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Selling High-Priced Expertise Featuring Dan Lok
Episode 3934th June 2018 • Smashing the Plateau • Smashing the Plateau
00:00:00 00:27:18

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Dan Lok, a.k.a. The King Of High-Ticket Sales, is a Chinese-Canadian business magnate, world-renowned marketer, and entrepreneur extraordinaire.

In the 2000s, Dan was a leader in the expansion of the internet-marketing industry and continues to be seen as an expert in the field.

We discuss:

  • Why it’s so difficult to close a high-ticket sale regardless of your expertise
  • How to package consulting without writing a proposal
  • Why you need to charge a high up-front fee
  • How you can separate the money discussion from the work discussion
  • Why higher prices yields better results
  • Why the time you invest with a client has no bearing on the results
  • Why we shouldn’t be trying to turn losers into winners
  • Why the depth of your expertise is unrelated to your financial success

During his time developing the internet-marketing industry, Dan accrued substantial profits from his internet and technology businesses. By age 27, Dan became a self-made millionaire. Shortly after, he became an 8-figure entrepreneur.

Today, Dan leads businesses across several industries. He is also a highly paid and in-demand consultant in the real estate and high-ticket space. Dan’s portfolio includes businesses in real estate development marketing, luxury jewelery, medical equipment, and various internet marketing companies.

Beyond his success in business, Dan was a two time TEDx opening speaker, an international best-selling author of over 12 books and the host of Shoulders of Titans show – a series featuring famous billionaires and other entrepreneurs worth $100 million or more.

As a social media celebrity, the Dan Lok brand’s combined exposure on YouTube, Facebook, and Instagram is well above 250,000 followers – a figure that is growing by the day.

Learn more about Dan at, LinkedIn, Twitter and Facebook.

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