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Cathy Fyock – Your Book is Your Best Business Card
Episode 1318th July 2022 • Becoming Preferred • Michael Vickers
00:00:00 00:33:31

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Episode Overview:

Have you ever considered writing a book to advance yourself professionally? Your book is your best business card. It can open doors, create authority and credibility, and build your business. Regardless of your writing level or experience, whether you have written hundreds of articles or blog posts, or you haven’t finished a paper since college or high school. You will enjoy this episode with “The Business Book Strategist,” Cathy Fyock.

Guest Bio: 

Cathy Fyock, CSP, is The Business Book Strategist and works with professionals and thought leaders who want to write a book as a business development strategy. She is the author of eleven books, herself.

Through her creative energy, she helps her clients identify the right book to write, and develops a community of supportive, like-minded individuals who want to change the world--through the written and spoken word--one word at a time. Cathy has helped over 200 professionals become published authors.

As a professional speaker with the National Speakers Association, Cathy provides engaging programs and workshops to help audiences find their creative voice. She is adept in delivering high-engagement virtual programs as well as in-person workshops and retreats.

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Insight Gold Timestamps:

05:30 There will always be a need for books

08:26 Benefits that come from authorship 

10:37 The real purpose of a book is to meet the needs of your reader

12:06 Write it as neatly, as elegantly, as condensed as you possibly can

15:40 Common roadblocks that prevent people from writing

20:23 Write first, edit later

24:55 Blog to book

30:19 Giving the content of our book in ways that our readers want to consume them

31:28 Follow the inspiration, follow the energy

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Next Episode:  We Convince By Our Presence with Amy Reczek!