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From Nothing to Profit - Matt Hoaglin and Kia Bondurant 11th March 2019
Sam Marvin – Episode 023 – A Photographer Podcast Interview

Sam Marvin – Episode 023 – A Photographer Podcast Interview

Today, Matt interviews Sam Marvin Photography, while in Idaho speaking at their convention. Sam is an amazing high school senior photographer in Boise, Idaho. Sam is all about encouraging self confidence and self worth. You don’t want to miss what is working for Sam in his business and how he uses his model program. Sam talks about change and how senior clients are literally different every year. Listen in about how much social media has changed and is still changing. Matt and Sam talk about snapchat vs instagram. Fear of failing and being in our own way is what holds us back. You don’t want to miss what Sam would and wouldn’t spend $1k on. Sam recommends looking for just one nugget in books and conversations. Sam’s parting guidance includes making sure to find your why

Book Recommendations:

Book: Start with Why, Simon Sinek

Clockwork & The Pumpkin Plan by Mike Michalowicz (https://amzn.to/2Er5u2lhttps://amzn.to/2IwWHzS)

Find Sam Here:

CIC Pro labs – print company https://cicprolab.com/




Read Full Transcript

Transcription was done by Temi.com which means it’s an AI generated transcript. The transcript may contain spelling, grammar and other errors, and is not a substitute for watching the video.

Sam: [00:01] This is Sam Marvin and you are listening to from nothing to profit.

Speaker 2: [00:05] Welcome to from nothing to profit a photographer’s podcast with Matt and Kaia where each week they talk to photographers. I wrote what is working in their business now so you can swipe those ideas and grow your business faster.

Matt: [00:22] Hey everybody, Pat Flynn here. Hey, today I have an awesome episode. I’m actually in Boise, Idaho with my friends Sam Marvin. Um, I actually spoke at the PPA Idaho Convention this week and while I was here I was staying with Mark Lewis, Sam and having a really good time seeing what he’s doing in his studio. So we thought while we had a minute before his model meetings has senior model meetings tonight, we would do a quick podcast. So for, if you guys don’t know who Sam Marvin is, he’s obviously in Boise, Idaho and he has an amazing, amazing business up here with high school seniors. Um, does a really good job. So you should definitely check out his, his websites, stuff like that. But we’ll definitely ask him some tough questions today. So, so besides being my friend Sam, what else do we need to know about your studio? Or what is something that people wouldn’t know about you by just looking at your website?

Sam: [01:13] I would guess that the most, the one thing that people wouldn’t get just out of my website is how passionate I am about really encouraging self confidence and individual worth amongst our teenagers. And um, that’s, that’s kind of, I think the one hardest thing that I try really hard to convey. But it may not come across as well.

Matt: [01:36] Yeah, no, and I think that’s why your business is so successful up here. And you know, we didn’t even get a chance to go to grocery stores without be running into clients and people that wanted to stop and talk to you. So obviously you’re doing a good job of making those relationships with your customers. So I want to kind of jump right into it and the, the segment may be a little bit longer than normal, but I want to talk about like kind of what’s working now in your business. Like, what do you think being a high school senior photographer, like what would you tell other photographers that they need to be focused on besides, you know, making those relationships with their clients and building self worth? But besides that, like what do you think working right now really well in your business?

Sam: [02:11] In my business, I think, uh, the thing that really does work is, well, I mean the, the biggest challenge in the senior industry is that you really are trying to please two completely different types of clients at the same time, uh, being the student and the parent. So I mean, as far as really what’s working for me, it’s the interaction on, on social media and our model program is probably the strongest aspect of our business. Um, and again, it just kind of boils down to a, that really devoting a lot of time and effort and attention into doing things that encourage that self confidence and building people up and not, you know, because I’ll tell you the one thing I’ve learned about this industry is girls are meaner than anything.

Matt: [03:05] Yeah, no, I agree. And you may not even see it, but you know what, sub tweets and just the way they treat each other and stuff like that, it, it can be really bad. And so it’s ruthless. Yeah. So I think it’s awesome that you guys are aware of that and actually try to combat that in some way, you know, and bring them together and do really cool things. So for a second to kind of talk about your model program and what you think the most important aspects of it, because you’ll have your, you’ll have your first model meeting tonight and I mean you’ll have a ton of girls here and most of them will sign up and it’s, it’s pretty amazing what you guys are doing up here. But what do you think some of the most important aspects of your model program or what gets people excited about it? I think, let me say this. I think longterm they learn about that self worth and they learn about how to be nice to each other and stuff like that. But why do you think they’re going to be show up tonight and want to be a part of it?

Sam: [03:52] Um, I think because of the exclusivity, um, wanting to be a part of something cool but also wanting to do something that not everybody can do. We do a lot of fun things throughout the year. The, I think really stand out and obviously it’s part of our marketing, but like we, we go to a big summer vacation area, uh, McCall Idaho and spend a day on the lake we boat and just have fun and barbecue, play volleyball, just do stuff to kind of almost in a sense team building. The whole goal is to really give the girls an opportunity to get to know each other. And I think one of the things I love about our model program is I’ve seen so many girls that have built really strong friendships with other girls from this that they never would have bet

Matt: [04:37] cause they went to, they go to different high schools and so they wouldn’t necessarily know each other until you put them on a volleyball court together. You know, at the lake kind of deal. Yeah. That’s cool. I think it’s also, I think in one of the important parts about that is you kind of taking them all to a neutral, like a neutral ground. Right. And taking them away from the areas that they know and stuff like that. And it’s like putting them all in like a strange place, which they probably have been there before, but then it’s like they have to start fresh, you know, they don’t have their stomping ground and stuff like that. So then, you know, they can start to build those relationships and they’d have an experience together. And once I have the experience together, that goes a long way for friendship for sure. Absolutely. Um, kind of what else? So you guys, do you guys do the Lake Day? Um, just tell it, just tell us a little bit more about your,

Sam: [05:22] oh, well, my model program is actually, it really is a hybrid of a bunch of different model programs. I, I try to consider myself always open to education and learning. I, I would hope that, I never feel like I’m so good that I stop, but I do see some tendencies to, to like kind of put it aside because I feel like I just got too much going on. Um, but I, I’ve really, over the years I’ve developed a couple of different model programs I take little pieces from and that’s how I’ve made mine, one of them that I learned a long time ago was the, our fashion show. And despite, it’s a really challenging thing to do, the event itself, the event itself, it’s, it’s honestly, it’s kind of a nightmare. And, but, um, every year I ask our girls, I’m like, what was, what was something that really stood out to you?

Sam: [06:12] And it’s so, I mean, just falling in line with our mission statement, seeing how much the girls, when they get up on stage and they’re just like terrified. They’re shaking and they’re like, oh my gosh, I can’t walk this 60 foot runway. And they walked down that runway and they’re a little bit fumbly and they pose at the end and all of a sudden they come back and they just got the biggest smile on their face and they’re stressed and like they’re supermodels and the next time out there, just like the, the hype is there and they are just rocking it. And I hear it from so many of them and so many of their parents like just the change that comes over them. So despite this as a big hurdle in their confidence properly. Yeah. And despite the fact that every year I’m just like, I don’t ever freaking want to do that again.

Sam: [06:53] Right. Like I see it and like I just, it’s hard for me when it, when it false so much in line with our, our real core values that I just couldn’t, I can’t take that away from, unless I can figure something out that really could work better. Right. And know exactly what’s on just, and I think when they’re sitting there about to walk out on stage, it’s like they’re dealing with all their confidence issues. Everything that’s ever been said to them or anything that they’re thinking about themselves. It’s all right there on the surface. And then some of it just completely melts away on their walk back. Like, oh, all those lies I’ve been telling myself, yeah. Are now gone. And that just changes their whole life, I’m sure. Yeah. And it, it really, it’s bizarre because it’s almost like a visible melt when you say it just melts away.

Sam: [07:39] It’s, it’s almost just so visibly obvious that it happens. And it honestly, it just caps everything for me. And um, and, and it’s a great opportunity kind of in the beginning of our model program for them to, to meet each other and then all of a sudden it’s from there. It’s like most guards are down and it’s just really kind of a pickup time from there to get to know each other. So how early in the model program, I mean, I know we’re here in February and how early do you do the lake day and how when you do the, the, the, uh, fashion show? So our fashion show will actually happen the very first part of me. So they’re juniors and they’re walking the runway as a senior model for us. But the end of the school year. Yeah. Yeah. And, and that’s the end of their junior year.

Sam: [08:27] But the idea is obviously to, to generate some buzz about them and about us. And then we do lake day typically right before the 4th of July because we try to make a USA red, white and blue theme. And then we try to drop a video right around 4th of July that has something to do with, you know, happy birthday America or just something, you know, something fun. It’s kind of themed. Yeah. That’s really cool. About how many models we’ll use sign up in a year. Typically sign up the highest year ever had 55 and the lowest year, which was actually this year we had 28 we started out with 32 but we ended up with 28

Matt: [09:03] yeah. And it’s so interesting and we’ve seen the same thing in our business. Not that the model program is getting smaller, but as you refine your business and you start clipping some of the edges, it just naturally gets smaller. But it’s not smaller. Worse. Like you were telling me earlier, like you had a smaller motor model program but you made just as much money, which it’s like you were, you’re not, you’re not, we’re talking about it. Like we kind of value our success on the amount of volume we do. We do. Yeah. So when we’re down in sessions, we’re thinking we’re losing, but the need to look at the numbers and you actually are in the same place. So it’s like a dream come true where you do as much money but less work like glass sessions. But while it’s happening and you’re like, yeah, we’re going down in flames, were going down in flames.

Sam: [09:49] I weigh so heavily. I, I’m a numbers guy. I love numbers. Like it just, it jazzes me. Like I looked through my numbers all year long and I’m like, okay, I got to be right here to be good. You know, when we started out last year with fewer models, I knew we were more qualified models. Like I knew there were more qualified customers. And the, the great thing was is that I knew that we had trimmed certain things to make it better, but the fact we were down, I was just stressed as hell. I was like, oh my gosh, my year has just gone. I’m screwed. I’m finally hit my peak and I’m on the, yeah. Is that the way down? And even into October I was just like, oh my gosh, we’re down. Like we were, we were down 30 seniors from last year, but we did $20,000 more in sales. And I didn’t really see that until the end of the year. I started doing profit and loss and stuff. And I’m like, man, I gotta get my head out of these numbers. Yeah, because

Matt: [10:41] it actually worked out for you. But I can imagine that journey through the year, you’re probably just talking to your wife, Michelle, and just like we’re losing. But we’ve seen some of that in our business as well. And I don’t think it’s a bad thing, but like you said, you and I think our co have a lot in common in the fact that like sessions equals number of sections equals success. And that’s not always dementia. That’s always the most important metric, you know. Okay. So let’s shift gears a little bit and let’s just talk about the industry. It was really cool being that pp a Idaho this week I spoke and Tim Walden spoke. So I think this is kind of a fresh question. Like what is one thing that that like you’re fired up about the industry or that you hold as true with industry. You can talk about how the industry’s changing and whatever you want to do, but like when you think about the industry, what do you think about

Sam: [11:28] change? Yeah, like, um, I think I’ve always tried to embrace change, but I don’t care who you are. Sometimes it’s scary. So, but I think change is really where it’s at. But another thing I’ve, I’ve really noticed is just kind of how the trends happen and when you’re in the senior industry changes literally every year. Yeah. We talked about you guys while we were driving around

Matt: [11:54] that like it feels like every single year you’re reinventing your business. It is.

Sam: [11:58] It literally feels like that. And I think that’s really the wave that people get tired of it and it’s like, you know, cause you just want something to be consistent and it just, it’s never consistent. Like, I mean there’s certain things that can be consistent, but your client, your customer is literally different every single year. And so,

Matt: [12:21] oh and we were talking about this in the car too. I’m sorry to keep saying that to the podcast audience, but when we talked a salmon, I had a lot of conversations this week and I think the class of 2020 is going to be different than the class of 2019 and the reason is is because for 12 years they’ve been following the class of 2019 and so they see what they do and they don’t want to be the same. They want their own identity. They want to see that they see things differently. It’s no different than siblings. Right. The younger brother doesn’t want to be a lot like the older brother, cause he sees him get in trouble a certain way. He sees them act a certain way and he’s like, I’m never gonna act that way because I saw what it did. And it becomes their own personality. Each class becomes their own personality as well because they’re following the previous class. And I joke that they actually have like a phd in how not to be the class before because they’ve been fallen for 12 years. They have, uh, most of their lives, they’ve been looking at that class above and saying, I’m not going to do what they do. So it’s just interesting. But so yeah, so you have to reinvent it because what one class cares about one year, the next class doesn’t care as much about it

Sam: [13:26] and sometimes it can be just like drastically different.

Matt: [13:30] Yeah, I totally agree. So what changes are you seeing right now? I mean, I know it’s going to be unique to your market and unique to your business, but what do you kind of seeing right now?

Sam: [13:39] Right now? Um, I think one of the biggest changes I’ve seen is I, I’ve really watched a crazy roller coaster with social media and how we went from a time where everybody literally put just everything, every part of their day on social media and out there and the food they ate. And now the platforms, the way they’ve kind of rolled out, I’ve noticed that there, it’s almost like it’s the unwritten rules. And I think we were kind of talking about that and trying to figure out the unwritten rules. Like, oh, I can’t, I can’t post a picture more than once every three or four days. And, and it’s got to be a perfect picture and I can’t post a Selfie, which is what’s funny is they even call a picture that I took of them a selfie. And I’m like, like, did you forget what a Selfie is? It’s, it’s actually where you hold up the camera, take a picture of your, and they’re like, well, I can’t post a selfie because I posted one of those like three weeks ago. And so it’s like, it’s bizarre the changes that happened in social media and how they govern the teenage world.

Matt: [14:43] Yeah, no, exactly. Because they, it is their brand and it is their portfolio. It’s their profile online and everything. And it’s, yeah, like they do, they care so much about it.

Sam: [14:54] That’s really interesting that you say that. Cause I never considered, I never really thought about the fact that kids right now are literally becoming brand geniuses.

Matt: [15:04] Yeah. No, I think about how much time Sam you spend building your brand every day and we talked about it all week and they do the exact same thing and they are laying in bed and trying to calculate exactly what they should be putting online and whatnot, putting a line because they know everybody can see it and it’s just, it’s so calculated now. And it used to not be used to just be this fun place you just threw stuff on and people liked it and commented and um, there’s this really fun place, you know, like just to interact. And now it’s way more calculated than I’ve ever seen before.

Sam: [15:37] It’s almost like you got to get a degree in social media just to, yeah, but then it changes all the time. Like what we’re talking about right now. It wasn’t true three years ago, three years ago. It wasn’t that long. I know. I don’t think it was true a year ago. Like, I mean the, the amount that has changed just in the year. I remember, I want to say six years ago, seven years ago, I’d never even heard of Instagram. And I, and I was like, I know that’s bizarre to say like right now, but I was out on a shoot with a customer and they told me, Oh, you got to get on the Instagram. Right? And I was like, yeah, that, that craps, not for me. Like I just can’t do it. And of course that night I posted on Instagram and it was just like, like all of a sudden just jumping in and I was like, man, I can do this. And I spent like a year, like dumping my whole energy into Instagram and the next year Nick’s, I was like, man, I’m so on top of this. I’m so game and next year all of a sudden people are like, yeah, moms are on Instagram, we’re going to snapchat. And I’m like, well I, I, I don’t have the energy, I can’t do that. And if

Matt: [16:44] it’s so interesting, like I’ve seen, we’ve started pulling back from snapchat a lot in the last couple of months. And uh, we’ve seen our kids as well. And I figured, I think I, we realized that like we can’t do it all. And as much as I was so high on snapchat and thought it was the best thing to ever happen to the senior market, like I think it’s not necessarily a match for our brand in anymore. And so it’ll be interesting to see like, you know, where the kids go and how you do that. Cause now they’re also on multiple social media is at all time too. Yeah.

Sam: [17:15] And I think that, I think you hit the nail on the head last night when we were talking. It really, they’ve gotten so accustomed to posting on both the Instagram stories and snapchat stories that they’ve realized that I can find. They’re still going to go to both, but they’re going to check both. It’s not like they’re going to spend all their time on, well they, they treat them totally different. Like they don’t

Matt: [17:38] see them as similar platforms. Like maybe we do. They see snapchat is like this messaging platform and then they see Instagram as this inspiration portfolio platform. Yeah. Even it’s kind of the same but they see him totally different. The way they they interact and communicate on snapchat is completely how they were different. How they would on Instagram. Even if they’re using like the DM part of both of them. It’s just different. Yeah. So

Sam: [18:03] one, one thing I saw last year actually with my seniors, I got a crazy amount of snapchat messages the last year and nobody, almost none of my seniors would text. They would send me messages on snapchat and I was like, guys, I’m an old man. Like I can’t remember things. You send me a message, it disappears. I’m like, I need like something that sticks around that I can like go back and look and and be like, oh yeah, what did that person say to me? Um, it’s been different this year, but I think they’d probably just decided same. Can’t keep up. And so yeah, so we have to meet him where he is. Exactly. So

Matt: [18:39] that’s really awesome. Hey, on that note, let’s just take a quick break

Speaker 4: [18:43] and we’ll be right back. Hey everyone, tell me if this sounds familiar. You look at your calendar and notice you need clients now. So you do a little marketing and get some phone calls. You get busy helping those new clients. They scheduled sessions, they place orders and life is good, but once they’re done, your calendar is empty again, the reason is you didn’t have time to market while you were busy. Sometimes your business feels like a rollercoaster. And let me tell you something. It is, and believe me, you’re not alone. Photographers everywhere have the same problem, but I have some great news. Matt’s business, Allison Ragsdale, photography after years of trial and error has cracked the code. It works so well. He’s created a new class all about it. It’s called get clients. Now a dead simple approach to getting photography clients. Everyone at from nothing to profit is excited to share this info with you because this system helped Matt and Allison book hundreds of clients this year at their studio.

Speaker 4: [19:35] And the best part about this system is that it’s simple to set up and it works while you’re sleeping. No hard selling or creepy marketing. All you have to do is help your clients answer their most pressing questions. Clients love the system and say it is the number one reason they book with Matt and Allison. If you’re interested in learning more about this system, go to photo podcast.ceo forward slash simple Matt has created a short free video that introduces this system. If you like what you hear, podcasts or listeners get an exclusive discount on the full class. So make sure you go to photo podcast.com forward slash simple and sign up for the free video. It will help you book more clients now and create the business you’ve always wanted.

Matt: [20:14] Okay. So let’s jump into the lightning round real quick. These can be fast or we can take a little bit of time because we’ve got plenty of time here. Let’s talk about when you first started. What was holding you back from becoming a full time photographer?

Sam: [20:25] Fear, I think more than anything. Fear of what though? Um, fear of failing. I don’t know if I can say it, but like just fear of failing, you know, I chose not to say, um, but yeah, just, just fear and I see it every day. People though it’s, it’s not the customers that are holding them back right

Matt: [20:50] themselves. Yeah, I think so. And I think we’re in that spot too right now where I think we’re getting in our own way again, we hadn’t for years and I think right now Alison and I are completely in our own way.

Sam: [21:00] I’m, I’m 100% with you. I’m, I am the biggest obstacle in, in my own life right now.

Matt: [21:06] Yeah. Okay. So we’ll stop. Go too far down that road because there will have to admit our faults and Sam were perfect. Perfect. Okay. These are the ones, these two next two questions I think are perfect for you because guys, if you don’t know Sam, Sam loves to spend money. Like his studio is beautiful. He’s got like every single toy. I think he’s had every iteration of pro photo lights ever that I probably have. So this’ll be great. So the first question is if you had $1,000 right now that you could buy something that’s photo related, what would you spend that thousand dollars on? If I just gave you 1000 bucks, what would you go online and buy right now?

Sam: [21:44] Probably some more pro photo modifiers cause I just bought a bunch of more pro photo license. Okay.

Matt: [21:49] So that’s is why you ended up. Um, so, so talk a little bit about that. Like is it just because lights, these lights are new and that’s why you’re in him? Or do you think lights are really important

Sam: [21:59] and the industry I, well there are a couple of things. I think lights are really important, but I’ll be the first to admit that I think I kind of actually suck at them. I really don’t know what I’m doing. Okay. Lights. Um, but I want to be good at. But we also just listened to Tim Walton, talked to us about lighting and get us all feel really, really stupid. It really did. But it also inspired me. But I think ultimately I want to be good at it and I’ll be the first to say, I do have a problem buying crap. I probably don’t need

Matt: [22:29] no, but I think it’s also part of what made you successful too. So I don’t want to keep knocking. I poke fun at you, but it’s also part of your success to,

Sam: [22:35] but you know, a lot of it drives from, I love shooting sunset shots and um, the story behind that, it really comes down to, I don’t, I don’t have an incredible relationship with my dad, but he’s taught me everything I know about nature. And that’s why you see a lot of nature, landscape stuff in my work. But when I was a kid, he was sitting beside me on a hill and we were watching the sun go down and he said, you know, son, I want you to know that anytime you ever see a sunset, your dad loves you. So that was, um, that’s I think why, cause like my photography sunsets kind of reconnect my, My love for my dad. So we would get into a shoot and we’d have like vagabond and alien bees and stuff and we’d get up perfect, incredible sunset and all of a sudden we forgot one element, like the cord or the battery, we forgot to charge that battery.

Sam: [23:28] And so pro photos, I remember the day that I bought my first pro photo at literally spent five hours in the store. Like looking at them or because they’re not cheap. Right. I didn’t know they weren’t cheap. And I was like, I was just kinda trying to convince myself to buy one. And I walked out of the store with two of them. Um, and, and then the first shoot I went out on the wind blew and over and like crack the housing. I wanted to cry so it really was it. And now go docs has everything that it profit or does but I am, I am kind of a

Matt: [24:02] totally understand. Okay. So if I give you $1,000, what would you not buy in the photo industry right now? Like what do you think people are buying right now with their thousand dollars a year is like that’s just a waste and it can be just like where you are in your journey too. But um, this is probably a really hard question for you. That is really hard question. Just for me. Cause they had everything. Sam has more of the closets full of stuff than I have like studio space. Yeah. I I need to get rid of some of my closets full. It should just start. I should take some stuff when I leash. You’ll never miss it.

Sam: [24:33] Well, um man that is a, you know what? I think that I would buy a bunch of new Han mule papers.

Matt: [24:46] Really? Is that crazy? Yeah. Cause Sam does a lot of printing. He does his own canvases, these dances on metals and he has some big printers and stuff like that. So,

Sam: [24:54] but I, I’m like so jazzed about print. I always have been. But like now more than ever, um, just the sexiness of

Matt: [25:05] what’s in it quality and yeah, you inspired me when I was up here and I’m like, I did printing it long time ago, like 10 years ago and, and I was like, Oh I hate it. I had an Epson like 13 inch wide printer and I was like, oh this is awful. And then coming up here and watching where the technology has gone in 10 years and just like what you can produce pretty easily cause you got your system dialed. I was like, man I should, I love these papers. Like I love to print some fine art stuff. That’s pretty cool but I probably won’t. But I would love to.

Sam: [25:34] There’s some appeal to it and the only thing is is you, you just have to have more space like it cause they’re not small printers. Well, it’s not just the printers, it’s like the mounting and like just the space to be able to work with him and Malcolm and everything. I mean, so,

Matt: [25:50] yeah. Okay. So share one personal habit that you think contributes to your success. Can I share two? Yeah,

Sam: [25:59] I am a serial audible junkie. Cool. So I listened to a lot of audible books about business sales, personal growth, that kind of stuff. I think the, the one thing that I sometimes struggle with is, is really applying a lot of it, but, but I love it. Yeah.

Matt: [26:19] But I think sometimes she’s even listening to books, like when I don’t listen to books for like six months, I lose my mindset. Yes. So sometimes I don’t even take stuff from books, but if it keeps me pointed in the right direction and that’s really good.

Sam: [26:32] I really focused and I think I told you this, I really focus on, no matter what the book, just getting one little nugget and like, um, you know, I thought just for instance, the other day with your class, I thought, man, I’ve, I’ve heard everything there is to hear from Matt. I was like, I’m just going to focus on finding little nugget. And I was like, Oh dude, my cup runneth over. Like I got too many nuggets I had. No, no, there’s a lot. And it just like what I’m focused on and learning and my businesses what is not necessarily what you’re doing. So when we come together and share each other’s knowledge, it’s like, yeah, I was a bit, it’s been in the last year of doing this and you’re like, oh, I didn’t even know that existed. You do the same for me. And, and that was actually my second thing is I’m teaching people like that are, are passionate and excited about the industry or talking to others in the industry.

Sam: [27:19] I did, if I could spend one week with you just driving around in my car like every year, like we used to do the, yeah, we used to do that and I forgot. Like I forget how valuable that little bit of time is. And it’s, you know, sometimes it’s just the things that I say to you that re remind me. And then there’s a lot of things that you say that trigger things. And I just love the, I’ve told you this year after year, like I just love our time of back and forth, like talking and I mean I love all of our other times like fly fishing and stuff. That’s where we used to do. We used to

Matt: [27:53] get in the car and talk business and drive to a river and like that’s what we did. And I miss those times too. So I’m definitely going to find the time to come up to Idaho this

Sam: [28:01] well, I need to get back down to Colorado. I know, but we’ll figure it out. I mean we’re both so busy, but at the same time like it’s so important. Um, okay. So what is one book then that you would want to share? Like with our audience that you think they need to look up? I, and you could share more than one, cause I know you’re a big fuck person. Yeah, I do have a bunch. I think the two or the most powerful book I listened to or really went through last year was start with why by Simon Sinek. And the reason why is because I started this business driven for money. Yeah. And I didn’t like, I mean, you know me, I love spending money and so I got to make some money. Um, but I knew that I had more passion for why I did it. I just didn’t, I didn’t, I didn’t understand how to put a parameter on that. How to put a frame around it, how to really describe what it was. Yeah. Give it, give it the vocabulary that you need, exact organizing your head. Exactly. And so that book, that book just blew my mind and uh, it really, really helped me.

Matt: [29:11] Cool. Um, so one of the books that you and I just finished was, um, clockwork by the same author that did profit first. And I’ve talked a lot about on my podcasts profit first and the audience is probably sick of hearing about it, but his clock work book is about how to manage time and your business, not just money but how to manage your time so that you’re happy. And it was really fun to have some conversations with you this week about like how you read the book and what you thought you could do and what else. And I thought we do.

Sam: [29:42] It’ll be interesting to revisit this conversation like in a year and see what we actually did with that as well. I mean, and that book Mike McCollough weeks, he honestly has been incredible in my little bit of life. Uh, just reading stuff from him. Yeah. Cause you were telling me I haven’t read, I own surge from him but having, haven’t read it and then I know, I know of Pumpkin patch and you were telling me I’m going to plan or Pumpkin plan was so good. Yeah. Yeah. Pumpkin plan was incredible and he actually spoke about that. He spoke on the Pumpkin plan imaging this year and I didn’t even know he was going to be there until I got there and like I was just like, oh my gosh, Mike McAlary was just changed my life on profit first and then, and then he’s there and I was like, like all the stars in the skies are heaven’s aligned.

Sam: [30:27] So yeah. And I was just like, like after I read profit first I knew that he had some other ones like the toilet paper entrepreneur and all that stuff, but I was like, I was like, I think I just got every, I like, there’s no way that there could be anything like crazy valuable from him more than just that one book. That’s his book. I was like, yeah, that’s his one. And then I literally since then have led like Red Ford more and um, I’m on to others of his, I don’t, I don’t know why he just, he speaks to me. He, well, I think part of what is so great about his books is it gives you a plan. Yeah. Like, not only does it give you the idea, but then he’s like, he has like, you’re here now and here’s how you take baby steps to get somewhere else.

Sam: [31:07] And a lot of their books just give you the idea and then you’re like, okay, how do I do this? And he speaks really well too. I think everybody, because that’s one of the challenges with books is like, I’m like how, how can I really apply that to my life? But getting back to the, the clockwork book that you talked about, you saw my last week, I go have my time management down very well, but it’s one of the things that I really do strive for and I work on. So that book, it’s, uh, I’m, I’m excited because he put a lot into perspective that I, I wanted in my life and in my business. Just didn’t know how to put it together. Yeah, exactly. Um, okay, so what does one Internet resource that you would share with people? Like when you’re on line, where do you tend to go or, and it doesn’t have to even be education based or like for inspiration or whatever you do.

Sam: [31:57] Like what do you, what do you, what do you, how do you use the Internet to as a resource? The Internet as a resource. Um, youtube like you can find anything on youtube but yeah, exactly. Yeah. We were having this discussion about a sue Bryce’s reveal wall and we were like looking up examples on youtube. There aren’t a lot of amazing examples on youtube cause no cause her content that’s kind of locked behind her membership site. But it was just like you can find anything, you know, like have a conversation, pull up a video and watch it real quick. Yeah. Yeah. It’s, and not only that, I think sometimes in my life I just get to you, you’ve seen this with me. I get my head down to the grindstone and my shoulder to the grindstone and I’m just like Kinda like monotone, like focus on one thing.

Sam: [32:45] I’m not a very fun person sometimes. Um, and sometimes youtube is just freaking hilarious to yeah. But the, I think the worst thing about it is my kid teaches me all these random things and I’m like, dude, where the hell did you learn that? He was like, you too. I’m like, dude, shut youtube off some of the crap he tells me. I’m just like, there’s people out there making videos that are just like, watch what I do these 10 year olds. Right. Cause I was like, this is going to be hilarious and they’re destroying my kid.

Matt: [33:17] Yeah. You’re like, I know like in another sleeping exist real quick. Well I guess we’ll just wrap up. What is some party that guidance that you would give to photographers that are listening to this and maybe want to have their studio look more like your studio or your business will look more like your business? Like what would you tell them? Like what, you know, what, what guidance would you give them?

Sam: [33:37] Um, I think that it would probably really just, um, find your why. Like, honestly, like if you can, if you can figure out why you’re doing what you’re doing and really have kind of a, a motto to stand behind or a mere true core values. That was another thing that was talked about a lot at a imaging. If you can develop those core values, you can really guide pretty much everything in your business. But if you have something that is inspiring you or driving you, uh, those core values being family hears. Best thing I ever did in my business was I finally decided that I was going to tell my customers that Saturdays and Sundays were my days to be with my family. Never had a customer ever in my, in, in all the time that has said differently. And if there’s one thing I could do better is spend more time with my family, but because I fill my plate too full during those other five days a week, it makes Saturday and Sunday not feel like enough. So.

Matt: [34:45] Well, and you work with your wife, so you see her a lot, but it may not be quality time. Yeah. While she, while she’s editing pictures in your, I dunno, whatever Sam does at his desk, we still haven’t figured it out. Um, yeah. And you’re not necessarily,

Sam: [34:59] well, I also for the record, do own, you know, three other businesses.

Matt: [35:05] Definitely an entrepreneur. Okay. So thanks for being on. Yeah. Tell me, tell our audience how they could connect with you, like your website, Instagram, and then anything else that you can share about, you know, your print company and stuff as well.

Sam: [35:17] Yeah, so a print company is CIC pro labs. We’re small, we’re growing. We really kind of catered to to our, our customers. But we’re, we’re actually just, uh, adding some new things here in the next couple of months to streamline our ordering process. Uh, so CIC pro lab.com, uh, is that

Matt: [35:38] you can find me on Instagram. It’s at Samuel Marvin photography, uh, Twitter at s and p photo, Facebook, Saint Leo Marvin, or Sam Marvin. So your website’s just Samuel Marvin photography, Samuel marvin.com Santa Barbara Daca. So take a second, check it, check his stuff out. And, uh, you guys would be really amazed at what he’s built here in Idaho. So yeah. Thanks again, Sam. Thank you. I’m bummed that I’m going home today, but I gotta get out of your way so you can do your model meetings and, um, I hope that you have an amazing year again this year and thanks of course for being my friend always. Yes, absolutely. Thank you for considering me for it. Yeah, no problem. Well, thanks guys. So that Samuel Marvin photography. So yeah, we’ll see you guys next week. If you guys have any questions, feel free to reach out.

Speaker 2: [36:27] Thank you for listening to from nothing to profit a photographer’s podcast with Matt and Kaia. Be sure to subscribe for more business strategy and ideas to help you create a profitable and successful business you’ve always wanted. See you on the next episode of from nothing to profit.