It's not enough to have a good looking booth display, as there could be hundreds of good looking displays at your next event. Your booth design needs to be Memorable! To discuss this important topic, I have joining me Tracey Piechocki, the second-generation owner and marketing strategist of Illustrated Designs. Tracey has degrees in marketing and management and over 25 years of experience in design, marketing, trade shows, and strategy for a wide range of clients.
In addition to creating marketing materials, Tracey and her creative team have a passion for designing and fabricating unique interactive displays and larger-than-life product replicas.
In this episode we discuss:
Some of the mistakes businesses make when it comes to their trade show booths
How trade show booths will be changing in this digital age
Tracey's Top Takeaways:
Trade shows should be part of an overall marketing plan and strategy.
A good booth design is so much more than nice graphics.