Burnout is very real for entrepreneurs. Long hours, lots of bosses (ahem, clients), and a oft-neglected life away from your business mean we are prone to the things that kill our joy and our business. In this episode, Cara and Kim take a real look at the stress that leads to burnout and some ways you can work toward halting (or avoiding!) the blaze of burnout.
Welcome to The Business Animal podcast. settle up for a
Jaz:gallop to the top of the animal industry, where you'll learn how
Jaz:to tame your wild business beast, with tips, techniques,
Jaz:and tools that will take overwhelm to obedience school.
Jaz:And have you wagging your tail with joy. And now your hosts,
Jaz:Kim Beer, and Cara Taylor Swift.
Kimberly Beer:Hey there business animals. It's Kim with
Kimberly Beer:Be More Business.
Cara Taylor Swift:And Cara with Fast Horse photography. Hi, Kim.
Cara Taylor Swift:Good morning. How are you?
Kimberly Beer:I'm doing good. Cara. How are you doing?
Cara Taylor Swift:I'm doing good. We just got off a meeting
Cara Taylor Swift:with our pal Phyllis and planning out all the exciting
Cara Taylor Swift:stuff for Cal gross cameras next year, and which is rapidly
Cara Taylor Swift:approaching. So I'm actually in a really good mood this morning,
Cara Taylor Swift:because I got to have girl chat this morning.
Kimberly Beer:Nice. Yes. It's always a good morning to start
Kimberly Beer:out that way. I know. So here's the thing I keep telling them.
Kimberly Beer:They're they're on East Coast time. And I'm Central. So I have
Kimberly Beer:to get up an hour earlier. And I just rolled out of bed to go to
Kimberly Beer:that meeting. So yeah, that's the one one pleasure about
Kimberly Beer:working at from home is well, there's I guess a lot of them.
Kimberly Beer:But one of the bigger ones for me is I can like My commute is,
Kimberly Beer:you know, five seconds.
Cara Taylor Swift:Yeah, it helps. It makes it easier.
Cara Taylor Swift:Normally, that's my commute. But this morning, I had to get up
Cara Taylor Swift:and drive out to the horses and feed all the animals and then
Cara Taylor Swift:drive back in time to get my son to school. So I've been up for
Cara Taylor Swift:hours at this point.
Kimberly Beer:Yeah. So you're, you're, you're just ready to go
Kimberly Beer:ready to go. Well, caffeinated. Well caffeinated. Well, you
Kimberly Beer:know, that sort of dovetails weirdly with our subject today,
Kimberly Beer:which is burnout. And so I love seeing you all chipper and
Kimberly Beer:happy. Because a couple of weeks ago, when we would get on these
Kimberly Beer:calls, you weren't quite that chipper and happy you were in
Kimberly Beer:the middle of your season, and it was kind of getting heavy and
Kimberly Beer:weighing on you. And I don't know, if you were approaching
Kimberly Beer:burnout, I was really having to drag myself. Yeah, but I know
Kimberly Beer:you were it was it was like getting harder and harder to
Kimberly Beer:maintain your happiness on some days.
Unknown:Well, and that's, you know, we're talking about
Unknown:burnout today. Obviously, for folks that are listening, I
Unknown:think they picked up on that. But that's kind of one of those
Unknown:things is that you can only maintain that that level of
Unknown:intensity, I think for so long. I know I can only maintain that
Unknown:level of intensity for so long. So as much as I love the
Unknown:successfulness of my season, there's a reason that it's a
Unknown:season and that it tapers down and comes to an end. So I can
Unknown:work on some other things and regroup and reevaluate and take
Unknown:a big break, which I'm looking forward to now that the holiday
Unknown:season is like here, literally here.
Kimberly Beer:Yes, it's literally here. And now you have
Kimberly Beer:joined Phyllis and I in our more quiet time. So both of us have
Kimberly Beer:been enjoying that for a little bit. Right now I'm enjoying the
Kimberly Beer:holiday party season. So I'm enjoying going out. I know
Kimberly Beer:that's not so much fun for everybody on the world. But I
Kimberly Beer:absolutely adore going out networking and going to all of
Kimberly Beer:the holiday parties, whether it be personal parties, or whether
Kimberly Beer:it be professional, which I attend a lot more of the
Kimberly Beer:professional ones in the personal ones. But yeah, so
Kimberly Beer:that's kind of what I've been up to a little bit. So burnout is
Kimberly Beer:very real for entrepreneurs. And I don't know of an entrepreneur
Kimberly Beer:that's been in business for very long, that hasn't experienced it
Kimberly Beer:in some form or fashion at least once and maybe multiple times in
Kimberly Beer:the process of being a business owner. And it's because we all
Kimberly Beer:have a lot of long hours, we have lots of bosses, which are
Kimberly Beer:our clients, and an oft neglected life away from our
Kimberly Beer:businesses. And that can really put a stress on everything in
Kimberly Beer:our in our lives that ends up killing our joy and stealing
Kimberly Beer:away a lot of precious forward motion in our business because
Kimberly Beer:burnout is one of those things that does it halts your business
Kimberly Beer:and sometimes even takes it backwards in in the process. So
Kimberly Beer:it is really important to understand it and understand
Kimberly Beer:what it looks like when it's coming into your world.
Unknown:Well, and couple that with things like inflation that
Unknown:we're experiencing right now, gas prices that are going up and
Unknown:down. A lot of us and animal based businesses spend way too
Unknown:much time in our cars, working from our cars and on the road,
Unknown:dealing with things especially this time of year with the
Unknown:holidays and trying to get orders out to clients in time
Unknown:for Christmas things like shipping and production delays.
Unknown:If we have employees trying to find employees, just the hiring
Unknown:crisis in general trying to find people to work for us vendors to
Unknown:work for us, and then being able to afford like rising salaries,
Unknown:things that like the political climate like there's always
Unknown:something different happening in the political class. Amid that
Unknown:can really contribute to small business burnout rates. I don't
Unknown:know that we often think about some of these outside
Unknown:influencers, but especially things like inflation, gas
Unknown:prices, shipping and production delays, the hiring crisis, those
Unknown:things directly impact us as business owners all the time.
Unknown:And I would add to that, even something as simple as the way
Unknown:we communicate with each other these days can take a toll. I've
Unknown:said this before on the show, I'm someone that struggles with
Unknown:context and text messages and direct messages. So I tend to
Unknown:have a lot of anxiety and stress around the way that a text
Unknown:message is written and how I interpret it. So things like the
Unknown:fact that we can't just always pick up the phone and just call
Unknown:each other to understand and really feel each other out can
Unknown:be, it can be something that adds a lot of stress to my life
Unknown:and kind of narrows down on triggers that lead me to burn
Unknown:burnout, what do you think about that?
Kimberly Beer:I think that's a very insightful insight into
Kimberly Beer:something that I don't think about very often. And it can
Kimberly Beer:make a difference in how you perceive someone the inflection,
Kimberly Beer:you put in the way that they structure their text, or that
Kimberly Beer:you hear it by I think that's different for different people.
Kimberly Beer:But it's, it's true, and sometimes, you know, a text can
Kimberly Beer:have a tone that you perceive it having a tone, and it really
Kimberly Beer:doesn't have one attached to it. i That's I think why I'm very, I
Kimberly Beer:guess cognizant of that, because that's why I like to use emojis
Kimberly Beer:and my LOL, which is my way of disarming someone, when I send
Kimberly Beer:them a text message that might be construed a little wrongly is
Kimberly Beer:to make sure i i use some type of a head that maybe puts the
Kimberly Beer:the changes, or at least puts a twist to it that the other
Kimberly Beer:person will feel comfortable with. Gosh, I hope I'm good at
Kimberly Beer:that Cara, I now you have me all worried I'm really going to
Kimberly Beer:second guess my testing.
Cara Taylor Swift:Great, that was not my idea is to make you
Cara Taylor Swift:worry. But I do have to ask Have you ever experienced burnout
Cara Taylor Swift:before, as a professional?
Kimberly Beer:I have I've experienced burnout as a
Kimberly Beer:photographer, it particularly, I think that anybody who turns
Kimberly Beer:their passion into a business or turns their talent into a
Kimberly Beer:business, yeah, it sort of creates this space where you may
Kimberly Beer:have used that or accessed it would probably be a better term,
Kimberly Beer:you've accessed that. That particular thing in the past,
Kimberly Beer:like, for me, the photography was a way to, to get myself out
Kimberly Beer:of depression or I accessed it when I was sad or accessed it
Kimberly Beer:when when I needed a creative or needed an emotional boost,
Kimberly Beer:because it was something creative. When you monetize
Kimberly Beer:that. And now you're doing it for money. A you can get
Kimberly Beer:overwhelmed with it, or you do it so much that you lose that
Kimberly Beer:contact or access to it as a resource to to re energize
Kimberly Beer:yourself. In other words, I guess it's draining your cup
Kimberly Beer:instead of refilling it or it's draining it faster than it can
Kimberly Beer:refill it. And when that happens, I think burnout is a
Kimberly Beer:very real thing. And there was a period of time in my
Kimberly Beer:photography, part of my business where I set my camera down and
Kimberly Beer:didn't use it a lot at all. I mean, I pretty well, it was like
Kimberly Beer:I had to be sort of, it had to be something that I felt almost
Kimberly Beer:guilty if I didn't shoot. I mean, it was more than money. It
Kimberly Beer:was it got to be a little bit detrimental for me. And I
Kimberly Beer:stepped away from photography for a while, and then picked my
Kimberly Beer:camera back up, thankfully and was like, Oh, I remember now why
Kimberly Beer:I was doing this and I came at it a little different angle to
Kimberly Beer:say, I'm going to be more careful this time around in not
Kimberly Beer:in making sure that the creative cup fills as fast as it drains.
Kimberly Beer:And that that tremendously helped. As far as my other other
Kimberly Beer:endeavors. Yes, I've been burned out, especially when on computer
Kimberly Beer:stuff. Like if I get stuck in front of this computer for a
Kimberly Beer:really long period of time day after day after day. I get
Kimberly Beer:really resentful I get irritable. I mean, there's just
Kimberly Beer:there's a ton of ways that shows up. And yeah, it's just not a
Kimberly Beer:good thing. So learning how to recognize that in myself. And
Kimberly Beer:when that pattern starts to happen is a big is a big way
Kimberly Beer:that I can challenge the pattern and say okay, I feel that coming
Kimberly Beer:in. I'm going to do something different.
Cara Taylor Swift:I love that I've really struggled with this
Cara Taylor Swift:idea of burnout in my life because for for anyone who's
Cara Taylor Swift:just tuning in, this is their very first episode. I did
Cara Taylor Swift:domestic violence and sexual assault where As part of my
Cara Taylor Swift:early career for many, many years, and it was work that I
Cara Taylor Swift:did that was more than a job it was, I used to tell people that
Cara Taylor Swift:my work defined me like it defined who I was. And so when I
Cara Taylor Swift:reached a place where I basically was experiencing
Cara Taylor Swift:vicarious trauma from the folks that I worked with, and their
Cara Taylor Swift:experiences and hearing stories over and over and over again and
Cara Taylor Swift:getting to where the phone would ring, and I would have a body
Cara Taylor Swift:body response to the to the ring tone of my phone, which I still
Cara Taylor Swift:have to this day, if that tone, I had to switch my ringtones if
Cara Taylor Swift:I still hear that ringtone, I have a physical risk reaction to
Cara Taylor Swift:it, I was getting to the point where I couldn't handle it
Cara Taylor Swift:anymore. And I ended up leaving my job and there's nothing that
Cara Taylor Swift:is more. Well, it's sad and life shifting than when you're when
Cara Taylor Swift:you burn out on your identity, if that makes sense, like when
Cara Taylor Swift:you something that you have defined yourself as. And for me,
Cara Taylor Swift:that was a domestic violence and sexual assault advocate. And it
Cara Taylor Swift:was more than a job. And so when I burned out in that career, it
Cara Taylor Swift:left a hole that has to this day, not completely been field
Cara Taylor Swift:filled in the right way, if that makes sense. So I say that
Cara Taylor Swift:because I don't I want to make sure that for me, when I talk
Cara Taylor Swift:about this concept of burnout, it's more than like, I'm tired
Cara Taylor Swift:of this work or entirely this job for some people that can be
Cara Taylor Swift:ever life shifting and identity shaping and identity. I'm not
Cara Taylor Swift:destroying, but it really shifted my identity. And I had
Cara Taylor Swift:to do a lot of work to like, really think about how do I
Cara Taylor Swift:define myself now? And does my career really need to be so much
Cara Taylor Swift:of my identity, if that makes sense? So there was a lot there.
Cara Taylor Swift:So this is something that is close to my heart, this topic.
Cara Taylor Swift:And I like that we're talking about I think this is a good
Cara Taylor Swift:time of year to talk about it as we start thinking about like
Cara Taylor Swift:goals for next year. And planning what we want our our
Cara Taylor Swift:career to look like and our life to look like next year.
Kimberly Beer:Absolutely. And what you bring up is really
Kimberly Beer:important about trauma in any aspect of your life. But we
Kimberly Beer:don't often consider business as someplace where we would
Kimberly Beer:experience trauma. But it is it can happen. And I just want to I
Kimberly Beer:don't think you know this, I don't think I've ever shared it
Kimberly Beer:with you. But back in the early 2000s. As a photographer, I was
Kimberly Beer:traveling a lot and doing horse shows. And while I was gone to
Kimberly Beer:an event, shooting a horse show, some people broke into my home
Kimberly Beer:and office and completely destroyed it, and stole
Kimberly Beer:everything. Every piece of camera and computer equipment I
Kimberly Beer:owned that was at home, only thing I had left was what was
Kimberly Beer:with me. And that I will tell you, I was already tired from
Kimberly Beer:the horror shows. But that level of trauma, it was hard for me to
Kimberly Beer:overcome in my business. And I think it's related to this topic
Kimberly Beer:that we're talking about today. I think that you're very right.
Kimberly Beer:It's not just being tired. It's it's maybe even feeling like the
Kimberly Beer:world is against you or you're not, you know, things are
Kimberly Beer:happening that aren't supporting your business. And so it feels
Kimberly Beer:uncomfortable to continue on. And I know for me after that
Kimberly Beer:that was a huge hit. For me to recover from it. I did,
Kimberly Beer:obviously, but it definitely was a derailing moment to somebody
Kimberly Beer:who was already struggling and that that can compound these
Kimberly Beer:these issues. And I think that's why we need to be really aware
Kimberly Beer:as business owners of when we're starting to see the pattern of
Kimberly Beer:burnout and getting good at recognizing it. And I know we're
Kimberly Beer:gonna get to the big three here in a second. But Cara has a
Kimberly Beer:really nice little list here of some ways that you can kind of
Kimberly Beer:assess yourself and say, am I am I maybe heading towards a
Kimberly Beer:burnout episode? And possibly a way to derail that?
Cara Taylor Swift:Yeah, I will tell you guys, anyone who's
Cara Taylor Swift:listening that the you can go online and there's any number of
Cara Taylor Swift:quizzes that you can take or checklists that you can look at
Cara Taylor Swift:that have, you know, indicators that you might be on the cusp of
Cara Taylor Swift:burnout or or they're already I have compiled a short little
Cara Taylor Swift:list of things that I feel like have shown up personally in my
Cara Taylor Swift:life and I thought I would share them. So start by identifying
Cara Taylor Swift:what burnout can look like. Like a smallest owner, so let's go
Cara Taylor Swift:there. So feeling rundown and drained after working. I mean,
Cara Taylor Swift:some folks might say Well, that sounds like a good workday.
Cara Taylor Swift:You're exhausted. This is something a little different. I
Cara Taylor Swift:think it's it's more of a an emotional draining than maybe a
Cara Taylor Swift:physical draining, having negative thoughts about work,
Cara Taylor Swift:feeling easily irritated by clients by coworkers by people
Cara Taylor Swift:that we spend time with regularly on the job, just those
Cara Taylor Swift:people are really irritating, feeling less sympathetic with
Cara Taylor Swift:the people that you work around. So, you know, I think about
Cara Taylor Swift:people who are, you know, you're working with maybe animals that
Cara Taylor Swift:are, you know, they have owners that have sick animals or you're
Cara Taylor Swift:working with, you know, any number of things where you're
Cara Taylor Swift:working with people that they have a story and they need to
Cara Taylor Swift:tell you, and maybe you don't quite have the patience to
Cara Taylor Swift:listen to it anymore. Or you've heard it all before, and you're
Cara Taylor Swift:not taking the time to really listen, feeling unappreciated
Cara Taylor Swift:feelings of underachieving, like, you're just not
Cara Taylor Swift:accomplishing the things that you want to accomplish. Just
Cara Taylor Swift:procrastination. I mean, we've had a whole episode on the issue
Cara Taylor Swift:of procrastination, but this is just you're just putting things
Cara Taylor Swift:off over and over and over again. And this one is one that
Cara Taylor Swift:it's it was funny, when I first thought of it, it's
Cara Taylor Swift:forgetfulness, missing appointments, late invoices,
Cara Taylor Swift:late client orders or delivery, not returning phone calls, some
Cara Taylor Swift:of this can fall under the procrastination, but when you
Cara Taylor Swift:think about it, in terms of forgetfulness, like there's just
Cara Taylor Swift:a lot of overwhelm happening, and you are someone if you're
Cara Taylor Swift:like me that you're very calendered, you're very
Cara Taylor Swift:scheduled, you're prompt, your early if you're not early,
Cara Taylor Swift:you're late, you know that mentality, and you start just
Cara Taylor Swift:missing appointments. And I remember this happening to me,
Cara Taylor Swift:and I was so shocked, like, how is this happening? You know, I
Cara Taylor Swift:have a calendar, I have two calendars, you know. So these
Cara Taylor Swift:are just a few a very small list. But if you if you hop
Cara Taylor Swift:online and google signs, symptoms of burnout, there are
Cara Taylor Swift:probably 10 times this that you'll see pop up. And it's
Cara Taylor Swift:there's some of the quizzes on there are pretty good, too, that
Cara Taylor Swift:you could do and then just give you an indication of how you
Cara Taylor Swift:might be doing on that spectrum.
Kimberly Beer:Yes, it is. But I want to, I want to say
Kimberly Beer:something, a couple of things. First, when you read that list,
Kimberly Beer:it triggers me to think about a lot of the people that I work
Kimberly Beer:with that have nonprofits around Animal Rescue, I see burnout
Kimberly Beer:happen in that group so frequently, because they're
Kimberly Beer:dealing with such high trauma stories and and things that are
Kimberly Beer:disturbing on a whole different level. And when you do that, I
Kimberly Beer:think you ramp up just like when you were working at the domestic
Kimberly Beer:violence shelter, I think you ramp up. Yeah, the trajectory
Kimberly Beer:for burnout. And the end all be all of burnout can be horrific.
Kimberly Beer:Everyone I mean, I just I do not want to understate the the
Kimberly Beer:everything. It can be life ending. I mean, it's it's not a
Kimberly Beer:good thing. Yeah. And that's why checking on these things are so
Kimberly Beer:important. checking in with yourself, checking in, in on, on
Kimberly Beer:those around you if you start to see some signs that that maybe
Kimberly Beer:burnout is sort of taking over for someone that you know, or
Kimberly Beer:that you're that is a fellow business owner. And and then
Kimberly Beer:just getting the help that you need assistance, not even help
Kimberly Beer:just assistance somebody to guide you to get you back on the
Kimberly Beer:path where you can be healthy and continue to do what you're
Kimberly Beer:doing. So please take this subject very seriously, when
Kimberly Beer:it's that I it's one thing to procrastinate a few things, it's
Kimberly Beer:another of the procrastination has a deeply rooted reason, I
Kimberly Beer:always say there's nobody procrastinates because they want
Kimberly Beer:to be a procrastinator. There's a reason for it, it can be a
Kimberly Beer:good reason. Or it can be a bad reason. So you've got to take a
Kimberly Beer:look at those things and start to really understand and yes, I
Kimberly Beer:think it's time to launch into the big three, you want to cover
Kimberly Beer:that Cara?
Cara Taylor Swift:Sure. The first of the Big Three is kind
Cara Taylor Swift:of what we've been talking about already the identification side
Cara Taylor Swift:of things. So identifying the stressors, causing the burnout.
Cara Taylor Swift:And, you know, we have on here be thorough, and I know Kim will
Cara Taylor Swift:talk a little bit about that you know, what's happening, what's
Cara Taylor Swift:coming up, and also what is in the background, maybe that's
Cara Taylor Swift:pulling some of that the big three. Number two is you got to
Cara Taylor Swift:do the work. You've got to take the steps to halt the burnout.
Cara Taylor Swift:And we're gonna give some ideas around that. And then the third
Cara Taylor Swift:thing is it might be time to do something different. And we'll
Cara Taylor Swift:dive into that as well. I'll let you take off with that, Kim.
Kimberly Beer:Absolutely. So every time that you find
Kimberly Beer:yourself having a reaction, instead of being able to choose
Kimberly Beer:a response, there is something bigger than what is in front of
Kimberly Beer:you going on. So for example, if you are having a conversation
Kimberly Beer:with a client and they say something, and you have a
Kimberly Beer:reaction to that or there's a reaction around this happened
Kimberly Beer:for me for burnout when I was a graphic designer, if people
Kimberly Beer:would give a certain criticism when I was starting to get
Kimberly Beer:burned out as a graph Like designer I would get I would
Kimberly Beer:have a reaction, I would be like, What are they talking
Kimberly Beer:about, they don't know what they're talking about. They're
Kimberly Beer:not graphic designers, they, that would just look absolutely
Kimberly Beer:stupid. And I would have a, like a visceral reaction to, to a
Kimberly Beer:client's probably legitimate desire to change something in
Kimberly Beer:their branding or logo or something i That was a big hit
Kimberly Beer:for me that something was up there. So every time you find
Kimberly Beer:yourself having a reaction, there is generally something in
Kimberly Beer:the background that is at the root of that, and it's not the
Kimberly Beer:situation that's in front of you. It's that situation in
Kimberly Beer:front of you is just a trigger for what actually happened long
Kimberly Beer:ago. So for me, I received a lot of I'm How do I say it uncorrect
Kimberly Beer:or not right or not warranted criticism as a as a child and a
Kimberly Beer:teenager in particular. And I know teenagers are all a little
Kimberly Beer:bit off. But in this case, it was it was, it was not good. So
Kimberly Beer:it wasn't a case of I was just doing something strange. And
Kimberly Beer:there was a, there was some fallout for that. It was
Kimberly Beer:unwarranted. And I carried that around with me into my
Kimberly Beer:adulthood. And then when I sit with clients, at first, it was
Kimberly Beer:okay, right, I had a really nice line drawn in my head and in my
Kimberly Beer:body. And then when I started to get a little tired, when I
Kimberly Beer:started to get to that edge of of becoming burned out or
Kimberly Beer:overextended and overwhelmed, that just makes the nerves all
Kimberly Beer:that much more raw. Right? So then that would start to show
Kimberly Beer:up, I had to go back and take a look at okay, what is it the
Kimberly Beer:root of that, I need to clear that up. And then I'll be able
Kimberly Beer:to sit with this new new situation that's in front of me
Kimberly Beer:with a different perspective, it's not going to touch on that
Kimberly Beer:nerve any longer. Because we've cured the nerve pain, we're
Kimberly Beer:going to go and take a look at it in a totally different way.
Kimberly Beer:And it made it so that I could sit with clients who wanted to
Kimberly Beer:rearrange things that possibly I wouldn't agree with. And I would
Kimberly Beer:be able to move those things around for them without any
Kimberly Beer:attachment, that it basically takes the charge off of that
Kimberly Beer:nerve, and then it doesn't get it's not as tender any longer
Kimberly Beer:and you're able to move forward. But if you live in that space,
Kimberly Beer:where the things keep coming at you that are causing those
Kimberly Beer:reactions, the reactions take their toll on everything in your
Kimberly Beer:system, they take your their toll on your body, they take
Kimberly Beer:your toll on your thoughts, they take the toll on how you
Kimberly Beer:interact with other people, they just it just is insidious in
Kimberly Beer:getting into multiple different corners in your life. And so
Kimberly Beer:when you see yourself getting there towards the edge of that
Kimberly Beer:you need to start taking a look at say, Okay, I need to go back
Kimberly Beer:and figure out where this is. And sometimes it's it's in your
Kimberly Beer:childhood, sometimes it's in your young adulthood, sometimes
Kimberly Beer:it's last freaking week, you know. So it's, there's something
Kimberly Beer:there that needs to be examined. And when I know that I'm
Kimberly Beer:treading down this path, and I need to get really clear about
Kimberly Beer:where these things are coming from. It's when I'm experiencing
Kimberly Beer:one of three things and that resentment, overwhelm or
Kimberly Beer:frustration, when I start to feel one of those three
Kimberly Beer:emotions, it is time for me to take a look at exactly what is
Kimberly Beer:triggering that. Like when when it's the most intense. What am I
Kimberly Beer:doing? what's being said what is what's the situation, and then
Kimberly Beer:to pick up the cord and follow that back to its root where it's
Kimberly Beer:plugged into the wall, and I can go okay, now I see your outlet.
Kimberly Beer:Let's unplug you and take that electricity away from that
Kimberly Beer:moment. There's a chem metaphor for Yeah, I was
Cara Taylor Swift:gonna say that's probably the most clear
Cara Taylor Swift:metaphor I've ever heard for getting to the root of the
Cara Taylor Swift:problem. And I love that and I think it that segues us really
Cara Taylor Swift:nicely into big three number two, which is doing the work.
Cara Taylor Swift:And I love that because if you can, if you can sit down and say
Cara Taylor Swift:here I am at the end of the day and I'm crying in my car after
Cara Taylor Swift:work. I'm not I've been there. Yeah, just crying in my car
Cara Taylor Swift:after work. Why am I crying? It's not because of the
Cara Taylor Swift:conversation I just had with my boss. There's there's other
Cara Taylor Swift:things I need to follow that cord back to where this is
Cara Taylor Swift:really coming from. And I love that. And one of the things that
Cara Taylor Swift:you know, in my past work, when you talk about doing the work
Cara Taylor Swift:that would come up a lot is they would talk about this idea of
Cara Taylor Swift:self care. And we've talked about self care on the show more
Cara Taylor Swift:than once bubble bath, talk about taking a bath. Yeah, don't
Cara Taylor Swift:even get me started on the bubble baths. But they would
Cara Taylor Swift:talk about it in this way that was like, You need to be doing
Cara Taylor Swift:self care and self care might look like a bubble bath. And I
Cara Taylor Swift:would get I remember getting so there was my resentment popping
Cara Taylor Swift:up right? In that moment, I remember getting really annoyed,
Cara Taylor Swift:because to me those things, they're not solving the big
Cara Taylor Swift:picture, if you don't have a continuous awareness that
Cara Taylor Swift:burnout can always be on the horizon. Like, if you're not
Cara Taylor Swift:doing the work, and creating a culture around you that
Cara Taylor Swift:supportive of that, then it's all just lip service, you know,
Cara Taylor Swift:you're not actually doing the work, you're just putting like a
Cara Taylor Swift:band aid over the top of it. And then expecting everything else
Cara Taylor Swift:to go as usual, continue the work as usual, continue doing
Cara Taylor Swift:the things that you do every single day. And we're going to
Cara Taylor Swift:stick a bandaid over the top of this little feeling of
Cara Taylor Swift:resentment that you're having, we're going to stick a bandaid
Cara Taylor Swift:over the top of the overwhelm and over the frustration, but
Cara Taylor Swift:we're not doing anything at a at a deeper level to actually do
Cara Taylor Swift:the work to fix the problem. Before you get to a point where
Cara Taylor Swift:you're at a career ending place in your burnout,
Kimberly Beer:I want to add to my metaphor, it's like instead
Kimberly Beer:of going back and finding the plugin, where the nerve is that
Kimberly Beer:you plug a toaster into that outlet and throw it in the
Kimberly Beer:bathtub with you while you're taking your bubble bath. I could
Kimberly Beer:see
Cara Taylor Swift:too much for that doesn't help you does it?
Kimberly Beer:No, it does not additionally see that it does
Kimberly Beer:not help at all, we do have a few things
Cara Taylor Swift:that you know, if you're going to be
Cara Taylor Swift:following Kim's chord back, you're going to be following it
Cara Taylor Swift:back to getting to the root of, of where this is coming from
Cara Taylor Swift:where these feelings are coming from that leads to burnout,
Cara Taylor Swift:there are some things that you can do to process some of that
Cara Taylor Swift:and get through some of that. And, well, Kim, you have several
Cara Taylor Swift:things listened to here, do you want to go ahead and start with
Cara Taylor Swift:the start with them,
Kimberly Beer:I think the thing I'm gonna say the biggest thing
Kimberly Beer:to do is sometimes you need a guide, because you can't find
Kimberly Beer:the cord. That just is the reality of the situation, it's
Kimberly Beer:sort of like that metaphor of not being able to see the forest
Kimberly Beer:for the trees in front of you. And that's where having someone
Kimberly Beer:who has a guide that can help you do that. And then that can
Kimberly Beer:show up in many different ways. It can be a gestalt Assist,
Kimberly Beer:which is what I would recommend, or a therapist or a coach, or
Kimberly Beer:even just a really, and I don't want to say just they're so even
Kimberly Beer:a really close friend, who is willing to be really honest with
Kimberly Beer:you and who you will not resent. If they are honest, on a nerve
Kimberly Beer:point, that's the one good thing about going to a gestalt test,
Kimberly Beer:or a therapist or a coach is that indifference difference
Kimberly Beer:from a friend is that that's something if you do hold a
Kimberly Beer:resentment against a coach, you know, oh, well, that's that. But
Kimberly Beer:if you if they're a good coach, hopefully that would never
Kimberly Beer:happen. But a good friend, you don't want to, you don't want to
Kimberly Beer:damage that relationship. All that aside, you do occasionally
Kimberly Beer:need help finding the cord in the mess of cords that creates
Kimberly Beer:gets created in our lifetime, you may need help finding the
Kimberly Beer:one that specifically needs to be disconnected for this event.
Kimberly Beer:So other ways that you can start to trace that down on your own,
Kimberly Beer:however, are journaling, I do an exercise when I get really
Kimberly Beer:stressed out or I find myself being having starting to have
Kimberly Beer:those reactions, and I can't get somewhere to have someone else
Kimberly Beer:help me because I will reach out for help. I will journal about
Kimberly Beer:it. And I'm not a big journal er, I'm not a let's get up in
Kimberly Beer:the morning and journal kind of girl. But if I'm stressed out
Kimberly Beer:about something, and I can get a piece of paper and free, right,
Kimberly Beer:which is where you do not let your internal editor have an
Kimberly Beer:opinion, because no one is ever going to see it. It's not a big
Kimberly Beer:deal. So make the negotiation up front, there's no editing and
Kimberly Beer:just write whatever comes into your head. In general, if you
Kimberly Beer:are in that emotional state around the reaction, when you
Kimberly Beer:start to write it down, it starts coming out as just like
Kimberly Beer:anger and a little bit of vitriol and then eventually
Kimberly Beer:you'll get down to the real issue. So it's a way to find
Kimberly Beer:that. So those would be I guess my two biggest tips or another
Kimberly Beer:one is look to your network to see if there's somebody there
Kimberly Beer:that has experienced something similar that can maybe help you
Kimberly Beer:understand it from a different perspective. That's always
Kimberly Beer:really nice when it's something that's very deeply industry
Kimberly Beer:related. That is triggering it, but I think you have to have at
Kimberly Beer:least a notion of where you're going with that. What about you,
Kimberly Beer:Carol? But what are some ways that you perceive doing the
Kimberly Beer:work?
Cara Taylor Swift:Absolutely. So I love the idea of look to
Cara Taylor Swift:your network. I mean, I have people, I have multiple networks
Cara Taylor Swift:that I feel like I can pull from any time, the thing you have to
Cara Taylor Swift:be careful about, I think with networks is that if they're in
Cara Taylor Swift:the same rut that you are, you can spiral together into
Cara Taylor Swift:negativity and into Seto, so really think about your network
Cara Taylor Swift:and the kind of conversations that you're having, and are
Cara Taylor Swift:these people that are helping you get to the root of it, are
Cara Taylor Swift:they coming along for the ride. And you know, I'll say it over
Cara Taylor Swift:and over again, this is what we're talking about here in
Cara Taylor Swift:terms of doing the work, you are not going to bubble bath your
Cara Taylor Swift:way out of a burnout, you're not going to vacation, your way out
Cara Taylor Swift:of a burnout, those things are lovely, certainly go take a
Cara Taylor Swift:bubble bath, if you're a bubble bath person, go on a vacation,
Cara Taylor Swift:we all need more vacations, but you're going to come back from
Cara Taylor Swift:vacation and those that burnout is going to be waiting for you
Cara Taylor Swift:only, it's going to have an additional workload on top of
Cara Taylor Swift:it, because you've been gone for a week, you know, so I, I've
Cara Taylor Swift:never been someone that says, Oh, you just need a vacation to
Cara Taylor Swift:get over your burnout, that's not going to happen, you really
Cara Taylor Swift:do have to follow the threads, you really do have to take some
Cara Taylor Swift:extra steps and do the work. And it could be something you know,
Cara Taylor Swift:see a coach, the therapist, a gestalt just looking to your
Cara Taylor Swift:network, take some classes on how to manage your stress and
Cara Taylor Swift:emotions. And you know, any of that is helpful. But you do
Cara Taylor Swift:actually have to do the work. And it's not just going to it's
Cara Taylor Swift:not going to go away on its own. I've even tried moving positions
Cara Taylor Swift:within companies or taking on different roles. And if you
Cara Taylor Swift:don't do the work in the stresses are still there. And
Cara Taylor Swift:the feelings are still there. It's not going to help a lot in
Cara Taylor Swift:my opinion.
Kimberly Beer:Nope, it sure won't. It sure won't. Are we
Kimberly Beer:ready to move on to number three, which is the one that I
Kimberly Beer:think scares everybody when it comes to burnout is that
Kimberly Beer:sometimes you need to do something different. And for
Kimberly Beer:entrepreneurs, sometimes this feels like so, so much not an
Kimberly Beer:option, right? For me, when I've experienced burnout, I have been
Kimberly Beer:confronted with the choice of Do you really want to continue to
Kimberly Beer:be a business owner? Would you rather go get a job somewhere?
Kimberly Beer:Or would you rather stay in this environment? And I will tell you
Kimberly Beer:every time that decision has been presented to me, except for
Kimberly Beer:one, I have chosen to keep my business that I think the first
Kimberly Beer:time probably it came up really heavily for me. I did stop the
Kimberly Beer:business, I actually went bankrupt, which made me a vape.
Kimberly Beer:Some people could consider that a forced business stop. It
Kimberly Beer:really wasn't it was a decision of do I want to sink more money
Kimberly Beer:in this? Or do I want to go ahead and pull the plug now and
Kimberly Beer:say we're done. And I went back to a day job. And it was a real
Kimberly Beer:quick reminder of why I left that day job and why the burnout
Kimberly Beer:there. And I'm going to tell you the burnout from that was still
Kimberly Beer:there. So every other time I've been confronted with that
Kimberly Beer:choice. I've said to myself, I don't want to not be a business
Kimberly Beer:owner, I want to stay in business. But something has to
Kimberly Beer:change inside my business. So the do something different came
Kimberly Beer:up with, okay, let's take a look at this. And what can you do
Kimberly Beer:that's different, that will remove this particular thing
Kimberly Beer:that is causing you so much stress and anxiety and burnout
Kimberly Beer:out of your way so that if you can't cure it, if you can't
Kimberly Beer:unplug it, you need to get away from it.
Cara Taylor Swift:Yeah, I can totally see that. Because I
Cara Taylor Swift:mean, a lot of times, it can't just be an issue of goodness,
Cara Taylor Swift:because one of the things I did early on as I was like, You know
Cara Taylor Swift:what, maybe it's this position, or maybe it's this company, and
Cara Taylor Swift:I stayed in the same field and move to a different company. And
Cara Taylor Swift:all I did was drag my burnout with me, you know, and bring
Cara Taylor Swift:that attitude with me. And I think a lot of people do that,
Cara Taylor Swift:thinking it's going to solve the problem. So sometimes you
Cara Taylor Swift:actually have to take a step back and totally like you're
Cara Taylor Swift:saying, you know, you still want to be a business owner, Kim and
Cara Taylor Swift:I are not sitting here saying you know what, if you're feeling
Cara Taylor Swift:burned out, maybe you don't need you need to close your business?
Cara Taylor Swift:Absolutely not. But you probably need to reevaluate your goals.
Cara Taylor Swift:And that can be your business goals, your life goals, where
Cara Taylor Swift:you want to see yourself moving your business to in your life
Cara Taylor Swift:to, you know, are your goals too broad? Do they even exist? Do
Cara Taylor Swift:you even have goals for your business? Let's start there.
Cara Taylor Swift:Maybe we need to look at our goals and say maybe they're too
Cara Taylor Swift:big. Maybe we need to make take this big goal and break it down
Cara Taylor Swift:into small obtainable goals. So that we're accomplishing things
Cara Taylor Swift:because sometimes the simple act of just accomplishing things and
Cara Taylor Swift:checking things off that list, we can see progress and we can
Cara Taylor Swift:see ourselves moving forward, and that can help in itself. So,
Cara Taylor Swift:so much Maybe we need to look at how we're managing our time
Cara Taylor Swift:differently, you know, within our businesses create that to do
Cara Taylor Swift:lists, we all love to do lists, but created to do lists with
Cara Taylor Swift:actual set time goals, so that we're getting things done and
Cara Taylor Swift:including breaks in that and including reward time for when
Cara Taylor Swift:we knock things out. You know, we're getting ourselves
Cara Taylor Swift:organized. You know, Kim, and I talk on the show a lot about
Cara Taylor Swift:work life balance, maybe it's time, maybe it's time to add
Cara Taylor Swift:more life into the schedule. And I have definitely had to kick
Cara Taylor Swift:myself over and over again, and remind myself that it's a work
Cara Taylor Swift:life balance, not a work, work balance with a little life
Cara Taylor Swift:thrown in there, I have to remind myself that it should be
Cara Taylor Swift:equal parts, if not more life, and less work, you know, in
Cara Taylor Swift:trying to build my business goals around that. There is no
Cara Taylor Swift:shame in delegating, hiring, bringing people in getting a
Cara Taylor Swift:virtual assistant, you know, getting some of this work that
Cara Taylor Swift:is time consuming is boring is you know, burnout inducing, put
Cara Taylor Swift:it on someone else's plate so that you can run other parts of
Cara Taylor Swift:your business. How many times do we talk about automation? It's
Cara Taylor Swift:yeah, I mean, we probably have talked about that every other
Cara Taylor Swift:episode at some point. So start thinking about things in your
Cara Taylor Swift:business that you can automate, really trying to put some of
Cara Taylor Swift:this stuff on autopilot so that you can change up that work life
Cara Taylor Swift:balance, or change up what you do within your business. What do
Cara Taylor Swift:you what do you want to add to that?
Kimberly Beer:I don't think I want to add anything to it. I
Kimberly Beer:think it's I said my piece kind of up in the front. And I think
Kimberly Beer:everything you've added to it really helps with people
Kimberly Beer:understanding how to did you talk about boundaries? I don't
Kimberly Beer:think so. But I'm not very good at boundaries.
Cara Taylor Swift:setting boundaries, one of the things
Cara Taylor Swift:that we've talked about before, and especially when we were
Cara Taylor Swift:prepping for this episode, is there's no shame in setting
Cara Taylor Swift:boundaries that protect your mental health, physical person,
Cara Taylor Swift:and protect your emotions, you know that there's no shame in
Cara Taylor Swift:that. And this is if you're starting to feel any of those
Cara Taylor Swift:signs and symptoms of potential burnin on the horizon, it might
Cara Taylor Swift:be a good time to check those boundaries to
Kimberly Beer:Yes, and I tend to be one of those people in the
Kimberly Beer:past in particular, a much, much different attitude about it now.
Kimberly Beer:But in the past, a lot of my burnout was because I did let
Kimberly Beer:people blow through my boundaries, I would go back and
Kimberly Beer:look at that do something different. Or in my getting help
Kimberly Beer:process, I would hear you know, you need to set a clear boundary
Kimberly Beer:here. And then I would waffle on the boundary and then that would
Kimberly Beer:cause the burnout to be worse. So I do think boundaries are
Kimberly Beer:very crucial in this process. And I do think being able to set
Kimberly Beer:them is very important, and stick to them. And if you can't
Kimberly Beer:set them or stick to them, that's when you need to go back
Kimberly Beer:to that person who was working with you or guiding you and get
Kimberly Beer:a little additional help because there's a why for that, too. So
Kimberly Beer:there's a how and a why that happens.
Cara Taylor Swift:Excellent. All right. Well, just to recap,
Cara Taylor Swift:burnout is very real for entrepreneurs. And hopefully,
Cara Taylor Swift:there's not too many folks out there that are listening that
Cara Taylor Swift:are saying oh my gosh, that sounds like me, or I really need
Cara Taylor Swift:to do some work. But if you are like, no shame, no embarrassment
Cara Taylor Swift:of that Kim and I, as we have expressed here we have so been
Cara Taylor Swift:there. And what our hope is with an episode like this is that we
Cara Taylor Swift:can give you guys some tools, some resources and some thoughts
Cara Taylor Swift:before you reach a place of no return in your life and in your
Cara Taylor Swift:business in terms of closing your business or changing your
Cara Taylor Swift:career path totally or leaving, like I did a career that meant
Cara Taylor Swift:so much to me, we just want to we want to help people see that
Cara Taylor Swift:before they get there. So think about things like identifying
Cara Taylor Swift:the stressors that cause burnout. doing the work is the
Cara Taylor Swift:second of our big three that we talked about. And then maybe
Cara Taylor Swift:it's time to do something different and what that might
Cara Taylor Swift:look like for you. We hope you've enjoyed this episode.
Cara Taylor Swift:I've really enjoyed I can check in for folks that I know I can
Cara Taylor Swift:check in and I can see what our audience in general has been
Cara Taylor Swift:listening to. And you all have been enjoying so many of our
Cara Taylor Swift:shows. And I just want everyone to know that we really
Cara Taylor Swift:appreciate it. And especially this time of year as we're
Cara Taylor Swift:moving into the holidays, we know that things get really
Cara Taylor Swift:busy, but we see you still out there listening and we really
Cara Taylor Swift:appreciate it. So I'm not sure when this episode is going to be
Cara Taylor Swift:out but it'll probably be right around Christmas in the new
Cara Taylor Swift:year. So for those that celebrate we want to wish you a
Cara Taylor Swift:Merry Christmas and a Happy New Year. So if we don't talk to you
Cara Taylor Swift:into the new year, we hope that you guys are kicking your
Cara Taylor Swift:business off to a good one. Please, if you haven't already,
Cara Taylor Swift:check in on social media at The Business Animal. We're on
Cara Taylor Swift:Facebook and Instagram. And yeah, we'll see you guys next
Kimberly Beer:year. Yep. No matter what you celebrate Happy
Kimberly Beer:holidays or happy December. That's right.
Jaz:Thanks for listening to this episode of The Business
Jaz:Animal. Be sure to subscribe so you never miss an episode. And
Jaz:if you learned something today, leave us a review. To learn
Jaz:more, find us at thebusinessanimal.com We'd love
Jaz:to hear from you. Until next time, keep your business well