These days marketing is all around us so you can understand why a lot of people have become pretty sensitive to being sold at. It means that the way we make buying decisions now is more about who we trust, who we view as an expert, and who we’re naturally drawn to because they provide real value.

A big part of that is putting stuff out there that really helps people, helps them move forward and achieve their goals, and therefore moves them closer to you. 

It’s a great idea and we’re lucky enough to be chatting to Matt White, founder of Stop Selling Start Helping, who has some practical applications for how you can take these ideas and start implementing them in your business.