Kenda Macdonald: Why your buyer's brain craves content
Kenda Macdonald is the CEO of Automation Ninjas and award-winning author of the excellent book Hack the Buyer Brain.
Kenda shares where here passion for content began and how she has brought both her knowledge of forensic psychology and the buyers journey together to create her incredible business and book. Content marketing backed with science.
Chris and Kenda dig deeper into the science and psychology of the buyers journey and where content plays a role, how content has impacted on both Automation ninjas and their clients and the lessons Kenda has learned along the way.