Unleash Your Creative Potential: Transforming Written Content into Multiple Mediums

Episode Introduction

Welcome to another episode of GET SEEN with Leilani Wells! In this episode, Leilani dives into the power of evergreen content and how it has transformed her approach to work. She shares her journey of building a team, exploring artificial intelligence, and duplicating herself to maximize her impact. Leilani also discusses the untapped potential of podcasting as a platform for creating and repurposing content. From videos to reels, transcriptions to social media posts, she reveals how podcasting can be a goldmine for generating diverse content that resonates with her audience. Join Leilani as she uncovers the incredible reach and longevity of evergreen content and inspires you to find your own creative avenues for maximizing your impact. Plus, she drops a hint about an exciting upcoming event you won't want to miss. Get ready to level up your content game and GET SEEN!

"The Power of Podcasting: I'm just now realizing that this is one of the best, if not the best, avenues for evergreen content and really creating content that you can put out there in multiple different ways."

— Leilani Wells 

Timestamped Overview

01:08 Podcasting offers multiple opportunities for evergreen content.

05:41 Find ways to repurpose and enjoy your writing.

06:42 Don't miss it!

Main Points

1. Authenticity and uniqueness in repurposed content

- Embracing natural speech patterns and quirks in podcast transcripts

- Showcasing your authentic voice in written materials

2. The benefits of evergreen content

- Contrasting evergreen content with fleeting social media posts

- Long-term value and longevity of podcast episodes

3. Applying the concept of evergreen content to other forms of creation

- Identifying other creative activities to repurpose for content

- Adapting techniques to fit personal preferences (e.g., writing an ebook)

4. Encouragement to explore evergreen content and find ease

- Promoting ease and peace in content creation efforts

- Inviting listeners to learn more about evergreen content and systems

5. Invitation to the Holiday Entrepreneur Summit

- Encouraging attendees to join the upcoming summit

- Highlighting the importance of attending for entrepreneurial growth

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Connect with your Host, Leilani⬇️

Leilani is a Visibility and Marketing Strategist specializing in social media marketing, video content experiences, and getting you SEEN (both online + offline).

Using her signature visibility process (GET SEEN), she helps Innovators and Entrepreneurs amplify their visibility and become known as the go-to expert so that they can grow their impact + income.

https://leilaniwells.com/

https://www.holidayentrepreneursummit.com/

Small Biz Saturday Promo Code: HESSBS 75% OFF 😱

Cyber Monday Promo Code: HESCM 75% OFF

https://www.holidayentrepreneursummit.com/

https://leilaniwells.com/podcast/

Hello. So welcome to another episode of Get Seen

everyone. So this has been a year for me where

I've really been diving into working less

and working smarter and not harder and taking that to a whole

nother level, getting supported in a way that I've never been

supported before, building out my team, diving deep

into artificial intelligence, and really learning how to

duplicate myself. This has been something that's been a lifelong dream

of mine, to duplicate myself. As with most of us, I'm sure

I've dreamt of that many of times. However,

these past few years I've needed to with familial obligations

and things that are happening in my personal life that I really want to be

present for. And so what I've been doing is

really understanding and watching, observing what

has worked for me, what hasn't, and moving really quickly to get rid of what

doesn't, and implement more of what does, and stretching

myself further and faster, making more decisions faster.

And so one of the things that I've noticed is

podcasting. So I already knew that I wanted to get into podcasting, that

podcasting brought in a lot of opportunities with

evergreen content. You may have noticed if you've been following me for a

little while that I don't just have this podcast, I also am

regularly a podcast guest on someone's podcast.

I love being a guest on podcasts and I

find that it's an opportunity for me to

utilize that content in multiple different ways. So

for some reason it was going over my head. Maybe because I learned

so much by working and doing things hands

on that I've been so hands on this year with my

podcast towards the end of the year

in comparison to the beginning, that I'm just now

realizing that this is one of the best, if not

the best, avenues for evergreen content and

really creating content that you can put out there in

multiple different ways. And so this is being recorded

without video, but typically I record my podcast with video.

So just to give you an example of what happens

when you record a podcast episode and how

far the reach can go for giving you more ease

in your life, so you record on video and then you have

the video podcast that you can then put on multiple

podcasting platforms, including now YouTube. And so now you have it on

your YouTube channel as well. Then you can take that and you can

pull the actual long form video, turn

it into reels, and then you can take the

sound and do different things with the sound. You can

overlay it on different types of reels.

You can go and put it over a picture and do the

podcast wave, or you can just obviously it's on

your podcast with people who like to listen as well. And then

you can take it another notch and then you can put it in and

transcribe it. And then with the transcription, you can

then go and create all kinds of copy and it's all

in your own voice. And that's what I love about it. I say a lot

of, you knows, sometimes I stutter a little bit, I really don't

care. I am myself. And so I'm going to continue to put stuff

out there. But what's so great about that is that people

can really understand me as a human, not as some robotic type

person. So when I run

my actual transcript with all of those,

all these different things, the pace at

which I do speak and all the cadence, all that kind of

stuff, artificial intelligence can pick up a lot of that stuff, if not

all of it. And so I can really have

my unique and authentic voice on so

much content that is being repurposed in written form

that way. So creating newsletters for

creating blogs, I can create Facebook posts,

Instagram posts, tweets, all kinds of things, all

because I did a podcast episode. And then of

course, you have everything linked, so

it's going all across different places and then the

podcast is now done. So the podcast itself

is evergreen and it's there forever on its

platform and it's working in the background. And so

if you think about it, what is evergreen? Right? Well, think about

the opposite of evergreen. You put a Facebook post up or an Instagram post

and it's lost in the abyss forever. A tweet lost in the

abyss forever. If someone pulls it up, it's because they were stalking you

for a whole day, swiping and swiping and swiping,

right? But with a podcast, someone can listen to any of your

podcasts at any given time and they can binge you

and all of this stuff with ease. And so that is something

that is going to be highly beneficial for you for a long time.

So I've just been really enjoying creating more

ease with understanding. Like what can I do?

So podcast decide what is the purpose? Right?

The purpose is to be able to take one piece of content

and turn it into so many different pieces of

content. So you don't just have to look at podcasting. You should look at

whatever you enjoy doing as a form of

creation and say, okay, well, Leilani does this with

podcasting, or Leilani does this with video content. What can I

do this with that I enjoy? What can I take and how can I break

it up into different things? So for example, if you really

love writing, you absolutely love writing, then what

I would do is I would say, okay, well, maybe I could just take

some, maybe I wrote an ebook or maybe I

wrote, yeah, maybe I wrote an ebook. So I would take that ebook and I

would run it through some form of artificial

intelligence and I would say, okay, well, let's turn this into

tweets and let's turn this into posts and let's

turn this into something that is maybe a speech

that I can read and say before I go on some meeting or

something. So I want to leave you all with that.

I made my point. Go do evergreen. Do

things that will give you more ease and more peace. And if you want to

learn more about that, more in depth, more about the systems, you know where to

find me. And my goodness, get your behinds to the

holiday Entrepreneur summit this year. You really don't want to miss it.