Imagine if you had a recipe for marketing, GOOD marketing, and you could follow that recipe all the time, then rinse and repeat? How would that be?
People have evolved marketing over generations and conducted thousands of experiments to see what worked, what didn't, and put together various systems that are around today. GOOD marketing - marketing that is based on human connection, is a lot like breadmaking. There is a framework:
We have a starter - a need that is unfulfilled
We have a pre-mix - an idea to address that need
We have a potential customer - the consumer of the bread
The idea goes through a combination of refinement and time until it's ready for consumption
Once there is a solid, robust framework in place, you can experiment with your marketing, to make it uniquely your own. So that your marketing is about building and sustaining relationships with the people we serve; with the people we care about.
Thank you for being on this journey of Marketing Transformation with me.
Help share Tales of Marketing Transformation with others, by reviewing the podcast at www.talesofmarketingtransformation.com and join the conversion in the Facebook Group. If you'd like to chat to me directly to give feedback on this podcast, ask questions about marketing, or anything else really, click the calendar link in the episode show notes to schedule a short call. I look forward to chatting with you.