A family-run products business – with Keisha Shah, Teddo Play
Teddo Play® is a family-run business that loves to help children to become naturally enthusiastic about learning. They encourage children to gain a lifelong love for knowledge and learning for their all-round development through their play-based learning methods.
Keisha & Amit, the wife & husband team behind Teddo Play® have created a concept where they create many varieties of premium play-based educational learning cards to suit children of all ages, needs and abilities. They’re both very passionate about all things learning and education in a playful environment that gives children the time and space to absorb new information all while having a great time.
Listen in to hear Keisha share:
How and why she got started (4:00)
How her flashcards differ from others on the market (6:07)
How she created and validated her product (11:38)
The practical steps she took to get her product ready to sell (16:08)
Why she chose to have her product made in the UK (17:34)
The importance of getting samples (20:00)
How and she chose to launch her product at a baby & toddler show (21:00)
How the Covid-19 pandemic has affected the business (25:50)
Her advice for working in a partnership (with her husband) (28:06)