How You Can Exploit Podcasting's No-Code Future [S3E1]
There’s more to podcasting -- much more -- than editing an audio waveform. Yet the ability to manipulate an audio file remains one of the biggest stumbling blocks -- and is sometimes a non-starter -- for many podcasters and would-be podcasters.
While we’ll certainly never go “no-audio” (that rather defeats the point), we might go to “no-audio-waveform-manipulation”, which arguably isn’t nearly as sexy or succinct as “no-code”, I concur.
There are plenty of tools that allow you to record quickly on your mobile phone and load your ramblings to a podcast hosting company. Some of those services even allow you to mix in audio, take guests, and all the other trappings of podcasting.
Those tools are not the equivalent of no-code in podcasting. Those tools, at least in their current state, are the equivalent of WYSIWIG editors from two decades ago. And I do not endorse them.
“No-code” for podcasting allows us to un-relegate waveform manipulation from a chore we give to an audio engineer and make it an integral part of the episode construction process. Not that anybody can do it, mind you. Nor does it mean that the audio is automagically made perfect. Someone with a vision and a design still needs to be in charge.
Listeners don’t interact with the waveform, they listen to the audio. Beyond those looking at the bouncy, squiggly line in an embeddable player or an audiogram, the visual representation of the audio -- the waveform -- is completely unnecessary to enjoy listening to the sound. Oscilloscopes were never designed as a household tool, yet here we are waving our waveform flags proudly.
The audio -- not the waveform -- is the interface in podcasting. Yes, I know we have apps in the mix, but those interfaces are mostly for discovery and navigation. The real engagement happens at the listening level. Who says we need to manipulate a waveform to really design really great audio?
What happens to your entire process of podcasting when you remove audio waveform manipulation as a requirement? What happens when you can go from a great idea in your head to a ready-to-publish episode without ever cracking open a DAW? The no-waveform-manipulation world is already here, and it may be right for you.