If you want to take a peek inside the brilliant mind of a marketer who’s seen it all, lived it all, and achieved it ALL...

Then you ABSOLUTELY can’t miss Episode 17 of The Road to a Billion with Stefan Georgi…

The call-in show where YOU get to ask him questions about copywriting, freelancing, relationships, scaling offers, entrepreneurship, mindset, and more!

In this episode, Stefan and co-host Ed Reay are joined by living legend Brian Kurtz…

If you don’t know who Brian is (he would NOT want to assume that you do)...

He is one of the most recognized and experienced marketers in the world of direct response marketing...

Who, throughout his 40-year (so far) career, has helped generate over a BILLION dollars in sales ...

And who’s mentored, collaborated, and learned from virtually EVERY legendary marketer you can think of (names like Perry Marshall, Dan Kennedy, and Parris Lampropoulos, just to name a few).

Make sure to listen until the very end, and pay special attention to this episode because every line coming out of Brian’s mouth is pure gold!!

Here’s a glimpse of some of the game-changing insights you’ll learn:

The “Three-Legged Stool” strategy to become the BEST marketer you could ever be

The ONE trait most A-list copywriters have in common (if you develop it, you’ll be up there with them!)

A dozen “war stories” starring some of the most RENOWNED names in the direct response world (you’ll learn the craziest lessons from them!)

How can you be the NEXT person to be featured in an episode and get YOUR questions answered too?

“The Road to a Billion” Radio Show airs Thursdays at 10 am PST…

Join Stefan’s email list to get the registration link for future shows, plus lots of other updates and opportunities you won’t find anywhere else.

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Show notes

• The 2 reasons why this show is called “The Road to a Billion.”
• How much can someone achieve in 40 YEARS of direct marketing? Brian Kurtz spills it all in this impressive 7-minute autobiography.
• Discover the most DANGEROUS number in business and how it wiped out a $30 million business literally overnight. Plus, Brian Kurtz shares Perry Marshall’s simple ‘Grid 2.0’ strategy that ensures longevity and sustainability in any business.
• The BIGGEST mistake many copywriters and marketers make when ‘specializing’ and positioning themselves. Brian Kurtz also reveals why something called the ‘3-Legged Stool Of Marketing’ is the secret to success for many industry titans.
• How paying for postage made Brian Kurtz a better marketer. Discover the FATAL assumption many email marketers make in terms of list management. (Hint: Just because you can, doesn’t mean you should.)
• When Brian Kurtz got blasted for an innocent Facebook ad, which demonstrates the BASIC marketing principle that many people overlook. And why there is no one size fits all approach in marketing.
• [Revealed] A copy titan’s secret to mastery to write virtually anything under the sun. Also, the 4 criteria to help you choose the niche to focus on.
• The SIXTH trait of great copywriters, like Gary Bencivenga and Greg Renker. (Hint: It’s what gives them an edge over other equally capable copywriters.)
• What Brian Kurtz realized when he almost died from a stroke, just one day after launching his book, ‘Overdeliver’. Why Eugene Schwartz asked for this one ‘weird’ thing instead of money when he wrote promos for Boardroom.
• This ‘Brown Gold’ was how Dan Kennedy went from writing for food to becoming an A-list copywriter, and why Parris Lampropoulos was the second person Brian Kurtz consulted when he was diagnosed with prostate cancer.
• Why it’s crucial for copywriters to help clients with the backend, especially in today’s context. For offer owners, what to look out for to increase the lifetime value of your customers.
• The easiest way to create fascinations out of thin air for an offer. Plus, the most effective way to utilize rabbit holes in your copy to strike gold.

Useful resources/links

Get rid of writer’s block and predictably crank out high converting sales copy in record time with Stefan’s “RMBC” copywriting course:

https://www.thermbcmethod.com/sp3/

Brian Kurtz’s Landmark Book on Direct Response Marketing

https://overdeliverbook.com/

Subscribe to “The Road to a Billion” Podcast on iTunes

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