One of the really tricky parts of creating email content is how to effectively use the same call to action over and over again without it becoming bland.

When you put an email together one of the most important things to do is make sure you have a single purpose, the one thing that you want people to do. We’ve moved on from the days where you can just send out a good looking email and get results, you’ve got to have an intention if you want to have a return on investment for building and hosting your email list.

Good job we've put together a list of ways to format your call to action (plus a nifty freebie)…