Racking up more than a billion streams over the last two decades, the alternative/reggae group Iration recently released their eighth studio album. Now, in a collaboration only California could curate, Iration is partnering with Autumn Brands to bring West Coast fans three hand-picked strains perfect for pairing with the band’s unique, island-inspired sound. Sit down with Micah Brown from Iration and Hanna Brand, owner and director of sales at Autumn Brands, to discover what inspired the partnership, how tech is shaping both of their enterprises, and where you can score some of these quality strains for yourself.

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