Artificial intelligence is rapidly changing how consumers search for auto repair services, and shop owners who don't adapt risk becoming invisible online.

Carm Capriotto welcomes Heather Myers, Chief Technology Officer at KUKUI, and Connor Tracy, Director of Partner Development at KUKUI, to explain how AI-powered search is transforming local marketing. They separate fact from fiction, share practical strategies for improving AI visibility, and explain why strong marketing fundamentals remain the key to long-term success.

What You'll Learn

• Why optimizing your Google Business Profile remains the most important step for local AI search visibility.
• How AI platforms like ChatGPT and Google's Gemini use consistent business listings to recommend local repair shops.
• Why maintaining accurate Name, Address, and Phone (NAP) information across online directories is more critical than ever.
• How AI now crawls social media platforms for business information and why authentic, human-created content improves discoverability.
• What "Google jail" is, how AI is filtering reviews, and why violating Google's review policies can seriously damage your online presence.
• Why review gating and incentivized reviews can put your business at risk.
• How to use AI effectively by following the principle of "trust but verify."
• Why better prompting leads to better AI-generated results and how to avoid incomplete or misleading responses.

AI is changing the way customers find and evaluate repair shops, but success still depends on the fundamentals. Accurate business listings, a well-maintained Google Business Profile, authentic content, ethical review practices, and thoughtful use of AI tools will position your shop to earn trust, improve visibility, and convert online searches into paying customers. Heather Myers, Chief Technology Officer at KUKUI Connor Tracy, Director of Partner Development at KUKUI, Listen to Connor's other episodes HERE

Thanks to our Partner, NAPA TRACS

NAPA TRACS will move your shop into the SMS fast lane with onsite training and six days a week of support and local representation. Find NAPA TRACS on the Web at http://napatracs.com/

Optimize training with Today's Class: In just 5 minutes daily, boost knowledge retention and improve team performance. Find Today's Class on the web at https://www.todaysclass.com/

Stop juggling multiple marketing tools. KUKUI’s integrated platform delivers 4x better website conversions, automated follow-up, and real-time ROI tracking. Get industry-leading customer support with KUKUI at https://www.kukui.com/

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