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228 - How AI will Improve Trade Shows & Events - with Kalon Welch
Episode 2284th September 2023 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:37:00

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Should you be afraid of A.I. (Artificial Intelligence)? Will AI cost you your job? Will AI destroy the events industry? OR...can AI and AI tools be used to make our trade shows and events better than ever?

My guest, Kalon Welch, will help educate us on the future of AI in the events industry! Kalon is the Co-Owner and EVP for FastSensor where they utilize AI tools to help customers like Best Buy and Walmart better understand customer buying habits. Kalon regularly speaks as an industry expert on location based AI driven analytics and future retail based technology.

We discuss:

  • What is Unsupervised AI?
  • What Privacy concerns should we have?
  • How easy is it to deploy AI tools for events?
  • What are AI Driven Event Analytics?

Kalon's Top Tips:

  • Measure to optimize. Learn how to demonstrate ROI. A/B test and iterate.
  • Protect your budgets, your jobs and the face to face industry vs. Digital Marketing.
  • Learn to apply and create value and leverage ROI.

Kalon's Big Takeaway:

  • You can Harness AI for Event Measurement, safely and affordably!


  • We will offer listeners a free exhibitor report, which includes a 1-hour show debrief with our data analysis team, marketing presentation slides, and executive top-line findings if they mention the podcast. Connect with Kalon to take advantage of this offer!

Connect with Kalon Welch:

For more info on Trade Show University coaching and consulting services - CLICK HERE

Schedule a FREE 15-minute Discovery Call to see how we can generate MORE LEADS at your next show! CLICK HERE to Schedule

Mentioned in this episode:

Exhibitor Expert Review - exclusively from Trade Show University

Ready to exhibit at your next Show? Don’t make the mistake of waiting until you get to the show to learn lessons on what you can do better and tweaks you can make for next time. You can do that BEFORE this next show and accelerate your results! I can help you get locked in for Success with an Expert Review! • Having a professional set of outside "eyes" is important because You Don't Know what You Don't Know! • 30+ year Trade Show expert will review: o Design o Messaging o Goals & Metrics o Engagement Questions o Attendee journey • Identify the Gaps and Opportunities you don’t even know exist! • And get you capturing more Qualified Leads than ever before • Visit