Tom Grady founded Redhawk Auto Service in 2005 with the goal of providing the Temecula Valley with high-quality automotive service that emphasizes excellence, value, and convenience. Tom Grady has over 35 years of automotive industry experience as a former executive with Ford Motor Company and Nissan. He was also an automotive dealer in Orange County and New York. Mr. Grady has an M.B.A. degree and a B.A. in Economics.
The Grady’s also own full-service hand car washes and founded Redhawk Hand Car Wash in 2003. Mr. Grady has been actively involved in the community through the Rotary Club and as the past Chairman of the Lake Elsinore Chamber of Commerce.
Key Talking Points
6 bays in 2,000 square feet- 6 technicians, 15-year business. Last three years the business did 1.5-2 million per year.
Satelite location- needed more space but didn’t want to expand and purchase another business for a second location. Started looking at flex condos during the pandemic, found one that was available for purchase. It was a call center and part of it is offices for rent plus has offices for businesses for the first time. Tom equipt it with 6 lifts. 5 minutes away from first location. Service advisors will stay at first location.
Goal increase business but cut back expense to achieve efficiency
First location will be used for quick work, satellite location will be used for work and repair that take longer
Challenges- logistics, communications between both shops, AAA towing drop-offs (no parked cars overnight at satellite), and computer systems
Marketing- saying “yes” to the customer. Tom loves the sizzle of “selling and marketing.”
Tom is the visionary of the business and in the CEO ATI Program and his second in command is in COO program.
Thanks to Tom Grady for his contribution to the aftermarket’s premier podcast.
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