Shownotes
Andy Crestodina is the co-founder and CMO of Orbit Media Studios, a digital agency based in Chicago. He has over 18 years of experience where he's advised 1000+ businesses on digital marketing. Andy speaks at major marketing conferences, contributes to prominent marketing blogs, and also hosts the Content Matters podcast.
His extensive writing covers content marketing, SEO, social media, and analytics. Andy presents 50-70 times annually and authored "Content Chemistry: The Illustrated Handbook for Content Marketing."
In this episode we cover:
- 00:00 - Intro
- 01:23 - Incorporating AI into Strategies and Budget
- 04:43 - Measuring Growth Results Impact with AI
- 09:10 - Top AI-Driven Marketing Content Pieces
- 12:16 - Emerging Market Opportunities for the Future
- 14:48 - AI-Enhanced High-Converting Sales Pages
- 18:57 - SEO Content Optimization with AI
- 23:23 - AI-Driven Content Publishing and SEO Ranking
- 26:06 - Managing and Hiring Roles for AI-Powered Content
- 27:59 - Recap
- 29:08 - Andy's Preferred Activity for Achieving Flow State
- 30:20 - Andy's Advice to His 25-Year-Old Self
- 31:38 - Andy's Major Challenges at Orbit Media Studios
- 33:37 - Key Resources Instrumental to Andy's Success
- 35:06 - What Success Means to Andy Today
- 36:28 - Connect with Andy
Connect with Andy:
Andy's LinkedIn
Mentions:
Chris Carr
Mark Schaefer
Joanna Wiebe
Claude.ai
Midjourney
Stable Diffusion
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