Artwork for podcast Trade Show University for Virtual & Live Events
Ep 128 - Designing Memorable Trade Show Displays - with Tracey Piechocki
Episode 12820th December 2021 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:34:33

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It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.

In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas.

In this episode we discuss:

  • Some of the mistakes businesses make when it comes to their trade show booths
  • How trade show booths will be changing in this digital age

Tracey's Top Takeaways:

  • Trade shows should be part of an overall marketing plan and strategy.
  • A good booth design is so much more than nice graphics.

Get the Free Trade Show Booth Pre-Design Guide:

Click here: 

How to contact Tracey and Illustrated Designs:

Follow Tracey or Illustrated Designs on Linkedin, Facebook, Instagram, and Youtube.



Phone: (215) 813-6314

Facebook, Instagram, Linkedin, Youtube


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