Kelly’s Dad is Steve Miller. He is a Marketing Gunslinger and the author of “UNCOPYABLE: How to Create an Unfair Advantage Over Your Competition.”
In the business world, He guides organizations to higher long-term success through smart, inexpensive marketing and response-driven branding (no, that’s not an oxymoron).
He is also a TEDster, a damn good speaker (over 1500 paid national and international presentations), a pretty good writer (six books and top business magazines), and a crappy golfer. He also has an edge. You have crossed into a No Spin Zone.
He works in several niches, most notably with small businesses, entrepreneurs, and trade associations.
Key Talking Points:
Author of “Uncopyable. How To Create an Unfair Advantage Over Your Competition”.
Be willing to create rules of competition for yourself and difficult for competition to copy.
It is ot enough to be better than the competition, you need to be unique and different.
Study and learn from companies outside your industry instead of focusing on competition.
You are not in the business of repairing cars. You are in business for marketing to repair cars.
Customers need to know you exist.
The title is Marketing Gunslinger.
It’s about who you are rather than what you do.
Ideal customer avatar.
Have a definitive description of avatar then start thinking like your ideal customer.
Cool kids club.
Purpose of marketing- to be on the mind of the prospect when a prospect is ready to buy.
Purpose of business- create and keep a customer.
Create a club in shop everyone wants to be a member of and will tell others about.
Shock and awe packages- not expected by your customer. So do them.
New customer gets mailer or package.
Improves customer retention.
Thanks to Steve Miller for his contribution to the aftermarket’s premier podcast.
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