Anne Lackey loves starting and running businesses. Mark Lackey has always been fascinated with making things work better and run smoother.
Together they have co-founded and run multiple businesses simultaneously for 2 decades. They have generated over 15.7 million dollars in revenue for their service-based businesses in the past 4 years alone.
By coaching and consulting with hundreds of CEOs and Executives, they have found 3 common core business problems: Owner Overwhelm, Staff Turnover & Failures & Poor Customer Service/Follow Up.
QUOTE: “Whether you think you can, or you think you can't--you're right.” ~ Henry Ford
Anne - https://www.facebook.com/AnneLackey
Mark - https://www.facebook.com/markslackey
LinkedIn: Anne - https://www.linkedin.com/in/annelackey/
Mark - https://www.linkedin.com/in/markslackey/
00:30 - Introduction
10:00 - Yeah six months evaluating, figuring out what the risk is, the pros, and the cons. We went through all of that and narrowed it down to the basics. Then we hired an individual for us first. So we hired, gosh, tomorrow will be the anniversary, five years ago tomorrow.
20:00 - So our clients had prepared two weeks' worth of work based on the individual, the American that this individual was replacing, and she went to Thailand. She thought she'd have plenty of time. Well on the first Thursday at 4 am the VA had done all of the work and she was like, oh my gosh, what do I do?
30:00 - Their work ethic was through the roof and the guy was a self-starter. If he started running out of work, he would look at other areas of the business relationship to see what else could be done. I remember him, he joked around, he's like, there was some programming or some issues with the website and he just went and taught himself code and learned how to fix the website for himself. I didn't ask him to do that but he ran out of stuff to do.
40:00 - What we do is have a client pick options. So I give you three. So let's say you're the client, Scott, if I give you three amazing people. Your general feeling is, oh my god, I love them. I like all three of them and a lot of times my clients will take more than one, one or two, but those three could do that job you need. So let's say you pick Jane. I'm going to work starting next Monday with Jane and we have different certifications. We've got customer service, front office, back office, we've got sales support, got accounting, it doesn't really matter. This certain person gets kind of a little bit caught up on the certification, but the reality of the certification is you can hide from somebody for eight hours, okay, you know, and you can put up a good front, you can't hide from me for 40 hours, you just can't. I'm going to find out you're a slacker. I'm gonna find out that you're not smart enough to do what we need to do.
59:00 - Final Words
I think if you've had a bad experience, don't let that stop you, don't let that fear hold you back. Yeah, we provide the easy button for people that want to do this. You don't have to learn to know everything, we do that, we've done it hundreds and hundreds of times, we have that great 97.2 success rate. We definitely know what it takes to be successful. I'm not afraid to tell a client that sometimes the problem is you, so let's fix it. We are very involved and if I think you need to do something different, I am going to help coach you through that so that you can have a better result, at least to the best of my ability. It's important to me, again from a kind of a personal place, that we provide amazing careers for the VA but we also provide amazing talent for our clients. The only way you can do that with human capital is to care and to be open to ideas and suggestions. Have a partner that really wants what's best for you. I feel Hiresmart, specifically, Mark and I, want our clients to experience what we know is possible because you've gone through it, as we've done it. It's never for us. It's never been about being the biggest, it was about being the best. So we're a boutique. We're not for everybody and we're not going to be the fortune 100 VA company.
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