It's the question that's on everyone's lips. We map out the role for brands and brand experience in building a brave new world.
In this episode:
We wrap up Season 1 of the Total Experience Podcast a.k.a. 'Brand Experience in the Age of Corona' by looking at what brands can do to shape our uncertain future in a positive way. With Richard Cable.
A frame of reference
Planning for total victory
The bandwagon is the place to be
Revenge spending and the slump to come
Where brands add value
Why brand experience is so important: brand, people, touchpoints and creative