So admit it — you’ve taken more than one quiz online, right? We all love taking these quick — sometimes serious, sometimes not-so-much — quizzes that reveal things we may not have considered. People love learning new things about themselves AND seeing how they compare to their friends and colleagues. The subject of this episode is using quizzes as content and lead generation. Kim and Cara share their five favorite types of quizzes — and give examples of each plus tips on writing and publishing your own quiz.
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