Capitalising on opportunity by being EVERYWHERE - Jane Mason of Natural Birthing Company
Jane Mason is the Managing Director at Natural Birthing Company. An award winning range of natural products designed by midwives to soothe the journey from bump to baby. Selling both direct to customers via their website, and to many retailers including UK high street giants Holland & Barrett and Boots. They launched in 2014 and grew 60% in the last year, and are aiming for a £500k turnover in the coming year. We discuss her focus on the customers, the happy accident that led to her shifting from services to products. We also get into her marketplace strategy - be everywhere! Including Not on the High Street, Amazon, eBay, Trade.me AND wholesaling. There's a LOT in this show.