eCommerce MasterPlan - Chloë Thomas EPISODE 249
How to move from Batch and Blast to Customer Focused Comms with exMissguided's Nicola Fox
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How to move from Batch and Blast to Customer Focused Comms with exMissguided's Nicola Fox

I met our guest at the 2019 Internet Retailing Expo where she was giving a presentation in the conference theatre I was chairing – her session was so good and the content so valuable I knew she’s make a great guest. It us a little while to make the recording happen – but you’re in for a treat …Nicola Fox is a retail marketer specialising in CRM and Loyalty, over the last 10 years she’s been working for top UK retailers like Holland & Barrett where she designed and developed a healthcare loyalty programme. Most recently she worked at fast-fashion giant Missguided, where she took on a task familiar to anyone in eCommerce – shifting customer marketing from batch and blast to a data driven, segmented, personalised program. A difficult enough task in small, slow moving retailer – let alone one of the fastest biggest retailers around.