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Ep 128 - Designing Memorable Trade Show Displays - with Tracey Piechocki
Episode 12820th December 2021 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:35:09

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It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.

In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas.

In this episode we discuss:

  • Some of the mistakes businesses make when it comes to their trade show booths
  • How trade show booths will be changing in this digital age

Tracey's Top Takeaways:

  • Trade shows should be part of an overall marketing plan and strategy.
  • A good booth design is so much more than nice graphics.

Get the Free Trade Show Booth Pre-Design Guide:

Click here: 

How to contact Tracey and Illustrated Designs:

Follow Tracey or Illustrated Designs on Linkedin, Facebook, Instagram, and Youtube.



Phone: (215) 813-6314

Facebook, Instagram, Linkedin, Youtube


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Trade Show University Episode Guide

Many have asked, "Is there an easier way to find the episodes and topics I need?" Now there is!!! Happy to launch our Episode Guide! It's like your curriculum for Event Success and ROI! Every episode easily searchable and sorted into 19 Categories like Marketing, Staffing, Technology, Tips & Tools, and if you’re new, check out Trade show basics! Visit 19 Categories include: -- Trade Show Basics -- Advocacy -- Branding -- Displays -- Expert Interviews -- Fitness & Nutrition -- Goals -- Marketing -- Mindset & Motivation -- Networking & Engagement -- Promo Items -- Social Media & Web -- Speaking & Presenting -- Sponsoring -- Staffing -- Strategy -- Tips & Tools -- Training -- Virtual & Hybrid Events -- Various (topics that are more unique)