Allerton Hill Consulting does no advertising. So why a podcast, when a podcast in itself could be considered advertising?
Carole Dorn-Bell is my guest on this episode. She is a partner at Allerton Hill Consulting and a host of the podcast We Love Schools, along with consultancy partner Joel Gagne.
Carole does a great job explaining why they thought of using a podcast, and how they are implementing the podcast into their networking and support strategy. All the while not specifically supporting Allerton Hill Consulting.
It's a great example for any business owner who is looking at podcasting but is afraid that it could come off, as she calls it, "too schmaltzy," too much of an advertisement. It doesn't have to be. The We Love Schools podcast is really good example of that.
Recorded in Studio C at the 511 Studios in the Brewery District, downtown Columbus, OH.
Brett Johnson is the owner and lead consultant at Circle270Media Podcast Consultants. With over 35+ years of experience in Marketing, Content Creation, Audio Production/Recording and Broadcasting, the podcast consultants at Circle270Media strategically bring these strengths together for their business Podcast clients.
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