In addition to working with clients like the University of Pennsylvania, United Methodist Publishing House, LinkedIn, and Citrix, Mike writes for Forbes, Inc., Huffington Post, and Fortune about marketing, storytelling, and the phenomenon of hype.
From a marketing tool to being the thing itself [4:41]
The triumph of podcasting as the biggest new media form in the world [7:32]
Why are the absolutely best marketers not marketers at all? [9:11]
Masters of framing the media [11:46]
The difference between all the different financial advisers out there and Suze Orman [14:55]
Weird places that will help you avoid falling in the trap of doing the same things everyone does [16:35]