Ben Johnson, Director, Project Management, Mitchell 1

Key Talking Points:

• Some companies challenges is its own success
• Business start with a vision and a why
• Over time we tend to not focus on your why but our what
• If you look at your competition and feel you have to duplicate or mimic what they are ding and it doesn’t fit into your why then don’t do it.
• If you live your WHY then the money will come

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