Nicole chats with Peter Aziz, Founder and Managing Partner, Peter Aziz Associates.
Strengths/habits that have led to success: If you don’t know the answer ask, people want to help.
Growth strategy: Best form of advertising is a client you already represented, treat clients right so they will refer you.
Tactical best practices: Peter introduces himself, gives out cards and does an email follow-up. The Internet and social media have made the world smaller.
Success story: Gave a driver in Texas his card, the driver gave it to a CEO of a large company who is now his largest client.
Advice you’d give to someone starting out: Map your professional identity, so people know your purpose.
Enjoy about work: Doing something for a client they didn’t think could be done.
Last word: If you don’t know how to do something ask. If you still can’t do it, hire someone to figure it out.
Bio Peter Aziz