The Art of Becoming an Authority with Krissy Ferreira

Episode Introduction

Welcome back to another exciting episode of "GET SEEN with Leilani Wells"! In today's edition of the Holiday Entrepreneur Summit, we have the honor of welcoming the amazing Krissy Ferreira as our guest. Krissy, also known as The Authority Coach, is a content marketing consultant for high-achieving women looking to establish themselves as authorities online. Join us as we dive into the importance of raising your authority and learn valuable insights from Krissy on how to differentiate yourself in your industry, maintain consistency, and position your brand for success. Plus, we'll be discussing the upcoming Holiday Entrepreneur Summit and why you need to be there to level up your business. Get ready for an empowering and informative episode!

About Our Guest

Krissy Ferreira is noted for her devoted efforts towards organizing and participating in events. After being an attendee at an event last year, she joined forces with the main planner, Leilani, the following year. She takes pride in working behind the scenes and going above and beyond to ensure that the event is a complete success. Krissy strongly believes in the importance of meticulous and intentional planning for delivering an immersive experience to all the attendees. This involves everything from providing access to speakers to ensuring the relevancy of gifts, admission bonuses, and ticket pricing. Highly committed to her role, she's diligent in making sure the process is streamlined, all queries are addressed, and all information required by attendees is readily available. Krissy is passionate about creating an environment in which attendees can learn, grow, and most importantly, have fun.

"Establishing Authority in Your Field: And so in order for us to be the authority, to be that person that people think of, when you think of your specialty, people think your name, your face pops up in their mind, and there's no question in their mind if you're the one that they want to work with."

— Krissy Ferreira 

Timestamped Overview

00:57 Holiday Entrepreneur Summit, featuring Christy, highlights visibility.

06:07 Becoming an authority: find your unique difference.

07:11 Consistency in showing up and promoting yourself.

11:12 Exciting event with free gifts, money-making opportunities.

Main Points

1. The mutual benefit of a well-executed event for all parties involved

- Importance of hosts also enjoying the event and having a good time

- Mention of the extensive planning and pre-recording to support host relaxation

- Focus on creating a positive experience for all attendees and participants

- Objective of having everyone involved gain value and grow for the upcoming year

2. Key elements of raising authority

- Definition and significance of being the go-to expert in a specific field

- Importance of owning and showcasing one's unique differentiator ('It factor')

- Encouragement for consistent and impactful communication about one's expertise

- Acknowledgment of the challenges of consistency as one's business grows

- Insight on developing a brand's positioning and staying top of mind

3. Importance of attending the Holiday Entrepreneur Summit

- Positive experience and connections made by Krissy at last year's summit

- Emphasis on the potential for collaborations, referrals, and business growth

- Ideal timing of the event before major holidays for goal-setting and ending the year on a high note

- Anticipation for a fun, entertaining event with a caring host, invaluable gifts, and opportunities to leverage for business success in the following year

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Connect with your Host, Leilani⬇️

Leilani is a Visibility and Marketing Strategist specializing in social media marketing, video content experiences, and getting you SEEN (both online + offline).

Using her signature visibility process (GET SEEN), she helps Innovators and Entrepreneurs amplify their visibility and become known as the go-to expert so that they can grow their impact + income.

https://leilaniwells.com/

https://www.holidayentrepreneursummit.com/

Small Biz Saturday Promo Code: HESSBS 75% OFF 😱

Cyber Monday Promo Code: HESCM 75% OFF

https://www.holidayentrepreneursummit.com/

https://leilaniwells.com/podcast/

Hey. Hey, everyone. Welcome to another episode of Get Seen with

Leilani Wells. I am so excited. We are back for another

episode in the edition of the Holiday Entrepreneur

Summit, and we are here with one of our speakers

sponsors, Chrissy Ferreira, who is absolutely incredible. She is

going to be speaking about raising our authority this summit, and

I'm going to turn it over to her for second so she can share a

little bit about herself because you get to know this amazing

hey. Hey. I'm so excited to be speaking at this event. This is

Christy Ferreira, known as the authority coach. For those of you guys who have never

heard of me, I am a content marketing consultant for high achieving

women, and women come to me when they're ready to reinvent themselves as the

authority online. So I'm a mom, wife,

and busy business owner in the season like you, and so I'm

bringing the power of authority to your ears this season.

So, as you guys know, if you've been listening, this

whole series on our podcast is all

dedicated to sharing with y'all why you need to be at the

Holiday Entrepreneur Summit. And I'm so excited about this

conversation that Christy and I are about to have, because she is someone who

has been instrumental on the back end of

this event. And not only that, but she is one of our newest Get

Seen speakers. She just hosted an incredible master

class with our community that everyone's been raving and still

talking about with me and the rest of us in the group.

And she is somebody who has been

just not only instrumental, but I'm

learning so much as it pertains to visibility

within my business. Because at the same time, as we all

do the things that we do, we deserve and need

people who can guide us in the things we do in those

times where we're like, okay, now it's time for someone to take care of us,

right? Like the hairstylist that's always doing everyone else's hair. Like, can someone fix

my hair sometimes? And that's how she's been showing up with

me assisting on the back end. So will

you share a little bit about what we've been doing in our process that you

think is going to be so valuable for our guests? Chrissy yeah,

so, first of all, let me just say leilani has put her heart and soul

into planning out this event, and it's been a vision, and I know she's been

waiting all year for this, and I'm honored to be a part of it this

year. I was an attendee last year, and so when she asked me, I was

duh. Like, of course I want to be a part of this event. But

here's what we've been doing behind the scenes is being very intentional,

very intentional about your experience, and we've been

planning it behind the scenes to ensure that you have

everything that you need for this event. This includes

having access to the speakers, all the gifts that you're going to be

getting at this event, making sure that they're aligned with everyone that's

attending, everything from ticket pricing to

admission to the bonuses that you get. Everything has been very

intentional, and she's been making sure that everything is so

streamlined to ensure that you have everything you need in your inbox,

you have all your questions are answered and you can

just have fun and learn and grow from this event. So I'm really proud of

you, Leilani. I'm excited to see this actually unfold. Thank you. Thank

you. I appreciate that. And I'm so glad you said yes to all the things

because before we got on this podcast, I was like,

what did you just give me? It's changed my life. Some of the information

that you've shared with me has literally been changing my life beyond the summit. And

that's one of the things to me that's so special about the Holiday Entrepreneur Summit.

And part of my vision with it is that as we go

through the process of creating, because it is a creation every

year, it is something that I'm looking to align with the

needs of where people are at at every point. It's different in every

year when it comes to marketing and visibility. But one of the main things that

rings true every single year is I want the people who are on the back

end to gain value and grow as well as the audience.

So all of the speakers, the people working with me on Tech,

the people working with me, like yourself and everyone, I want people to be connected

to each other, collaborating and gaining things. I want everyone involved in this

to have a level up moving into 2024.

And so I really feel like

that's something that is being given back to me as well. And it just

feels like so wonderful and magical to feel

moving into the summit. And I truly believe

when you're building something, it's not just about the clients, it's about

the people that are working with you and for you, because that

also builds and adds to what your clients

receive, because everyone's happy behind the scenes, everyone's winning. Right? And so I'm

loving seeing it all kind of play itself out. It's really

exciting. Yeah. And I will say one of the things, too,

that I know you've been doing differently this year is as a

host, I've hosted a couple of summits myself. There's a lot that goes into it,

and I don't think if you've never hosted an event, you don't realize how many

little things that go into it. And it can be really hard to

actually enjoy the event as the host. And so with this planning

process, when we've been working through the marketing strategy,

it's also been centered around you having a good time

just like your attendees, because you deserve it as the host to sit back

and relax. So everything has been pre planned,

pre recorded, pre thought out. And once you

actually open the doors, then boom, you should be able to just sit back and

enjoy all the fruits of your labor, essentially, right?

So, Chrissy, you

do know all the things about raising your authority. From my

eyes, from my ears, like, I see it all over the place. I see your

consistency. I see the way you show up. I love the way you show up.

I love your content. Share with everyone some of the key things that you

feel about raising your authority. Like, what are some things that you find important

for people to know? So when we say

authority, we're talking about

not only the go to expert in your field, but the person that

literally comes front of mind when you think about a certain

area in your life or your business that you want to transform. And so in

order for us to be the authority, to be that person that

people think of, when you think of your specialty, people think your name,

your face pops up in their mind, and there's no question in their mind

if you're the one that they want to work with. And so when it comes

to raising your authority, there are some key elements in that. And one of them

is owning what I call your it factor. And we're going to be talking

about this a little bit at the summit, but one

thing I will say is you've got to figure out what makes you different

than others in your industry. And again, we're going to dive into this

further. But before you come to the summit, I want you to start thinking about

that. What really is different about your process, the way that you

support your clients, the way that you get them

results? What is different? That is one major thing. And another

major thing is how consistent are

you with talking about it? Like, are you actually showing

up? Are you bragging on your clients? Are you

talking about the same transformations daily? Or are you just

popping in and out of social media when it's convenient for you? A lot of

us, we don't struggle with consistency when we're new business owners.

We're the most consistent people there are new business owners will

outbeat us any day when it comes to consistency because you're just trying to prove

that you can do this. You're trying to prove your worth. You're trying to prove

that you made the right decision opening the doors. But as we grow

and we have clients, that's when consistency is actually the hardest

because things are working and we feel like, okay, I don't need to show

up at the same level anymore. I have clients.

This happens more and more and more, and then you find yourself

at a time of the year where you're like, crap, why is it so hard

to get clients, it's because of the consistency you didn't put in a few months

before. And so I'm going to be talking a little bit about what

goes into being an authority online, how to really

position your brand in this way, how to stay front of mind, how to develop

your It factor, and how to stay consistent as

a successful business owner. You have

me floored right now. That is absolutely incredible. I'm looking

at this from the perspective of myself and how I've

been looking at even up leveling where I'm showing up, because when you

do have clients, for me, it's a little bit different,

but all the same at the same time, it's like, okay, I have clients

and I'm working on their social media, right. And I'm fine

tuning, and then the team is fine tuning, and then there's all that going into

theirs that when it comes to mine, it's like, whoa, now I have

to do mine as well. Right. And so I've been

finding treating myself as my own client has been helping,

and at the same time, that's just another way

that you have been really helping me and seeing that, okay,

yeah, I do feel like I don't have to prove myself

anymore. Been there, done that. You either get it or you don't.

Right. But that's not the way it goes with new people who are just

finding you and being about your word and about your salt and about

what you say you can do. Right. So there's always a

new way that you can be more consistent and show up more and in a

better way. And that focus should never go away, especially

with all these tools we have now. Thank

you for that. The way you describe that, it just hit me. I was like,

okay, all right, Leilani, get it together even more. Get off this

podcast and make a post. Make ten. Oh, we'll

be talking about it, for sure. Yes. I'm so excited. Okay, so

we are going to end with sharing with you guys how to find

Christy, of course, and then why she and I believe that you need to get

your butt in seats at the Holiday

Entrepreneur Summit this year. Share with everyone how

they can find you and what your thoughts are on why they should be there.

Chrissy. Yeah, so first of all, I hang out on Facebook so you can

find me. Chrissy Ferreira. I've got a pink background. It might be black,

actually, by the time you hear this, but you can find me. I'm one of

the only Chrissies on there, and I hang out. I'm going to

be launching a podcast soon, so by the time you hear this, you can find

me at the Raise Your Authority podcast on Apple,

on Spotify, everywhere. And

also a great place to kind of stalk me is my website,

so you can meet some of my clients on there. Chrissyferrera.com is where you can

find me. As far as why you should get to

the Get Seen Summit, so I had a blast last

year at the summit. I met a lot of great people, a lot of connections

I made last year. I still have built those connections. And when I say connections,

I mean collaborations. Getting clients referrals, that's what I'm talking about.

And that's what we all want. Why do we go to these professional events? Yes,

we want to learn. We want to feel inspired, but we want to make money.

And so this is a great way to end the

year while welcoming a new year. And that's why I'm really excited about

the date. Like, the date that you have set. It's at a perfect time.

It's before the major holidays,

and it's a perfect time to really sit and figure out,

what do I really want in 2024 and what can I do

today to end my year with a bang? And

so if you're looking for a fun, entertaining event

where the host truly cares about your experience, get

some free gifts, because she's going to be talking about that as well. Some access

to the attendees, but also figuring out how

to leverage this event to make more money in

2024. It's going to be so worth your

time. Thank you so much, Christy. I really appreciate

it. And I'm so excited about this upcoming coming summit, you guys. I'm

going to leave it at that. I'm not even going to share. She said it

all that needs to be said. So I'm just excited to see you all

at this year's holiday entrepreneur Summit. All right, bye, everyone.

Bye.