Shownotes
The R.D. Alchemy Story
How Regina’s love of herbs and science led to R.D. Alchemy. [3:24] Expanding the product line revolved around the need for healthy products. [6:14] The medicinal aspect of the business. [10:43] Closing the retail shop to focus of growth in research. [13:38] Customer retention plan after retail close. [21:07]Candle Flickering Moments
Groupon doubled the business … BUT! [15:53]Business Building Insights
3 questions to answer when you are creating a product. [7:26] Planning for the future of your full product line. [9:16] Managing two diverse sides of the business; retail and research. [13:03] Working through a difficult situation and rallying the staff. [17:16] Video’s role in business development. [23:02] Advice about giving up on your idea. [24:29]Success Trait
Regina says stamina and never giving up is important to building and staying in business. [24:10]Productivity/Lifestyle Tool
List making is key. Not only pen and paper but Regina also uses the Notes App on her phone.Recommended Reading and Listening
Secrets of Closing the Sale by Zig Ziglar
Contact Links
Website Facebook Instagram Twitter Pinterest LinkedInIf you found value in this podcast, make sure to subscribe and leave a review in Apple Podcasts or Google Podcasts. That helps us spread the word to more makers just like you. Thanks! Sue
Transcripts
You're listening to gift biz on rapt episode 87,
Speaker:Then write it through.
Speaker:You'll find a way if this is what you really want.
Speaker:Hi, this is John Lee Dumas of entrepreneur on fire,
Speaker:and you're listening to the gift of biz unwrap,
Speaker:and now it's time to light it up.
Speaker:Welcome to gift bears on wrapped your source for industry specific
Speaker:insights and advice to develop and grow your business.
Speaker:And now here's your host,
Speaker:Sue Mona height.
Speaker:Hi there.
Speaker:It's Sue and welcome back to the gift biz unwrapped podcast,
Speaker:whether you own a brick and mortar shop sell online or
Speaker:are only getting started just now you'll discover new insight to
Speaker:gain traction and to grow your business.
Speaker:And today I have joining us Regina diesel Vesterbro of RD
Speaker:alchemy natural products since 2003 R D.
Speaker:Alchemy has been refreshing the world with a wide selection of
Speaker:over 300 organic natural products,
Speaker:consisting of skin care,
Speaker:body care,
Speaker:aroma therapy,
Speaker:dietary supplements,
Speaker:makeup, and more Regina products have been showcased at the golden
Speaker:Globes and the Academy award shows and numerous local and national
Speaker:magazines and on videos for how they also provide wholesale private
Speaker:label and custom formulation of products.
Speaker:And a portion of all profits goes towards research and development
Speaker:of natural treatments for cancer and neurodegenerative diseases.
Speaker:And that is all done in their very own research facility.
Speaker:I am so excited to dive in and hear all about
Speaker:the business.
Speaker:Regina, welcome to the show.
Speaker:Thanks for having me.
Speaker:We like to start out by getting to know people in
Speaker:a little bit of a different way,
Speaker:and that is by having you describe your motivational candle.
Speaker:So if there was an ideal color of yours and quote
Speaker:that you would put on a candle,
Speaker:what would that be?
Speaker:Sure. Sure.
Speaker:So I was thinking over the weekend about it,
Speaker:and I think the best color would be black because that
Speaker:incorporates all the different colors of the spectrum.
Speaker:And govies gives me an idea of the unlimited possibilities with
Speaker:business. You know,
Speaker:you can go on so many different directions and just have
Speaker:the whole world opened up to you.
Speaker:So I'd say the overall color would be black.
Speaker:It just can encompass everything Wonderful.
Speaker:And would there be a quote on that candle?
Speaker:Yeah. So the quote would be keep on keeping on,
Speaker:that's just something I've always said to myself,
Speaker:day in and day out,
Speaker:whenever you have a tired day or a tough day or
Speaker:something that didn't go well,
Speaker:or you screwed up for the 15th time,
Speaker:you just pick yourself back up and just keep a hunky
Speaker:bond. So I would say that would probably be the best
Speaker:one for me.
Speaker:I really liked both of the things you just talked about
Speaker:here because unlimited possibilities,
Speaker:that's kind of like when someone's starting out in their business,
Speaker:I mean,
Speaker:you can really dream and you can create anything in your
Speaker:mind that want,
Speaker:and then when you actually start in your business,
Speaker:then reality sets in and there are things that you need
Speaker:to overcome.
Speaker:And so then you just keep on keeping on because you
Speaker:have such a commitment to the dream that you started.
Speaker:Right? Right.
Speaker:I'd love for you now to share with our listeners,
Speaker:how you started,
Speaker:how you got going and have now built this huge business
Speaker:of yours.
Speaker:It's been going on about 14 years now.
Speaker:And I started back when I was at ASU doing my
Speaker:science degree back there.
Speaker:I was working part time in the research labs there.
Speaker:And then I stumbled across a herb store in the local
Speaker:neighborhood that was teaching an herbalist certification course.
Speaker:So I took the course,
Speaker:really fell in love with it,
Speaker:learned a lot about all herbal medicine,
Speaker:wanted to incorporate that somehow in my life,
Speaker:but I wasn't sure exactly which direction to bring that in.
Speaker:Then after I took the class and got introduced to herbs,
Speaker:I started working at the herbs store.
Speaker:So that was kind of my awakening into herbal medicine overall.
Speaker:And then while I was studying at the same time doing
Speaker:the science degree,
Speaker:I started learning more about the chemical properties of plants and
Speaker:little did I know how much both are really interrelated or
Speaker:will medicine with the more medicinal,
Speaker:natural product chemistry side of plants.
Speaker:But then I found out that they weren't connected and that
Speaker:stirred my love of you more for herbal medicine.
Speaker:After my bachelor's degree in science,
Speaker:I went to U of a and studied natural product chemistry
Speaker:with an emphasis in natural products and medicinal chemistry,
Speaker:basically in pharmacology and toxicology to really emphasize the use of
Speaker:medicinal plants for certain disease States to make medicines from cancer
Speaker:to anti-inflammatory disorders,
Speaker:all sorts of stuff.
Speaker:And that just geared my whole pathway from there.
Speaker:So during this time I was always making products for friends
Speaker:and family members,
Speaker:herbal products.
Speaker:I was making extracts and tinctures and cult disses,
Speaker:South stuff like that.
Speaker:And it wasn't until a few years after school,
Speaker:I was working for a pharmaceutical company,
Speaker:a good friend of mine had a massage therapy business,
Speaker:and she wanted me to make herbal extracts for her clients.
Speaker:So her clients would come in,
Speaker:they would have issues with sinuses or PMs or something along
Speaker:those lines.
Speaker:So I would make up an extract and then she would
Speaker:give it to them.
Speaker:And then eventually she wanted to have an entire line of
Speaker:products. And so we were thinking that we would go ahead
Speaker:and just make an entire line under her name and her
Speaker:label. So that's eventually what we ended up doing.
Speaker:And that's really kind of what spurred the whole business aspect
Speaker:of herbal medicine from natural products into the career format.
Speaker:Eventually she wanted products for her own use as well for
Speaker:like oils and scrubs and masks to use in her services.
Speaker:And then from there it's just grown and grown and grown
Speaker:and grown into many more products.
Speaker:We now cater to not only massage therapists,
Speaker:but institutions,
Speaker:of course,
Speaker:general consumers,
Speaker:all sorts of stuff.
Speaker:And so was it initially products for more health than herbal?
Speaker:And you know,
Speaker:as you're talking to it,
Speaker:it sounds like your initial real love was,
Speaker:you know,
Speaker:the more medicinal,
Speaker:you know,
Speaker:or caring for your skin and all of that.
Speaker:And now you're into makeup lines and everything else.
Speaker:Exactly. Yeah.
Speaker:A lot of it was and still is very health directed.
Speaker:We expanded the lines based on the need for better healthier
Speaker:products. So a lot of the products initially that I was
Speaker:making had a real therapeutic target and still do,
Speaker:but for makeup,
Speaker:there's a lot of stuff and make it,
Speaker:that's not good for the body.
Speaker:That's not good for the skin.
Speaker:And yet we use it daily,
Speaker:you know,
Speaker:deodorants the same thing,
Speaker:makeup, body care products,
Speaker:basic hygienic products that you wouldn't think would be harmful,
Speaker:but in a lot of ways they can be.
Speaker:So what we were doing is expanding the lines to create
Speaker:more daily use products as well,
Speaker:or even cosmetic products that you wouldn't think would be helpful
Speaker:or therapeutic,
Speaker:but now they are because they don't have as much of
Speaker:the toxic ingredients,
Speaker:but then also have a lot of the herbal medicine or
Speaker:peptides or vitamins that will actually benefit the body as well
Speaker:as the skin.
Speaker:So it's kind of a dual aspect as well.
Speaker:Got it.
Speaker:So now with your products,
Speaker:your, you were talking about the fact that you do wholesale
Speaker:and private label,
Speaker:and I'm imagining that we might have some listeners who are
Speaker:thinking along similar lines,
Speaker:maybe they already have a salon,
Speaker:or they're thinking about this type of thing.
Speaker:How does one go about starting to create their own product?
Speaker:How, how does that work or how did you do it
Speaker:way back when There's product development,
Speaker:you have to kind of think of a couple of different
Speaker:aspects to the product itself.
Speaker:A, you know,
Speaker:of course,
Speaker:what do you want in it?
Speaker:Do you want it to be as natural as possible?
Speaker:That's in a,
Speaker:not only just natural,
Speaker:but as effective and safe as possible.
Speaker:Non-toxic B what is the overall goal and results of the
Speaker:product? You know,
Speaker:what do you want it to do?
Speaker:And then see,
Speaker:how do you want it to be delivered?
Speaker:Or how do you want it to be marketed?
Speaker:Because that can also play a role in how it's going
Speaker:to be formulated.
Speaker:So when we think about products and we develop because we
Speaker:develop of course for our own brand,
Speaker:but we develop products for other companies as well.
Speaker:And that's really what we first do is we sit down
Speaker:and talk with the client,
Speaker:the customer,
Speaker:you know,
Speaker:what is it that you want to try to achieve with
Speaker:this product?
Speaker:Do you want it to have a purely marketing standpoint?
Speaker:So cause some companies that don't really care too much about
Speaker:the ingredients or are you trying to achieve something that's going
Speaker:to be effective therapeutic non-toxic.
Speaker:And yet also,
Speaker:you know,
Speaker:of course have good marketing stance.
Speaker:So we encompass that and then we put together what will
Speaker:work cause there's a lot of different ingredients that will work
Speaker:with one another and not.
Speaker:So you have to then at that point,
Speaker:take it a step further and figure out,
Speaker:well, what we hope to achieve,
Speaker:gonna work well together.
Speaker:And then after that,
Speaker:there's a lot of experimentation.
Speaker:We do a lot of trial and error still and see
Speaker:what works,
Speaker:what doesn't work.
Speaker:And sometimes you have to take stuff out that you want
Speaker:to have in there for a therapeutic reason.
Speaker:We have to take it out because it has too strong
Speaker:of a scent and you can't overcome the scent or if
Speaker:it has too much of a texture issue or whatnot.
Speaker:So sometimes you have tweak it.
Speaker:And what I call like dumb it down a little bit
Speaker:because it just won't be marketable at that point.
Speaker:And if no,
Speaker:one's gonna use it,
Speaker:you know,
Speaker:then, then of course they're not going to benefit from it.
Speaker:So that's kind of just the overall,
Speaker:you know,
Speaker:idea. You really want to get an idea of what are
Speaker:your goals to market it,
Speaker:to and who you're going to market it to.
Speaker:And I always tell my clients to think ahead,
Speaker:as far as your product line,
Speaker:you know,
Speaker:this is one product,
Speaker:but do you plan on doing other products in the future?
Speaker:And if so,
Speaker:what do you think those are going to be?
Speaker:Do you think they're going to be something that might compete
Speaker:with your first product or something that's going to do really
Speaker:well because it's just going to follow off the sales from
Speaker:the first product and so forth and so on and grow
Speaker:from there.
Speaker:Yeah. Yeah.
Speaker:I mean,
Speaker:it's a really good point that you're talking about,
Speaker:you know,
Speaker:first, even just with that initial product,
Speaker:what is the goal?
Speaker:What is the purpose that you're going through,
Speaker:all of this research and all the different generations of the
Speaker:product in the first place,
Speaker:you know,
Speaker:to get it to the end result.
Speaker:But I really also like where does that product fit in
Speaker:with the whole vision?
Speaker:You know,
Speaker:because you certainly don't want product that sends a totally different
Speaker:message than another product,
Speaker:you know,
Speaker:so really good point.
Speaker:So, you know,
Speaker:as you're thinking,
Speaker:anybody who's listening is thinking of developing along these lines,
Speaker:you need to think out a little bit,
Speaker:a few years or your full product line,
Speaker:or really where you're trying to go.
Speaker:So everything is synergistic with each other.
Speaker:The message is similar,
Speaker:going out to the market.
Speaker:Exactly. The thing that I really,
Speaker:really like about your story is the fact that there's the
Speaker:whole backup of the research.
Speaker:So not only do you have these great products that can
Speaker:help customers either through another business in the case of wholesale
Speaker:or directly,
Speaker:if they're purchasing from you online or in your shop,
Speaker:but then also this underlying trend of helping cancer and other
Speaker:diseases on the other side,
Speaker:how did that integrate in?
Speaker:So that's more of my overall background because after school I
Speaker:went and was doing more of the medicinal chemistry for anti-cancer
Speaker:compounds and did that in academia,
Speaker:but then also in the pharmaceutical companies and it was all
Speaker:research and development.
Speaker:So that's really my true main love.
Speaker:And then when I worked for six years,
Speaker:when I first started the business,
Speaker:I had my main job and then this business nights and
Speaker:weekends for the first six years of it.
Speaker:But then I quit in 2000.
Speaker:When was that?
Speaker:2009. And so I've been doing this full-time since then.
Speaker:And it wasn't until a few years ago,
Speaker:you know,
Speaker:I was really missing the research and I really missed doing
Speaker:the whole investigation for natural products into medicinal compounds for either
Speaker:some sort of medicine,
Speaker:whether it's holistic medicine or pharmaceutical medicine,
Speaker:either way.
Speaker:So I wanted to incorporate that ability back into the business.
Speaker:And we were in a position where we were able to
Speaker:do that.
Speaker:And so we just,
Speaker:we made it a subsidiary of RD.
Speaker:Alchemy got in some extra equipment,
Speaker:started investigating,
Speaker:got a board of directors in an advisory board.
Speaker:We have a great advisory board member.
Speaker:Who's a neurosurgeon.
Speaker:We just were able to build this team.
Speaker:And now what's really fun and great is anything that's fought
Speaker:through RD alchemy,
Speaker:whether it's the products or when we have classes,
Speaker:any bit of income that comes in a good portion of
Speaker:that goes back into our research.
Speaker:So we're able to find either a,
Speaker:some sort of treatment or cure some sort,
Speaker:something for a lot of neurodegenerative diseases we're working with.
Speaker:Alzheimer's also at multiple sclerosis,
Speaker:all sorts of different neurodegenerative,
Speaker:but then also cancer research,
Speaker:so forth and so on.
Speaker:So we're able to even have a stronger ability to help
Speaker:the community.
Speaker:And I get to do my love of research and development
Speaker:for medicines and go beyond just making the cosmetics,
Speaker:making something,
Speaker:you know,
Speaker:that's going to help with wrinkles or acne or something along
Speaker:those lines.
Speaker:You're really giving back and able to make lives better just
Speaker:by purchasing something that's even less toxic and safe and more
Speaker:result oriented of a product overall for your everyday use.
Speaker:Right? So good for a consumer themselves.
Speaker:And also they're giving back at the same time.
Speaker:Exactly, exactly.
Speaker:How do you as the owner split your time because they're
Speaker:two different,
Speaker:totally different things.
Speaker:You know,
Speaker:you've got retail and you've got all of these products that
Speaker:you're selling,
Speaker:and then you also have the research end,
Speaker:you know,
Speaker:how do you manage all that?
Speaker:It is tough and we definitely have an ebb and flow.
Speaker:You know,
Speaker:there's, there's a seasonality to the regular product businesses in itself.
Speaker:So we have some slow times and some busier times right
Speaker:now, the holidays,
Speaker:of course it's busier.
Speaker:So the research gets pared down a little bit.
Speaker:We do still do it,
Speaker:but it's not as aggressive.
Speaker:And then when we have our slower times,
Speaker:we do more aggressive actions towards it.
Speaker:We also outsource with other companies so that we'll start up
Speaker:the research,
Speaker:but then they can go ahead and do some of the
Speaker:actual investigation if we need help on that end,
Speaker:if we don't have enough for the either equipment or enough
Speaker:of the personnel,
Speaker:that we can go ahead and do that.
Speaker:And then it is,
Speaker:it's just a matter of balancing.
Speaker:One example is we have a currently a retail shop in
Speaker:a little great neighborhood here in San Diego.
Speaker:And we just moved the manufacturing portion because that used to
Speaker:all be in the one shop area.
Speaker:We moved the manufacturing and the research and the offices to
Speaker:a larger space.
Speaker:And now at the end of this year,
Speaker:we're actually going to be closing up the retail brick and
Speaker:mortar. So we're going to move all retail sales online and
Speaker:then still do the wholesale private label,
Speaker:custom formulation.
Speaker:But then more importantly,
Speaker:the research and the reason is,
Speaker:is it's really going to open up more funds and more
Speaker:time that I won't have to worry about managing the storefront,
Speaker:managing this and paying to have the storefront because the overhead
Speaker:of course is so expensive.
Speaker:And a lot of that funds then can go back into
Speaker:even more research than what we were doing.
Speaker:So because with the increase of rents and we have an
Speaker:increase in minimum wage here in San Diego,
Speaker:all that draws from our funds,
Speaker:from research,
Speaker:you know,
Speaker:unfortunately, so ideas like that,
Speaker:transitions like that,
Speaker:where we can go ahead and we're going to close on
Speaker:the shop,
Speaker:which is going to free up a lot of time,
Speaker:but also free up a lot of funds that we can
Speaker:put them towards product development and also more research,
Speaker:so forth and so on.
Speaker:Right? That's an excellent example of how a business can switch
Speaker:and change as needs change.
Speaker:And, you know,
Speaker:as you're saying,
Speaker:you know,
Speaker:the focus now on research,
Speaker:still keeping all the products and have the availability,
Speaker:but you know,
Speaker:you're right.
Speaker:Retail costs a lot of money that does.
Speaker:So this is all sounding great and everything is working and
Speaker:clearly you're growing and changing.
Speaker:And all of that.
Speaker:Has there been one big challenge that comes to mind for
Speaker:you? That was a real struggle as you were building all
Speaker:of this up?
Speaker:Yeah. A lot of it is.
Speaker:It's a lot of stress.
Speaker:I mean,
Speaker:anybody who knows and starts a business,
Speaker:it definitely is a stressful aspect to any entrepreneur.
Speaker:It's one of the most difficult things to do because you
Speaker:have so many different things that you're learning.
Speaker:So many different things that you're doing.
Speaker:You know,
Speaker:when you're starting up,
Speaker:you don't usually have most entrepreneurs,
Speaker:don't have a large amount of money when they're starting up.
Speaker:And so you're doing multiple different tasks and to really manage
Speaker:stress and how to overcome,
Speaker:you know,
Speaker:work-life balance.
Speaker:That's always been an ongoing constant challenge,
Speaker:and I have changed all the business to accommodate that,
Speaker:but it's helped too,
Speaker:when there's been a number of things over the years that
Speaker:have been challenging.
Speaker:One in particular,
Speaker:we did a group on a few years ago,
Speaker:are familiar with Groupon.
Speaker:Have you heard of it?
Speaker:Yes. Yeah.
Speaker:And it was,
Speaker:it was a real great time,
Speaker:but a difficult time.
Speaker:I wasn't really aware what group I was until a customer
Speaker:had told me about it.
Speaker:And then I investigated it and checked it out.
Speaker:We ended up doing one and Groupon had mentioned,
Speaker:well, you should sell probably about six to 800 of the
Speaker:coupons, and that will be good for over six months.
Speaker:Could you handle that?
Speaker:And we have made the coupon for both products and at
Speaker:the time services,
Speaker:we were doing massages and facials and stuff in our little
Speaker:facility. And we ended up selling 2,500
Speaker:in like over yeah.
Speaker:Over two days.
Speaker:So we ended up increasing our business basically like literally a
Speaker:hundred times all overnight and what we were doing normally,
Speaker:you know,
Speaker:just totally increased.
Speaker:And so it was a really crazy stressful time.
Speaker:And we ended up having to change some of the policies
Speaker:where we extended out the group on it past six months,
Speaker:just so we can accommodate people.
Speaker:And it was a real,
Speaker:real, stressful time as well for the staff.
Speaker:A lot of the staff members were upset when people would
Speaker:call because they couldn't get in,
Speaker:they couldn't get in for like two or three months for
Speaker:the massages or facial services or so,
Speaker:so we were had to tell him,
Speaker:you know,
Speaker:I'm so sorry,
Speaker:we're booked out until two months from now or something like
Speaker:that. Or you can get a refund if you like.
Speaker:So one of the things I was just telling the staff
Speaker:is like,
Speaker:just expect,
Speaker:it's going to be difficult.
Speaker:Expect in the next few months it's going to,
Speaker:you're going to have a few angry or upset clients,
Speaker:you know,
Speaker:they're wanting to get in,
Speaker:they can't get in,
Speaker:just expect it and then deal with them as politely and
Speaker:as calmly as possible because this is what is going to
Speaker:happen. So I think setting them up for that expectation,
Speaker:calmed them down and it helped me out as well.
Speaker:Cause it was like,
Speaker:all right,
Speaker:let's just ride this out and see what we can do
Speaker:as best as possible with not minimizing quality or anything along
Speaker:those lines.
Speaker:Right. And it worked out overall.
Speaker:It was a definitely a challenging time,
Speaker:but it worked.
Speaker:Yeah. And you know,
Speaker:I mean,
Speaker:some people,
Speaker:well, you can never have too much business,
Speaker:but here's a perfect example of when you can.
Speaker:I mean,
Speaker:if you're not prepared for it and not ready for it,
Speaker:and I've heard this before with Groupon and you know,
Speaker:you are offering discounts and all of that.
Speaker:So you're not even just selling more,
Speaker:you're getting less margin for what you're selling.
Speaker:So if you get bombarded then either with having to produce
Speaker:so much product or in this case product and services,
Speaker:it can be a huge challenge.
Speaker:So as you're growing your business,
Speaker:I mean,
Speaker:they told you what to expect.
Speaker:And you know,
Speaker:at that point probably Groupon was pretty new.
Speaker:So how were you to know exactly too bad for you,
Speaker:your product demand?
Speaker:Yeah. And that's,
Speaker:that's the funny thing is that,
Speaker:you know,
Speaker:we didn't know at the time to cap it because that
Speaker:wasn't an issue at the time.
Speaker:Now they allow people to cap it and they encourage you
Speaker:so that you don't have this issue.
Speaker:And that was the funny thing too,
Speaker:is it really opened my eyes.
Speaker:It was like,
Speaker:wow, we really could be doing this much business,
Speaker:you know,
Speaker:and fast forward to now we are doing that much business,
Speaker:if not more.
Speaker:So it was a good eye-opening lesson.
Speaker:And it made me realize that,
Speaker:wow, we really could pull it off.
Speaker:We could increase business with the current staff we have.
Speaker:And a lot of people that go well,
Speaker:you make a lot of money off those coupons,
Speaker:to be honest,
Speaker:most companies don't,
Speaker:they actually pay out of pocket because you share half the
Speaker:profits with Groupon,
Speaker:if not more,
Speaker:and what you pay,
Speaker:you know,
Speaker:up to your staff and for the products to be made
Speaker:is a lot less margins like you had mentioned.
Speaker:So it's definitely something I don't,
Speaker:I wouldn't do it for services ever again.
Speaker:I have done it for products and products,
Speaker:work out finances services that are tough because of the timeframe
Speaker:and everything.
Speaker:It's good for visibility for your company too.
Speaker:I mean,
Speaker:it also depends on the stage that you're at with your
Speaker:business, right.
Speaker:Because you can get a lot of eyes on your business
Speaker:if you haven't had it before,
Speaker:but it's not a regular promotion and revenue generator,
Speaker:that's for sure.
Speaker:It's a marketing tool.
Speaker:Absolutely. Absolutely.
Speaker:Yeah. The other thing that I really like about your story
Speaker:is that originally when all of this happened,
Speaker:of course,
Speaker:now you're going to have to figure out,
Speaker:you know,
Speaker:how do we handle these customers?
Speaker:How do we make it a good experience?
Speaker:How do we deal with the fact that they can't get
Speaker:in for awhile?
Speaker:But you also were very sensitive to your people,
Speaker:you know,
Speaker:in group together and said,
Speaker:okay, this is going to be tough.
Speaker:Let's do this as a team so that they I'm sure
Speaker:they were even more dedicated because they saw that you saw
Speaker:that it was going to be a tough thing to get
Speaker:through. Absolutely well,
Speaker:on the other end.
Speaker:So this was kind of a challenge that ended up working
Speaker:out in the end,
Speaker:which is wonderful.
Speaker:What other types of things are you doing that you see
Speaker:make a difference in terms of bringing in?
Speaker:We do,
Speaker:you know,
Speaker:as far as like marketing overall,
Speaker:is that communicating?
Speaker:Yeah. Anything that helps attract new customers or new sales,
Speaker:We need to do more honestly,
Speaker:but we do a lot of social media and newsletters.
Speaker:I think he,
Speaker:newsletters is one of the best forms to communicate with your
Speaker:customer and get information out there.
Speaker:So we mainly focus on that.
Speaker:And then in the past,
Speaker:we've also done expos trade shows here and there,
Speaker:different festivals and fair boosts,
Speaker:so forth and so on that helps to gain exposure and
Speaker:give people an idea of what you're doing.
Speaker:And then with the store over the years,
Speaker:you know,
Speaker:the store had really helped cause we were able to communicate
Speaker:with the customers and connect with them.
Speaker:One-on-one. So now that we're looking at transitioning out of the
Speaker:brick and mortar,
Speaker:we're going to be experiencing more and more of a need
Speaker:to do more expos.
Speaker:And it's funny because as I've been mentioning to the customers
Speaker:that, Hey,
Speaker:we're going to be closing down.
Speaker:Their main concern is,
Speaker:Oh, well,
Speaker:how do I contact you?
Speaker:If I have a question about the products,
Speaker:you know,
Speaker:who do I communicate with?
Speaker:So bringing that information to them is going to be something
Speaker:where we have to work on more.
Speaker:So we're planning at the new location where we just had
Speaker:the manufacturing end to do like a quarterly open house of
Speaker:some sorts.
Speaker:So we can bring out the new products,
Speaker:bring out some products that would be different for the seasons
Speaker:Connect again,
Speaker:with the customers,
Speaker:answer the questions and do this on a face-to-face basis more
Speaker:regularly instead of just having,
Speaker:you know,
Speaker:email or phone calls or whatnot.
Speaker:So that would be something we're going to incorporate more and
Speaker:then really just communicating with them through classes as well.
Speaker:We do a lot of classes and I think that's a
Speaker:great way to bring people who are interested in herbal medicine
Speaker:in general or natural products or product making in general,
Speaker:they can come in and be introduced to your facility and
Speaker:what you do,
Speaker:or you can go out and do guest speaking appearances.
Speaker:I think that's a great way as well.
Speaker:And we do a lot of that.
Speaker:And so are the classes so that they can make their
Speaker:own products or Yeah,
Speaker:so we have a great meetup group and it's all at
Speaker:San Diego,
Speaker:alternative health and herbal medicine.
Speaker:And it's got so many different,
Speaker:great classes from lotion,
Speaker:making aroma therapy,
Speaker:making we've done herbal certification courses,
Speaker:even stuff like Reiki,
Speaker:crystal healing had guest speakers.
Speaker:And we had one recently on CBD oils and what those
Speaker:are all about.
Speaker:We also do other classes on product development and how to
Speaker:bring up your own products.
Speaker:What to think about when starting your own business like that,
Speaker:the steps to take.
Speaker:So it's really expanded over the years on that.
Speaker:And then most of the classes I teach,
Speaker:but we do have some guest speakers as well.
Speaker:Now you also have a number of YouTube videos.
Speaker:Yeah. So we have a number of those and that's something
Speaker:as well.
Speaker:I'd like to increase more because the video rage is,
Speaker:you know,
Speaker:even more popular now,
Speaker:nowadays everybody's just,
Speaker:well, let's look it up on YouTube or let's do this.
Speaker:Let's do that.
Speaker:We had done a few on E how those worked out
Speaker:really well.
Speaker:So we posted those on YouTube and then we're hopefully going
Speaker:to add more over the next few years as well.
Speaker:And I encourage listeners if any of this is of interest
Speaker:to you definitely go over and we're going to talk about
Speaker:this a little later too,
Speaker:but I just want to interject it in now to the
Speaker:website because you're going to see,
Speaker:I think right from the website,
Speaker:you can go over to some of the YouTube You can.
Speaker:Yeah. We have all the videos there and they're all connected.
Speaker:Regina. I want to spin over now into our reflection section.
Speaker:This is another look at you and how you're working as
Speaker:a successful business.
Speaker:So if you think of something,
Speaker:that's just kind of innately you,
Speaker:your love for science,
Speaker:which to me is a little bit scary because that's not
Speaker:where I'm at,
Speaker:but you know,
Speaker:you've been able to gravitate that natural interest already into what
Speaker:you're doing every single day of your life,
Speaker:which is so fabulous.
Speaker:What are the types of things that are natural,
Speaker:a natural trait to you?
Speaker:Do you call upon a,
Speaker:you use in your business life?
Speaker:Good question.
Speaker:I guess a lot of it would be stamina.
Speaker:I'm definitely one where,
Speaker:you know,
Speaker:if you fail,
Speaker:get back up on that horse,
Speaker:try try again.
Speaker:I'm not a big quitter.
Speaker:Usually it takes a couple of beatings before I quit.
Speaker:So, and I see a lot of the customers that I've
Speaker:worked with.
Speaker:It's interesting because we work with a lot of small companies
Speaker:too, and they'll start up and they have that passion that
Speaker:drive, and then they get knocked down and then they get
Speaker:out of the game and it's like,
Speaker:well, what are you doing?
Speaker:Oh, well it's too much.
Speaker:Or it's too hard.
Speaker:I didn't know.
Speaker:It'd be this much.
Speaker:Or this event.
Speaker:It's like,
Speaker:no, you can't,
Speaker:you know,
Speaker:you're gonna,
Speaker:you're gonna have that.
Speaker:You know,
Speaker:this is part of it.
Speaker:This is part of the game.
Speaker:So get back on there and write it through.
Speaker:You'll find a way if this is what you really want
Speaker:with me day to day,
Speaker:you just,
Speaker:you just gotta keep on keeping on because there's always a
Speaker:million fires to put out.
Speaker:There's always something that's going wrong.
Speaker:Isn't that the truth?
Speaker:Oh, there's always something.
Speaker:It does drain you.
Speaker:You know,
Speaker:that's one of the most difficult things for me is you
Speaker:get in,
Speaker:you have this laundry list of stuff that you plan on
Speaker:doing for the day.
Speaker:And then it just gets bombarded with something that,
Speaker:you know,
Speaker:goes wrong.
Speaker:It goes wrong and goes wrong.
Speaker:So you have to kind of duck and roll at the
Speaker:same time too.
Speaker:I almost envisioned like a boxer or someone driving a stick
Speaker:shift. You know,
Speaker:you're constantly throwing it to a different gear,
Speaker:ducking, a ruling,
Speaker:just kind of,
Speaker:okay, where are we going for the day and make it
Speaker:out alive.
Speaker:So, And get comfortable with the fact that that is the
Speaker:life of an entrepreneur.
Speaker:It's exactly wrong.
Speaker:That's the way it is.
Speaker:Well, you have to accept it.
Speaker:And that's what a lot of people don't realize too,
Speaker:is, you know,
Speaker:people, when they hear entrepreneur,
Speaker:they think working for themselves is so glamorous.
Speaker:So wonderful.
Speaker:You're going to be a millionaire and some cases you are,
Speaker:but it usually doesn't happen overnight.
Speaker:You don't normally not work,
Speaker:you know,
Speaker:more than 14 hour days,
Speaker:six days a week.
Speaker:And most days,
Speaker:you know,
Speaker:and sometimes every day and a lot of people don't get
Speaker:to that real easy street until many,
Speaker:many years,
Speaker:if they do at all.
Speaker:And so it's that big fallacy of,
Speaker:Oh, if I work for myself,
Speaker:I'm going to have everything so easy.
Speaker:And it is nice in a lot of ways,
Speaker:but it's very challenging in many others.
Speaker:Absolutely. And I really like that you referenced the fact that
Speaker:there is a decision point when people are doing,
Speaker:creating a product or whatever it is,
Speaker:where the challenge comes up.
Speaker:And so many people fall off at that point,
Speaker:they know they decide no,
Speaker:either they feel they've done it wrong or it's too much,
Speaker:or any of that.
Speaker:That is the place to keep going because so many people
Speaker:do fall off.
Speaker:And then when you are able to overcome whatever that obstacle
Speaker:is, there are less people at that level.
Speaker:And then they're going to hit another obstacle.
Speaker:More people will fall off and you just keep jumping over
Speaker:those hurdles,
Speaker:right. That's how you become successful.
Speaker:You don't give up Exactly.
Speaker:You might have to change your game.
Speaker:You might have to go on a totally different direction perhaps
Speaker:or whatever,
Speaker:but that doesn't mean that you have to become completely out
Speaker:of it either and take yourself out of the market.
Speaker:Exactly. And expect that there will be those points.
Speaker:And when you get to the,
Speaker:okay, recognize that that's it.
Speaker:And so make your changes and continue going forward.
Speaker:Exactly. All right.
Speaker:So you going forward and there's all these things that you're
Speaker:having to take care of.
Speaker:Is there some trick that you have either a tool that
Speaker:you use or some ability to maintain balance in your life?
Speaker:Yeah. So for me,
Speaker:I'm a big list-maker,
Speaker:that's my thing.
Speaker:I'm constantly making lists and I think that's helped tremendously over
Speaker:the years in my business.
Speaker:And the lists that I'll make are daily,
Speaker:weekly, monthly,
Speaker:longterm, short term,
Speaker:high priority,
Speaker:low priority.
Speaker:And it really helps me to visualize a lot of times
Speaker:it's step-by-step lists and it's,
Speaker:I put them in priority then.
Speaker:And it makes me have like a roadmap for the day
Speaker:because there's so many things that's,
Speaker:what's overwhelming to a lot of entrepreneurs.
Speaker:I mean,
Speaker:you're dealing with marketing,
Speaker:the website,
Speaker:the product development,
Speaker:the clientele,
Speaker:you're invoicing,
Speaker:you're doing accounting.
Speaker:You know,
Speaker:when you're starting off,
Speaker:you're doing so many different things.
Speaker:And then as the years progressed,
Speaker:you might delegate those duties to other people,
Speaker:but you're then still managing those people.
Speaker:And you're still the one that they're going to go to
Speaker:when they have a question.
Speaker:And you know,
Speaker:so there's always things,
Speaker:million things going through your mind.
Speaker:So for me,
Speaker:I make a ton of lists.
Speaker:I have my roadmap and even throughout the day,
Speaker:I'll rewrite my roadmap and put in my priority.
Speaker:And if I can get done at least half of what's
Speaker:on my list throughout the day,
Speaker:I know that I've done pretty well in.
Speaker:And for the most part that it does allow me to
Speaker:get the majority of what I can get done with more
Speaker:ease too.
Speaker:Cause then I'm planning it out and saying,
Speaker:okay, I can't do this on Tuesday because it won't be
Speaker:in until Wednesday.
Speaker:So I'll do that on Thursday,
Speaker:you know?
Speaker:So then you have more of a plan and then you
Speaker:have more of a goal and then you can achieve those
Speaker:goals a lot easier as well.
Speaker:So are you a pen and paper girl?
Speaker:Both very much a pen and paper,
Speaker:but lately I've been using the notepad feature on my phone
Speaker:and that's helped a lot.
Speaker:The only problem with that is it's bad in the middle
Speaker:of the night because it makes it a lot easier to
Speaker:wake up at 3:00 AM and do the Pat on the
Speaker:phone instead of getting something out and turning on a light,
Speaker:disturbing someone that helps out a lot with me.
Speaker:And that's one of my biggest tools.
Speaker:I tell people,
Speaker:everyone's like,
Speaker:Oh my gosh,
Speaker:should I be doing this?
Speaker:Should I be doing that?
Speaker:Should I be switching this?
Speaker:And they get so flustered because there's so many things.
Speaker:And if they just laid it out and said,
Speaker:look, tackle this and really divide up that goal into doable
Speaker:steps. And then it makes it easier.
Speaker:And you feel like you've accomplished something which normally do,
Speaker:and then you move on.
Speaker:Right? And then it just seems like a plan too,
Speaker:because the overall objective might seem overwhelming.
Speaker:But if you do break it out into those steps and
Speaker:then you can start ticking off those steps,
Speaker:it's so helpful.
Speaker:Exactly. Do you dedicate a certain part of your time to
Speaker:creating the list or is it just integrated in throughout the
Speaker:day as you go?
Speaker:It's usually a definitely something they'll do in the mornings when
Speaker:I have my coffee and everything,
Speaker:and I'm figuring out what exactly I need to do.
Speaker:A lot of times I'll set basic stuff for the next
Speaker:week and then I'll take that and then split it apart
Speaker:and really then plan it out.
Speaker:It really is something I do on a daily basis.
Speaker:And then even for the weekends now I'm finding myself,
Speaker:okay, this is what I want to accomplish for the weekends.
Speaker:And it's simple stuff from like laundry,
Speaker:clean the house,
Speaker:go to the grocery store and I'm planning it all out.
Speaker:And then I put it in priority of,
Speaker:you know,
Speaker:steps I want to take.
Speaker:And it sounds almost OCD,
Speaker:but it really does help you.
Speaker:Cause you know,
Speaker:as, as our lives get busier to our personal lives,
Speaker:have a lot of stuff going on and we want to
Speaker:accomplish those.
Speaker:So it's become a real part of my day.
Speaker:That makes a big difference.
Speaker:Sounds like a stress reliever too,
Speaker:because you are able to,
Speaker:even though it takes some time to do it,
Speaker:you're able to put it on paper.
Speaker:You're not forgetting things because you can note it when it
Speaker:comes up.
Speaker:All of that.
Speaker:So yeah.
Speaker:Something to try out if you are not already a list-maker
Speaker:for sure.
Speaker:Absolutely. Have you read a book lately that you think our
Speaker:listeners would find value in?
Speaker:Oh sure.
Speaker:The latest one,
Speaker:I was reading a little bit here and that's an older
Speaker:one it's called,
Speaker:I think it's called closing the sale by Zig Ziglar.
Speaker:You ever heard of it?
Speaker:It's a really interesting book cause I've never been a big
Speaker:sales person per se.
Speaker:I've never been one where I wanted to.
Speaker:I don't,
Speaker:I don't like to like push sales on anyone or anything
Speaker:like that.
Speaker:I want to introduce you to my product and tell you
Speaker:how it can benefit you and then leave it at that.
Speaker:But I've never been one at like really closing it.
Speaker:So it's helped because it took that whole scary feeling of
Speaker:bad out of salient.
Speaker:You know,
Speaker:some people think,
Speaker:Oh, I don't want to be sold to,
Speaker:you know,
Speaker:I don't want to salesman,
Speaker:you know,
Speaker:to, to tell me this.
Speaker:And that was what I was always kind of worried about.
Speaker:I didn't want to come off like a sales person either.
Speaker:And so this book was cool.
Speaker:Cause it,
Speaker:it made me realize,
Speaker:look, you know,
Speaker:you have some great stuff that you can showcase to other
Speaker:people that they can benefit from.
Speaker:So there's a way to do it.
Speaker:That's genuine.
Speaker:That's nice.
Speaker:And then there is a way to then technically close the
Speaker:sale, you know,
Speaker:help them make the decision whether or not they want to
Speaker:have it or not.
Speaker:There's been a lot of real neat little tidbits of information
Speaker:from the book.
Speaker:I haven't read it all yet.
Speaker:I'm only about halfway through,
Speaker:but so far I've quite enjoyed.
Speaker:I've been in sales now for call it 30 years.
Speaker:Like even in my corporate life,
Speaker:before I went off on my own and it used to
Speaker:be back in the day that sales was so pushy and
Speaker:so forceful.
Speaker:And now we're fortunate because I have the same feeling that
Speaker:you do.
Speaker:You know,
Speaker:if you have a quality product,
Speaker:people are naturally going to be interested,
Speaker:but they still have to be told about it.
Speaker:And then kind of,
Speaker:you know,
Speaker:well here's,
Speaker:if you're interested,
Speaker:here's how,
Speaker:you know,
Speaker:here are the next steps you would take to be able
Speaker:to have it,
Speaker:you know,
Speaker:whatever. So it's a much more comfortable environment.
Speaker:Now. We're all lucky for that.
Speaker:That's for sure,
Speaker:exactly. And give those listeners,
Speaker:if this sounds interesting to you and you like consuming information
Speaker:on audio,
Speaker:just like you're listening to the podcast today,
Speaker:you can listen to audio books with ease and I've teamed
Speaker:up with audible.
Speaker:If you haven't already,
Speaker:you could get,
Speaker:I'm pretty sure closing the sale is probably on audio book.
Speaker:You can,
Speaker:yeah, you can get one for free on me.
Speaker:All you need to do is go to gift biz,
Speaker:book.com and make a selection.
Speaker:And this is a perfect example of the way you can
Speaker:help people get information in hopefully not too salesy away.
Speaker:Right, Right,
Speaker:right. And you know,
Speaker:it's funny you say that because I recently just downloaded audible
Speaker:and I'm starting to listen to more books on.
Speaker:And when I'm cleaning the house while I'm riding my bike
Speaker:into work,
Speaker:instead of doing just music,
Speaker:it's great.
Speaker:Cause now I'm like,
Speaker:wow, I can get a book in while I'm doing my
Speaker:regular chores.
Speaker:So that's really cool.
Speaker:You mentioned that I'm going to check that out.
Speaker:Yeah. And it's,
Speaker:it's really nice to be able to double up on things,
Speaker:you know,
Speaker:with, if you're exercising,
Speaker:like you said,
Speaker:or some people even with podcasts,
Speaker:they may be driving to work or they may be straightening
Speaker:up the shop.
Speaker:Cause no,
Speaker:there's no one in there and they can listen,
Speaker:you know,
Speaker:all different ways.
Speaker:So we're fortunate to have it available for us at this
Speaker:point. All right,
Speaker:Regina, I now would like to have you dare to dream.
Speaker:I'd like to present you with a virtual gift.
Speaker:It's a magical box containing unlimited possibilities for your future.
Speaker:So this is your dream or your goal of almost unreachable
Speaker:Heights that you would wish to obtain.
Speaker:Please accept this gift and open it in our presence.
Speaker:What is inside your box?
Speaker:Wow, that's a great question.
Speaker:I think a lot of it is I want the business
Speaker:of course,
Speaker:to keep growing in the way it is.
Speaker:It's going,
Speaker:it's going really,
Speaker:really well.
Speaker:And I'd like to see it get much bigger so that
Speaker:it can get in the hands of many more people who
Speaker:can benefit from it.
Speaker:Really though.
Speaker:My overall goal is to increase the research and development of
Speaker:natural products for medicinal aspects,
Speaker:you know,
Speaker:from whether it be a,
Speaker:I don't want to necessarily say I want to make pharmaceutical
Speaker:medicines, but I want a pharmaceutical grade type of medicine without
Speaker:the side effects,
Speaker:without the hoopla and from natural products from holistic standpoint,
Speaker:something that it can get into the hands of many,
Speaker:many people and make their lives better.
Speaker:And so my overall long-term goal would be to increase the
Speaker:research and development Institute that we have and create more of
Speaker:a foundation for wellness,
Speaker:expand the whole idea of natural product chemistry for medicinal aspects,
Speaker:expand the knowledge to individuals as well.
Speaker:You know,
Speaker:why having a product that they use daily,
Speaker:like a daily moisturizer cosmetic,
Speaker:it's important for them to have good quality products and how
Speaker:it, it changes their life in a lot of ways.
Speaker:So increasing that and creating more of an overall foundation,
Speaker:a bigger research Institute,
Speaker:something where we can really do 50 more times,
Speaker:what we're doing nowadays,
Speaker:you know,
Speaker:are a hundred times more.
Speaker:And then another thing that's really interesting me on the end
Speaker:is all the new inventions that are going crazy.
Speaker:Like you see them all over the internet on you see
Speaker:them on Facebook and stuff.
Speaker:These really awesome inventions that are simple.
Speaker:They use a lot of simple technology,
Speaker:simple aspects,
Speaker:a lot of biological exchanges as well,
Speaker:that can increase lives for all sorts of people,
Speaker:whether they're little bit poor communities or they just don't have
Speaker:the money for certain types of devices,
Speaker:so forth.
Speaker:And so on,
Speaker:like one example is these play pumps that they're putting in,
Speaker:in areas where there's not a lot of water.
Speaker:So instead of them having to go down,
Speaker:maybe two miles a day to go collect water,
Speaker:they're putting in this really simple,
Speaker:it's a,
Speaker:merry-go-round basically where the kids can play on it and then
Speaker:it pumps the water up.
Speaker:So it sounds funny because it's not quite what I'm doing
Speaker:nowadays, but I'd love to see already alchemy be able to
Speaker:help increase that whole aspect to where we can create not
Speaker:only natural products and medicines,
Speaker:but natural devices,
Speaker:something with something with biomimicry that can,
Speaker:that can really just make the lives of people overall better.
Speaker:And it's simple.
Speaker:It's not going to cost a lot.
Speaker:It's not going to be,
Speaker:you know,
Speaker:we don't have to worry about patents a lot or anything
Speaker:like that.
Speaker:We're just making the world a better place,
Speaker:you know,
Speaker:with simple things that we have available to us.
Speaker:Yeah. So you already are looking into the future with that.
Speaker:I mean,
Speaker:clearly the research,
Speaker:you know,
Speaker:that's what you're doing by closing your shop,
Speaker:right? So you have more funds available for your research.
Speaker:So you're already working on that and this new idea in
Speaker:terms of the inventions.
Speaker:I see that common in your future there.
Speaker:Okay. Thanks.
Speaker:Yeah. That'd be great.
Speaker:Based on what you guys you're talking about,
Speaker:that's going to be out there for you.
Speaker:I think it would be fun.
Speaker:Yeah. There's a lot of new,
Speaker:new ability out there.
Speaker:And that's the thing too with medicine,
Speaker:you know,
Speaker:a lot of us are so used to,
Speaker:you know,
Speaker:popping something,
Speaker:taking a pill and even in holistic medicine,
Speaker:if you think about it,
Speaker:a lot of it is we'll take the Serb or take
Speaker:a tea or something.
Speaker:And granted,
Speaker:yes, I feel that those are way better than a lot
Speaker:of the pharmaceutical medicines on the market,
Speaker:but there's a lot of lifestyle changes people can incorporate and
Speaker:then those devices so forth and so on can also incorporate
Speaker:it even further.
Speaker:And we can go ahead and do that as well.
Speaker:So give biz listeners,
Speaker:you know,
Speaker:there's going to be a show notes page connected up with
Speaker:the podcast.
Speaker:So if you want to see different social media sites,
Speaker:YouTube channels,
Speaker:et cetera,
Speaker:all of that will be on the show notes page Regina,
Speaker:if there was one place that you would direct people to,
Speaker:if they're only listening and they're not going to be getting
Speaker:to a computer and they want to see more,
Speaker:where would that one place be Go to our website?
Speaker:It's R D alchemy.com.
Speaker:And that has a lot of the other connections to other
Speaker:social medias,
Speaker:our classes.
Speaker:And then also our videos,
Speaker:blog information,
Speaker:of course,
Speaker:all the product information.
Speaker:If they're interested in private label wholesale or custom formulation,
Speaker:there's also information there.
Speaker:Perfect. And it sounds like if anyone's right in the San
Speaker:Diego area,
Speaker:they better jump right in right away because pretty soon the
Speaker:opportunity will be gone.
Speaker:Exactly. Yeah.
Speaker:Regina, thank you so much.
Speaker:I appreciate you being here today,
Speaker:taking some time with us.
Speaker:I love the concern and the foresight you have with the
Speaker:people you work with in terms of the customers and your
Speaker:employees, and then also your vision of how to make the
Speaker:world a better place.
Speaker:You know,
Speaker:just having better products for us and having solutions to some
Speaker:of these problems that are so challenging,
Speaker:the diseases and you know,
Speaker:the other things you're talking about with helping people get fresh
Speaker:water or whatever that might be.
Speaker:I think there's a lot for us to be watching in
Speaker:your future.
Speaker:If you ask me and it's exciting,
Speaker:that's for sure.
Speaker:And my hope is that you continue moving forward and I
Speaker:am quite sure that's going to happen.
Speaker:And I wish you continued success.
Speaker:May your candle always,
Speaker:Frank, thank you so much.
Speaker:Where are you in your business building journey,
Speaker:whether you're just starting out or already running a business and
Speaker:you want to know your setup for success.
Speaker:Find out by taking the gift biz quiz,
Speaker:access the quiz from your computer at bit dot L Y
Speaker:slash gift biz quiz or from your phone by texting gift
Speaker:biz quiz to four four two,
Speaker:two, two.
Speaker:Thanks for listening and be sure to join us for the
Speaker:next episode.
Speaker:Today's show is sponsored by the ribbon print company,
Speaker:looking for a new income source for your gift business.
Speaker:Customization is more popular now than ever grant products.
Speaker:Have your logo for print,
Speaker:a happy birthday,
Speaker:Jessica Griffin,
Speaker:to add to a gift right at checkout,
Speaker:it's all done right in your shop or across video in
Speaker:seconds. Check out print company.com
Speaker:for more information after you listened to the show,
Speaker:if you like what you're hearing,
Speaker:make sure to jump over and subscribe to the show on
Speaker:iTunes. That way you'll automatically get the newest episodes when they
Speaker:go by and thank you to those.
Speaker:Who've already left a rating and by subscribing rating and reviewing
Speaker:help to increase the visibility on round,
Speaker:it's a great way to pay it forward,
