Today’s guest, Shawn Buxton is a Frontline Sales Leader Coach. He's worked for many years helping sales managers transform into sales leaders. Shawn explains his approach with sales enablement with 5 C’s - Content, Context, Coaching, Consistency, and Calibration. He brings real world information, not just theories or frameworks, but the real deal knowledge that take sales teams from competency to proficiency.

He and Amy dig into the differences between a sales manager and a sales leader, their view of the current state of onboarding for sales managers, plus the strange aversion to technology by tech leaders.

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