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122 - Rx for 'Rona Ratings? Guest: Charlie Sislen, The Research Director Inc.
Episode 12325th May 2020 • Brandwidth On Demand • David Martin & Kipper McGee
00:00:00 00:16:16

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We’ve all felt the impact of the coronavirus. We’ve seen what’s it meant for our operations, promotions and revenue. Now, veteran ratings expert Charlie Sislen reveals what his firm, The Research Director, Inc is seeing in early PPM breakouts, and shares what is likely to happen next, both in metered and diary markets.

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