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Why You Need to Share Your Expertise Featuring Lori Highby
Episode 62328th March 2022 • Smashing the Plateau • Smashing the Plateau
00:00:00 00:25:07

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Lori Highby is a podcast host, speaker, educator, and founder of Keystone Click, a strategic digital marketing agency. Using her vast multi-industry knowledge - gained from experience and education, she has the ability to see the potential of greatness within the already established good of a business.

We discuss:

  • The courage to ask “Who do you know” [02:40]
  • Three golden rules of networking [05:31]
  • The real problem with the follow-through [07:50]
  • The least smartest person in the room [10:44]
  • Why you aren’t getting found [14:33]
  • How to make your website work for your referrals [19:10]
  • The best way to prove your expertise [22:10]

Through strategic actionable moves, she has worked with Fortune 500 companies such as ABB and Syngenta to micro-business owners, to achieve their marketing goals. Lori carries her energy and drive into her professional engagements in order to empower and educate other fellow life-long learners.

Learn more about Lori at, and LinkedIn.