eCommerce MasterPlan - Chloë Thomas EPISODE 61
The Party People's Dean Salakas using PR on TV to get to $2million turnover (inc Shark Tank)
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The Party People's Dean Salakas using PR on TV to get to $2million turnover (inc Shark Tank)

Dean Salakas is the "Chief Party Dude" at The Party People. A bricks and clicks Australian party supplies business that started eCommerce back in 1998 with click and collect. He has a repuatation for being first - first Google Adwords customer in Australia. AND for using TV as a way to increase customer trust and build brand awareness. Hear all about how he does it in this show.