From the NFL to Firefighting to Entrepreneurship, Your IMNOTYOU Co-Host: 

A collegiate football player, gone NFL, and then on to serve as a firefighter for three years, Niyi Sobo( nee-yee show-boh) has experienced a lot. He's followed his passions to build his own entrepreneurial brand, two podcast shows and more! Niyi's full name is Olaniyi Sobomehin and he's the creator of IMNOTYOU. Today we discuss a heavy focus on why he's here to guide athletes to understand how mindset development will help us dominate:

"It’s all about how you think."

On This Episode You Will Hear:

• [spp-timestamp time="01:00"] Introductions with Niyi Sobo (nee-yee show-boh) of IMNOTYOU.
• [spp-timestamp time="01:20"] Connected thank to Kristy-Jo of the Body Buddies Podcast. Why the IMNOTYOU brand?
• [spp-timestamp time="04:30"] Most business fail in the first 5 years. Businesses that survive have that IMNOTYOU Mindset.
• [spp-timestamp time="04:52"] Becoming an entrepreneur means you must become the "lion in the jungle".

Entrepreneurship means you must become the "Lion in the Jungle" - NIYI SOBO ~ IMNOTYOU.com

• [spp-timestamp time="05:10"] You can't possibly stand out if you are doing what everyone else is doing.
• [spp-timestamp time="05:37"] Don't post pictures on Instagram acting like you're getting results. Actually really get the results.
• [spp-timestamp time="06:00"] Getting into Firefighting was harder than the NFL training camp.
• [spp-timestamp time="07:15"] The same things that hold people back are the ones that drive the other people. FUEL for the Fire.
• [spp-timestamp time="09:20"] Flip The Switch .
• [spp-timestamp time="09:55"] Niyi's book recommendations.
• [spp-timestamp time="12:00"] Embarrassment vs Acceptance.
• [spp-timestamp time="14:00"] The winning personality vs never feeling like you've won enough. It's a gift and a curse.
• [spp-timestamp time="17:00"] Public speaking lessons learned.
• [spp-timestamp time="20:00"] Niyi launching and supporting two different podcasts that can relate.
• [spp-timestamp time="23:00"] The ability to positively influence others is something that everyone should have.
• [spp-timestamp time="27:40"] Why Niyi likes to work out to music vs listening to a podcast.
• [spp-timestamp time="34:00"] Bodybuilders never feel like they're perfect.
• [spp-timestamp time="39:40"] A War General connection point made on the value of planning and not always expecting a precise result.
• [spp-timestamp time="50:00"] Humility is not a lack of confidence or loneliness.
• [spp-timestamp time="50:35"] The Fed Up documentary and the book Ego is the Enemy.
• [spp-timestamp time="53:15"] Connecting on Tayo Rockson, Nigeria, etc.
• [spp-timestamp time="55:00"] Final Words

[spp-tweet tweet="Getting into Firefighting was harder than the NFL training camp. @NiyiSobo @LIVETHEFUEL "]

Links and Resources:

• Niyi Sobo (nee-yee show-boh)
• Niyi Sobo on Instagram
• Niyi Sobo on Twitter
• Niyi Sobo IMNOTYOU.com on Facebook
• Charlie Munger's 25 Cognitive Biases
• Fed Up Movie
• Ego is the Enemy Book

People Mentioned:

• Kristy Jo Hunt of Body Buddies
• Charlie Munger
• Tayo Rockson

Final Words:

Be the lion in the jungle vs the lion in the zoo.

Action Steps:

• Please Submit an iTunes Show Rating & Review, we need more reviews to increase our ranking and appearance. We love 5 Stars!
• Join THE FUEL TANK our community on Facebook! – “You are the average of the five people you spend the most time with.” ~ Quote by Jim Rohn
• Be sure to check out our Resources and a reminder to “Keep Living The Fired Up Epic Life everyone!” #LIVETHEFUEL