My guest this week on the podcast is Jenna Farmer, a PR strategist and journalist.  Whether you're looking for practical tips to do your own PR, guided resources to get you started or to work with Jenna on a 121 basis, Jenna can help you get your business out there through the right kind of press coverage.

With Christmas right around the corner, now is the perfect time as a product business to leverage seasonal PR opportunities. I spoke with Jenna about how you can get your products featured in gift guides and roundups.

Even though we are already in October, Jenna assured me it's not too late to start reaching out to journalists. Jenna shares insider tips for identifying relevant media targets, crafting effective pitches, providing the assets journalists need, and more. Whether you're new to PR or a seasoned pro, Jenna's advice will help you make the most of the Christmas PR window and get your products in front of more people.

Listen in to hear Jenna share:

• An introduction to herself and her business (01:40)
• When to start thinking about PR for Christmas (02:06)
• How Christmas PR differs to PR at other times of the year (04:18)
• The sort of PR opportunities to look for (07:00)
• How good PR gives your product authority (08:24)
• How to find gift guides you may want to be included in (09:12)
• What to send a journalist you are pitching to (16:01)
• Putting together a press release (16:29)
• How to do PR without getting overwhelmed (21:12)
• The importance of keeping going and not getting disheartened (22:43)

USEFUL RESOURCES:

Jenna Farmer Website

Jenna Farmer Instagram

Jenna Farmer Linked In

Jenna’s Facebook Group: Get Your Business In The Media With Jenna Farmer

Free Resource: How To Write The Perfect Press Release

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Welcome to the Bring Your Product Idea to Life podcast.

2

This is the podcast for you if

you're getting started selling

3

products or if you'd like to

create your own product to sell.

4

I'm Vicki Weinberg, a product

creation coach and Amazon expert.

5

Every week I share friendly practical

advice as well as inspirational

6

stories from small businesses.

7

Let's get started.

8

Hi.

9

Today on the podcast, I've

invited back Jenna Farmer.

10

Jenna is a journalist in PR and I've

invited her back onto the podcast to talk

11

to us about PR specifically for Christmas.

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I'm of the belief and understanding

that Christmas is a great time to

13

get PR if you sell products because

there'll be lots of journalists looking

14

for opportunities to feature them.

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Um, and I think that even if you haven't

done any PR up until this point, now

16

is a really good time to get started.

17

Jenna explains in the

episode, the best time is now.

18

Um, I mean, this episode is going out

on an early October and Jenna informs me

19

that it would have been better if we could

have done it in September or even August.

20

Believe it or not, that seems really

early to think about Christmas to me,

21

but um, yes, but this is not too late.

22

There are still plenty of opportunities

out there and Jenna's going to explain

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to you how you can find opportunities,

how you can pitch journalists, the

24

kind of information you need to send

and everything that you could need

25

to know about getting your products

into publications for this Christmas.

26

So I'd love now to

reintroduce you to Jenna.

27

So hi Jenna, thank you

for being here again.

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Jenna Farmer: No problem.

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Thank you for having me.

30

Vicki Weinberg: So for anyone who hasn't

listened to your previous episode, which

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we'll link to in the show notes, can you

just give us a really brief introduction

32

into who you are and what you do?

33

Jenna Farmer: So hi everyone.

34

I'm Jenna and I am a journalist

and PR and I help businesses get

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into the media, whether that's

magazines, newspapers, podcasts.

36

Um, and that's what I do.

37

Vicki Weinberg: Thank you, Jenna.

38

So as I mentioned, this is the second

time you've joined me on the podcast and

39

today I've invited you on specifically

to talk about Christmas PR because

40

this episode is going out in the

beginning of October and Christmas is

41

going to be here sooner than we think.

42

So the first thing I would like to ask

you, Jenna, is when is the right time

43

to start thinking about Christmas PR?

44

Jenna Farmer: So now is the right time.

45

So, um, from a PR's perspective that's

doing it every day, obviously we're

46

starting to get stuff sorted sort

of the end of July, start of August.

47

Um, but it works a little

bit differently now.

48

Like many years ago, there was only

print magazines and we know that print

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magazines, uh, sort of work between three

to five months ahead of time, which means

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that, you know, many years ago, when there

was only print magazines, sort of PR had

51

to be sort of finished for Christmas.

52

Um, and that was where sort of in the

industry, we have this phrase called

53

Christmas in July and all of the

sort of press releases and the press

54

events for Christmas would be July.

55

However, obviously that has changed now

because we've got so much online content.

56

So now a lot of the brands and a lot

of the publications that are online

57

start working on it in September.

58

So there's often Christmas

in September events instead.

59

So.

60

If you're being really, really organized

and you're really, really determined,

61

August, September is brilliant.

62

If you're listening to this and you've

just, you know, life has got in the way

63

and things have been busy, that's okay,

there is still lots of opportunities

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that are coming up that might be for

weekly magazines or online magazines

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that are publishing more frequently.

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But, you do need to start now

because by the time we get to sort of

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November, December, um, a lot of those

publications will almost be thinking

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about the new year, they have to sort

of get their Christmas content done

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and start looking towards the new year.

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So if you're listening to this, now, it

would be the perfect time to get going.

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Vicki Weinberg: That's brilliant.

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Thank you.

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I wanted to start off with that because,

yeah, I know that when, when we spoke

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before we started recording and I said,

when should we be thinking about it?

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And you went, oh, before now,

really, let's just start with that.

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So everyone's really clear that

if you listen to this episode and

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you're inspired and you want to go

and get some press for Christmas.

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Get to it now.

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Jenna Farmer: Yeah.

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Vicki Weinberg: Um, so something else

I'd like to ask Jenna is obviously I've

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invited you on to talk about Christmas PR.

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How is PR at Christmas different

to PR at other times of the year?

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Um, that might, I don't know if

that's a silly question, but you know,

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how, how is it, how is it different?

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I mean, are you, are

the benefits different?

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I mean, if someone hasn't done much

PR all year and it's October, um.

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Yeah, why should they think

about it for Christmas?

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Jenna Farmer: So obviously

we're really talking about

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product based businesses here.

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Service based businesses can of

course, get involved as well.

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But obviously, you know, the reason

PR is different around Christmas

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time, is it is very shopping driven.

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It's very, uh, gift guide driven.

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At the end of the day, we spend spend

more money on gifts around Christmas

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time, so therefore publications will

be printing all sorts of different

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gift guides to cater that and

essentially make money themselves

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from the traffic and from the revenue

of affiliates and things like that.

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So, uh, there is a massive drive

at Christmas time for gift guides,

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which is really just articles that

sum up the best gifts for X, Y, Z,

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in all sorts of different categories.

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And that's because we ourselves are

making so many more purchases and

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making so many more buying decisions.

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So for product based businesses, we

tend to see less sort of, um, you

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know, when I work with a product

based business, there's all sorts

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of ways that we can work together.

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But at Christmas time, the vast

majority of ways to work publications

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are these sort of buying guides, these

shopping guides that we all read, we

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all flick through, all influences,

you know, when it's two o'clock in

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the morning and you can't decide.

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You are on your phone searching best

gift for somebody that is impossible to

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buy gifts for, best gift for a new baby.

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All of those sorts of things that we're

figuring out and searching for is what

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is driving the content at Christmas.

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Vicki Weinberg: That's brilliant.

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Thank you.

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And what I'm hearing from that is

that for products businesses, even

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if you've done no PR all year, this

could actually be a really good time

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because presumably journalists are

looking to feature products, maybe

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more so than other times of the year.

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So if you've maybe missed out on

opportunities today, or you just

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haven't done anything, it sounds to me

like, yeah, for products businesses,

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this is actually a really good time.

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Jenna Farmer: Yeah.

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And it's like, for example, you

know, sometimes product based

125

businesses struggle to sort of

feel like where they could fit in.

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Like say, if you've got like a dog

brand, um, that's like, I don't know,

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dog clothes or dog shampoo, you might

think, well, who is writing about that?

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But with Christmas, it's, it's.

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We've already done the guesswork

for you, you know that this sort of

130

content is going to be published.

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So, um, yeah, there are so many more

opportunities, I think, at Christmas.

132

And as I say, because there's so much

being written, it gives you an idea.

133

You don't have to do the guesswork because

all of these gift guides will be looking.

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Vicki Weinberg: Perfect.

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So is gift guides what

we should be going for?

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Are there any other opportunities or

would you say focus on gift guides?

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Jenna Farmer: I mean, gift guides is

really around Christmas, but of course

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with PR, you know, there's things that you

can do like competitions with magazines

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or, you know, January, for example, if

you're like a health food business, you

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know, in January, there will be things

like, you know, 10 best things to buy to

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get your New Year's off to a good start.

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Start, there'll be things like that.

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And of course although um, you're a

product-based business, there is always

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opportunities to tell your story as well,

so might not be necessarily something

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that is, got lots of opportunities

at Christmas, but all year long.

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For example, I was just sharing in my

PR membership, you know, there will be

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people that do like meet the founder

question and answers or, you know, um,

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interviews with them or being on podcasts.

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All of that stuff keeps going, but I

think with Christmas, um, you know,

150

and a lot of businesses that are

product businesses, you know, they know

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themselves, they take a lot more revenue

at Christmas, you know, Christmas is

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where all their customers come from.

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So there's pre order

opportunities all year round.

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It doesn't have to be gift guides, but

the most obvious thing is gift guides

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for a lot of product based businesses.

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Vicki Weinberg: That makes sense.

157

Thank you.

158

And it also sounds like this is a good

opportunity to drive your sales as

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well, because if you can get included,

presumably in the right gift guide,

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and we'll talk about that in a moment.

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Jenna Farmer: Yeah.

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Vicki Weinberg: This could be

a really good opportunity for

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customers to find you as well.

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Jenna Farmer: Yeah.

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And it's, it does, it's

a few different things.

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It's really great for.

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Get people to find you.

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It's also really great for that authority.

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So, you know, like if you've got your

sales page and, you know, I'm looking

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at your product and it says, you know,

like say it's a wine, you know, was

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featured in good food magazine, then those

customers make those buying decisions.

172

We all do it.

173

I remember when my son was little, I

think I've told this story before, but,

174

uh, you know, I didn't know what to buy.

175

I was a new mom.

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So I was just reading.

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And when it said like, oh, it's won in a

mother and baby award or it was in Grazia.

178

I'm like, oh, I'll just get that one then.

179

So all of those things really

influence our buying decision.

180

So that's, that's another way

it can help even with your

181

existing customer base as well.

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Vicki Weinberg: Yeah, that makes

sense because I guess it just gives

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you a bit of authority, doesn't it?

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You've been in a magazine,

publication, whatever it is.

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So, okay.

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So we know that gift guides are a good

opportunity, but how do we find them?

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And how do we know, as a product business,

it's like which gift guides we should

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be going for, or where even has them?

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Because you're right.

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If I Googled, I don't know the best

Christmas presents to, get my dog.

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Presumably I'm going

to get lots of results.

192

Um, but if I were trying to sort

of pitch that for, for a guide, I

193

don't think I'd know where to start.

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Or is it as simple as doing that Jenna?

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Do you just Google that

and see who's running that?

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Jenna Farmer: It depends on the product.

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Like, if your product is really

niche, then it can definitely be

198

worth doing that sort of thing.

199

Um, because, you know, sometimes, you

know, for example, if you've got a

200

candle, then that is, you know, that

could be in 20 different gift guides.

201

But if you've got something a lot more

niche, like your book, for example,

202

you were asking me about that.

203

So, that is, that's going to be a

tricky one because, um, it's going

204

to be maybe gift guide for business

owners or, uh, people that, you know,

205

around money and entrepreneurship and

all of those sorts of things, perhaps.

206

So then you may be better off doing

those searches and actually just

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typing those search terms in and

seeing what publications come up.

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I talk a lot about Readly or Readly,

I'm never sure how you say it,

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but it's an app that allows you

to read lots of magazines at once.

210

So again, if I had something really

specific, like another one might be,

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I've got a menopause client that I

work with, she's a menopause expert.

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So I might be searching for things

like, you know, gift guide for

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over 40s or a menopause gift guide.

214

And those are the sorts of things that

even I wouldn't know necessarily what

215

covers them because they are quite niche.

216

So, you know, doing that search, you

don't actually see who's covering it.

217

If you've got something that is a lot more

general, like you've got like candles or

218

food or things like that, then there's

going to be almost too many possibilities

219

that mean that Googling it is not

going to necessarily be that helpful.

220

So instead, we need to, we need to figure

out who the best person to contact is.

221

So one easy thing to start with

can be a local publication.

222

So almost every local magazine,

you know, those ones that either

223

come through your door or they

have them in like the coffee shops.

224

Um, you know, those sort of local

glossy magazines, um, a lot of those

225

will be doing gift guides and they will

have sort of online versions as well.

226

So sometimes starting, especially

if you've got like a local angle,

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like it's made in X, Y, and z,.

228

Picking up copies of those magazines.

229

Sometimes you can see online, like last

year's Christmas edition, you know,

230

like if you search like December, 2022.

231

And that might give you an idea of

like who's writing that gift guide.

232

Um, and that can be a great way to start.

233

Otherwise, you know, there's loads of

places to find press opportunities.

234

So a big one I always

talk about is Twitter.

235

So, well, I refuse to

call it by its new name.

236

I know it's not called Twitter anymore.

237

It's called X, but I mean,

what does that even mean?

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So.

239

Well, let's call it Twitter,

but, um, you know, I've just

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had a press opportunity today.

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It's only 10.

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40 for one of my clients to be

in stylist just from Twitter.

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So Twitter is hashtag journal request

and, um, you know, you just use that

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search function to scroll through.

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It's not just gift guides, there's other

stuff as well, but it is a really great

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way to just get some ideas from people.

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Um, you know, I could just see one already

saying someone's seeking a Christmas gift

248

guide and, you know, looking for experts.

249

And, uh, so that is a really

great free one that I suggest

250

you may be doing once a day.

251

Um, and then there's other things

that maybe cost a little bit of money,

252

but that can be worth the investment.

253

So for example, um, editorial is

a sort of a press opportunity, um,

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network that you sort of sign up for.

255

I don't know if you

ever use that yourself.

256

Vicki Weinberg: Not yet.

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It's actually you that

told me about it, Jenna.

258

I do want to do a trial of that

because I know you're probably going to

259

mention this, you can do a free trial

that is on my list of things to try.

260

Oh, is that, is that not the right one?

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Jenna Farmer: No, no, no.

262

Well, the, the thing about

editorial is, so it's, it's

263

something like nine pound a month.

264

So it's a really low cost way to just

sort of dip your toe in the water.

265

You get 60.

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No, you don't get 60.

267

You used to get 60.

268

You get about 30 opportunities a

day, but they just do one email.

269

But you do have to bear in mind that, um,

you know, those 30 opportunities could

270

be anything from like a travel expert.

271

But so obviously you're not sure

what you're going to get, but

272

it can be a really great way.

273

You know, I tend to maybe just get

maybe one piece of press coverage

274

from that a month, but it's what,

you know, for me, that's worth it.

275

Um, but so that's one

thing you could do as well.

276

It's sort of really low cost, um,

a way to, to get an introduction.

277

A lot of publications as well, actually.

278

Put their call out.

279

So it's finished now, but Red did their

call out, um, last month and I actually

280

just put it on their website and said,

this is how you get in touch with us.

281

And more places are doing that now.

282

So don't feel like, you know,

you might actually just stumble

283

across the right contact.

284

Don't feel like you have to have,

um, the right, you know, a, have

285

an agency or things like that.

286

You know, red just put on their

website and on their Instagram,

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we're looking for small businesses.

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This is how to email.

289

Um, so more publications

are doing that as well.

290

And you know, if there's a magazine,

um, maybe not a magazine, but say if

291

there's a website that you read often,

follow the journalists on Instagram.

292

You know, see what they're posting about.

293

Um.

294

And then you might, sometimes they

often use their social media as well.

295

So more and more journalists are

using their social media, um, to

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put these call outs out as well.

297

So there are ways around it.

298

I know it feels impossible, but it's

just about taking that time to just do

299

that research and, you know, finding

things, uh, that could work for you.

300

Vicki Weinberg: Thank you, Jenna.

301

And if you don't see, so say there's

a publication you come across and you

302

think, oh, this would be great if my

product was featured here, but you're

303

not seeing the call out for gift guides.

304

Is it okay to contact them proactively

and say, I don't know if I'm running many

305

gift guides, but if you are, consider me.

306

Jenna Farmer: Oh, a hundred percent.

307

Yeah, definitely.

308

So always good if you can, when you're

doing that sort of making that connection.

309

So it'd be really great, like if you,

you know, say I was reading Stylist and I

310

saw, well, I actually did this other day.

311

I saw that this person for Stylist

was always writing about careers.

312

So then straight away I emailed

and was like, I know that you

313

always write about careers.

314

I've got this really great

client who's a career expert.

315

She could talk about X, Y, and Z.

316

So similarly, you know, it, this

is what journalists get hundreds

317

and hundreds of emails a day.

318

So it's very, very, very normal.

319

So it's cold pitch.

320

And all I mean by cold pitch is just, um,

you know, just reach out out of the blue.

321

So that is not rude.

322

That is not like that is, you have to

do that really to get press coverage.

323

So nothing wrong with you all

reaching out, but I would just

324

say do some research there.

325

So I wouldn't just reach out

and you've got no idea what

326

they're featuring, what they do.

327

So, you know, having some understanding

of what section the journalist

328

writes for, what sort of things

they're looking for, um, is the best.

329

Vicki Weinberg: Thank you.

330

And final question, Jenna, when we

start reaching out and pitching our

331

products, whether it's cold emails

or whether we're like responding to

332

tweets or, or however we're doing it.

333

What do we send a journalist and

what do they need to know in order

334

to know whether to include us?

335

Because I'm thinking there's probably

a fine line here between giving

336

them so much that their eyes glaze

over and then not giving them enough

337

information that they can determine

whether it's a good fit or not.

338

So what do we tell them?

339

Jenna Farmer: Yeah, so ideally

you would have a press release.

340

So a press release, um, might be too

much to talk about on here, but a press

341

release is really sort of a one page or

a little bit over one page document that

342

has got all your key information on.

343

So it's written on in the third person.

344

And, you know, for example, we

wrote one for your book, didn't we?

345

For example, so, you know, that

would, and it's really simple.

346

Once you, once you've done one,

like if you had to write another

347

one now, you'd probably be like,

oh, it only took me 10 minutes.

348

It's just understanding the

style of press releases.

349

So, you know, for example, in your case,

it would be, you know, the title would

350

just be that you've launched this book

and what it's going to help people with.

351

Um, and then in your press release.

352

It's just about having

that key information.

353

So, you know, with your one, it would

be, you know, what the book would cover,

354

where it stopped, what the price is.

355

A little bit about you and why

you're the expert to write the

356

book with product based businesses.

357

This is really super easy to do for if

you've got a Christmas range, you know,

358

have the title of, um, So, you know, like,

for example, I'll just give an example

359

from someone in my membership, like,

you know, this skincare brand has just

360

launched their new Christmas collection.

361

Have a bit of information on the

skincare brand, and then I'm going to

362

have a few pictures of key products, why

they're so great, what the, you know,

363

what the price point is, where you can.

364

you know, where you can buy them and in

that press release as well, making it

365

really clear to the journalist, like this

is where you can get your images from.

366

This is how you can get in touch with me.

367

So if you, if you can create a press

release first, um, and I do have some,

368

I can give you afterwards, like I

might have a podcast episode or I might

369

have a free link on how to do that.

370

I'll see which one's the best.

371

I can maybe put it in

the show notes for you.

372

But, um, so have a press release if you

can, if you don't have a press release,

373

don't be put off, but the key things

that you need to have ready for the

374

journalist are some pictures and we don't

want to send them loads of attachments.

375

If you've got like a we transfer

or a drop box, that'd be great.

376

Obviously, I know this sounds really

obvious, but links ready to go because

377

a lot of people think, oh, I haven't

actually got this products up yet.

378

And that is just of no

help to the journalist.

379

So a shoppable link in terms of

just directing them to the product.

380

Um, and yeah, in your email, whenever

you're emailing, so even if you're

381

listening to this and maybe you're not

going to do gift guides, but you're

382

going to do something else next year,

I always just say to do three things.

383

So the first thing that we

do when we email is just say

384

who you are and what you do.

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So, you know, I'm Jenna and

I'm a PR expert and I help

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businesses get in the media.

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The next thing is to make

some sort of connection.

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So this is where you might

say something like, I listened

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to your last podcast episode.

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I know that you cover, or you know,

I know you cover healthy gifts.

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I know that you are working on X, Y, Z.

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I love the magazine, and I think this

would be really great for this section.

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Anything to show the journalist that

you understand what they're working on.

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And then how you can help.

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So when I say how you can help, it's

really reframing and thinking, I'm not

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going to just email you loads of great

things about me for the sake of it.

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How can you help the

journalists with their story?

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So really spell out, you know, what

you, what's interesting, you know, what

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you can offer, whether it's, you know,

I think this would be perfect for your

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gift guide because it's sustainable, it's

made in England, all of those key things.

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Um, and also making sure with how you

can help, letting the journalists know,

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making their life as easy as possible.

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So that's when you can say,

here's my press release, or

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here's a link to the images.

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If you want a sample, just

let me know your address.

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Um, this is how you can get in touch

with me, anything that you can do

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to make it as easy as possible.

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So those three things, like who are you

and what do you do, and obviously try

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and make that sound exciting and unique.

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Um, I forgot the last thing I'm saying,

them, I'm saying them really, oh

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yeah, make the connection, uh, make

the connection with the journalists,

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and then how you can help them.

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And those three questions, that will help

you with whatever you're pitching really,

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because it's, I do the same, whether

it's a podcast guest, whether it's to

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write an article, it's a gift guide, just

have those three questions in your mind.

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Vicki Weinberg: That's super helpful.

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Thank you Jenna, and thank you

because I think you've made this

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hopefully, um, for everyone else,

certainly for me a lot, you know, you,

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it's a lot, it feels a lot easier.

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It feels like it's a lot doable.

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So thank you for being so practical

because I think now we can all

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go away and start looking for

opportunities, um, and pitching.

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And um, yeah, if you can please

make sure you send me over some sort

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of resource for the press release.

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We'll get that included

in the show notes as well.

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And then hopefully everyone has

everything they need to get going.

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Jenna Farmer: Yeah, and I thought I'd just

add as well, it isn't really a big like,

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you don't have to be like, I am doing

PR, be like, really, really, you can just

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take one step and I actually just posted

on Instagram yesterday, just saying, you

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know, for some people, the difference

between the coverage and not the coverage

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is just sending the email, you know, I've

had some people who, um, I've asked for

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a bit of PR help, and then maybe just

sent a couple of emails, and they got

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one piece of coverage, and that's okay

for now, then they're going to try again.

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So it doesn't have to feel like a big,

like I'm going to commit to doing PR

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every day, or you could just literally

test the waters, see what happens.

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If it doesn't work, then January,

okay, what could we do instead?

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You know, could I try podcasts?

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Could I try writing something?

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Could I be interviewed as a founder?

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So it doesn't have to feel like a massive

commitment because it is so simple.

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Like I said, even if you're just looking

on a journalist request on Twitter,

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even if you're just flicking through

magazines, all of these are just little

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steps for PR rather than having to go,

right, I'm going to do so much PR now.

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Vicki Weinberg: That's

really helpful, Jenna.

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And I can say as well from my experience

that I've been trying to get a little

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bit, as you know, I've been working to try

and get a little bit more PR this year.

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And actually it's not as much

work as I initially thought.

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And you're right.

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Sometimes just filling in the

online form or sending the

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email does lead to something.

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Sometimes it doesn't, but actually it,

once you've got a press release and

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you've done it a few times, when you do

spot those opportunities, it does make.

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You can literally send an email

in two or three minutes and then.

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Jenna Farmer: Exactly.

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Vicki Weinberg: And maybe

it'll make, it won't.

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Jenna Farmer: That's, yeah.

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I think people get really disheartened

about when they don't get a reply, but

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I always think like, you know, there's

so many other types of marketing,

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like, you know, Instagram, like, you

know, we do an Instagram post, but

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that's, you know, maybe it takes you

10 minutes to do a reel, but if you

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don't get any new customers from that.

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You don't just think, well, I'm

never doing Instagram again.

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It's just one of those

things to do that, isn't it?

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And then the next day you

might do something and you

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might get five new customers.

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And it's just like that with PR as well.

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But I think you're right.

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Like people just, um, you know, send

the email, um, and then nothing back.

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And then think, wow,

this was a waste of time.

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I was, you know, so it's like you say,

it's just having those expectations

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of let's just see what happens.

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And let's just keep putting

myself out there in small ways.

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Um, and seeing the results.

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Vicki Weinberg: Yeah.

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That makes sense.

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Okay.

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Um, thank you so much, Jenna.

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That's so, so helpful.

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I think it's really, and I think

that's really reassuring that final

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reminder as well, because you're right.

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But I think also as well, and if you

don't mind me adding, I think as someone

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who's been trying to do some PR, I think

the more, almost the more you don't

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hear back, the easier it gets as well.

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Like the first couple of times you can

take it a bit personally and think,

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oh, they didn't, they don't think

it's any good, but actually it just

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becomes like, oh, well, um, nevermind.

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And then when you do get a

bit of coverage, it kind of,

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yeah, it feels like a win.

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So I think, yeah, yeah, it's, I

think it's one of those things

490

where you just need to get started.

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And I do think again,

coming back to the episode.

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I do think as well, Christmas is

a really good time for products

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because I think most of us, whatever

we're selling, there will be a gift

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guide or an article somewhere that

suits our customers, our product.

495

So I think it's actually, I'm not

going to say it's easier, but I feel

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like for products businesses, there

are going to be maybe more obvious

497

opportunities this time of year as well.

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So I think it's supposed to be a

really good time if you've never

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done any before, so just get started.

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Jenna Farmer: Yeah.

501

Vicki Weinberg: And, um, And see how

you go, because I'm sure at the moment

502

journalists list like, you know,

they want to hear about our products.

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Jenna Farmer: Yeah.

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Definitely.

505

Vicki Weinberg: Oh, well,

thank you so much, Jenna.

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Jenna Farmer: Thank you.

507

Vicki Weinberg: Thank you

so much for listening right

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to the end of this episode.

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Do remember that you can get the

full back catalogue and lots of free

510

resources on my website, vickiweinberg.

511

com.

512

Please do remember to rate and review

this episode if you've enjoyed it

513

and also share it with a friend

who you think might find it useful.

514

Thank you again and see you next week.