How to Choose What Domain to Use for Your Personal Brand Business
I’ve decided it’s time to go back to basics. Over the next month, I’m deep diving into basic business training so that you can regain clarity on the goals you set yourself for 2019. This will mean you can focus on making the second half of the year even stronger than the first.
So, I’m starting at the beginning when you’re about to launch a website for your personal brand business. Chances are, like the rest of us, you’ll face the daunting challenge of choosing the perfect domain name. Your domain name says a lot about you and your business.
You’ve got to make sure that your domain name fits your personal brand and conveys the message you want to deliver to the people you want to serve. However, there are a few common misconceptions that can lead to confusion about selecting the right domain for your personal brand business.
Thankfully, I’ve condensed everything you need to know about choosing the perfect domain in this episode of Youpreneur FM. Tune in to discover how you can come up with a domain that resonates with your tribe and is powerful enough to grow with you as your business develops.
Essential Learning Points From This Episode:
Despite what many people think, using your personal name as a domain has plenty of growth potential
Being memorable comes from the quality behind what you do as the brand, not your catchy brand name
Your personal brand name is internet real estate and you should absolutely buy it
When you’re building your brand the right way and for the right reasons, pivoting is built directly into your personal brand business
If you build loyalty and rapport through your online presence, your audience will want to stick around
When buying a domain name, you should consider the relationship you have with your clients
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