snow shoes,
Speaker:a woman,
Speaker:and how can we put together material so that we can
Speaker:tell her story to our children while they're still in our
Speaker:school. A woman in Ohio who was a midwife,
Speaker:really remarkable woman,
Speaker:left a whole sketchbook behind woman from the Gullah country.
Speaker:And each time I was asked to come in and work
Speaker:with the communities,
Speaker:I was so inspired by the women in the community.
Speaker:And then finally I was asked about,
Speaker:I live in Skokie,
Speaker:Illinois and was asked by the community and given a grant
Speaker:to do the same thing for the first head of the
Speaker:board of health.
Speaker:And Skokie was a woman and the first cabin,
Speaker:which they have one of their Hearst settlers,
Speaker:Elizabeth Meyer.
Speaker:And each time I am asked to do this for community,
Speaker:it is so inspiring to meet.
Speaker:And it really is like meeting women who have just overcome
Speaker:obstacles and made their lives so rich and in,
Speaker:so doing made our life so rich,
Speaker:continuous inspiration And give biz listeners.
Speaker:I have a treat for you because if you have not
Speaker:heard Rebecca as Abigail Adams already,
Speaker:that is available.
Speaker:That's a podcast.
Speaker:We did,
Speaker:boy, I think it's almost a year and a half ago.
Speaker:And I got the opportunity to interview Abigail Adams.
Speaker:So that was very cool,
Speaker:really, really interesting and powerful podcast.
Speaker:I'll link that up in the show notes.
Speaker:Rebecca has also agreed to do another show apart from her
Speaker:and her business insurance life,
Speaker:with the woman that she was just introducing you to Elizabeth
Speaker:Meyer. And that will be coming up closer to the end
Speaker:of the summer.
Speaker:I think we're going to try and put that on labor
Speaker:day, right?
Speaker:Rebecca, I encourage you to watch for those because they are
Speaker:really, really powerful episodes.
Speaker:All right,
Speaker:moving on,
Speaker:Rebecca, is there a book you would guide our audience to,
Speaker:to listen to that you think could provide some additional value?
Speaker:Well, I'm one of those times of the despair I was
Speaker:introduced to a book called you can't afford the luxury of
Speaker:a negative thought.
Speaker:Author's name is John hyphen and Roger.
Speaker:And I'm not sure that it's in print,
Speaker:but Amazon does have it.
Speaker:And it spoke to me because I was having a lot
Speaker:of negative thoughts just through the title.
Speaker:You can read it all at once or you can go
Speaker:dip in and there is some advice,
Speaker:encouragement, inspiration to take at this moment.
Speaker:That's very practical and very doable.
Speaker:So you can't afford the luxury of a negative thought like
Speaker:John Roger Paris.
Speaker:Perfect. So in what you're saying really makes me happy is
Speaker:it's just not all inspiration and all that.
Speaker:It sounds like there's some real actionable things.
Speaker:Once you've read it,
Speaker:you can take away and use and implement into your life.
Speaker:Right? All right.
Speaker:And give biz listeners just as you're listening to the podcast
Speaker:today, you can listen to audio books with ease.
Speaker:I've teamed up with audible for you to be able to
Speaker:get an audio book for free on me.
Speaker:All you need to do is go to gift biz,
Speaker:book.com and make a selection.
Speaker:That's gift biz book.com.
Speaker:Okay. Rebecca,
Speaker:I'd like to present you with a virtual gift.
Speaker:Now it's a magical box containing unlimited possibilities for your future.
Speaker:So this is your dream or your goal of almost unreachable
Speaker:Heights that you would wish to obtain.
Speaker:Please accept this gift and open it right here in our
Speaker:presence. What is inside your box Inside the box?
Speaker:What has developed lately?
Speaker:I am moved by the simple phrase.
Speaker:I have an idea and I would like to be able
Speaker:to work with early readers and primary grade children or elementary
Speaker:school children to foster in them,
Speaker:creativity, starting with a simple phrase.
Speaker:I have an idea and how to make it okay.
Speaker:To have an idea how to express an idea.
Speaker:How do you develop an idea?
Speaker:That's what I would like to be doing,
Speaker:going forward.
Speaker:And I'd like to attract the sources,
Speaker:the support to do that.
Speaker:Would this be a business or a volunteer organization or what?
Speaker:I'm not sure of the form at the moment,
Speaker:but you've got the idea.
Speaker:I have an idea anxious to see how that Evolves because
Speaker:you are a woman of action.
Speaker:I know that I'm developing a series of blogs called really
Speaker:bad advice.
Speaker:And from my years,
Speaker:as an entrepreneur,
Speaker:from a base of people's misconceptions about insurance or what pays
Speaker:for what is just been fun,
Speaker:and it's been fun,
Speaker:starting with the idea,
Speaker:really bad advice.
Speaker:If you go to the website,
Speaker:Jay Perlstein,
Speaker:ltd.com. I hope you'll enjoy starting to read those.
Speaker:I love that title because that's going to attract people right
Speaker:away. Really bad advice.
Speaker:That's perfect.
Speaker:All right.
Speaker:And also at your website then Rebecca,
Speaker:is that also,
Speaker:will it have information if someone is interested in talking with
Speaker:you a little bit further on everything we've talked about insurance?
Speaker:Absolutely. We have a three must have life insurance benefits for
Speaker:entrepreneurs. We have long-term care who pays for what,
Speaker:how to look at life insurance.
Speaker:Lots of information on our website,
Speaker:Jake Pearlstein ltd.com.
Speaker:Perfect. So hopefully you guys,
Speaker:we have both,
Speaker:mostly Rebecca,
Speaker:I'm just the conduit here with this podcast,
Speaker:but encourage you and given you cause to stop and think
Speaker:about how covered are you,
Speaker:what is your current company providing all about this option of
Speaker:even if you have that coverage,
Speaker:it is highly beneficial for you to open up something that
Speaker:you own that goes with you for your whole life.
Speaker:So really don't just stop this show,
Speaker:turn it off and move on.
Speaker:Give this a little bit of thought and decide for yourself.
Speaker:Rebecca's clearly advising that all of us should be doing this,
Speaker:but really think this through and make a good decision for
Speaker:yourself based on where you are in life.
Speaker:Rebecca, thank you so much,
Speaker:really, really important.
Speaker:If we can just get a few people here to take
Speaker:action and follow what you've done,
Speaker:that would be fabulous.
Speaker:Hopefully it will be everybody right?
Speaker:That would be our goal.
Speaker:Thank you so much for your insight,
Speaker:your direction and all of the detail.
Speaker:And may your candle always burn bright.
Speaker:Thank you,
Speaker:Sue. Thank you so much for this important opportunity.
Speaker:I have a question for you.
Speaker:Do you know that you should be out networking,
Speaker:but just can't get yourself to do it because it's scary.
Speaker:Are you afraid that you might walk into the room and
Speaker:not know anybody or that you're going to freeze?
Speaker:When you get up to do that infamous elevator speech,
Speaker:where you talk about yourself and your business?
Speaker:Well, I'm here to tell you that it doesn't need to
Speaker:be scary.
Speaker:If you know what to do to help you with this,
Speaker:I would like to offer you a call me for the
Speaker:price of buying me a cup of coffee.
Speaker:We can sit down through an online video and I'll tell
Speaker:you everything that I know about networking and how I personally
Speaker:built two multi-six figure businesses,
Speaker:primarily through networking.
Speaker:You'll walk away with a solid understanding about how networking can
Speaker:truly grow your business.
Speaker:And you're going to have new found confidence because I'm going
Speaker:to give you 10 fill in the blank templates that you
Speaker:can use for your introduction message to learn more about this
Speaker:opportunity. Maybe just go over to Bitly forward slash network Ninja
Speaker:that's B I T dot L Y forward slash network Ninja.
Speaker:And now let's move on to the show.
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