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Burnout - Stop the Fire
Episode 9727th December 2022 • The Business Animal • Kimberly Beer & Cara Taylor Swift
00:00:00 00:40:26

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Burnout is very real for entrepreneurs. Long hours, lots of bosses (ahem, clients), and a oft-neglected life away from your business mean we are prone to the things that kill our joy and our business. In this episode, Cara and Kim take a real look at the stress that leads to burnout and some ways you can work toward halting (or avoiding!) the blaze of burnout.

Transcripts

Jaz:

Welcome to The Business Animal podcast. settle up for a

Jaz:

gallop to the top of the animal industry, where you'll learn how

Jaz:

to tame your wild business beast, with tips, techniques,

Jaz:

and tools that will take overwhelm to obedience school.

Jaz:

And have you wagging your tail with joy. And now your hosts,

Jaz:

Kim Beer, and Cara Taylor Swift.

Kimberly Beer:

Hey there business animals. It's Kim with

Kimberly Beer:

Be More Business.

Cara Taylor Swift:

And Cara with Fast Horse photography. Hi, Kim.

Cara Taylor Swift:

Good morning. How are you?

Kimberly Beer:

I'm doing good. Cara. How are you doing?

Cara Taylor Swift:

I'm doing good. We just got off a meeting

Cara Taylor Swift:

with our pal Phyllis and planning out all the exciting

Cara Taylor Swift:

stuff for Cal gross cameras next year, and which is rapidly

Cara Taylor Swift:

approaching. So I'm actually in a really good mood this morning,

Cara Taylor Swift:

because I got to have girl chat this morning.

Kimberly Beer:

Nice. Yes. It's always a good morning to start

Kimberly Beer:

out that way. I know. So here's the thing I keep telling them.

Kimberly Beer:

They're they're on East Coast time. And I'm Central. So I have

Kimberly Beer:

to get up an hour earlier. And I just rolled out of bed to go to

Kimberly Beer:

that meeting. So yeah, that's the one one pleasure about

Kimberly Beer:

working at from home is well, there's I guess a lot of them.

Kimberly Beer:

But one of the bigger ones for me is I can like My commute is,

Kimberly Beer:

you know, five seconds.

Cara Taylor Swift:

Yeah, it helps. It makes it easier.

Cara Taylor Swift:

Normally, that's my commute. But this morning, I had to get up

Cara Taylor Swift:

and drive out to the horses and feed all the animals and then

Cara Taylor Swift:

drive back in time to get my son to school. So I've been up for

Cara Taylor Swift:

hours at this point.

Kimberly Beer:

Yeah. So you're, you're, you're just ready to go

Kimberly Beer:

ready to go. Well, caffeinated. Well caffeinated. Well, you

Kimberly Beer:

know, that sort of dovetails weirdly with our subject today,

Kimberly Beer:

which is burnout. And so I love seeing you all chipper and

Kimberly Beer:

happy. Because a couple of weeks ago, when we would get on these

Kimberly Beer:

calls, you weren't quite that chipper and happy you were in

Kimberly Beer:

the middle of your season, and it was kind of getting heavy and

Kimberly Beer:

weighing on you. And I don't know, if you were approaching

Kimberly Beer:

burnout, I was really having to drag myself. Yeah, but I know

Kimberly Beer:

you were it was it was like getting harder and harder to

Kimberly Beer:

maintain your happiness on some days.

Unknown:

Well, and that's, you know, we're talking about

Unknown:

burnout today. Obviously, for folks that are listening, I

Unknown:

think they picked up on that. But that's kind of one of those

Unknown:

things is that you can only maintain that that level of

Unknown:

intensity, I think for so long. I know I can only maintain that

Unknown:

level of intensity for so long. So as much as I love the

Unknown:

successfulness of my season, there's a reason that it's a

Unknown:

season and that it tapers down and comes to an end. So I can

Unknown:

work on some other things and regroup and reevaluate and take

Unknown:

a big break, which I'm looking forward to now that the holiday

Unknown:

season is like here, literally here.

Kimberly Beer:

Yes, it's literally here. And now you have

Kimberly Beer:

joined Phyllis and I in our more quiet time. So both of us have

Kimberly Beer:

been enjoying that for a little bit. Right now I'm enjoying the

Kimberly Beer:

holiday party season. So I'm enjoying going out. I know

Kimberly Beer:

that's not so much fun for everybody on the world. But I

Kimberly Beer:

absolutely adore going out networking and going to all of

Kimberly Beer:

the holiday parties, whether it be personal parties, or whether

Kimberly Beer:

it be professional, which I attend a lot more of the

Kimberly Beer:

professional ones in the personal ones. But yeah, so

Kimberly Beer:

that's kind of what I've been up to a little bit. So burnout is

Kimberly Beer:

very real for entrepreneurs. And I don't know of an entrepreneur

Kimberly Beer:

that's been in business for very long, that hasn't experienced it

Kimberly Beer:

in some form or fashion at least once and maybe multiple times in

Kimberly Beer:

the process of being a business owner. And it's because we all

Kimberly Beer:

have a lot of long hours, we have lots of bosses, which are

Kimberly Beer:

our clients, and an oft neglected life away from our

Kimberly Beer:

businesses. And that can really put a stress on everything in

Kimberly Beer:

our in our lives that ends up killing our joy and stealing

Kimberly Beer:

away a lot of precious forward motion in our business because

Kimberly Beer:

burnout is one of those things that does it halts your business

Kimberly Beer:

and sometimes even takes it backwards in in the process. So

Kimberly Beer:

it is really important to understand it and understand

Kimberly Beer:

what it looks like when it's coming into your world.

Unknown:

Well, and couple that with things like inflation that

Unknown:

we're experiencing right now, gas prices that are going up and

Unknown:

down. A lot of us and animal based businesses spend way too

Unknown:

much time in our cars, working from our cars and on the road,

Unknown:

dealing with things especially this time of year with the

Unknown:

holidays and trying to get orders out to clients in time

Unknown:

for Christmas things like shipping and production delays.

Unknown:

If we have employees trying to find employees, just the hiring

Unknown:

crisis in general trying to find people to work for us vendors to

Unknown:

work for us, and then being able to afford like rising salaries,

Unknown:

things that like the political climate like there's always

Unknown:

something different happening in the political class. Amid that

Unknown:

can really contribute to small business burnout rates. I don't

Unknown:

know that we often think about some of these outside

Unknown:

influencers, but especially things like inflation, gas

Unknown:

prices, shipping and production delays, the hiring crisis, those

Unknown:

things directly impact us as business owners all the time.

Unknown:

And I would add to that, even something as simple as the way

Unknown:

we communicate with each other these days can take a toll. I've

Unknown:

said this before on the show, I'm someone that struggles with

Unknown:

context and text messages and direct messages. So I tend to

Unknown:

have a lot of anxiety and stress around the way that a text

Unknown:

message is written and how I interpret it. So things like the

Unknown:

fact that we can't just always pick up the phone and just call

Unknown:

each other to understand and really feel each other out can

Unknown:

be, it can be something that adds a lot of stress to my life

Unknown:

and kind of narrows down on triggers that lead me to burn

Unknown:

burnout, what do you think about that?

Kimberly Beer:

I think that's a very insightful insight into

Kimberly Beer:

something that I don't think about very often. And it can

Kimberly Beer:

make a difference in how you perceive someone the inflection,

Kimberly Beer:

you put in the way that they structure their text, or that

Kimberly Beer:

you hear it by I think that's different for different people.

Kimberly Beer:

But it's, it's true, and sometimes, you know, a text can

Kimberly Beer:

have a tone that you perceive it having a tone, and it really

Kimberly Beer:

doesn't have one attached to it. i That's I think why I'm very, I

Kimberly Beer:

guess cognizant of that, because that's why I like to use emojis

Kimberly Beer:

and my LOL, which is my way of disarming someone, when I send

Kimberly Beer:

them a text message that might be construed a little wrongly is

Kimberly Beer:

to make sure i i use some type of a head that maybe puts the

Kimberly Beer:

the changes, or at least puts a twist to it that the other

Kimberly Beer:

person will feel comfortable with. Gosh, I hope I'm good at

Kimberly Beer:

that Cara, I now you have me all worried I'm really going to

Kimberly Beer:

second guess my testing.

Cara Taylor Swift:

Great, that was not my idea is to make you

Cara Taylor Swift:

worry. But I do have to ask Have you ever experienced burnout

Cara Taylor Swift:

before, as a professional?

Kimberly Beer:

I have I've experienced burnout as a

Kimberly Beer:

photographer, it particularly, I think that anybody who turns

Kimberly Beer:

their passion into a business or turns their talent into a

Kimberly Beer:

business, yeah, it sort of creates this space where you may

Kimberly Beer:

have used that or accessed it would probably be a better term,

Kimberly Beer:

you've accessed that. That particular thing in the past,

Kimberly Beer:

like, for me, the photography was a way to, to get myself out

Kimberly Beer:

of depression or I accessed it when I was sad or accessed it

Kimberly Beer:

when when I needed a creative or needed an emotional boost,

Kimberly Beer:

because it was something creative. When you monetize

Kimberly Beer:

that. And now you're doing it for money. A you can get

Kimberly Beer:

overwhelmed with it, or you do it so much that you lose that

Kimberly Beer:

contact or access to it as a resource to to re energize

Kimberly Beer:

yourself. In other words, I guess it's draining your cup

Kimberly Beer:

instead of refilling it or it's draining it faster than it can

Kimberly Beer:

refill it. And when that happens, I think burnout is a

Kimberly Beer:

very real thing. And there was a period of time in my

Kimberly Beer:

photography, part of my business where I set my camera down and

Kimberly Beer:

didn't use it a lot at all. I mean, I pretty well, it was like

Kimberly Beer:

I had to be sort of, it had to be something that I felt almost

Kimberly Beer:

guilty if I didn't shoot. I mean, it was more than money. It

Kimberly Beer:

was it got to be a little bit detrimental for me. And I

Kimberly Beer:

stepped away from photography for a while, and then picked my

Kimberly Beer:

camera back up, thankfully and was like, Oh, I remember now why

Kimberly Beer:

I was doing this and I came at it a little different angle to

Kimberly Beer:

say, I'm going to be more careful this time around in not

Kimberly Beer:

in making sure that the creative cup fills as fast as it drains.

Kimberly Beer:

And that that tremendously helped. As far as my other other

Kimberly Beer:

endeavors. Yes, I've been burned out, especially when on computer

Kimberly Beer:

stuff. Like if I get stuck in front of this computer for a

Kimberly Beer:

really long period of time day after day after day. I get

Kimberly Beer:

really resentful I get irritable. I mean, there's just

Kimberly Beer:

there's a ton of ways that shows up. And yeah, it's just not a

Kimberly Beer:

good thing. So learning how to recognize that in myself. And

Kimberly Beer:

when that pattern starts to happen is a big is a big way

Kimberly Beer:

that I can challenge the pattern and say okay, I feel that coming

Kimberly Beer:

in. I'm going to do something different.

Cara Taylor Swift:

I love that I've really struggled with this

Cara Taylor Swift:

idea of burnout in my life because for for anyone who's

Cara Taylor Swift:

just tuning in, this is their very first episode. I did

Cara Taylor Swift:

domestic violence and sexual assault where As part of my

Cara Taylor Swift:

early career for many, many years, and it was work that I

Cara Taylor Swift:

did that was more than a job it was, I used to tell people that

Cara Taylor Swift:

my work defined me like it defined who I was. And so when I

Cara Taylor Swift:

reached a place where I basically was experiencing

Cara Taylor Swift:

vicarious trauma from the folks that I worked with, and their

Cara Taylor Swift:

experiences and hearing stories over and over and over again and

Cara Taylor Swift:

getting to where the phone would ring, and I would have a body

Cara Taylor Swift:

body response to the to the ring tone of my phone, which I still

Cara Taylor Swift:

have to this day, if that tone, I had to switch my ringtones if

Cara Taylor Swift:

I still hear that ringtone, I have a physical risk reaction to

Cara Taylor Swift:

it, I was getting to the point where I couldn't handle it

Cara Taylor Swift:

anymore. And I ended up leaving my job and there's nothing that

Cara Taylor Swift:

is more. Well, it's sad and life shifting than when you're when

Cara Taylor Swift:

you burn out on your identity, if that makes sense, like when

Cara Taylor Swift:

you something that you have defined yourself as. And for me,

Cara Taylor Swift:

that was a domestic violence and sexual assault advocate. And it

Cara Taylor Swift:

was more than a job. And so when I burned out in that career, it

Cara Taylor Swift:

left a hole that has to this day, not completely been field

Cara Taylor Swift:

filled in the right way, if that makes sense. So I say that

Cara Taylor Swift:

because I don't I want to make sure that for me, when I talk

Cara Taylor Swift:

about this concept of burnout, it's more than like, I'm tired

Cara Taylor Swift:

of this work or entirely this job for some people that can be

Cara Taylor Swift:

ever life shifting and identity shaping and identity. I'm not

Cara Taylor Swift:

destroying, but it really shifted my identity. And I had

Cara Taylor Swift:

to do a lot of work to like, really think about how do I

Cara Taylor Swift:

define myself now? And does my career really need to be so much

Cara Taylor Swift:

of my identity, if that makes sense? So there was a lot there.

Cara Taylor Swift:

So this is something that is close to my heart, this topic.

Cara Taylor Swift:

And I like that we're talking about I think this is a good

Cara Taylor Swift:

time of year to talk about it as we start thinking about like

Cara Taylor Swift:

goals for next year. And planning what we want our our

Cara Taylor Swift:

career to look like and our life to look like next year.

Kimberly Beer:

Absolutely. And what you bring up is really

Kimberly Beer:

important about trauma in any aspect of your life. But we

Kimberly Beer:

don't often consider business as someplace where we would

Kimberly Beer:

experience trauma. But it is it can happen. And I just want to I

Kimberly Beer:

don't think you know this, I don't think I've ever shared it

Kimberly Beer:

with you. But back in the early 2000s. As a photographer, I was

Kimberly Beer:

traveling a lot and doing horse shows. And while I was gone to

Kimberly Beer:

an event, shooting a horse show, some people broke into my home

Kimberly Beer:

and office and completely destroyed it, and stole

Kimberly Beer:

everything. Every piece of camera and computer equipment I

Kimberly Beer:

owned that was at home, only thing I had left was what was

Kimberly Beer:

with me. And that I will tell you, I was already tired from

Kimberly Beer:

the horror shows. But that level of trauma, it was hard for me to

Kimberly Beer:

overcome in my business. And I think it's related to this topic

Kimberly Beer:

that we're talking about today. I think that you're very right.

Kimberly Beer:

It's not just being tired. It's it's maybe even feeling like the

Kimberly Beer:

world is against you or you're not, you know, things are

Kimberly Beer:

happening that aren't supporting your business. And so it feels

Kimberly Beer:

uncomfortable to continue on. And I know for me after that

Kimberly Beer:

that was a huge hit. For me to recover from it. I did,

Kimberly Beer:

obviously, but it definitely was a derailing moment to somebody

Kimberly Beer:

who was already struggling and that that can compound these

Kimberly Beer:

these issues. And I think that's why we need to be really aware

Kimberly Beer:

as business owners of when we're starting to see the pattern of

Kimberly Beer:

burnout and getting good at recognizing it. And I know we're

Kimberly Beer:

gonna get to the big three here in a second. But Cara has a

Kimberly Beer:

really nice little list here of some ways that you can kind of

Kimberly Beer:

assess yourself and say, am I am I maybe heading towards a

Kimberly Beer:

burnout episode? And possibly a way to derail that?

Cara Taylor Swift:

Yeah, I will tell you guys, anyone who's

Cara Taylor Swift:

listening that the you can go online and there's any number of

Cara Taylor Swift:

quizzes that you can take or checklists that you can look at

Cara Taylor Swift:

that have, you know, indicators that you might be on the cusp of

Cara Taylor Swift:

burnout or or they're already I have compiled a short little

Cara Taylor Swift:

list of things that I feel like have shown up personally in my

Cara Taylor Swift:

life and I thought I would share them. So start by identifying

Cara Taylor Swift:

what burnout can look like. Like a smallest owner, so let's go

Cara Taylor Swift:

there. So feeling rundown and drained after working. I mean,

Cara Taylor Swift:

some folks might say Well, that sounds like a good workday.

Cara Taylor Swift:

You're exhausted. This is something a little different. I

Cara Taylor Swift:

think it's it's more of a an emotional draining than maybe a

Cara Taylor Swift:

physical draining, having negative thoughts about work,

Cara Taylor Swift:

feeling easily irritated by clients by coworkers by people

Cara Taylor Swift:

that we spend time with regularly on the job, just those

Cara Taylor Swift:

people are really irritating, feeling less sympathetic with

Cara Taylor Swift:

the people that you work around. So, you know, I think about

Cara Taylor Swift:

people who are, you know, you're working with maybe animals that

Cara Taylor Swift:

are, you know, they have owners that have sick animals or you're

Cara Taylor Swift:

working with, you know, any number of things where you're

Cara Taylor Swift:

working with people that they have a story and they need to

Cara Taylor Swift:

tell you, and maybe you don't quite have the patience to

Cara Taylor Swift:

listen to it anymore. Or you've heard it all before, and you're

Cara Taylor Swift:

not taking the time to really listen, feeling unappreciated

Cara Taylor Swift:

feelings of underachieving, like, you're just not

Cara Taylor Swift:

accomplishing the things that you want to accomplish. Just

Cara Taylor Swift:

procrastination. I mean, we've had a whole episode on the issue

Cara Taylor Swift:

of procrastination, but this is just you're just putting things

Cara Taylor Swift:

off over and over and over again. And this one is one that

Cara Taylor Swift:

it's it was funny, when I first thought of it, it's

Cara Taylor Swift:

forgetfulness, missing appointments, late invoices,

Cara Taylor Swift:

late client orders or delivery, not returning phone calls, some

Cara Taylor Swift:

of this can fall under the procrastination, but when you

Cara Taylor Swift:

think about it, in terms of forgetfulness, like there's just

Cara Taylor Swift:

a lot of overwhelm happening, and you are someone if you're

Cara Taylor Swift:

like me that you're very calendered, you're very

Cara Taylor Swift:

scheduled, you're prompt, your early if you're not early,

Cara Taylor Swift:

you're late, you know that mentality, and you start just

Cara Taylor Swift:

missing appointments. And I remember this happening to me,

Cara Taylor Swift:

and I was so shocked, like, how is this happening? You know, I

Cara Taylor Swift:

have a calendar, I have two calendars, you know. So these

Cara Taylor Swift:

are just a few a very small list. But if you if you hop

Cara Taylor Swift:

online and google signs, symptoms of burnout, there are

Cara Taylor Swift:

probably 10 times this that you'll see pop up. And it's

Cara Taylor Swift:

there's some of the quizzes on there are pretty good, too, that

Cara Taylor Swift:

you could do and then just give you an indication of how you

Cara Taylor Swift:

might be doing on that spectrum.

Kimberly Beer:

Yes, it is. But I want to, I want to say

Kimberly Beer:

something, a couple of things. First, when you read that list,

Kimberly Beer:

it triggers me to think about a lot of the people that I work

Kimberly Beer:

with that have nonprofits around Animal Rescue, I see burnout

Kimberly Beer:

happen in that group so frequently, because they're

Kimberly Beer:

dealing with such high trauma stories and and things that are

Kimberly Beer:

disturbing on a whole different level. And when you do that, I

Kimberly Beer:

think you ramp up just like when you were working at the domestic

Kimberly Beer:

violence shelter, I think you ramp up. Yeah, the trajectory

Kimberly Beer:

for burnout. And the end all be all of burnout can be horrific.

Kimberly Beer:

Everyone I mean, I just I do not want to understate the the

Kimberly Beer:

everything. It can be life ending. I mean, it's it's not a

Kimberly Beer:

good thing. Yeah. And that's why checking on these things are so

Kimberly Beer:

important. checking in with yourself, checking in, in on, on

Kimberly Beer:

those around you if you start to see some signs that that maybe

Kimberly Beer:

burnout is sort of taking over for someone that you know, or

Kimberly Beer:

that you're that is a fellow business owner. And and then

Kimberly Beer:

just getting the help that you need assistance, not even help

Kimberly Beer:

just assistance somebody to guide you to get you back on the

Kimberly Beer:

path where you can be healthy and continue to do what you're

Kimberly Beer:

doing. So please take this subject very seriously, when

Kimberly Beer:

it's that I it's one thing to procrastinate a few things, it's

Kimberly Beer:

another of the procrastination has a deeply rooted reason, I

Kimberly Beer:

always say there's nobody procrastinates because they want

Kimberly Beer:

to be a procrastinator. There's a reason for it, it can be a

Kimberly Beer:

good reason. Or it can be a bad reason. So you've got to take a

Kimberly Beer:

look at those things and start to really understand and yes, I

Kimberly Beer:

think it's time to launch into the big three, you want to cover

Kimberly Beer:

that Cara?

Cara Taylor Swift:

Sure. The first of the Big Three is kind

Cara Taylor Swift:

of what we've been talking about already the identification side

Cara Taylor Swift:

of things. So identifying the stressors, causing the burnout.

Cara Taylor Swift:

And, you know, we have on here be thorough, and I know Kim will

Cara Taylor Swift:

talk a little bit about that you know, what's happening, what's

Cara Taylor Swift:

coming up, and also what is in the background, maybe that's

Cara Taylor Swift:

pulling some of that the big three. Number two is you got to

Cara Taylor Swift:

do the work. You've got to take the steps to halt the burnout.

Cara Taylor Swift:

And we're gonna give some ideas around that. And then the third

Cara Taylor Swift:

thing is it might be time to do something different. And we'll

Cara Taylor Swift:

dive into that as well. I'll let you take off with that, Kim.

Kimberly Beer:

Absolutely. So every time that you find

Kimberly Beer:

yourself having a reaction, instead of being able to choose

Kimberly Beer:

a response, there is something bigger than what is in front of

Kimberly Beer:

you going on. So for example, if you are having a conversation

Kimberly Beer:

with a client and they say something, and you have a

Kimberly Beer:

reaction to that or there's a reaction around this happened

Kimberly Beer:

for me for burnout when I was a graphic designer, if people

Kimberly Beer:

would give a certain criticism when I was starting to get

Kimberly Beer:

burned out as a graph Like designer I would get I would

Kimberly Beer:

have a reaction, I would be like, What are they talking

Kimberly Beer:

about, they don't know what they're talking about. They're

Kimberly Beer:

not graphic designers, they, that would just look absolutely

Kimberly Beer:

stupid. And I would have a, like a visceral reaction to, to a

Kimberly Beer:

client's probably legitimate desire to change something in

Kimberly Beer:

their branding or logo or something i That was a big hit

Kimberly Beer:

for me that something was up there. So every time you find

Kimberly Beer:

yourself having a reaction, there is generally something in

Kimberly Beer:

the background that is at the root of that, and it's not the

Kimberly Beer:

situation that's in front of you. It's that situation in

Kimberly Beer:

front of you is just a trigger for what actually happened long

Kimberly Beer:

ago. So for me, I received a lot of I'm How do I say it uncorrect

Kimberly Beer:

or not right or not warranted criticism as a as a child and a

Kimberly Beer:

teenager in particular. And I know teenagers are all a little

Kimberly Beer:

bit off. But in this case, it was it was, it was not good. So

Kimberly Beer:

it wasn't a case of I was just doing something strange. And

Kimberly Beer:

there was a, there was some fallout for that. It was

Kimberly Beer:

unwarranted. And I carried that around with me into my

Kimberly Beer:

adulthood. And then when I sit with clients, at first, it was

Kimberly Beer:

okay, right, I had a really nice line drawn in my head and in my

Kimberly Beer:

body. And then when I started to get a little tired, when I

Kimberly Beer:

started to get to that edge of of becoming burned out or

Kimberly Beer:

overextended and overwhelmed, that just makes the nerves all

Kimberly Beer:

that much more raw. Right? So then that would start to show

Kimberly Beer:

up, I had to go back and take a look at okay, what is it the

Kimberly Beer:

root of that, I need to clear that up. And then I'll be able

Kimberly Beer:

to sit with this new new situation that's in front of me

Kimberly Beer:

with a different perspective, it's not going to touch on that

Kimberly Beer:

nerve any longer. Because we've cured the nerve pain, we're

Kimberly Beer:

going to go and take a look at it in a totally different way.

Kimberly Beer:

And it made it so that I could sit with clients who wanted to

Kimberly Beer:

rearrange things that possibly I wouldn't agree with. And I would

Kimberly Beer:

be able to move those things around for them without any

Kimberly Beer:

attachment, that it basically takes the charge off of that

Kimberly Beer:

nerve, and then it doesn't get it's not as tender any longer

Kimberly Beer:

and you're able to move forward. But if you live in that space,

Kimberly Beer:

where the things keep coming at you that are causing those

Kimberly Beer:

reactions, the reactions take their toll on everything in your

Kimberly Beer:

system, they take your their toll on your body, they take

Kimberly Beer:

your toll on your thoughts, they take the toll on how you

Kimberly Beer:

interact with other people, they just it just is insidious in

Kimberly Beer:

getting into multiple different corners in your life. And so

Kimberly Beer:

when you see yourself getting there towards the edge of that

Kimberly Beer:

you need to start taking a look at say, Okay, I need to go back

Kimberly Beer:

and figure out where this is. And sometimes it's it's in your

Kimberly Beer:

childhood, sometimes it's in your young adulthood, sometimes

Kimberly Beer:

it's last freaking week, you know. So it's, there's something

Kimberly Beer:

there that needs to be examined. And when I know that I'm

Kimberly Beer:

treading down this path, and I need to get really clear about

Kimberly Beer:

where these things are coming from. It's when I'm experiencing

Kimberly Beer:

one of three things and that resentment, overwhelm or

Kimberly Beer:

frustration, when I start to feel one of those three

Kimberly Beer:

emotions, it is time for me to take a look at exactly what is

Kimberly Beer:

triggering that. Like when when it's the most intense. What am I

Kimberly Beer:

doing? what's being said what is what's the situation, and then

Kimberly Beer:

to pick up the cord and follow that back to its root where it's

Kimberly Beer:

plugged into the wall, and I can go okay, now I see your outlet.

Kimberly Beer:

Let's unplug you and take that electricity away from that

Kimberly Beer:

moment. There's a chem metaphor for Yeah, I was

Cara Taylor Swift:

gonna say that's probably the most clear

Cara Taylor Swift:

metaphor I've ever heard for getting to the root of the

Cara Taylor Swift:

problem. And I love that and I think it that segues us really

Cara Taylor Swift:

nicely into big three number two, which is doing the work.

Cara Taylor Swift:

And I love that because if you can, if you can sit down and say

Cara Taylor Swift:

here I am at the end of the day and I'm crying in my car after

Cara Taylor Swift:

work. I'm not I've been there. Yeah, just crying in my car

Cara Taylor Swift:

after work. Why am I crying? It's not because of the

Cara Taylor Swift:

conversation I just had with my boss. There's there's other

Cara Taylor Swift:

things I need to follow that cord back to where this is

Cara Taylor Swift:

really coming from. And I love that. And one of the things that

Cara Taylor Swift:

you know, in my past work, when you talk about doing the work

Cara Taylor Swift:

that would come up a lot is they would talk about this idea of

Cara Taylor Swift:

self care. And we've talked about self care on the show more

Cara Taylor Swift:

than once bubble bath, talk about taking a bath. Yeah, don't

Cara Taylor Swift:

even get me started on the bubble baths. But they would

Cara Taylor Swift:

talk about it in this way that was like, You need to be doing

Cara Taylor Swift:

self care and self care might look like a bubble bath. And I

Cara Taylor Swift:

would get I remember getting so there was my resentment popping

Cara Taylor Swift:

up right? In that moment, I remember getting really annoyed,

Cara Taylor Swift:

because to me those things, they're not solving the big

Cara Taylor Swift:

picture, if you don't have a continuous awareness that

Cara Taylor Swift:

burnout can always be on the horizon. Like, if you're not

Cara Taylor Swift:

doing the work, and creating a culture around you that

Cara Taylor Swift:

supportive of that, then it's all just lip service, you know,

Cara Taylor Swift:

you're not actually doing the work, you're just putting like a

Cara Taylor Swift:

band aid over the top of it. And then expecting everything else

Cara Taylor Swift:

to go as usual, continue the work as usual, continue doing

Cara Taylor Swift:

the things that you do every single day. And we're going to

Cara Taylor Swift:

stick a bandaid over the top of this little feeling of

Cara Taylor Swift:

resentment that you're having, we're going to stick a bandaid

Cara Taylor Swift:

over the top of the overwhelm and over the frustration, but

Cara Taylor Swift:

we're not doing anything at a at a deeper level to actually do

Cara Taylor Swift:

the work to fix the problem. Before you get to a point where

Cara Taylor Swift:

you're at a career ending place in your burnout,

Kimberly Beer:

I want to add to my metaphor, it's like instead

Kimberly Beer:

of going back and finding the plugin, where the nerve is that

Kimberly Beer:

you plug a toaster into that outlet and throw it in the

Kimberly Beer:

bathtub with you while you're taking your bubble bath. I could

Kimberly Beer:

see

Cara Taylor Swift:

too much for that doesn't help you does it?

Kimberly Beer:

No, it does not additionally see that it does

Kimberly Beer:

not help at all, we do have a few things

Cara Taylor Swift:

that you know, if you're going to be

Cara Taylor Swift:

following Kim's chord back, you're going to be following it

Cara Taylor Swift:

back to getting to the root of, of where this is coming from

Cara Taylor Swift:

where these feelings are coming from that leads to burnout,

Cara Taylor Swift:

there are some things that you can do to process some of that

Cara Taylor Swift:

and get through some of that. And, well, Kim, you have several

Cara Taylor Swift:

things listened to here, do you want to go ahead and start with

Cara Taylor Swift:

the start with them,

Kimberly Beer:

I think the thing I'm gonna say the biggest thing

Kimberly Beer:

to do is sometimes you need a guide, because you can't find

Kimberly Beer:

the cord. That just is the reality of the situation, it's

Kimberly Beer:

sort of like that metaphor of not being able to see the forest

Kimberly Beer:

for the trees in front of you. And that's where having someone

Kimberly Beer:

who has a guide that can help you do that. And then that can

Kimberly Beer:

show up in many different ways. It can be a gestalt Assist,

Kimberly Beer:

which is what I would recommend, or a therapist or a coach, or

Kimberly Beer:

even just a really, and I don't want to say just they're so even

Kimberly Beer:

a really close friend, who is willing to be really honest with

Kimberly Beer:

you and who you will not resent. If they are honest, on a nerve

Kimberly Beer:

point, that's the one good thing about going to a gestalt test,

Kimberly Beer:

or a therapist or a coach is that indifference difference

Kimberly Beer:

from a friend is that that's something if you do hold a

Kimberly Beer:

resentment against a coach, you know, oh, well, that's that. But

Kimberly Beer:

if you if they're a good coach, hopefully that would never

Kimberly Beer:

happen. But a good friend, you don't want to, you don't want to

Kimberly Beer:

damage that relationship. All that aside, you do occasionally

Kimberly Beer:

need help finding the cord in the mess of cords that creates

Kimberly Beer:

gets created in our lifetime, you may need help finding the

Kimberly Beer:

one that specifically needs to be disconnected for this event.

Kimberly Beer:

So other ways that you can start to trace that down on your own,

Kimberly Beer:

however, are journaling, I do an exercise when I get really

Kimberly Beer:

stressed out or I find myself being having starting to have

Kimberly Beer:

those reactions, and I can't get somewhere to have someone else

Kimberly Beer:

help me because I will reach out for help. I will journal about

Kimberly Beer:

it. And I'm not a big journal er, I'm not a let's get up in

Kimberly Beer:

the morning and journal kind of girl. But if I'm stressed out

Kimberly Beer:

about something, and I can get a piece of paper and free, right,

Kimberly Beer:

which is where you do not let your internal editor have an

Kimberly Beer:

opinion, because no one is ever going to see it. It's not a big

Kimberly Beer:

deal. So make the negotiation up front, there's no editing and

Kimberly Beer:

just write whatever comes into your head. In general, if you

Kimberly Beer:

are in that emotional state around the reaction, when you

Kimberly Beer:

start to write it down, it starts coming out as just like

Kimberly Beer:

anger and a little bit of vitriol and then eventually

Kimberly Beer:

you'll get down to the real issue. So it's a way to find

Kimberly Beer:

that. So those would be I guess my two biggest tips or another

Kimberly Beer:

one is look to your network to see if there's somebody there

Kimberly Beer:

that has experienced something similar that can maybe help you

Kimberly Beer:

understand it from a different perspective. That's always

Kimberly Beer:

really nice when it's something that's very deeply industry

Kimberly Beer:

related. That is triggering it, but I think you have to have at

Kimberly Beer:

least a notion of where you're going with that. What about you,

Kimberly Beer:

Carol? But what are some ways that you perceive doing the

Kimberly Beer:

work?

Cara Taylor Swift:

Absolutely. So I love the idea of look to

Cara Taylor Swift:

your network. I mean, I have people, I have multiple networks

Cara Taylor Swift:

that I feel like I can pull from any time, the thing you have to

Cara Taylor Swift:

be careful about, I think with networks is that if they're in

Cara Taylor Swift:

the same rut that you are, you can spiral together into

Cara Taylor Swift:

negativity and into Seto, so really think about your network

Cara Taylor Swift:

and the kind of conversations that you're having, and are

Cara Taylor Swift:

these people that are helping you get to the root of it, are

Cara Taylor Swift:

they coming along for the ride. And you know, I'll say it over

Cara Taylor Swift:

and over again, this is what we're talking about here in

Cara Taylor Swift:

terms of doing the work, you are not going to bubble bath your

Cara Taylor Swift:

way out of a burnout, you're not going to vacation, your way out

Cara Taylor Swift:

of a burnout, those things are lovely, certainly go take a

Cara Taylor Swift:

bubble bath, if you're a bubble bath person, go on a vacation,

Cara Taylor Swift:

we all need more vacations, but you're going to come back from

Cara Taylor Swift:

vacation and those that burnout is going to be waiting for you

Cara Taylor Swift:

only, it's going to have an additional workload on top of

Cara Taylor Swift:

it, because you've been gone for a week, you know, so I, I've

Cara Taylor Swift:

never been someone that says, Oh, you just need a vacation to

Cara Taylor Swift:

get over your burnout, that's not going to happen, you really

Cara Taylor Swift:

do have to follow the threads, you really do have to take some

Cara Taylor Swift:

extra steps and do the work. And it could be something you know,

Cara Taylor Swift:

see a coach, the therapist, a gestalt just looking to your

Cara Taylor Swift:

network, take some classes on how to manage your stress and

Cara Taylor Swift:

emotions. And you know, any of that is helpful. But you do

Cara Taylor Swift:

actually have to do the work. And it's not just going to it's

Cara Taylor Swift:

not going to go away on its own. I've even tried moving positions

Cara Taylor Swift:

within companies or taking on different roles. And if you

Cara Taylor Swift:

don't do the work in the stresses are still there. And

Cara Taylor Swift:

the feelings are still there. It's not going to help a lot in

Cara Taylor Swift:

my opinion.

Kimberly Beer:

Nope, it sure won't. It sure won't. Are we

Kimberly Beer:

ready to move on to number three, which is the one that I

Kimberly Beer:

think scares everybody when it comes to burnout is that

Kimberly Beer:

sometimes you need to do something different. And for

Kimberly Beer:

entrepreneurs, sometimes this feels like so, so much not an

Kimberly Beer:

option, right? For me, when I've experienced burnout, I have been

Kimberly Beer:

confronted with the choice of Do you really want to continue to

Kimberly Beer:

be a business owner? Would you rather go get a job somewhere?

Kimberly Beer:

Or would you rather stay in this environment? And I will tell you

Kimberly Beer:

every time that decision has been presented to me, except for

Kimberly Beer:

one, I have chosen to keep my business that I think the first

Kimberly Beer:

time probably it came up really heavily for me. I did stop the

Kimberly Beer:

business, I actually went bankrupt, which made me a vape.

Kimberly Beer:

Some people could consider that a forced business stop. It

Kimberly Beer:

really wasn't it was a decision of do I want to sink more money

Kimberly Beer:

in this? Or do I want to go ahead and pull the plug now and

Kimberly Beer:

say we're done. And I went back to a day job. And it was a real

Kimberly Beer:

quick reminder of why I left that day job and why the burnout

Kimberly Beer:

there. And I'm going to tell you the burnout from that was still

Kimberly Beer:

there. So every other time I've been confronted with that

Kimberly Beer:

choice. I've said to myself, I don't want to not be a business

Kimberly Beer:

owner, I want to stay in business. But something has to

Kimberly Beer:

change inside my business. So the do something different came

Kimberly Beer:

up with, okay, let's take a look at this. And what can you do

Kimberly Beer:

that's different, that will remove this particular thing

Kimberly Beer:

that is causing you so much stress and anxiety and burnout

Kimberly Beer:

out of your way so that if you can't cure it, if you can't

Kimberly Beer:

unplug it, you need to get away from it.

Cara Taylor Swift:

Yeah, I can totally see that. Because I

Cara Taylor Swift:

mean, a lot of times, it can't just be an issue of goodness,

Cara Taylor Swift:

because one of the things I did early on as I was like, You know

Cara Taylor Swift:

what, maybe it's this position, or maybe it's this company, and

Cara Taylor Swift:

I stayed in the same field and move to a different company. And

Cara Taylor Swift:

all I did was drag my burnout with me, you know, and bring

Cara Taylor Swift:

that attitude with me. And I think a lot of people do that,

Cara Taylor Swift:

thinking it's going to solve the problem. So sometimes you

Cara Taylor Swift:

actually have to take a step back and totally like you're

Cara Taylor Swift:

saying, you know, you still want to be a business owner, Kim and

Cara Taylor Swift:

I are not sitting here saying you know what, if you're feeling

Cara Taylor Swift:

burned out, maybe you don't need you need to close your business?

Cara Taylor Swift:

Absolutely not. But you probably need to reevaluate your goals.

Cara Taylor Swift:

And that can be your business goals, your life goals, where

Cara Taylor Swift:

you want to see yourself moving your business to in your life

Cara Taylor Swift:

to, you know, are your goals too broad? Do they even exist? Do

Cara Taylor Swift:

you even have goals for your business? Let's start there.

Cara Taylor Swift:

Maybe we need to look at our goals and say maybe they're too

Cara Taylor Swift:

big. Maybe we need to make take this big goal and break it down

Cara Taylor Swift:

into small obtainable goals. So that we're accomplishing things

Cara Taylor Swift:

because sometimes the simple act of just accomplishing things and

Cara Taylor Swift:

checking things off that list, we can see progress and we can

Cara Taylor Swift:

see ourselves moving forward, and that can help in itself. So,

Cara Taylor Swift:

so much Maybe we need to look at how we're managing our time

Cara Taylor Swift:

differently, you know, within our businesses create that to do

Cara Taylor Swift:

lists, we all love to do lists, but created to do lists with

Cara Taylor Swift:

actual set time goals, so that we're getting things done and

Cara Taylor Swift:

including breaks in that and including reward time for when

Cara Taylor Swift:

we knock things out. You know, we're getting ourselves

Cara Taylor Swift:

organized. You know, Kim, and I talk on the show a lot about

Cara Taylor Swift:

work life balance, maybe it's time, maybe it's time to add

Cara Taylor Swift:

more life into the schedule. And I have definitely had to kick

Cara Taylor Swift:

myself over and over again, and remind myself that it's a work

Cara Taylor Swift:

life balance, not a work, work balance with a little life

Cara Taylor Swift:

thrown in there, I have to remind myself that it should be

Cara Taylor Swift:

equal parts, if not more life, and less work, you know, in

Cara Taylor Swift:

trying to build my business goals around that. There is no

Cara Taylor Swift:

shame in delegating, hiring, bringing people in getting a

Cara Taylor Swift:

virtual assistant, you know, getting some of this work that

Cara Taylor Swift:

is time consuming is boring is you know, burnout inducing, put

Cara Taylor Swift:

it on someone else's plate so that you can run other parts of

Cara Taylor Swift:

your business. How many times do we talk about automation? It's

Cara Taylor Swift:

yeah, I mean, we probably have talked about that every other

Cara Taylor Swift:

episode at some point. So start thinking about things in your

Cara Taylor Swift:

business that you can automate, really trying to put some of

Cara Taylor Swift:

this stuff on autopilot so that you can change up that work life

Cara Taylor Swift:

balance, or change up what you do within your business. What do

Cara Taylor Swift:

you what do you want to add to that?

Kimberly Beer:

I don't think I want to add anything to it. I

Kimberly Beer:

think it's I said my piece kind of up in the front. And I think

Kimberly Beer:

everything you've added to it really helps with people

Kimberly Beer:

understanding how to did you talk about boundaries? I don't

Kimberly Beer:

think so. But I'm not very good at boundaries.

Cara Taylor Swift:

setting boundaries, one of the things

Cara Taylor Swift:

that we've talked about before, and especially when we were

Cara Taylor Swift:

prepping for this episode, is there's no shame in setting

Cara Taylor Swift:

boundaries that protect your mental health, physical person,

Cara Taylor Swift:

and protect your emotions, you know that there's no shame in

Cara Taylor Swift:

that. And this is if you're starting to feel any of those

Cara Taylor Swift:

signs and symptoms of potential burnin on the horizon, it might

Cara Taylor Swift:

be a good time to check those boundaries to

Kimberly Beer:

Yes, and I tend to be one of those people in the

Kimberly Beer:

past in particular, a much, much different attitude about it now.

Kimberly Beer:

But in the past, a lot of my burnout was because I did let

Kimberly Beer:

people blow through my boundaries, I would go back and

Kimberly Beer:

look at that do something different. Or in my getting help

Kimberly Beer:

process, I would hear you know, you need to set a clear boundary

Kimberly Beer:

here. And then I would waffle on the boundary and then that would

Kimberly Beer:

cause the burnout to be worse. So I do think boundaries are

Kimberly Beer:

very crucial in this process. And I do think being able to set

Kimberly Beer:

them is very important, and stick to them. And if you can't

Kimberly Beer:

set them or stick to them, that's when you need to go back

Kimberly Beer:

to that person who was working with you or guiding you and get

Kimberly Beer:

a little additional help because there's a why for that, too. So

Kimberly Beer:

there's a how and a why that happens.

Cara Taylor Swift:

Excellent. All right. Well, just to recap,

Cara Taylor Swift:

burnout is very real for entrepreneurs. And hopefully,

Cara Taylor Swift:

there's not too many folks out there that are listening that

Cara Taylor Swift:

are saying oh my gosh, that sounds like me, or I really need

Cara Taylor Swift:

to do some work. But if you are like, no shame, no embarrassment

Cara Taylor Swift:

of that Kim and I, as we have expressed here we have so been

Cara Taylor Swift:

there. And what our hope is with an episode like this is that we

Cara Taylor Swift:

can give you guys some tools, some resources and some thoughts

Cara Taylor Swift:

before you reach a place of no return in your life and in your

Cara Taylor Swift:

business in terms of closing your business or changing your

Cara Taylor Swift:

career path totally or leaving, like I did a career that meant

Cara Taylor Swift:

so much to me, we just want to we want to help people see that

Cara Taylor Swift:

before they get there. So think about things like identifying

Cara Taylor Swift:

the stressors that cause burnout. doing the work is the

Cara Taylor Swift:

second of our big three that we talked about. And then maybe

Cara Taylor Swift:

it's time to do something different and what that might

Cara Taylor Swift:

look like for you. We hope you've enjoyed this episode.

Cara Taylor Swift:

I've really enjoyed I can check in for folks that I know I can

Cara Taylor Swift:

check in and I can see what our audience in general has been

Cara Taylor Swift:

listening to. And you all have been enjoying so many of our

Cara Taylor Swift:

shows. And I just want everyone to know that we really

Cara Taylor Swift:

appreciate it. And especially this time of year as we're

Cara Taylor Swift:

moving into the holidays, we know that things get really

Cara Taylor Swift:

busy, but we see you still out there listening and we really

Cara Taylor Swift:

appreciate it. So I'm not sure when this episode is going to be

Cara Taylor Swift:

out but it'll probably be right around Christmas in the new

Cara Taylor Swift:

year. So for those that celebrate we want to wish you a

Cara Taylor Swift:

Merry Christmas and a Happy New Year. So if we don't talk to you

Cara Taylor Swift:

into the new year, we hope that you guys are kicking your

Cara Taylor Swift:

business off to a good one. Please, if you haven't already,

Cara Taylor Swift:

check in on social media at The Business Animal. We're on

Cara Taylor Swift:

Facebook and Instagram. And yeah, we'll see you guys next

Kimberly Beer:

year. Yep. No matter what you celebrate Happy

Kimberly Beer:

holidays or happy December. That's right.

Jaz:

Thanks for listening to this episode of The Business

Jaz:

Animal. Be sure to subscribe so you never miss an episode. And

Jaz:

if you learned something today, leave us a review. To learn

Jaz:

more, find us at thebusinessanimal.com We'd love

Jaz:

to hear from you. Until next time, keep your business well

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