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Ep 128 - Designing Memorable Trade Show Displays - with Tracey Piechocki
Episode 12820th December 2021 • Trade Show University for Virtual & Live Events • Jim Cermak
00:00:00 00:35:15

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It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.

In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas.

In this episode we discuss:

  • Some of the mistakes businesses make when it comes to their trade show booths
  • How trade show booths will be changing in this digital age

Tracey's Top Takeaways:

  • Trade shows should be part of an overall marketing plan and strategy.
  • A good booth design is so much more than nice graphics.

Get the Free Trade Show Booth Pre-Design Guide:

Click here: https://bit.ly/3cGlrBQ 

How to contact Tracey and Illustrated Designs:

Follow Tracey or Illustrated Designs on Linkedin, Facebook, Instagram, and Youtube.

Web: illustrateddesigns.net

Email: tracey@illustrateddesigns.net

Phone: (215) 813-6314

Facebook, Instagram, Linkedin, Youtube

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Check out the new Trade Show University YouTube channel where we feature a growing number of training videos to help businesses get More Leads, More Sales and More Profits through the power of Trade Shows! Many videos are exclusive to YouTube and not found on the podcast. Visit, Subscribe and Binge! https://www.youtube.com/@tradeshowuniversity

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