When we talk about upper funnel strategies, we speak to brand awareness and building exposure to customers who may not be very familiar with your brand or actively searching for your products. For this reason, you’ll need to either have good margins or a higher LTV to sustain these strategies.

In today’s episode, Tony and Joe spent some time going over the DSP funnel while focusing on the upper funnel strategies sellers can implement based on their stage and goals.

Understanding how to approach upper funnel strategies and critical items to consider can help brands better position themselves for success.